- Pharma Ads Losing Effectiveness? Try Direct-To-Patient Programs
Marketing Daily, Les Luchter - Sunday, September 28, 2025
To counter "fragmented" healthcare experiences, pharma firms are launching DTP programs li ...
- 'For The Love Of Californians': State Touts Health Insurance Marketplace
Marketing Daily, Les Luchter - Thursday, September 25, 2025
Covered California's campaign is designed to cover all who live in t ...
- Pharma Advertisers Reach Prostate Cancer Patients Through Podcast
Pharma & Health Insider, Les Luchter - Thursday, September 25, 2025
Podcasts like "Prostate Cancer Real Talk" "prequalify the listener," says Elverage Alle ...
- Screen, Don't Scream, Says Cologuard In Scare Spoof Spot
Marketing Daily, Les Luchter - Tuesday, September 23, 2025
Cologuard "takes the scare out of colon cancer screening," says "Scream" st ...
- Nutrafol Print Pub Targets Hair-Thinning Menopausal Women
Marketing Daily, Les Luchter - Monday, September 22, 2025
CMO: "By launching a menopause-dedicated print magazine, we're reinforcing that Nutrafol ...
- Rebel Wilson Touts Micro Habits, Microdosed GLP-1s For Noom
Marketing Daily, Les Luchter - Friday, September 19, 2025
"The campaign marks a key moment in the evolution of Noon, showi ...
- BrightFocus PSAs Focus On Glaucoma Prevention
Marketing Daily, Les Luchter - Saturday, September 20, 2025
Campaign -- consisting of TV, radio and print ads -- centers arou ...
- GoodRx's Cowgirl, Prairie Dog Tame The Wild West Of Prescription Costs
Pharma & Health Insider, Les Luchter - Thursday, September 18, 2025
Images of both characters will take over the Times Square subway stati ...
- Trend Watch: Telehealth, Non-MD Caregivers Disrupt Health Marketing
Marketing Daily, Les Luchter - Wednesday, September 17, 2025
Marketers targeting the healthcare community should treat nurse practitioners as a prima ...
- Judge Won't Scrap Privacy Verdict Against Meta Over Health Data
MediaDailyNews, Wendy Davis - Tuesday, September 16, 2025
A federal judge won't reverse a jury's decision that Meta unlawfully collect ...
- WPP's CMI Media Expands To France, Taps Aurelie Rizzo To Direct Global Ops
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2025
The Philadelphia-headquartered healthcare media shop opened a London office in 2023 a ...
- Kenvue, Colgate Back School Sun Safety, Oral Health Campaigns
Marketing Daily, Les Luchter - Friday, September 12, 2025
The oral health initiative is targeted at 750,000 elementary school students a ...
- Eyebot's Kiosks Can Expand Access To Vision Tests
Pharma & Health Insider, Les Luchter - Thursday, September 11, 2025
Branded kiosks provide consumers with free vision tests; for $20, results c ...
- Bye, 'Leukemia & Lymphoma'! Hi To Blood Cancer United
Marketing Daily, Les Luchter - Friday, September 5, 2025
Leukemia & Lymphoma Society has rebranded as Blood Cancer United, and launch ...
- FDA 'Cease And Desist' Likely To Have Massive Impact On $7B TV Category
Television News Daily, Wayne Friedman - Wednesday, September 10, 2025
The FDA sent out "100 cease-and-desist letters" to brands in response ...
- Beyond Body-Builders: Supplement Company Says Creatine Users Can Be Non-Athletes
Marketing Daily, Les Luchter - Monday, September 8, 2025
Thorne features singer Ciara, not an athlete like her husband Russell Wilso ...
- In Waiting Room, Patients Are Captive Market More Likely To Convert
Marketing Daily, Les Luchter - Friday, September 5, 2025
"Point-of-care media operates within a closed network, preserving patient trust," says marketi ...
- 'PSA on PSA' Aims To Raise Prostrate Cancer Awareness
Marketing Daily, Les Luchter - Wednesday, September 3, 2025
Campaign on the Prostate-Specific Antigen test asks consumers to pledge to spre ...
- School Nurse Shortage? How About Bringing A Doctor To School?
Pharma & Health Insider, Les Luchter - Thursday, September 4, 2025
Kids who feel sick at school may now get examined by ...
- Check, Please: Aflac Equates Checkered Patterns With Cancer Screening Reminders
Marketing Daily, Les Luchter - Wednesday, September 3, 2025
Aflac's "Check for Cancer" campaign aims to increase cancer screening rates ...
- No Flag, No Problem: America's Best Modernizes Logo
Marketing Daily, Les Luchter - Thursday, August 28, 2025
New logo removes a stylized U.S. flag from its name in fav ...
- BTS REWIND: How This Foundation Consumer Healthcare VP Is Making A Difference
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 27, 2025
"Get curious and really put yourself out there to look into differe ...
- A Male Treatment For Vaginal Disease? Evvy Flips The Script
Pharma & Health Insider, Les Luchter - Wednesday, August 27, 2025
How Evvy markets medicine whose sole purpose is to help women ...
- Xiaflex Brings Back The 'Bent Carrot' Penis Metaphor
Marketing Daily, Les Luchter - Monday, August 25, 2025
A couple discuss the brand's 2021 ad, with a carrot substituting f ...
- Wet Girls, Sweaty Women: NYC OOH Campaigns Promote Women's Health
Marketing Daily, Les Luchter - Friday, August 22, 2025
Wet Girl Summer" arrived this week via more than 100 wild poste ...
- Novartis Brings Awareness To Rare Muscular Disease
Marketing Daily, Les Luchter - Wednesday, August 20, 2025
"SMAshing My Limits" targets teens and young adults living with SMA (Spin ...
- Savannah Crashes The COVID Silence With CDC-Funded Campaign
Pharma & Health Insider, Les Luchter - Thursday, August 21, 2025
COVID cases go up nationwide every summer, but PSAs cautioning the publ ...
- TheraTears Launches Water-Filled Eye Drops Campaign
Marketing Daily, Les Luchter - Tuesday, August 19, 2025
Campaign visuals, inspired by nature photography, include depictions of water refractions, wat ...
- Patients Turning To AI, Social To Find New Doctors: Report
Marketing Daily, Les Luchter - Tuesday, August 19, 2025
Medical "practices that fail to meet patients across multiple channels risk becomi ...
- You're Good, Kristen! Bell Sells Knix Leakproof Undies
Marketing Daily, Les Luchter - Friday, August 15, 2025
The ad "You're Good" launches as Canadian firm Knix opens its fir ...