- Body-Measuring App Puts Right-sizing Onboard The Sustainability Train
Performance Marketing Insider, Nina Lentini - Tuesday, November 23, 2021
Sizer Technologies' self-scanning tech generates exact body measurements so people can sh ...
- Hey, It's National Recycling Day: Bausch & Lomb, Wine.com Help Out
Marketing Daily, Les Luchter - Sunday, November 14, 2021
Wine.com and Bausch + Lomb have new programs to recycle used wi ...
- Passion: The Driving Force of Fair Harbor's Eco-Friendly Fashion Entrepreneur
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 11, 2021
"When you can combine a passion with a frustration, that's really whe ...
- Havas New York Makes The Grade: It's Now A B Corporation
Mediapsssst, Richard Whitman - Friday, November 5, 2021
To achieve that status, the agency met rigorous standards in five k ...
- Blah, Blah, Blah: The Last Press Release You'll Ever Read
RTBlog, Joe Mandese - Monday, November 8, 2021
If Greta Thunberg is right and climate summits are nothing more th ...
- For This Starcom Campaign, The Medium Is The Smell Of Bergamot, Orange And Lavender
MediaDailyNews, Joe Mandese - Tuesday, November 2, 2021
Starcom Monday broke a new "multi-sensory" out-of-home media campaign in major Briti ...
- Nespresso Continues Sustainability Campaign Wth Guardian Labs Sponsorship
Publishers Daily, Tony Silber - Monday, November 1, 2021
Nespresso will use the Guardian Labs' formats to demonstrate the brand's ongoi ...
- Oatly Extends Sustainability From Foods To 'Upcycled' Merch
Marketing Daily, Steve Ellwanger - Thursday, October 21, 2021
The company launches ReRuns, an experimental initiative in which shoppers can b ...
- Deloitte Digital Launches 'Ethos' Practice
Mediapsssst, Richard Whitman - Tuesday, October 19, 2021
It's designed to help CMOs and others develop programs, products and campaig ...
- Google Search Sustainability Data Will Force Companies To Shrink Carbon Footprints
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Google has spent years reducing its carbon footprint. Now it's focused ...
- Walmart Continues Fight For Green Respect In New Campaign
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, September 23, 2021
Walmart unveiled "Built for Better" -- the digital destination that makes ...
- SC Johnson Tackles Plastic Waste, From Sports Stadiums To Oceans
Marketing Daily, Les Luchter - Monday, September 20, 2021
Plastic bottles and cups discarded at Milwaukee and Liverpool stadiums will ...
- O-I Glass, Pepsi: Avoid Plastic Or Recycle It?
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, September 21, 2021
New "Plastic-Free Diet" campaign is based on study that shows "average perso ...
- Money-Losing Allbirds Plans To Win With Stores
D2C Insider, Sarah Mahoney - Monday, September 13, 2021
"We have incurred significant net losses since inception," Allbirds warns potential investo ...
- WFA Reels In Commitments To Its Planet Pledge Initiative
Mediapsssst, Richard Whitman - Friday, September 10, 2021
The initiative is designed to put marketers in a position where th ...
- Sustainability Must Deliver Value To Make Tangible Impact
Marketing Insider, Whitney Fishman Zember - Tuesday, September 7, 2021
Marketers need a solution-first (not tech-first) mindset, with an emphasis on deliveri ...
- The Planet Is Angry. Are You Willing To Do Something About It?
Media Insider, Cory Treffiletti - Wednesday, September 1, 2021
Your company's environmental impact starts with you and your input on the ...
- 'Un-Wrecking' The Future: MadeGood Touts Purpose Over Ingredients
Marketing Daily, Steve Ellwanger - Thursday, August 26, 2021
Kids try to tackle a future marred by climate change in ...
- Are Detergent Pods Pollutants? Plastic Oceans International Vs. American Cleaning Institute
Marketing Daily, Les Luchter - Monday, August 2, 2021
Study say pods leak untreated PVA into the environment; ACI claims t ...
- Omnicom Taps Van Bergen To Lead Sustainability Efforts
Mediapsssst, Richard Whitman - Thursday, July 15, 2021
Karen van Bergen will be responsible for overseeing the company's climate chan ...
- Jean Lin Named Executive Officer At Dentsu Group
MAD, Steve McClellan - Tuesday, July 13, 2021
Lin, currently Global CEO Creative at Dentsu International will oversee development ...
- McCann Worldgroup Taps Kaminski To Serve As Sustainability Czar
MAD, Steve McClellan - Thursday, July 8, 2021
Jaclyn Kaminski will lead the agency's new sustainability department with a rem ...
- Bloomberg Teams With Volta For Digital Place-Based Pollution Scores, Updated Daily
MediaDailyNews, Joe Mandese - Wednesday, June 30, 2021
In a content partnership representing the ultimate synergy, place-based digital ad-supported electr ...
- Adland Is Great At Selling Products. What About Selling Sustainability?
MAD, Steve McClellan - Wednesday, June 23, 2021
According to leaders who addressed the issue earlier this week at Canne ...
- Target's Sustainability Push Shakes Up Brand Strategy
Marketing Daily, Sarah Mahoney - Wednesday, June 23, 2021
Target says it has already designed a number of its owned bran ...
- Designing A More Sustainable Planet, Not Just Brands
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
"It's no longer enough to talk about just a 30-second spot abo ...
- Cannes Lions' Sustainable Trophies Movement
Mediapsssst, Richard Whitman - Friday, June 18, 2021
The group has announced a partnership to create a batch of trophi ...
- Pandemic Intensifies Gen Z Passion For The Planet
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 17, 2021
"Typically, when we'd experience economic strife, sustainability concern would take a ba ...
- IPG Reveals New Climate Action Plan
MAD, Steve McClellan - Wednesday, June 9, 2021
The three-pronged plan include includes a commitment to sourcing 100% renewable electrici ...
- Crystal Geyser Planting Trees, Amassing 'Green' Creds
Marketing Daily, Steve Ellwanger - Thursday, June 3, 2021
New campaign highlights brand's tree-planting initiative and growing use of bottles ma ...