Performance-marketing agency Havas Edge has promoted Pam
Caputo to executive vice president, Health Media.
In her new role, she will handle strategy and growth for healthcare marketing. Havas Edge focuses on media, creative and customer
acquisition strategies for health, tech, consumer, retail and financial brands.
Caputo will also oversee the team’s development of emerging AI-powered media and
analytics solutions.
Before this, she served as vice president, Health Media Hub, joining in 2023 to create campaigns for pharmaceutical, biotech and medical-device brands.
Havas Edge is headquartered in San Diego, California, but Caputo is based out of Havas' Boston office.
“Pam brings a rare level of clarity and discipline
to healthcare media,” said Steve Netzley, Global CEO of Edge Performance Network. “Too often in this category, media is not held to
clear performance expectations. We believe every media investment should be accountable to a defined business outcome. Her promotion reflects the momentum of our Health Media
practice.”
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Prior to Havas Edge, Caputo spent 15 years in media, focusing on pharmaceutical and healthcare marketing. She has been part of teams that launched
Cologuard from Exact Sciences, Onzetra Xsail for Migraine, and Tyrvaya for dry eyes.
“Healthcare media requires both precision and
empathy,” said Caputo. “I”m focused on ensuring our team continues to deliver performance-driven,
audience-centered strategies that help clients navigate complex health landscapes with clarity and measurable results.”
Havas Edge is part of the Edge
Performance Network, operating within the Havas Group.