Tag results for "health care"
- Amazon, Microsoft, IBM, Google Gain 'Identifiable' Patient Data Under Separate DealsData has become the gold key to services. Some hospitals are granting ...
- Healthcare Marketing Group W2O Acquires 21Grams21Grams' core capabilities include advertising, patient storytelling, medical education, strategy, analytics and ...
- GSK Consolidates Pfizer Consumer Health Under Publicis MediaUnder this new agreement, the account will be serviced through the bespoke ...
- How Marketers Can Combat Disparities Of Healthcare AlgorithmsA widely used AI algorithm has steered black patients away from higher-quality ...
- UnitedHealthCare Will Put Medicare Service Centers In Some Walgreen's StoresThe 14 centers, located in Las Vegas, Cleveland, Phoenix, Memphis and Denver, ...
- Bayer Appoints Mullen Lowe Group As Global Ad AgencyBayer has appointed Mullen Lowe Group its global advertising agency. Campaign reveals ...
- Feds Eye Google's Massive Health-Data Project, Lawmakers RousedThe HHS Civil Rights unit will investigate whether sharing and analysis of ...
- HCB Health Expands To A Third OfficeThe office, in Parsippany, NJ, will service east coast clients. The independent ...
- Email A Growing Channel For Pharma Marketers Worldwide, Study FindsEmail is among the top three channels in North America, drawing 14% ...
- Google To Acquire FitbitFitbit announced Friday that Google intends to acquire the company for $7.35 ...
- In Latest Moves, Ancestry And 23andMe Aim To Change Behavior75% of respondents in 23andMe research say they've taken at least one ...
- LBC Breached Ofcom Rules With Paid-For BUPA InterviewOfcom has ruled that LBC broke its guidelines by not signalling that ...
- 'Hims, Hers' Hopes To Shake Up HealthcareThe online start-up currently offers more than 40 products, some requiring prescriptions, ...
- Thinx Debuts First National TV Ad CampaignThe "MENstruation" campaign suggests people would be more comfortable talking about periods ...
- Ask An Expert: Can Walmart Win With Stand-Alone Clinics?Retailers have been running health clinics for years, yet they've never really ...
- AverickMedia Offers Doctors Email ListThe list, including U.S. and global markets, can be used for targeting ...
- GSK To Call Creative ReviewGSK is putting its $30m global creative account up for review, "Campaign" ...
- Marketing in Health Systems: Asset, Not ExpenseLet's consider two extremes on the spectrum of valuing marketing: Amazon, a ...
- NHS Topples Apple To Become Most Relevant Brand In The UKThe NHS has replaced Apple as the most relevant brand in the ...
- How MedAnswers Is Bettering The Baby OddsThe Fertility Awareness app provides users with answers from some 200 board-certified ...
- Google Healthcare Policy Prohibits Advertising For Unproven, Experimental TechniquesGoogle announced a Healthcare and medicine policy to prohibit advertising for unproven ...
- National Safety Council Focuses On Opioid EpidemicAt the heart of the program was a memorial wall to the ...
- Search Backs Social When Looking For Health Care ProvidersConsumers are searching for health care providers on social media rather than ...
- Drug Pricing For TV Ads? Make It Mandatory For More Health-Care ProceduresSome marketers have been required to disclose list prices of prescription drugs ...
- Neuromarketing Pioneer Carl Marci Leaves Nielsen, Returns To Mental HealthcareDr. Carl Marci, a clinical psychologist who helped pioneer the field of ...
- McCann, Publicis Add Health LeadersHilary Gentile has been elevated to Global Chief Strategy Officer at McCann ...
- This Year And Next, Healthcare Ad Spending Will Grow 3.6%In its first focused report on worldwide healthcare ad expenditures, Zenith forecasts ...
- UK's First Ad For A Cannabis-Based Product LaunchesBritain has woken up to its first ad for a cannabis-based product, ...
- NHS Signs Deal With Amazon For Medical InformationThe NHS has partnered with Amazon to allow owners of Alexa-powered smart ...
- Bupa Appoints MullenLowe For Mental Health CampaignBupa has appointed MullenLowe to create a mental health awareness campaign. The ...
