- Patient Rights Group Targets Medical Debtors, Elected Officials
Marketing Daily - Top of the News, Les Luchter - Monday, March 27, 2023
Nonprofit launches paid ad campaign telling stories of Americans in deep medic ...
- Ugh, It's A Bug: Health Risks From Mosquitos, Ticks Creep Up
Pharma & Health Insider, Les Luchter - Thursday, March 23, 2023
We don't normally think of bug-fighters as healthcare warriors, but they ...
- Highway To.....Heal?
Mediapsssst, Richard Whitman - Thursday, March 16, 2023
Klick Health and medical community platform and event organizer NextMed Health ha ...
- FTC Investigates Paid Ad Practices Related To Fraud, Financial Scams, Counterfeit
Inside Performance, Laurie Sullivan - Thursday, March 16, 2023
The FTC on Thursday put eight social media and video streaming platfor ...
- Healthcare Marketing And The Black Community: Meet Us Where We Are
MAD, Joseph Anthony - Wednesday, March 15, 2023
People of all backgrounds, if they are poor, tend to have sub-optim ...
- Pre-Vaccine, Magic Johnson Brings Awareness Of Respiratory Syncytial Virus
Marketing Daily, Les Luchter - Wednesday, March 15, 2023
Pharma company GSK, expected to release one of first RSV vaccines lat ...
- 'Linked By Love' PSA, TV Series Bring Kidney Disease Info To Black Viewers
Marketing Daily, Les Luchter - Monday, March 13, 2023
"Did you know that African-Americans experience chronic kidney disease at a ra ...
- Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022
Email Marketing Daily, Ray Schultz - Friday, March 10, 2023
Of the companies polled, 52% upped their spending on trade shows/events/booths, 4 ...
- Meaningful Marketing Like You Mean It: Northwell Navigates Gun Violence Messaging
Brand Insider, Steve Smith - Monday, March 6, 2023
Can a major brand embrace a typically triggering issue like gun violen ...
- Gannett-Owned Agency LocaliQ Redefines Digital Marketing Strategy With Brand Overhaul
Inside Performance, Laurie Sullivan - Monday, March 6, 2023
Digital agency LocaliQ, which supports local media including search, began a transformati ...
- Bountiful Settles FTC Action Alleging It 'Hijacked' Amazon Reviews From Existing To New Products
Marketing Daily, Steve Ellwanger - Thursday, February 23, 2023
FTC said Bountiful manipulated product pages by misusing an Amazon feature th ...
- $144: One Medical Offers Sale Price On Services After Amazon Buys It For $3.9B
Marketing Daily, Les Luchter - Wednesday, February 22, 2023
Amazon's takeover of One Medical was completed a day after the Feder ...
- Hickey Hack's Got Your Back -- Er, Neck
Pharma & Health Insider, Les Luchter - Thursday, February 23, 2023
Can hickeys be a health concern? In very rare cases, yes. Otherwis ...
- UW Health Shows 'Masterpieces' In Regional Campaign
Marketing Daily, Les Luchter - Tuesday, February 21, 2023
Animated spot features a child discussing his healthcare journey, but doesn't reve ...
- Stagwell Merges Health Shops To Form ConcentricLife
MAD, Steve McClellan - Thursday, February 16, 2023
Ken Begasse, founder of Concentric Health Experience will lead the new enti ...
- Study Finds Younger Adults Turning To Social Media For Medical Advice
MAD, Steve McClellan - Wednesday, February 15, 2023
The study reveals that TikTok and Facebook have become primary providers ...
- Maternity Clinic Launches Sticky Big Apple Campaigns
Marketing Daily, Les Luchter - Wednesday, February 15, 2023
Oula, whose clinics combine midwives' and doctors' care, debuts OOH campaign wi ...
- Genentech's Culture Shift: Rethinking DTC
Brand Insider, Steve Smith - Friday, February 10, 2023
What do "direct" let alone "consumer" even mean when you are talki ...
- Urology Tripleheader: Prostate, PD Campaigns, New ED Meds
Marketing Daily, Les Luchter - Wednesday, February 8, 2023
"Man With a Plan," from pharma company Endo, aims to motivate m ...
- Produce AND Prozac? Grocery Chains Go Proactive With Health
Pharma & Health Insider, Les Luchter - Thursday, February 9, 2023
Albertsons' launch of the Sincerely Health app comes as the lines betwe ...
- GoodRx Fined For Allegedly Sharing Consumer Data With Ad Platforms
Digital News Daily, Wendy Davis - Wednesday, February 1, 2023
GoodRx has agreed to pay $1.5 million and to refrain from shari ...
- 50,000feet Debuts Health And Wellness Practice To Augment Existing Expertise
MAD, Fern Siegel - Wednesday, February 1, 2023
The new division is part of the company's mission to partner wi ...
- Damar Hamlin Challenge Highlights American Heart Month Campaigns
Marketing Daily, Les Luchter - Wednesday, February 1, 2023
Hamlin, the Buffalo Bills player who collapsed on field during a" Mond ...
- Beware The BlackCat: Cyber Criminals Threaten Healthcare Industry
Pharma & Health Insider, Les Luchter - Thursday, February 2, 2023
BlackCat is among ransomware operators whose attacks force healthcare companies back in ...
- Fertility Rate Increased In 2021, Per CDC
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 31, 2023
U.S. fertility rates increased slightly in 2021 for the first time sin ...
- COVID Leads Pfizer To Record $100B Revenues, But A Bleaker 2023
Marketing Daily, Les Luchter - Tuesday, January 31, 2023
Comirnaty (vaccine and boosters) revenues are expected to be $13.5 billion th ...
- It's Amgen vs. Abbvie As Humira Wars Begin
Marketing Daily - Top of the News, Les Luchter - Tuesday, January 31, 2023
Amgen's launch of Amjevita, its nearly identical drug to Humira, cuts in ...
- Dude, I'm Sad: Man Therapy Addresses Lack Of Male Mental Health Resources
Pharma & Health Insider, Les Luchter - Thursday, January 26, 2023
Fictional character Dr. Rich Mahogany uses humor to provide manly advice, includi ...
- AstraZeneca Targets Potential Chronic Kidney Disease Patients
Marketing Daily, Les Luchter - Monday, January 23, 2023
Ad "makes it clear that type 2 diabetes or hypertension patients havi ...
- Mangoceuticals Launches ED Drug, Telemedicine Platform For Men
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, January 18, 2023
Company has developed a fast-dissolving pill called Mango to treat erectile dysfuncti ...