- Anti-Vaxxer Urges Court To Revive Claims Against Twitter, Biden
Digital News Daily, Wendy Davis - Thursday, May 26, 2022
Anti-vaccine activist Colleen Huber is asking a federal appellate court to revi ...
- Stella Billboard Aims To Fight PTSD As Fire Breaks Out Nearby
Marketing Daily, Les Luchter - Thursday, May 19, 2022
"Your trauma is valid," read the billboard, put up by PTSD trau ...
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising Benchmarks
Inside Performance, Laurie Sullivan - Wednesday, May 18, 2022
The typical cost per click for a search ad in 2022 ...
- Genexa Takes Aim At Tylenol, Tylenol PM With 'Clean' Alternatives
Marketing Daily, Les Luchter - Tuesday, May 17, 2022
Genexa's two acetaminophen products don't contain artificial inactive ingredients like dyes a ...
- Dstillery Introduces Cookieless Alternative
Data & Programmatic Insider, Laurie Sullivan - Monday, May 16, 2022
Dstillery last week launched ID-free AI for cookieless ad targeting. The compa ...
- It's A Pain -- Not. Salonpas Aims To Soothe Aches With Patch Samples
Marketing Daily, Les Luchter - Tuesday, May 10, 2022
This year's offering of 100,000 free samples of Salonpas is again bei ...
- 'Happier Place' Takes Gentle Approach To Mental-Health Awareness
Out to Launch, Fern Siegel - Monday, May 9, 2022
A guerilla-marketing campaign has hit Richmond, Virginia, to highlight a social cri ...
- Campaign Aims To Break Mental Health Stigmas
Marketing Daily, Tanya Gazdik - Sunday, May 8, 2022
For every Instagram or Twitter post using the hashtag, Minded will dona ...
- 100% Digital Now, Hostess Brands Joins Children's Ad-Restriction Initiative
CPG FYI, Steve Ellwanger - Friday, May 6, 2022
Hostess Brands won't advertise to kids under 13, except for products th ...
- Petco, Blue Buffalo Partner To Support Pet Cancer Research
Marketing Daily, Tanya Gazdik - Thursday, May 5, 2022
Blue Buffalo will match all donations to Petco Love this month ...
- Conductor CEO Opens Up About Mental Health During Awareness Month
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
The ad industry needs to do a better job of addressing ment ...
- Publicis Health Media Promotes Geist To Chief Strategy Officer; Ups Kapetanakis To Tech & Data SVP
People on the Move, Steve McClellan - Friday, April 22, 2022
Publicis Health Media has promoted Brian Geist to Chief Strategy Officer from h ...
- Rakuten Prepares For Big Give Week To Reward Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 14, 2022
Rakuten Big Give Week played host last year to hundreds of bran ...
- Comedian Iliza Shlesinger On Willow Breast Pumps: 'Don't Just Suck It Up'
Marketing Daily, Steve Ellwanger - Tuesday, April 12, 2022
Campaign aims to counter "bad advice" heaped on new mothers, with ...
- Fitbit Ties Physical To Mental Health With 'Feel Your Power" Campaign
Marketing Daily, Les Luchter - Monday, April 11, 2022
Google-owned wearable health monitor Fitbit's campaign aims to "showcase unexpected stories ...
- Allergan Pushes 'Real People, Real Stories' For Botox, Plastic Surgery
Marketing Daily, Les Luchter - Wednesday, April 6, 2022
Pharmaceutical company Allergan Aesthetics is sponsoring a series of documentary shorts, "Beyo ...
- Animal Rights Group Blasts Government For Suppressing Social Media Posts
Digital News Daily, Wendy Davis - Monday, April 4, 2022
"This case involves a government agency's patently unconstitutional practice of surreptititously censori ...
- Rebranding As 'Favor,' Former Pill Club Hopes To Make Skin-Care Gains
D2C FYI, Sarah Mahoney - Monday, April 4, 2022
Already established as a birth-control provider, company is adding dermatologists to i ...
- As COVID Demand Cools, Walgreens' Outlook Gets Cloudier
Marketing Daily, Sarah Mahoney - Friday, April 1, 2022
A leading analyst cut its rating of the company, saying its curre ...
- Asics: On Leaving Your 'Happy Place'
Marketing Daily, Todd Wasserman - Wednesday, March 30, 2022
In this ad, Asics attempts to measure the damage that avoiding exerci ...
- Toxic Chemicals Found In Fast Food Wrappers
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 29, 2022
Wrappers and containers from eight different fast food chains contain PFAS, ...
- Lexus Partners With Resorts For Branded Experiences
Marketing Daily, Tanya Gazdik - Tuesday, March 29, 2022
The curated, integrative experiences focus on wellbeing, says Vinay Shahani, Lexus vi ...
- Langland Appointed Strategic/Creative Partner For Mind
Accounts on the Move, Fern Siegel - Friday, March 25, 2022
This will be the first overarching brand campaign to be launched ...
- K-Y Partners With Tripadvisor To Help Couples Reconnect
Marketing Daily, Tanya Gazdik - Sunday, March 27, 2022
Part of the unusual brand partnership includes encouraging "new experiences in n ...
- How Artificial Intelligence Will Transform Health Marketing
MediaDailyNews, Stefanos Kapetanakis - Monday, March 28, 2022
AI will have a major, transformative effect on healthcare marketing by impacti ...
- Survey Reveals Confusion About 'Healthy' Food Labeling
CPG FYI, Steve Ellwanger - Friday, March 25, 2022
Among the takeaways for CPG brands from the Attest study: Trustworthy nutrition ...
- Burns Group Taps Mokashi To Drive Health/Wellness Practice Expansion
MAD, Steve McClellan - Monday, March 21, 2022
The expansion comes following the "rapid transformation" of healthcare verticals during t ...
- Warby Parker Takes An Omicron Beating
D2C FYI, Sarah Mahoney - Monday, March 21, 2022
As Omicron cases surged in December, consumers lost interest in new glasse ...
- Paris Hilton-Backed Botanicals Brand R3set Tackles Stress With Humor
Marketing Daily, Steve Ellwanger - Thursday, March 17, 2022
Instead of highlighting the celeb, R3set depicts a busy mom juggling wor ...
- Branding Lessons From The Femcare Aisle
Marketing Insider, Jane Hovey - Thursday, March 17, 2022
The acceleration of global cultural and technological change has come to ...