- Meta Introduces Advantage+ Campaign Updates For Retailers
MediaDailyNews, Colin Kirkland - Wednesday, March 13, 2024
the new AI-powered ad tools aim to provide more information and personalizati ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Search & Performance Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...
- NBCU, DoubleVerify Strike AI Brand-Safety Deal
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
The new effort will analyze campaign performance using AI and new metric ...
- How This Central Garden & Pet VP Is Making Her Own Way
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 14, 2024
"Transitioning from that little young girl in Havana, I've always dreamed ...
- Apple Tests AI-Powered Tool To Optimize App Store Ads
MediaDailyNews, Laurie Sullivan - Monday, March 11, 2024
Apple is testing a new campaign type where advertisers enter their budg ...
- Microsoft Performance Max Expands Globally, Features And Platforms On Roadmap
MediaDailyNews, Laurie Sullivan - Thursday, March 7, 2024
Microsoft will offer the option to buy ads through Microsoft Performance M ...
- Kinesso Begins Auditing Clients For Tech Risk, Starts With Cookie Deprecation
MediaDailyNews, Joe Mandese - Friday, March 8, 2024
Dubbed the "Emerging Tech Assessment," the solution models how media currently perfor ...
- Advertisers Still Too Reliant On Third-Party Cookies For Programmatic, Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, March 5, 2024
Although Google plans to eliminate third-party cookies by the end of 20 ...
- The Automated Fix: Firms Succeed At Use, But Challenges Abound
Email Insider, Ray Schultz - Tuesday, March 5, 2024
Email remains the top area for automation and social is second, Ascen ...
- Spanx Launches First-Ever Apparel Brand Campaign
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
The company's first CTV effort stars an Olympic legend, a fierce fashi ...
- AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
Search & Performance Insider, Laurie Sullivan - Wednesday, February 28, 2024
An AI-based platform built by NetElixir has the ability to verify performan ...
- Performance Ad Puzzle Bites Etsy's Profits
Marketing Daily, Sarah Mahoney - Thursday, February 22, 2024
New strategies boost brand awareness to record levels, even as competition intensif ...
- Pinterest Campaign Turns Up The 'P' In Performance
MediaDailyNews, Laurie Sullivan - Wednesday, February 21, 2024
"It's a literal takedown of doing something high-performance," said Xanthe Wells, Pintere ...
- Walmart Buys Vizio For $2.3B
MediaDailyNews, Wayne Friedman - Tuesday, February 20, 2024
The deal will rapidly boost Walmart's retail media advertising operation, says Se ...
- Roku: Streaming Walls Closing In? Find Where Data Partners Party First
TV Watch, Wayne Friedman - Tuesday, February 20, 2024
The pressure is on Roku, even as its most recent quarterly da ...
- Edward Jones Asks 'What Does It Mean To Be Rich'?
MediaDailyNews, Laurie Sullivan - Friday, February 16, 2024
When someone uses the word "rich," it may mean they feel ri ...
- Google Top Search Results Might Be Wrong
MediaDailyNews, Laurie Sullivan - Monday, February 19, 2024
Spammers use AI tools to create content and get people to downlo ...
- Google Hits Back At IAB After Releasing Privacy Sandbox Report
MediaDailyNews, Laurie Sullivan - Thursday, February 15, 2024
Google is disputing claims about its Privacy Sandbox in a new repo ...
- Walmart-Vizio Deal: The Next Iteration Of Streaming, Performance Marketing?
TV Watch, Wayne Friedman - Friday, February 16, 2024
Walmart accounts for 40% of Roku device revenues. What does that n ...
- Publicis' CJ Selects Pierini As CEO
People on the Move, Fern Siegel - Wednesday, February 14, 2024
CJ, formerly Commission Junction, specializes in affiliate marketing technology. ...
- Data Targeting Startup Recruits Ad Vets For Advisory Board
MediaDailyNews, Laurie Sullivan - Tuesday, February 13, 2024
A group of industry veterans will serve on the advisory board ...
- Walmart Reportedly In Talks To Buy Vizio For $2B
Television News Daily, Wayne Friedman - Wednesday, February 14, 2024
Walmart is in talks to buy Vizio Holdings for $2 billion, accordi ...
- YouTube High-Profile Moments In Ad Formats Lift Brand Visibility
MediaDailyNews, Laurie Sullivan - Friday, February 9, 2024
YouTube First Position Moments help brands ensure that a moment is t ...
- DOOH Video Climbing In Ad Spend
MediaDailyNews, Laurie Sullivan - Tuesday, February 6, 2024
Advertisers are increasing their use of short-form vertical video content from soci ...
- Caveats Flood Paid Search, Retail Media Investments
Search & Performance Insider, Laurie Sullivan - Wednesday, February 7, 2024
Analytics and reporting limitations in retail media were cited as the prima ...
- Google AI Identifies Shifting Behavior To Increase Performance For Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Google on Thursday released major updates to its ad services supported ...
- Email Gear: New Tool Is Designed To Help Brands Measure Performance
Email Insider, Ray Schultz - Tuesday, January 30, 2024
The stand-alone offering will soon be available to Sinch Mailgun and Amaz ...
- Google Cookies Crumble With Results Better Than Apple, But Not Good Enough
MediaDailyNews, Laurie Sullivan - Monday, January 29, 2024
It's been a difficult transition away from Google Chrome browser cookies f ...
- Madison Avenue's 'Avengers' Assemble: How Chelsea Digital Is Keeping The Ad World Safe For AI
Media 3.0, Laurie Sullivan - Monday, January 29, 2024
Chelsea Digital founder Mike Grehan has formed a consulting group to he ...
- Performance-Focused NP Digital Makes Innovative Move, Acquires Creative Agency
MediaDailyNews, Laurie Sullivan - Thursday, January 25, 2024
Performance marketing agency NP Digital next week will formally announce the acquisiti ...