- Mayo Clinic Innovates In Health -- And Ad Production
Marketing Daily, Les Luchter - Wednesday, April 19, 2023
Unlike Mayo Clinic's previous campaign, which featured the voice of Viola Davi ...
- Who Knew Female Trees Could Fight Allergies? Claritin Did
Pharma & Health Insider, Les Luchter - Thursday, April 20, 2023
Since female ones don't produce pollen -- but male trees are ...
- J&J Chalks Up Talcum Charge As Sales, Guidance Rise
Marketing Daily - Top of the News, Les Luchter - Tuesday, April 18, 2023
With "30 products or platforms that generate over a billion dollars ...
- Washington State Passes Health Privacy Law
Digital News Daily, Wendy Davis - Monday, April 17, 2023
Lawmakers in Washington state on Monday passed a broad privacy bill th ...
- Baby Dove Aims To Close Black Maternal Health Gap
Marketing Daily, Les Luchter - Monday, April 17, 2023
Working with doulas can help prevent often-fatal birthing complications for Black expecta ...
- Grumpy Auto Repair Guy With Shoulder Pain: Therabody Moves 'Real People'
Marketing Daily, Les Luchter - Friday, April 14, 2023
Moving beyond star athletes, Therapy highlights benefits for real people like Da ...
- Amazon, Ad Council Reinforce Music's Power To Open Hearts
Pharma & Health Insider, Les Luchter - Thursday, April 13, 2023
"When You Can't Say it, Play It," aims to facilitate parent-teen communicati ...
- PSA Stresses The 'Why' Of Cancer Research
Marketing Daily, Les Luchter - Tuesday, April 11, 2023
Stand Up To Cancer says PSA, which will run for year v ...
- Parkinson's Rescue Inhaler Launches Targeted Streaming Commercial
Marketing Daily, Les Luchter - Monday, April 10, 2023
The ad buy "cost a small fraction of what it would co ...
- Clorox Sells Supplements D2C -- But Brands Themselves May Be For Sale
Marketing Daily, Les Luchter - Friday, April 7, 2023
At the end of March, Reuters reported that Clorox is seeking ...
- Campaign Positions Healthcare As Hard Work, Like Serving In The Military
Mediapsssst, Richard Whitman - Sunday, April 9, 2023
The client, West Coast University, hopes the campaign takes the conversation beyo ...
- RX For Success: Documentary-Style NYU Langone Spots Track Winning Results
Pharma & Health Insider, Les Luchter - Thursday, April 6, 2023
Try taking your eyes off these Immersive and suspenseful ads, which l ...
- Psychedelic Drug Maker Lucy (In The Sky?) Creates Mushroom Drug
Marketing Daily, Les Luchter - Monday, April 3, 2023
Research shows potential benefits for Mindful by Lucy can include anti-inflammatory, pa ...
- Newly OTC Astepro, Nasonex Fight Allergies With Spring Campaigns
Marketing Daily, Les Luchter - Friday, March 31, 2023
30 winners of Nasonex sweepstakes get box containing a bottle of t ...
- This Nasal Spray Wants You To Feel Sexy Again
MAD, Steve McClellan - Thursday, March 30, 2023
The insight underpinning the work: About every 7 in 10 allergy suffere ...
- Narcan Goes OTC In War Against Opioid Overdoses
Marketing Daily - Top of the News, Les Luchter - Wednesday, March 29, 2023
FDA approval of opioid overdose antidote Narcan for nonprescription use brings Emerge ...
- Reach For An App Instead Of Prozac? Gamification As Medication
Pharma & Health Insider, Les Luchter - Thursday, March 30, 2023
Though video gaming is sometimes criticized for promoting addiction and lack ...
- Race Car Driver Blaney Heralds Importance Of Early Alzheimer's Detection
Marketing Daily, Les Luchter - Wednesday, March 29, 2023
Blaney, a third-generation race car driver, is proud to "follow in t ...
- Patient Rights Group Targets Medical Debtors, Elected Officials
Marketing Daily - Top of the News, Les Luchter - Monday, March 27, 2023
Nonprofit launches paid ad campaign telling stories of Americans in deep medic ...
- Ugh, It's A Bug: Health Risks From Mosquitos, Ticks Creep Up
Pharma & Health Insider, Les Luchter - Thursday, March 23, 2023
We don't normally think of bug-fighters as healthcare warriors, but they ...
- Highway To.....Heal?
Mediapsssst, Richard Whitman - Thursday, March 16, 2023
Klick Health and medical community platform and event organizer NextMed Health ha ...
- FTC Investigates Paid Ad Practices Related To Fraud, Financial Scams, Counterfeit
Inside Performance, Laurie Sullivan - Thursday, March 16, 2023
The FTC on Thursday put eight social media and video streaming platfor ...
- Healthcare Marketing And The Black Community: Meet Us Where We Are
MAD, Joseph Anthony - Wednesday, March 15, 2023
People of all backgrounds, if they are poor, tend to have sub-optim ...
- Pre-Vaccine, Magic Johnson Brings Awareness Of Respiratory Syncytial Virus
Marketing Daily, Les Luchter - Wednesday, March 15, 2023
Pharma company GSK, expected to release one of first RSV vaccines lat ...
- 'Linked By Love' PSA, TV Series Bring Kidney Disease Info To Black Viewers
Marketing Daily, Les Luchter - Monday, March 13, 2023
"Did you know that African-Americans experience chronic kidney disease at a ra ...
- Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022
Email Marketing Daily, Ray Schultz - Friday, March 10, 2023
Of the companies polled, 52% upped their spending on trade shows/events/booths, 4 ...
- Meaningful Marketing Like You Mean It: Northwell Navigates Gun Violence Messaging
Brand Insider, Steve Smith - Monday, March 6, 2023
Can a major brand embrace a typically triggering issue like gun violen ...
- Gannett-Owned Agency LocaliQ Redefines Digital Marketing Strategy With Brand Overhaul
Inside Performance, Laurie Sullivan - Monday, March 6, 2023
Digital agency LocaliQ, which supports local media including search, began a transformati ...
- Bountiful Settles FTC Action Alleging It 'Hijacked' Amazon Reviews From Existing To New Products
Marketing Daily, Steve Ellwanger - Thursday, February 23, 2023
FTC said Bountiful manipulated product pages by misusing an Amazon feature th ...
- $144: One Medical Offers Sale Price On Services After Amazon Buys It For $3.9B
Marketing Daily, Les Luchter - Wednesday, February 22, 2023
Amazon's takeover of One Medical was completed a day after the Feder ...