- Rakuten Group, Golden State Warriors Deepen Multiyear Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 23, 2022
Rakuten and The Golden State Warriors renewed a partnership that will dri ...
- Google Builds A Walled Garden, Microsoft Advances Parakeet To Support 'Ad-Funded Web'
Inside Performance, Laurie Sullivan - Monday, May 23, 2022
NetElixir CEO Udayan Bose believes walled data gardens will become more importa ...
- Pssst - Brands Are Quietly Eying Creative Agencies, Global Business Services
MediaDailyNews, Michael McLaren - Friday, May 20, 2022
The market is sending disruptive intent signals for creative agencies, while b ...
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
IAS has advanced its product suite to include a Control Panel f ...
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising Benchmarks
Inside Performance, Laurie Sullivan - Wednesday, May 18, 2022
The typical cost per click for a search ad in 2022 ...
- Ocean Spray Focuses Data, Message On Cranberry Health Benefits In Latest Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
"We've built a holistic media plan that will drive awareness and engageme ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Marriott International on Monday announced the launch of an ad network th ...
- Why Marketers Are Misinformed About What Consumers Want
Inside Performance, Laurie Sullivan - Monday, May 16, 2022
As U.S. workers settle back into a hybrid work model, two commut ...
- Simpli.fi Improves Connection Between Search Data And Connected TV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 13, 2022
Simpli.fi has focused on intent-based and search data for years. The compan ...
- TikTok Forges Partnership With Foursquare For In-Store Visit Data
Digital News Daily, Colin Kirkland - Wednesday, May 11, 2022
TikTok announced on Monday that it is expanding its partnership with locati ...
- What Facebook's Move To Meta Reveals About Rebranding
Digital News Daily, Mark DiMassimo - Thursday, May 12, 2022
Meta is shifting from a "Be Bold" mission statement to six n ...
- NP Digital COO Talks About Explosive Growth, Agency Hires 125 In 3 Months
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 10, 2022
Brittany Richter, chief operating officer, NP Digital U.S., talks about how ...
- New Attribution Platform Offered By Media Culture
Email Marketing Daily, Ray Schultz - Tuesday, May 10, 2022
Brand performance agency Media Culture says the new tool can measure onli ...
- Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 9, 2022
GroupM has released findings of the Sightline Global Digital Out-of-Home survey ...
- TikTok Outperforms Facebook, Twitter in Advertiser Interest, Web Traffic, Study Shows
Digital News Daily, Colin Kirkland - Thursday, May 5, 2022
A new report by Similarweb compares advertiser and consumer interest in Tikt ...
- Mother's Day Performance Lifts All Boats, Including CPCs, Conversion Rates
Inside Performance, Laurie Sullivan - Wednesday, May 4, 2022
Bryan Cano, director of media strategy at StitcherAds, said that by analyzi ...
- Lotame Sees 25% Jump In Global High-Quality Data Investments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2022
Lotame reported Tuesday that buying of high-quality, third-party audience data rose 2 ...
- Overlay Ads On CTV Increase Search Intent, Study Finds
Inside Performance, Laurie Sullivan - Tuesday, May 3, 2022
Brands should consider using ads that appear in video content, rather th ...
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2022
Amazon unveiled a Virtual Product Placement beta program that allows marketers ...
- Defying Expectations: Petco CMO Stands Out From The Pack
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 5, 2022
"It was one of those early moments in my career where ...
- Walmart To Launch Rewards Program Through Ibotta Performance Network
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, April 30, 2022
The rewards program will create digital offers on Walmart.com and the Walma ...
- Brands Are Measuring Creative To Determine Success: Report
Email Marketing Daily, Ray Schultz - Friday, April 29, 2022
Advertisers are also increasing their creative efforts in each campaign, VidMob repo ...
- NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBs
MediaDailyNews, Joe Mandese - Friday, April 29, 2022
The new interface, which will launch in the second half of th ...
- Tinuiti's 'Bob And Weave' Strategy Earned It Microsoft Advertising Global Agency Of The Year Award
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 29, 2022
Microsoft Advertising this week named Tinuiti Global Agency of The Year f ...
- Tubi Adding Nielsen Digital Ad Ratings, Expands Relationship With Nielsen
Television News Daily, Wayne Friedman - Friday, April 29, 2022
Tubi says that adding Nielsen's Digital Ad Ratings will allow expanded covera ...
- Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
"This is about us providing more granular data that's available to he ...
- Tinuiti Partners With Snapchat To Drive Performance
Digital News Daily, Colin Kirkland - Friday, April 22, 2022
Through the partnership, Tinuiti will gain access to the full suite ...
- Yelp Cracks Down On Compensated Reviews
Inside Performance, Laurie Sullivan - Monday, April 25, 2022
Yelp called on other platforms Monday to crack down on reviewers getti ...
- MRC Begins Scrutinizing Nielsen Audio, Monitors Performance Of 8 Questionable Markets
MediaDailyNews, Joe Mandese - Friday, April 22, 2022
"This enhanced monitoring program is now underway, and will be continued in ...
- Brand Love: How Firms Measure Relationships With The Customer
Email Insider, Ray Schultz - Thursday, April 21, 2022
MBLM lists the top ten brands in terms of brand intimacy. B ...