Tag results for "performance marketing"
- Holding Company of the Year: DentsuDentsu’s prescient acquisition of data-management giant Merkle back in 2016 gave t ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than YearlyThe data shared Thursday by Analyst Aaron Kessler marks the beginning ...
- Former SharkNinja, Whirlpool Exec And Entrepreneur Takes CMO Role At BirdieAfter starting two successful companies and selling one, one goal he h ...
- SMBs Shun CRMs: They Don't Use Them With Email MarketingAlmost two-thirds of small businesses fail to employ a CRM or oth ...
- Instinct Vs. Data -- What Marketers Choose To UseThe most interesting part of a study from Sidecar not shared Mond ...
- What Skills Marketers Say They Want In 2021 -- And WhyAlthough 86% of marketers say they feel adequately trained and skilled, near ...
- DMS Names Two To Key Executive PositionsThomas Bock and Tony Saldana will strengthen Digital Media Solutions' public compa ...
- Media All-Star: Gene TurnerWhen Gene Turner began his ad agency career, he started on t ...
- Dentsu Merging iProspect, Vizeum To Form New Full-Service Media AgencyThe new media agency will integrate Vizeum's media strategy/planning, storytelling, and brand-buildi ...
- Media All-Star: Peter SedlarcikAs much as the industry's focus on data has changed, Peter Sedlarc ...
- WarnerMedia: Theatrical Movies On Streamers Need New MetricsTheatrical movies moving onto streaming platforms demand new performance metrics -- rath ...
- GM Announces FedEx Partnership At CES, Goes After Amazon, Google Delivery Services, Autonomous VehiclesGM on Tuesday at CES introduced BrightDrop, the latest startup to sp ...
- DoubleVerify Launches Tiers For Suitability, Brand SafetyDoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and t ...
- Verve Group Acquires Nexstar's Digital Video Ad TechnologyVerve Group, a global brand performance ad platform, announced Monday the acquisiti ...
- L'Oreal's Technology Incubator Releases Two Innovations At CES 2021The products were built on tech, personalization, augmented performance and sustainability. "T ...
- Facebook: Content Performance, Interactions Shift As Site Pauses Trump's AccountMedia Matters analyzed data from pages about U.S. political news and fou ...
- Harte Hanks Names Industry Veteran Joyce Karel To Chief Commerical OfficerThe former MRM//McCann, Wunderman and Digitas executive expands the leadership team ...
- Parler CEO Says He Gave 'Wrong Impression' About 'Free Speech' SiteWith the threat of Amazon Web Services pulling the plug Sunday ...
- As Cookie Nears End, Interest Piques For Clickstream Analytics"Clickstream analytics" has seen an uptick in intent among brands. We c ...
- Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst TurmoilFacebook, Snapchat, and Twitter will feel the recoil as brands pull ...
- Facebook Pages Redesign Eliminates 'Like' Button To Focus On FollowersFacebook's redesign focuses on Followers, a more direct measurement of how t ...
- Hootsuite Acquires Sparkcentral, Integrates Messaging ChannelsSparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers ...
- Why Sorrell's S4 Capital Acquired Performance Agency Metric TheoryS4 Capital began 2021 with two major U.S. acquisitions, including performance agen ...
- Google Question Hub Launches In U.S.The Google Question Hub feature collects unanswered questions from users, allowing conte ...
- Sorrell's S4 Kicks Off 2021 With 2 U.S. AcquisitionsThe latest acquisitions include Decoded Advertising, which will combine with content compa ...
- 2 Billion Active On-Demand Video Services To Create Next-Gen Performance MarketingJuniper Research forecasts active subscriptions for on-demand video services to be ...
- Services, Social Justice, Budgets Issues Top The Most-Read ListCOVID-19 might have been the top keyword at 'MediaPost' in terms ...
- Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do ItThe video ad aims to connect the brand with Mexican Americans betwe ...
- Predictions: Buy Direct On Google, Verified Reviews, Data Security, Cookieless StandardsZoom became a verb in 2020. Cloud services showed their worth. Appl ...
- How YouTube Impacts Consumer Purchase HabitsTo determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.vid ...
