Tag results for "performance marketing"
- Pinterest Gives Creators A Way To Generate Revenue From Shoppable PinsPinterest wooed influencers Tuesday, announcing ways for content creators to generate reven ...
- Mindful Marketing: What Brands Are Doing To Survive In 2021CMOs fell into one of three personas in 2020: Traditionalists, Progressives a ...
- Based On Rate Of Global Billings Expansion, Dentsu X Is Fastest-Growing Media ShopWith a growth rate of 9% in 2020 -- a tough ye ...
- Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome MeasurementThe company's "cookieless" approach expands efforts to "reduce reliance on a sing ...
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of TotalThe forecast calls for online video growth and performance-led ecommerce advertising ...
- New Email Tool From SparkPost Is Geared To Improve All Digital MarketingSparkPost Delivery Analytics can help brands triage email campaign performance issues earl ...
- Performance Agency Tinuiti Acquires OTT/CTV Buying Firm Bliss Point MediaThe deal will enable Tinuiti to reintroduce its OTT division as Streaming ...
- TikTok Taps Vimeo To Go After SMB MarketTikTok and Vimeo want to explore ways to support performance marketing. ...
- New Yelp Ad Option Lets National Brands Market On Web SitesYelp Audiences means brands can target consumers off its platform and acro ...
- Sharethrough Ups Engagement With Dynamic Video CaptionsEven when phones aren't on mute, videos that play in feeds li ...
- Consumers Spending Habits During Inflation Could Create Turmoil For MarketersThis is why marketers may need to rethink the way they targ ...
- The eBay Of Data Ready To Expand Into Other Markets"eBay doesn't buy or sell baseball cards," said Nick Jordan, founder a ...
- Criteo Names Nola Solomon As Senior Vice President, Go-To-MarketPrior to this, Solomon was a VP at NBCUniversal Media, and h ...
- Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify FindsVideo ads on mobile apps have the highest viewable rates at 77 ...
- Fortuitous Frenzy: Consumers Happy And Willing To SpendOut-of-home advertising could see higher performance rates during the next few mont ...
- Jeff Green's Moment Of ZenDuring a long, rambling, emotionally charged new product presentation Wednesday, The Tra ...
- Meet Zeta Global's First CMO"Being able to build a brand from scratch is truly every marketer ...
- TikTok 3-Minute Videos Attract Nonprofits To Marketing, Team-Building Ahead Of July 4In the coming weeks, TikTok will roll out the option to crea ...
- How Agencies Acquire Data And Their Greatest NeedsHalf of agencies participating in a study outsource data functions and ci ...
- Google's Kantak Vows To Improve Automation, Develop Lift As Performance MetricDarshan Kantak, VP product management for Google Ads and Search, has ...
- How IBM Watson Advertising Plans To Use AI To Reduce BiasDevelopers often are unaware of the bias their models have, and m ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think"It's been easy for marketers to pivot away and chase these typ ...
- ENGINE Media Exchange Releases Tool To Visualize Log-Level DataThe company built a state-of-the-art infrastructure and visualization tool showing actionable da ...
- Dentsu Taps Canada's Lemaitre As Global Commerce Director-MediaDentsu International has named Damien Lemaitre global commerce director-media, a new positi ...
- Amazon: Is Privacy A Catalyst For Higher Ad Costs?Advertising on Amazon now costs $1.20 per click on average, up 2 ...
- ThirdLove Leverages Data with an Integrated ApproachCOVID forced performance driven ThirdLove to drastically cut ad spend; shifting foc ...
- Cookieless Analytics Tool Is Offered By ContentsquareThe new solution relies on the behaviors and goals of website visito ...
- Wunderkind And Klaviyo Team Up On Triggered Ecommerce EmailsPerformance marketing company Wunderkind says the integration with data and marketing automati ...
- Performance Without Cookies Expected To Drop, Marketers SaySome 69% of marketers expect ad performance to drop without cookies, a ...
- SMI Launches Cross-Media CPM Comparison ToolThe company is starting a "Pricing Intelligence Suite" showing comparison of advertisi ...
