- Pfizer Prepares To 'Knock Out' Cancer In Super Bowl Spot
Marketing Daily, Les Luchter - Friday, February 7, 2025
"Knock Out" features a boy in boxing trunks symbolizing the battle again ...
- V-Day Faves: Bro-quet For Guys, Booty Call For Gals, Body Scans For Couples
Pharma & Health Insider, Les Luchter - Friday, February 7, 2025
Stretching the boundaries of "health" merch, from bouquets of condoms to candy-hearts-them ...
- Pfizer CEO 'Cautiously Optimistic' As RFK Jr. Advances In Senate
Marketing Daily, Les Luchter - Tuesday, February 4, 2025
CEO Bourla sees "a lot of opportunities that probably outweigh the risk ...
- Lilly, Publicis, Ad Council Push For Cancer Screenings
Marketing Daily, Les Luchter - Tuesday, February 4, 2025
A woman's hands star in a Lilly spot, shown playing key ro ...
- No Pharma Ads On TV? If That Happens, What's Next?
TV Watch, Wayne Friedman - Tuesday, February 4, 2025
Emarketer estimates that pharma TV advertising represents 8% ($4.6 billion) of t ...
- Campaign Urges Workers To Get Timely Cancer Screenings
MAD, Steve McClellan - Monday, February 3, 2025
Many people put them off and don't take advantage of employee benefi ...
- Sykes, Steinfeld, Breasts Star In Novartis Super Bowl Debut
Marketing Daily, Les Luchter - Tuesday, January 28, 2025
"An attention-grabbing call to prioritize breast health" includes a focus on cheerleader ...
- Thinner Amid Gluttony? Hims & Hers Debut First SB Ads For Weight-Loss Drugs
Marketing Daily, Les Luchter - Tuesday, January 28, 2025
Telehealth company's spot decries medications from others as "priced for profits, n ...
- Medical Expert On RFK Jr.: 'Please, Please, Not Him -- No One Else Can Be As Bad'
Pharma & Health Insider, Les Luchter - Wednesday, January 29, 2025
If RFK Jr. becomes health secretary, polio and mumps will "come roari ...
- New Leadership At Digitas Health As Lefkowitz Is Named President
MAD, Steve McClellan - Monday, January 27, 2025
Lefkowitz was previously Chief Creative Officer at the agency and is bei ...
- Montana Children's Hospital Employs Book, Mascots For Mental Health Awareness
Marketing Daily, Les Luchter - Monday, January 27, 2025
Hope the firefly, Thunder the bison will appear on merch and ...
- Cancer Drug Darzalex Breaks J&J Sales Record
Marketing Daily, Les Luchter - Wednesday, January 22, 2025
Darzalex, which treats multiple myeloma, has become the first Johnson & Johns ...
- Plastic Surgery Platform RealSelf Gets Its Own Facelift
Pharma & Health Insider, Les Luchter - Thursday, January 23, 2025
New focus is on social media, especially Instagram, as "medical aesthetics" mark ...
- Band-Aid Brings Back Tin Boxes For Jingle's 50th Anniversary
Marketing Daily, Les Luchter - Tuesday, January 21, 2025
The jingle "Stuck On You" is "one of our most distinct marketi ...
- 'Thank You, Mike Johnson!' Says Morning-After-Pill Company
Marketing Daily, Les Luchter - Monday, January 20, 2025
Cadence OTC will donate its wares to health clinics every time t ...
- UnitedHealth Exec Blames Drug Companies, Not Pharmacy Benefit Managers, For High Prices
Marketing Daily, Les Luchter - Thursday, January 16, 2025
Pharmacy benefit managers actually "play a vital role in holding" sometimes-inflated pric ...
- Cologuard Replaces 'My Way' With Pop Culture Takeoffs
Marketing Daily, Les Luchter - Wednesday, January 15, 2025
Instead of a Cologuard version of the Sinatra standard, spots reference "Ga ...
- Endo's 'Got Somebody' For 'A Curve Down There'
Marketing Daily, Les Luchter - Tuesday, January 14, 2025
That curve is Peyronie's Disease. Endo's awareness campaign for PD is evolvin ...
- J&J CEO Lauds Caplyta, Pfizer's Disses RFK Jr. Anti-Vax Stance
Marketing Daily, Les Luchter - Monday, January 13, 2025
Purchase of Intra-Cellular will give J&J control of mental health drug Caplyt ...
- Publicis Groupe Taps McNally As Global CEO of Publicis Health
MAD, Fern Siegel - Friday, January 10, 2025
McNally is responsible for utilizing the agency's assets to deliver health-marketing experti ...
- Game On: Tylenol Supports Sports Mascots
MAD, Fern Siegel - Thursday, January 9, 2025
Created by Doner, the spot airs during playoffs and pre-game Super B ...
- New Research, Plus CES Intros, Show Growth Of Wearables For Health
Marketing Daily, Les Luchter - Wednesday, January 8, 2025
For diabetics, the watch-size device Isaac measures blood glucose levels using t ...
- CES Targets Sleep Health As Ex-Fitbit CMO Preps Somnee For The Masses
Pharma & Health Insider, Les Luchter - Thursday, January 9, 2025
The neurostimulating headband helps people fall asleep faster and sleep longer, accordi ...
- The Sound Of Less Mucus? Zocdoc Unveils First Sonic Logo
Marketing Daily, Les Luchter - Tuesday, January 7, 2025
The sound of "Little Victory" is meant to evoke the triumph ...
- Klick Health Acquires Peregrine Market Access
MAD, Steve McClellan - Tuesday, January 7, 2025
The agency helps clients demonstrate the value of their FDA-approved treatments a ...
- Saquon Barkley Rests As Unisom Keeps Ribbing Sleeping Giants
Marketing Daily, Les Luchter - Monday, January 6, 2025
The tie-in with the NFL player marks the continuation of a marketi ...
- 'You Don't Own Me': Contrave Tells Off Food In Its First TV Spot
Marketing Daily, Les Luchter - Friday, January 3, 2025
Audio for the ad from the weight loss pill features new lyri ...
- Nature Made Kicks Off Campaign On New Year's Eve
MAD, Fern Siegel - Tuesday, December 31, 2024
The vitamin brand has a new ad focus: the joy of heal ...
- Cute Mites, Amazon Drones, Virtual Menopause Help: 2024's Most-Read Pharma/Health Stories
Marketing Daily, Les Luchter - Tuesday, December 31, 2024
"Who Knew Mites Could Be This Cute?" was the no. 6 most-re ...
- AI: Secret Sauce In Healthcare Marketing?
Marketing Daily, Les Luchter - Monday, December 30, 2024
AI in combination with dynamic creative optimization helps deliver "tailored, impactful conten ...