Tag results for "performance marketing"
- Media Research Vet Gopalakrishnan Moves To iSpot.tvVeteran media research exec Vijoy Gopalakrishnan has joined iSpot.tv as chief resear ...
- Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement GapsA new method using "incrementality" experiments is showing promise, and could shi ...
- Advertising Industry Opens To Mental Health AwarenessAdvertising Week has launched a full track focused on mental health. ...
- Merkle Newly Appointed Global CEO Speaks About AdvertisingMichael Komasinski's recent appointment to global CEO of Merkle comes at ...
- Centro Rebrands to Basis Technologies, Adds Market Trends To OfferingCentro rebranded to Basis Technologies on Friday, and next week will a ...
- Why Americans Age 55 And Older Are Least Likely To Recall LGBTQ+ AdsData released this week suggests LGBTQ+ ad campaigns may not be plac ...
- Holiday Shopping Is Early, Mobile And RevengefulThe shopping ecosystem became increasingly complex during the past year. Navigating th ...
- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate ChangeThe humorous campaign for French independent energy provider ekWateur focuses on awarenes ...
- IAB Tech Lab Unveils Framework To Boost Transparency Across Ad Supply ChainIAB Tech Lab on Wednesday released id-sources.json to help increase transparency arou ...
- What's Next In AttentionGlobal organizations across the industry are continuing the journey to future-proof technolo ...
- GoodRx Finding Ways Other Than Advertising To Drive RevenueGoodRx jointly sponsored NASCAR driver Will Rodgers, with a pharma manufacturer, creati ...
- Forecast: Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022Results this year would more than double the 15% growth rate ...
- Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping MessagesUnderstanding consumer audiences is more than a strategic tactic when using omnichann ...
- E! News Masters Social Engagement For Digital Live EventsLive September events like the 2021 Met Gala, New York Fashion Wee ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During HolidaysConsumers plan to spend an average of $442 on themselves this holid ...
- AppLovin Acquires MoPub From Twitter For $1.05 Billion In CashTwitter on Wednesday announced the sale of its mobile monetization platform MoP ...
- Microsoft Analyzing Features For Responsive Search Ads, Following Google's Timeline For ChangeMicrosoft Advertising will make responsive search ads the only search ad ty ...
- YouTube Brings Performance To CTV AdsPerformance advertisers can now, for the first time, take advantage of YouTu ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated MeasurementOOH has historically been viewed "as a vanity play" based on ...
- Reese's Sponsors Nextdoor Halloween Interactive MapNextdoor has created an interactive local guide for neighbors to share h ...
- IAB Tech Lab Updates CTV Cryptographic Security Protocols To Reduce FraudThe ads.cert 2.0 specifications and guidelines were developed to improve transactions a ...
- Holiday Refresh: Marketers Seeing Higher Cost Per ClicksThe cost per click (CPC) rose 15% compared with the previous quart ...
- ActionIQ Releases B2B Customer Data PlatformThe growth of self-service options and the ability to interact across ma ...
- Nearly 62% Of Consumers Still Blame Poor Onsite Search For 'Bounce,' AbandonmentProduct discovery is the biggest ecommerce problem brands may not know th ...
- TikTok Advertisers Gain Ad Viewability, Invalid Traffic MeasurementTikTok wants to sell more advertising, but it needs to ensure advertisi ...
- Startup Uses Distributed Public Ledger To Reduce Fraud In TransactionsFintech company SKUx wants to change the way brands deliver discounts ...
- Google Chooses Similarweb Data To Get SMBs Ready To Cross BordersThe free Market Finder platform helps SMBs expand internationally by identifying opportuniti ...
- Albertsons To Launch Shoppable Video ExperiencesCustomers on Albertsons Companies-owned sites and apps will soon have the abili ...
- Yahoo, Shopify Partnership Improves Identity TargetingSellers on Shopify can use Yahoo Connect ID, the company's alternative ...
- Simpli.fi CTV Retargeting Extends Performance Ad OptionsThe latest capability allows advertisers to retarget users of connected TV servic ...
