- WPP Tells U.S. Staffers Company Will Provide Them Abortion Benefits
MAD, Steve McClellan - Monday, May 9, 2022
The update came in via memo from CEO Mark Read and follow ...
- Blazing Her Own Path: INFINITI Marketing Director's Road to Success
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 19, 2022
"I really struggled to have this balance of trying to figure o ...
- GSD&M Creates Happy Forced Mother's Day Card
Mediapsssst, Richard Whitman - Friday, May 6, 2022
Austin-based agency believes "Forced Mom" is the first creative move in t ...
- SCOTUS Shatters Brands' 'Take-A-Stand' Mythology
Marketing Daily, Sarah Mahoney - Thursday, May 5, 2022
Brands aren't being brave at the moment. Most are cowering in t ...
- Red, White & Theocratic
Red, White & Blog, Joe Mandese - Friday, May 6, 2022
According to a new Ipsos study, two-thirds of Americans are likely ...
- Spectrum 'Pays It Forward' To Grow Multicultural, Women-Owned Businesses
MAD, Fern Siegel - Tuesday, May 3, 2022
Spectrum Reach's in-house campaign, "Pay it Forward," is committing $15 million ...
- Relief Mission: Midol Pushes 'Comfort Is Power' Theme
MAD, Fern Siegel - Monday, May 2, 2022
The work, which builds on the agency's "No Apologies" effort in 202 ...
- Dove Aims To Support New Moms
Marketing Daily, Todd Wasserman - Monday, May 2, 2022
The ad features moms in fatigued states, attempting to go to wo ...
- Defying Expectations: Petco CMO Stands Out From The Pack
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 5, 2022
"It was one of those early moments in my career where ...
- Dove Aims To Detoxify Girls' Social Media Feeds From Harmful Beauty Advice
Digital News Daily, Colin Kirkland - Wednesday, April 27, 2022
The Dove Self-Esteem Project found that one in two girls said idealiz ...
- Zig Then Zag: A White Castle Alum's Path To CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, April 28, 2022
"I'd be in meetings and be the only woman in a meetin ...
- Bucking the Norm: A Political Marketing Exec's Strategy for Success
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, April 21, 2022
"Stop pussyfooting around the situation, just tell me what you're willing ...
- Mattel And NASA Send Barbie Into Space
Marketing Daily, Sarah Mahoney - Saturday, April 16, 2022
Mission DreamStar is part of ongoing efforts to encourage girls to consid ...
- Embracing the Setbacks: A D2C Skincare Founder's Recipe for Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 1, 2022
"I didn't find any support in the industry, everybody felt that th ...
- Cracker Jill Takes To The Field In Celebration Of Women In Sports
Marketing Daily, Steve Ellwanger - Wednesday, April 13, 2022
First female mascot in 125-year-old snack's history, Cracker Jill honors women ...
- Bellabeat Promotes Gender Equality, Reveals Bias In 'Conquer' Push
MAD, Fern Siegel - Tuesday, April 12, 2022
"The Present Is Female" campaign illustrates how women's main physiological differences fr ...
- Comedian Iliza Shlesinger On Willow Breast Pumps: 'Don't Just Suck It Up'
Marketing Daily, Steve Ellwanger - Tuesday, April 12, 2022
Campaign aims to counter "bad advice" heaped on new mothers, with ...
- How Media Brands Can Disrupt Gender Biases, And Why It Matters
MediaDailyNews, Colin Kirkland - Thursday, March 31, 2022
Getty Images found that two in three women worldwide still experience bo ...
- Berlin Cameron Study Reveals Women's Participation, Views On Metaverse, NFT Investments
Digital News Daily, Colin Kirkland - Tuesday, March 29, 2022
Creative agency Berlin Cameron partnered with personal growth platform Luminary and resear ...
- Marketers And Consumers Share Opinions On Corporate Purpose
Research Intelligencer, Rob Williams - Wednesday, March 30, 2022
A significant portion of marketers say their companies are addressing social issue ...
- Child's Play: 'Julia' Bites Off More Than It Can Chew
TVBlog, Adam Buckman - Wednesday, March 30, 2022
A new scripted series about Julia Child seeks to place her ...
- Mall of America's Marketing Maven: "It's Never Boring"
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 15, 2022
"Leave the door open and continue to explore, and as your passio ...
- True Believer Email: Brands Pull Higher ROI By Mentioning Black, LGBTQ Events
Email Insider, Ray Schultz - Friday, March 25, 2022
Emails and texts that talked about these themes scored higher ROI a ...
- Branding Lessons From The Femcare Aisle
Marketing Insider, Jane Hovey - Thursday, March 17, 2022
The acceleration of global cultural and technological change has come to ...
- Founder Of UkraineDAO Relief Effort Invests in Women, LGBTQ+ Artists
Digital News Daily, Colin Kirkland - Tuesday, March 8, 2022
UnicornDAO will highlight and collect NFTs focused on projects created by artis ...
- Buick, Honda, Infiniti, Mini Celebrate International Women's Day
Marketing Daily, Tanya Gazdik - Wednesday, March 9, 2022
Infiniti is partnering with Waze to allow users to enable women-related waypoin ...
- On International Women's Day, Lululemon Takes 'Big Step Forward'
Marketing Daily, Sarah Mahoney - Tuesday, March 8, 2022
Image above: Lululemon's first sneaker. For many women-supported brands and companies, Internation ...
- Jordyn Burrell Heading To Denver Ad School On Full Scholarship
Mediapsssst, Richard Whitman - Tuesday, March 8, 2022
The scholarship is funded by agency Vladimir Jones and named after i ...
- Microsoft Tops Ranking For Most Mentions Of Women In Leadership
Research Intelligencer, Rob Williams - Tuesday, March 8, 2022
Tech companies tended to dominate the ranking, with Amazon, Apple, Alphabet a ...
- Go Bold or Go Home: Del Taco's Marketing VP's Recipe for Success
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 3, 2022
"People are going to call you a bitch, they're going to ca ...