• by Erin Everhart , Staff Writer, 8 hours ago

Most people know Kenvue; they’re the world’s largest pure-play consumer health company, the powerhouse behind household brands that are synonymous with their products: Tylenol, Band-Aid, Listerine, Neutrogena.

But this is where it gets interesting: How do we market the space between the consumer and the healthcare professional who recommend them?

When a dermatologist recommends Neutrogena sunscreen or a pediatrician points a new parent toward Children’s Tylenol, that moment doesn't happen by accident. It's the result of a whole discipline of marketing that most people don't even know exists.

Kay Okonmah-Sanders is Kevnue’s Head of Institutions, Pediatrics and US Omnichannel. She’s spent her career not only building this discipline, but rethinking it. She's also become a sharp voice on what it means to bring AI into a team without losing the human intelligence that makes marketing great.

In this weeks’ Brand Insider: BTS we sat down with Kay to talk about her philosophy of treating doctors like consumers by meeting them where they are, speaking their language, and reaching them when they're in a relaxed state of mind rather than a clinical one.