Tag results for "health care"
- The Face Of Lead Generation For HealthcarePatients are now true consumers of healthcare, shopping for the best price ...
- ASA Bans Comparethemarket And P&G AdsThe ASA has kicked off the new year with bans on ads ...
- Pfizer, GSK Combining Healthcare Businesses, Pharma Stays As IsThe combined company will become the largest global healthcare business, to be ...
- Merz: Search and Patient Journeys, NeurosciencesBecause of HIPPA laws, Merz has to go through a third party ...
- Health-Condition Influencers Reveal Social Media StrategiesInfluencers have been impacting the health and wellness marketplace for years, but ...
- First GDPR Action Hits Portuguese HospitalThe first GDPR enforcement action was not for a data breach. Portugal’s ...
- Hospital Marketers: Targeting Women In Wake Of Price TransparencyStarting Jan. 1, hospitals will be required to publish their standard charges ...
- What Health Insurance Marketers Can Learn From StarbucksPerhaps the industry needs to try a new approach to customer engagement, ...
- Medicare Emails Hit For Sounding Like They Favor Private PlansOlder consumers have been bombarded with marketing for Medicare Advantage plans. Do ...
- P&G Restructuring Into 6 Business Units, Names Moeller COOThat's down from a previous 10 product categories. It's not clear whether ...
- Walgreens Harnesses Local Touch To Raise Community AwarenessUsers could learn about a variety of Walgreens "Find Care Now" services, ...
- Hearing The Call: How Oticon Uses Email To Speed Up Hearing Aid SalesHearing aid manufacturer Oticon nurtures prospects in a lengthy direct-to-consumer sales cy ...
- Email Marketing Tips For DoctorsEmail marketing may not be the first thing on a doctor’s agenda, ...
- Low Anxiety Television: Mood Media, Quest Diagnostics Launch 'Quest TV'The new content platform will be rolled out to more than 2,200 ...
- WPP Integrates U.S. Health Practices With Agency BrandsThe latest move by WPP is intended to streamline its portfolio and ...
- Blue Shield Of California: Marketing & The Reluctant Healthcare ConsumerAmid so much uncertainty, building confidence was going to be important. Kimball ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'Be the Match's objective going into 2019 is to determine the optimal ...
- FCB Health Introduces Data-Backed PracticeFCB Health Network is launching Solve(d) as a stand-alone entity that integrates ...
- Healthcare: Ripe For Disruption, Primed For InnovationHow should healthcare companies adjust to avoid irrelevance? Here are some suggesti ...
- Walgreens, Kmart Kick Off Flu-Shot CampaignsWalgreens is running a marketing campaign, including TV spots airing throughout the ...
- Storytelling Remains Heart Of Effective Healthcare MarketingGreat marketing is grounded in authentic storytelling. When we combine this with ...
- Consumer Advocates Jeer As Aetna, CVS Merger Is Cleared By FedsThe merger still requires regulatory approval from some states, but the companies ...
- GP App Ads Banned By ASAAn app that claimed it could connect doctors "within minutes" has had ...
- Only In Healthcare Do Ad Creators Admit The Truth, Smith SaysSteve Smith, editorial director of events at MediaPost, is opening today’s Marketing ...
- TFW You Find Yourself Doing Cutting-Edge Ads For An Old People's Home On Facebook“The New Customer Journeys and the Retailization of Healthcare Advertising”Moderator Jordan Greene, ...
- How Authenticity and Wit Hit a Nerve and Solved a CrisisProof and Blue Chickens: How Authenticity and Wit Hit a Nerve and ...
- Paging Dr. Data: Driving Better Relationships with Smarter SegmentationModerator Hans Kaspersetz, president and chief strategist, ArtericPanelistsGabrielle Bedewi, chief analytics officers, ...
- D2C Upstarts In Healthcare: Disruption Or The Right Remedy?Learning From the D2C Upstarts Moderator Beatriz Mallory, SVP, managing director, SensisHealth ...
- It's Personal: Marketing and the Reluctant Healthcare ConsumerKimball Wilkins, VP, brand research and creative studios, Blue Shield of California ...
- Heartstrings and Grassroots: Diversifying Be the Match's Donor BaseBattling brand awareness, Be the Match is in the throes of creating ...
