Tag results for "performance marketing"
- Dentsu Aegis Acquires Majority Stake in India's UgamDAN said the acquisition would help to further scale performance marketing unit ...
- The (Continuing) Importance Of BrandBrand power is awesome, yet most marketers focus on on the back ...
- Moore DM Group Names Fundraising Veteran Jeff Nickel As Chief Client Development OfficerThe firm, which serves nonprofit fundraisers, has appointed Jeff Nickel to the ...
- Belo Is Bullish On 'Strategy, Creative, Cash Flow'Belo Media Group is trying to organize its digital assets: Distribion, MarketingFx, ...
- So You're An Agency Now"We are bullish on getting way into strategy, creative and getting the ...
- Takeaways Of The Hair-Trigger Harriets"Starting from the bottom and layering up leads to your North Star," ...
- Omnicom Media Group Launches 'New' Resolution MediaOMG is merging Resolution with its sibling Pathway direct marketing unit to ...
- Barter Giant Active Media Spins Off Performance Shop, Taps Keller To Run ItBig independent barter media agency Active Media Services this morning announced the ...
- Creative Data Integrates With Optimization Analytics For New Performance MetricsVidMob has built tools on top of technology in Amazon Web Services ...
- Merkle Builds Performance Marketing LabThe Lab brings together departments focused on data science, web development and ...
- 3Q Digital Gets 'Significant' Growth Investment For Expansion, AcquisitionsThe investments will likely bring in data technology and a variety of ...
- Avis Budget Lines Up Its Channels For ConsistencyMichael Martyniuk, Manager, Digital Acquisitions, Avis/Budget pointed to the brands' cross-channel messaging ...
- How Search Moved To Audiences From KeywordsModerator Monika Doyle, director of digital media for Chacka Marketing, noted that ...
- Georgia-Pacific's Mike Feldman On Retailers As MediaRetailers want us to invest in their media properties, which GP does, ...
- Planning For A Future Of Search That Is SilentRob Pavacic, SEO Lead, Verizon, noting that trends point down for search, ...
- Vitamix Gets Product Reviews Out Early On Amazon"Reviews are huge for us," said Joel Milani, Vitamix copywriting manager. One ...
- SAP Shares Adventures In Cross-ChannelingWith multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SAP, ...
- Fifth Third Bank Dumps It All Into Paid SearchNick Ferrugia, head of media strategy and execution at Fifth Third Bank, ...
- Homes.com Builds Successful Performance Marketing ProgramsGrant Simmons, VP, Performance Marketing, Homes.com, didn't just give a keynote presentation ...
- Fifth Third Bank Puts Paid Search To Work For ItNick Ferrugia, head of media strategy and execution at Fifth Third Bank, ...
- It's a Marathon and a Sprint, Building Creative Agency Data CapabilitiesAgencies have been playing a sort of telephone game between how hey ...
- The End Game To A MeansGrant Simmons, VP, performance marketing, Homes.com, startled any sleepyheads when he named ...
- Kenshoo New GM Of Search Has Deep Agency RootsKate DuBois took on the role of general manager, search after nearly ...
- PHD US Taps Koziarski As Its New Chief Media OfficerKoziarski joins PHD US from sibling agency Resolution, where he was head ...
- Snap's Stock Rises On Expected Ad RevenuesSnapchat needs to get brand advertisers on board, convincing them that return ...
- Former GroupM Chief Founds New Shop: C2Next Focuses On Search, PerformanceTwo industry veterans from WPP's search agency GroupM Next have formed a ...
- Affiliate Marketing Talent Gap Stifling IndustryThe channel continues to grow, but the industry lacks the talent. Senior ...
- When Is A Couch Not A Couch? When It's A Sofa!With that distinction, Brant Schmitz, director of performance marketing at BLU DOT, ...
- Performance Secrets of the D2CsBen Gaddis, president of T3, asked panelists to share the most successful ...
- Performance-Based ESP Service Offered To Retail BrandsMarketing technology company Bluecore, which serves retailers, combines personalization and what it ...
