• by Barbie Romero , 7 hours ago

At our Pharma & Health Summit in Park City, leaders from Astellas, Takeda, Sanofi, Accord BioPharma, and CMI Media Group shared insights on AI, personalization, patient journeys, access, measurement, and trust.

Catch the best moments from the on-stage discussions below. 

Watch the full session recordings here.

Gaurav Kane, Director, Media Strategy & Operations, Astellas Pharma US, shared how AI is determining the next-best message and level of personalization from available content, as well as the right channel through which to deliver it.

Brian Nwokorie, Director, Global Brand Lead, Takeda Oncology, shared that the challenge isn’t physician attention but confidence, making it critical for brands to provide quality, trusted content amid an ever-growing volume of data and information.

Marcy Rudowitz, Director, Omnichannel Marketing, Accord BioPharma, discussed the importance of ensuring patients have access and coverage when HCPs prescribe their medications.

Ridhi Sharma, Global Marketing Director - Neurology, Sanofi, shared how they are taking a 360-degree view of the patient journey, from website traffic to app interactions, while AI is reshaping measurement by prompting them to rethink how they assess website relevance as patients increasingly turn to AI for answers.

Shyam Desai, SVP, Engagement Strategy, CMI Media Group, discussed how pharma brands can build trust by providing credible, reliable information that helps patients navigate misinformation and make informed decisions.

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.