Tag results for "covid-19"
- Report: Hispanics Turn To Social Media, Gaming During PandemicAccording to a new report from Conill Hispanics are 57% more like ...
- No Longer A Virus 'Epicenter,' LA Promotes Its Culture, Diversity To Draw TouristsThe campaign's centerpiece is a video inspired by the city's Hollywood roo ...
- Reinventing The Hotel StayLast August Hyatt launched a hotel "workcation" package, Work from Hyatt. ...
- UM, Reprise Help CVS Get America #OneStepCloserUM and Reprise teamed with TikTok and urban pop duo Domino Sain ...
- IAS: Adult Content, Hate Speech Drove Higher Levels Of Brand Risk During Second Half Of 2020The share of desktop video ad impressions deemed risky soared 22% duri ...
- Amazon Sponsored Brands Ad Spend Rose 86% In Q1 2021Amazon ad-spend growth remained strong in Q1 across all ad formats, particular ...
- Consumers Demand Seamless Online, In-Store Integrated Experiences, Study FindsMost consumers are satisfied, but still desire better integration between the onli ...
- Get A Shot, Then A Beer, With Help From New Miller Lite T-ShirtThe $10 "Almost Miller Time" T-shirt comes with one sleeve missing ...
- Nielsen Audience Measurement Chief Scott Brown Leaves For ExperianScott Brown, the head of Nielsen's audience measurement product, is leaving ...
- In First Year-Over-Year Pandemic Comp, U.S. Ad Spending Surges 22% In MarchIn the first month to reflect a year-over-year comparison with the beginni ...
- The VAB And Nielsen: War Of Words ContinuesIn response to the VAB's letter, Nielsen said in a statement la ...
- Emailers, Beware: Gen Z Is Far From Loyal To BrandsOver half of Gen Z shoppers are less loyal to brands n ...
- Ecommerce Feeding Off Growth During Pandemic Year, Salesforce Data ShowsThe Salesforce survey of more than 1 billion shoppers from 40 countri ...
- In First Post-Pandemic Comp, Publicis Continues To LagIn its first quarter to reflect the year-over-year impact of the pandemi ...
- 'Now This,' TikTok Partner On Weekly COVID-19 Series"Viral" will feature coverage of vaccine efficacy, transmission timelines, treatment and myth-bust ...
- iHeart Shares Jump On Analyst's Bullish Advertising OutlookBofA Securities media analyst Jessica Reif Ehrlich raised her rating on iHea ...
- New TikTok Campaign Attempts To Make Mask Wearing Cool To KidsThe "Wear a Mask" effort seeks to "truly resonate" with teens a ...
- Study Finds Ad Execs Believe CTV Benefitted From Pandemic, Now More Effective Than Linear TVCTV has been a major beneficiary of the COVID-19 pandemic, and ...
- Mobile Was The Main Beneficiary Of COVID Lockdowns, Approaches Two-Thirds Of Global Brand TrafficIt may seem counterintuitive that in a year when many consumers we ...
- Tinder Taps Yum, P&G Vet George Felix As CMOTinder is looking to Felix, known for making aging brands like K ...
- Going For The Big Spend: B2C Marketers Boosting Their Messaging BudgetsAlmost all expect their spending on email, text and push to increa ...
- The Kiuertgflop Is The Message: TBWA Uses Gibberish To Fight IlliteracyIf you don't know what kiuertgflop means, don't worry, nothing was lo ...
- Digital's Big 10 Continue To Get Bigger, Approach 80% Of Every Ad DollarIt's no surprise by now that 2020 was a banner year f ...
- Has COVID-19 Changed Brand Loyalty?The good news is nine out of ten Americans are loyal ...
- Gen Z Desires Big-City Life And Jobs That Make A Difference, Study FindsPeople also feel they are being blocked from achieving wealth, according ...
- Some Consumers Are Ready To Shop In-Store, But Will Continue Their Digital HabitsBrands should continue developing their digital skills, including email marketing. A n ...
- Marketing/Media M&As Begin Bouncing BackMedia and marketing industry merger and acquisition deals crashed in both de ...
- TBWA\Chiat\Day LA Leads Effort To Curb Vaccine Skepticism Within BPOC CommunityThe agency orchestrated the production of a filmed roundtable featuring Black artis ...
- VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic BeganAs field agents servicing Nielsen's TV panel stopped entering homes, the V ...
- The Growing Victim List: Data Breaches Rose In Q1, Hitting More PeopleThe number of people affected by breaches is up from the ...
