• by Lisa Singer , Staff Writer, December 16, 2021

Behind the Scenes with Vanessa Dawson 

Arber's Vanessa Dawson talks organic gardening, building her own destiny and being a “serial” entrepreneur.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women, and not only for the work they do but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“We need to grow a better world for our little ones.” Vanessa Dawson is thinking of her son when she says that. The founder and CEO of the plant wellness company Arber also credits her “little dude” for keeping her sane and more efficient during the pandemic. In this episode of Brand Insider: BTS, Vanessa talks with me about helping the world one plot at a time, writing her own script and what drives her entrepreneurial spirit. You can watch the video of the entire conversation here.