- Pinterest Cracks Down On Climate Change Misinformation
Digital News Daily, Colin Kirkland - Thursday, April 7, 2022
Pinterest will ban all misleading climate-related information including content and ads ...
- Metaverse Alternative Will Focus On Adventure, Health & Wellness, Reward Outdoor Activity
Digital News Daily, Colin Kirkland - Monday, April 4, 2022
Outside Interactive announced plans to launch "the Outerverse," an adventure and wellness-centr ...
- Endeavor Business Media, Resource Innovation Institute Partner For Resilient Harvests Conference
Publishers Daily, Tony Silber - Friday, April 1, 2022
Conference is intended to help build consensus in the controlled-environment agriculture secto ...
- Um, Poop Emoji Ice Cream? Really?
Marketing Daily, Todd Wasserman - Thursday, March 31, 2022
Burger King supposedly releases product and ad "to remind people" its foo ...
- Campaign Looks To Reduce Bitcoin's Environmental Impact
Digital News Daily, Colin Kirkland - Wednesday, March 30, 2022
The campaign, led by Greenpeace and other environmental advocacy groups, pressures Bitco ...
- MINT Offers Platform To Offset Carbon Emissions Of Digital Ads
MAD, Fern Siegel - Wednesday, March 30, 2022
MINT calculates a campaign's eco-footprint, the human consumption of natural resources ...
- Polestar Expands On Super Bowl Bombshell
Marketing Daily, Tanya Gazdik - Saturday, February 19, 2022
The ad's jabs at Tesla and Volkswagen helped propel Polestar's website ...
- Meijer Increases Sustainability Efforts, Adds EV Charging Stations
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 3, 2022
Meijer, a Midwest grocery store, is partnering with Los Angeles-based EVgo ...
- Credit Suisse, Essity, Heineken Take WFA's 'Planet Pledge'
MediaDailyNews, Joe Mandese - Thursday, February 3, 2022
They join a growing list of global marketers now representing $43 billi ...
- GroupM's Essence Taps Wade For Top Sustainability Role
MAD, Steve McClellan - Tuesday, February 1, 2022
Wade will work across units and practices, including programmatic, strategy, planning a ...
- 2021 Holding Company of the Year: GroupM
Agency of the Year, Joe Mandese - Friday, January 7, 2022
Like the year before it, 2021 was a year of multiple transformatio ...
- Dentsu Elevates Sustainability From Societal Cause To Ad Industry Imperative
MediaDailyNews, Joe Mandese - Wednesday, January 26, 2022
The agency report cites regulatory action to formally ban advertising linked ...
- Raising the Stakes: Outline's Co-Founder Disrupts the Eco-Friendly CPG Industry
Brand Insider: Behind The Scenes, Lisa Singer - Friday, January 21, 2022
"It was really, really, really, really hard, and we kind of ju ...
- Google Ads, Fossil Fuel Brands Among Biggest Spenders In U.K.
Performance Marketing Insider, Laurie Sullivan - Friday, January 7, 2022
One in five ads served on Google search results for 78 climate-relat ...
- Dentsu/Microsoft Find 'Sustainable Media' And 'Decarbonized Ads' Are Becoming A Thing
MediaDailyNews, Joe Mandese - Tuesday, December 7, 2021
Their new study finds many consumers plan to switch search engines, o ...
- The Driving Force of Arber's Serial Entrepreneur
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 16, 2021
"We need to grow a better world for our little ones." Vanes ...
- Interpublic Named To Dow Jones' NA Sustainability Index
Mediapsssst, Richard Whitman - Monday, November 29, 2021
The Index is a widely acknowledged standard for measuring corporate environmental, soci ...
- Body-Measuring App Puts Right-sizing Onboard The Sustainability Train
Performance Marketing Insider, Nina Lentini - Tuesday, November 23, 2021
Sizer Technologies' self-scanning tech generates exact body measurements so people can sh ...
- Hey, It's National Recycling Day: Bausch & Lomb, Wine.com Help Out
Marketing Daily, Les Luchter - Sunday, November 14, 2021
Wine.com and Bausch + Lomb have new programs to recycle used wi ...
- Passion: The Driving Force of Fair Harbor's Eco-Friendly Fashion Entrepreneur
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 11, 2021
"When you can combine a passion with a frustration, that's really whe ...
- Havas New York Makes The Grade: It's Now A B Corporation
Mediapsssst, Richard Whitman - Friday, November 5, 2021
To achieve that status, the agency met rigorous standards in five k ...
- Blah, Blah, Blah: The Last Press Release You'll Ever Read
RTBlog, Joe Mandese - Monday, November 8, 2021
If Greta Thunberg is right and climate summits are nothing more th ...
- For This Starcom Campaign, The Medium Is The Smell Of Bergamot, Orange And Lavender
MediaDailyNews, Joe Mandese - Tuesday, November 2, 2021
Starcom Monday broke a new "multi-sensory" out-of-home media campaign in major Briti ...
- Nespresso Continues Sustainability Campaign Wth Guardian Labs Sponsorship
Publishers Daily, Tony Silber - Monday, November 1, 2021
Nespresso will use the Guardian Labs' formats to demonstrate the brand's ongoi ...
- Oatly Extends Sustainability From Foods To 'Upcycled' Merch
Marketing Daily, Steve Ellwanger - Thursday, October 21, 2021
The company launches ReRuns, an experimental initiative in which shoppers can b ...
- Deloitte Digital Launches 'Ethos' Practice
Mediapsssst, Richard Whitman - Tuesday, October 19, 2021
It's designed to help CMOs and others develop programs, products and campaig ...
- Google Search Sustainability Data Will Force Companies To Shrink Carbon Footprints
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Google has spent years reducing its carbon footprint. Now it's focused ...
- Walmart Continues Fight For Green Respect In New Campaign
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, September 23, 2021
Walmart unveiled "Built for Better" -- the digital destination that makes ...
- SC Johnson Tackles Plastic Waste, From Sports Stadiums To Oceans
Marketing Daily, Les Luchter - Monday, September 20, 2021
Plastic bottles and cups discarded at Milwaukee and Liverpool stadiums will ...
- O-I Glass, Pepsi: Avoid Plastic Or Recycle It?
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, September 21, 2021
New "Plastic-Free Diet" campaign is based on study that shows "average perso ...