- Cereal Celebrity: Angel Reese Lands On Reese's Puffs
Marketing Daily, Sarah Mahoney - Wednesday, September 18, 2024
Brands can't get enough of women's basketball: General Mills has just p ...
- Mattel Breaks New Campaign With WNBA's Barbie Night
Marketing Daily, Sarah Mahoney - Friday, August 30, 2024
"Give Limitless Possibilities" focuses on the growth, imagination and self-expression kids g ...
- How This Strawberry Frog Exec Is Leading With Purpose
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 29, 2024
Rasika Narang shares her journey from her early days in India ...
- Slim Launches, Blends In-House Teams With Outside Expertise
MAD, Fern Siegel - Monday, August 26, 2024
The New York agency is the brainchild of ad vets Julie Li ...
- AIG Drives Women's Golf Tourney With Empowering Message
MAD, Fern Siegel - Monday, August 26, 2024
"Allies Across Generations" salutes the power of mentorship and the sport. ...
- From LeBron To Simone: How Sports Brands Can Recalibrate To Women
Marketing Daily, Tess von Brachel - Thursday, August 15, 2024
"The playbook for brands to reach and engage with both participants a ...
- With CEO Shake-Up, Victoria's Secret Looks For A Comeback
Marketing Daily, Sarah Mahoney - Thursday, August 15, 2024
Can Hillary Super bring Rihanna's swagger to the stumbling retailer? ...
- Why This Neurocrine Marketer Is Anything But Boring
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 15, 2024
In this episode of Brand Insider: BTS, Emily Simasek, Neurocrine Bioscience's associa ...
- Reality Check: Libresse/Bodyform Reveals 'Period' Truths
MAD, Fern Siegel - Wednesday, August 7, 2024
The spot asks: "What do you wish you'd been told?" ...
- Summer's Eve: 'Wipe The Day From Your Vajay'
Marketing Daily, Les Luchter - Tuesday, August 6, 2024
Summer's Eve says that "Wipe the Day," besides fighting odor, destigmatizes conversatio ...
- With Blind Swimmer And Hot Girl Walks, E.L.F. Cosmetics Gets Athletic
Marketing Daily, Sarah Mahoney - Monday, August 5, 2024
The best-selling beauty brand is using new collaborations to keep its TikT ...
- MilkPEP Promotes 'Every Woman's Marathon' Event
Marketing Daily, Danielle Oster - Thursday, August 1, 2024
The campaign and event are part of a broader effort to conne ...
- BLK Teams With Michelle Obama's When We All Vote Initiative
Marketing Daily, Danielle Oster - Thursday, August 1, 2024
Dating and lifestyle app BLK, which focuses on the Black community, team ...
- How This Sanofi VP Is Living Her Greatness
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 7, 2024
Excellent advice Jordana Barish offers to anyone beginning their career, and she ...
- Toxic Tampons: Halfway Home To A NY Ban
Pharma & Health Insider, Les Luchter - Thursday, August 1, 2024
"If you knew what your tampons were really made of, it wou ...
- La Crema Launches Instagram Contest For WNBA Finals
Marketing Daily, Teresa Buyikian - Friday, July 26, 2024
One grand-prize winner will receive two tickets to Game One of t ...
- Cover FX Uses 'Irrelevant' Athletes To Promote Beauty Product
MAD, Fern Siegel - Wednesday, July 24, 2024
The effort is celebrating women in sports rather than the top dra ...
- Rapinoe Kicks Off 'Period' Push For Knix
Out to Launch, Fern Siegel - Wednesday, July 24, 2024
The soccer star is addressing a health issue and its impact ...
- The Choice Is Clear For This Wisp Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 25, 2024
Staying true to herself wasn't always easy for Jenny Dwork. Wisp's ...
- AT&T Partners With Trio Of WNBA Stars Ahead Of All-Star Game
Marketing Daily, Danielle Oster - Wednesday, July 17, 2024
A'ja Wilson and Sabrina Ionescu headline a new mentorship-focused content marketing serie ...
- How This Hospital for Special Surgery CMO Truly Operates
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 18, 2024
"How I would navigate meeting the needs of caring for and providi ...
- Why This Sanofi Exec Is Very Comfortable In Her Own Skin
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 11, 2024
"I always had almost an imposter syndrome a little bit, and ...
- Hungry Gut, Brain Or Emotions? Home Test Pinpoints Obesity For Women
Marketing Daily, Les Luchter - Tuesday, July 9, 2024
MyPhenome determines what type of obesity a person has based on the ...
- Tux Highlights Eucerin's Skin-Care Line With 'Sensorial Science'
MAD, Fern Siegel - Wednesday, July 3, 2024
The brand launched a new product line to stand out in ...
- House 337 Uses Soccer Scarves, Euro 2024 To Highlight Domestic Abuse
MAD, Fern Siegel - Thursday, June 27, 2024
Research showed domestic violence increased by 38% when England lost a mat ...
- No Compromising For This Sweet Loren's SVP
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 28, 2024
"I don't necessarily have to be the person who speaks first ...
- VPNs Reimagined: Vagina Privacy Network
Marketing Daily, Sarah Mahoney - Tuesday, June 25, 2024
With attention-getting billboards, the new campaign advises the use of burner phone ...
- First Female Olympic Gold Medalist Returns For Period Education
Marketing Daily, Les Luchter - Monday, June 24, 2024
Via AI, American-born Swiss sailor Helene de Pourtales stars in a one-minu ...
- Doctors Are 'Hippocrites': Wisp Marks Roe V. Wade Overturn
Marketing Daily, Les Luchter - Monday, June 24, 2024
Sexual healthcare marketer Wisp's film alternates scenes of a doctor taking t ...
- Special: Molly Baz Is First Pregnant Woman On Cereal Box
Out to Launch, Fern Siegel - Thursday, June 20, 2024
Kellogg's Special K's ad shot the chef when she was 39 wee ...