- Thorne Launches Electrolyte Powder With Tennis Star Ben Shelton
Marketing Daily, Les Luchter - Monday, April 14, 2025
The high-ranked American tennis player has been using Thorne products since ...
- Social Influencers Drive Awareness Of Beauty Brands Among Teens: Piper Sandler
Research Intelligencer, Robert Williams - Friday, April 11, 2025
Teens are also showing growing trust in recommendations from doctors, scientists, a ...
- Liquid Death's Unhinged Clown-Killer Ad Touts Bedtime Supplement Collab
Marketing Daily, Danielle Oster - Wednesday, April 9, 2025
A tongue-in-cheek jingle includes lines like "When it's time for winding dow ...
- Getting Functional, Life Cereal Teams With Welly For Custom Bandages
Marketing Daily, Les Luchter - Wednesday, April 9, 2025
Limited-edition bandages are co-branded Mighty Life to promote cereals that promise immu ...
- Winx Lifts Morning-After Pill Sales Through Education, Free Doses...And Politics
Pharma & Health Insider, Les Luchter - Thursday, April 10, 2025
Half the country thinks the morning-after pill is illegal, according to Wi ...
- Report: Pharma Marketing Must Balance Humility With Showmanship
Marketing Daily, Les Luchter - Tuesday, April 8, 2025
"Consumers crave realness and relatability, yet they also want to be wow ...
- Healthcare Brands Gain Support From CMI Media, Microsoft Advertising Partnership
MediaDailyNews, Laurie Sullivan - Tuesday, April 8, 2025
As tariffs on pharmaceuticals potentially threaten the industry, WPP's healthcare agency C ...
- When Does A Toothbrush Look Like a Flower?
Marketing Daily, Les Luchter - Monday, April 7, 2025
When bristles start wearing down -- so Colgate India uses this ima ...
- How This Bristol Myers Squibb Leader Is Transforming Expectations
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, April 2, 2025
How much influence did your family have on your career choice? F ...
- Report: Consumer Health Tech Surges To $4.5B In Annual Investment
Marketing Daily, Les Luchter - Thursday, April 3, 2025
Women's health jumped to second place, with the category's $866 million ...
- Simple App: More Than Simply Intermittent Fasting
Pharma & Health Insider, Les Luchter - Thursday, April 3, 2025
Simple's "Weight loss without the stress" positioning includes time-focused eating and AI-power ...
- Study: Health Brands Dominate Mobile 'Breakthrough Moments'
Marketing Daily, Les Luchter - Monday, March 31, 2025
Four OTC brands' mobile campaigns were celebrated by InMarket for high click-through/engageme ...
- Google, Microsoft Updated Ad, Privacy Rules Should Smooth Campaigns
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 1, 2025
Google will make several updates to ads this month, including one focus ...
- Move Over, 'Macho Man': Elanco's 'Quattro Dog' Is Here
Marketing Daily, Les Luchter - Sunday, March 30, 2025
Elanco reworked the Village People hit to help promote its dog medici ...
- How This Publicis Health Media VP Creates Experiences That Resonate
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, March 26, 2025
Jan Weinstein calls herself an "accidental agency person," but if you lo ...
- Organically Kismet Sea Moss Gel Goes National Via D2C
Pharma & Health Insider, Les Luchter - Thursday, March 27, 2025
The supplement's "four-week shelf life" is extremely short in the brick-and-mortar C ...
- March Madness Gets Weird: Brands Try Spas, Sports Moms, 'SNL' Vibes
Marketing Daily, Sarah Mahoney - Monday, March 24, 2025
Planet Fitness offers courtside cryotherapy, Great Clips brings in Mikey Day, a ...
- Grey Health Names Rebelo Chief Creative Officer
MAD, Fern Siegel - Friday, March 21, 2025
In 2024, Bruno Rebelo helped the agency secure a 78% win rat ...
- Judge May Require Google To Face Health Privacy Suit
MediaDailyNews, Wendy Davis - Friday, March 21, 2025
U.S. District Court Judge Vince Chhabria says the case was "difficult," b ...
- Lilly Analyzes Depiction Of Chronic Diseases In Films, TV Series
Marketing Daily, Les Luchter - Wednesday, March 19, 2025
For one, cancer is usually represented as a "death sentence," unlike depicti ...
- BetterWay Does What Theranos Couldn't With Fingertip Blood Tests
Pharma & Health Insider, Les Luchter - Thursday, March 20, 2025
"We followed a completely different playbook" than Theranos, says BetterWay Founder/COO Er ...
- CTV Goes Dutch As Pet Telehealth Service Runs Multiple Creatives
Marketing Daily, Les Luchter - Tuesday, March 18, 2025
"The beauty of connected TV is that we can run one creati ...
- 'Rethink Rehab,' Says Brain Injury/Stroke Service Provider
Marketing Daily, Les Luchter - Monday, March 17, 2025
Centre for Neuro Skills campaign aims to broaden the definition of reh ...
- In Women's Health Analogy, Northwell Completes Headless Winged Victory Statue
Marketing Daily, Les Luchter - Sunday, March 16, 2025
Ad's voiceover discusses famous sculptures with "pieces missing," just as women's heal ...
- Lilly Launches Diverse Spot For Eczema Drug Ebglyss
Marketing Daily, Les Luchter - Wednesday, March 12, 2025
Lilly hopes that "patients see themselves reflected in the commercial," says Ashl ...
- Hyfe Hypes First Digital Treatment For Chronic Cough
Pharma & Health Insider, Les Luchter - Thursday, March 13, 2025
Company aims to offer behavioral cough suppression therapy, which treats coughing witho ...
- Willo, Brush For Me: New Kids' Toothbrush Automates The Ordeal
Marketing Daily, Les Luchter - Tuesday, March 11, 2025
Willo AutoFlow+, which launched in December, has been selling its product benefi ...
- The Role of Technology In Rare-Disease Marketing
Marketing Insider, Jami Rogers - Wednesday, March 12, 2025
For one, VR is transforming rare-disease education by offering immersive experiences f ...
- 'Love, Your Mind World' On Roblox Supports Teen Mental Health
MAD, Steve McClellan - Monday, March 10, 2025
The campaign, led by the Ad Council was designed in collaboration wi ...
- Ill-Fated Teddy Bear Stars In Poignant Sandy Hook Promise Campaign
Marketing Daily, Les Luchter - Monday, March 10, 2025
The message: Teddy bears deserve to be kids' companions, instead of offerin ...