- Independent Agency of the Year: PMG
Agency of the Year, Joe Mandese - Tuesday, January 5, 2021
"Being agile has really worked well for us, and the biggest differen ...
- Media Supplier of the Year: The Mainstream Media (a.k.a. "Fake News")
Agency of the Year, Joe Mandese - Tuesday, January 5, 2021
After four years of being incessantly marginalized as “fake news” from t ...
- Using Data To Correctly Predict COVID-19: Q&A With Rex Briggs
MediaDailyNews, Charlene Weisler - Tuesday, January 19, 2021
Briggs, CEO and founder of Marketing Evolution, says we may hit 78 ...
- Survey: 46% Of SMBs Believe Recovery Will Start In June
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
More small and medium-sized businesses expect to increase their marketing efforts th ...
- Big Gains In Online Sales Seen In Holiday 2020
Around the Net in Email, Ray Schultz - Tuesday, January 19, 2021
Digital sales tripled YOY during the recent holiday season. And more th ...
- This Year's Hot Email Marketing Trends
Around the Net in Email, Ray Schultz - Tuesday, January 19, 2021
Marketers are testing COVID-proof email messaging. That’s one of the email marketi ...
- Ford, Atlanta Airport Among Businesses Honoring COVID-19 Victims
Marketing Daily, Tanya Gazdik - Monday, January 18, 2021
Ford is contributing up to four million Michigan-made face masks being us ...
- Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2021
The good news is that consumer time spent with media surged duri ...
- Winterberry Projects Total 2021 U.S. Marketing Spending Will Remain Below Two Years Ago
Research Intelligencer, Joe Mandese - Tuesday, January 19, 2021
Following one of the worst recessions recorded by the U.S. marketing industr ...
- Reboot Your Customer Contact Strategy
Around the Net in Email, Ray Schultz - Monday, January 18, 2021
Many marketers put personalization on the back burner in favor of ...
- Pandemic Prompts Consumers To Seek Familiar, Even In Vehicles
Drive Time, Tanya Gazdik - Monday, January 18, 2021
Like the tendency to grab our favorite old sweaters, car buyers a ...
- Canvas' Woolmington Reflects On Lessons Learned During COVID Era
MAD, Larissa Faw - Friday, January 15, 2021
The Canvas CEO does so organizing those lessons within what he ter ...
- Report: Birthday Cake Candles Set To Melt Away In 2021
MAD, Larissa Faw - Friday, January 15, 2021
Nearly 90% of American moms say they're changing the way they ho ...
- Necessity Strikes Again! MaskFone Makes It Easy to Wear Mask AND Use Smartphone
Marketing Daily, P.J. Bednarski - Friday, January 15, 2021
A microphone is built in, and earbuds are part of the sa ...
- Media All-Star: Gene Turner
MediaPost All Stars, Joe Mandese - Tuesday, January 5, 2021
When Gene Turner began his ad agency career, he started on t ...
- ABM Sick Days: B2B Brands Change Their Budgets, Strategies Due To COVID-19
Email Insider, Ray Schultz - Friday, January 15, 2021
But ABM now gets 27% of the average B2B marketing budget, t ...
- Ad Spend Hallelujah: Forecast Sees Big Growth For Online
Email Insider, Ray Schultz - Thursday, January 14, 2021
Winterberry Growth forecasts a 10% increase in overall ad spending -- a ...
- Yelp Creates User-Generated COVID-19 Feedback And Ratings For Businesses
Inside Performance, Laurie Sullivan - Thursday, January 14, 2021
Disneyland's parking lot in Anaheim, California soon will become one of t ...
- Creative All-Star: Lisa Sherman
MediaPost All Stars, Larissa Faw - Tuesday, January 5, 2021
When the Ad Council slated its calendar for 2020, the organization h ...
- Research Released At CES Shows Many U.S. Broadband Homes Experiencing Disruptions During Pandemic, Fear Children Falling Behind
Research Intelligencer, Joe Mandese - Thursday, January 14, 2021
Consumer technology researcher Parks Associates released new data in conjunction with th ...
- House Democrats Question Broadband Carriers About Pricing, Data Caps
Digital News Daily, Wendy Davis - Tuesday, January 12, 2021
"As our nation continues to confront both a public health and econom ...
- The Trillion-Dollar Payday: Online Sales Exploded During Holidays, Salesforce Reports
Email Insider, Ray Schultz - Wednesday, January 13, 2021
Firms saw a 50% increase in digital sales YoY for a glob ...
- Walmart CEO Details How Company Changed With Consumer Behavior In 2020: CES
Inside Performance, Laurie Sullivan - Wednesday, January 13, 2021
Data supported Walmart Stores' pivot during the pandemic to remain open a ...
- Coalitions Form To Create Vaccination-Focused Campaigns
MAD, Larissa Faw - Tuesday, January 12, 2021
Two separate campaigns launch today to educate consumers about the importance ...
- Marketing All-Star: Lori Krauss
MediaPost All Stars, Steve Smith - Tuesday, January 5, 2021
By any measure, Warby Parker has earned its status as archetypal D2 ...
- Nearly Half Of Americans Say Pandemic Altered How They View Consumer Technology
Research Intelligencer, Joe Mandese - Wednesday, January 13, 2021
A study released in conjunction with this week's CES conference, indicates th ...
- 2021 Edelman Trust Barometer Finds World Entering An Era Of 'Information Bankruptcy'
Research Intelligencer, Joe Mandese - Wednesday, January 13, 2021
The global infodemic -- ie. disinformation and "fake news" -- has driv ...
- GM Announces FedEx Partnership At CES, Goes After Amazon, Google Delivery Services, Autonomous Vehicles
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 12, 2021
GM on Tuesday at CES introduced BrightDrop, the latest startup to sp ...
- Is 'Placed-Based Media' Passe in the Post-Quibi World?
TV Watch, Wayne Friedman - Wednesday, January 13, 2021
At least it's timely: a new TV/video platform is launching what ...
- CES Researchers Tout 'Connected Health,' Other Technology Solutions Spurred By Pandemic
MediaDailyNews, Joe Mandese - Monday, January 11, 2021
In a CES opening day briefing, the Consumer Technology Association's top researche ...