Tag results for "performance marketing"
- Rakuten Group, Golden State Warriors Deepen Multiyear PartnershipRakuten and The Golden State Warriors renewed a partnership that will dri ...
- Google Builds A Walled Garden, Microsoft Advances Parakeet To Support 'Ad-Funded Web'NetElixir CEO Udayan Bose believes walled data gardens will become more importa ...
- Pssst - Brands Are Quietly Eying Creative Agencies, Global Business ServicesThe market is sending disruptive intent signals for creative agencies, while b ...
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, ReportingIAS has advanced its product suite to include a Control Panel f ...
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising BenchmarksThe typical cost per click for a search ad in 2022 ...
- Ocean Spray Focuses Data, Message On Cranberry Health Benefits In Latest Campaign"We've built a holistic media plan that will drive awareness and engageme ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach TravelersMarriott International on Monday announced the launch of an ad network th ...
- Why Marketers Are Misinformed About What Consumers WantAs U.S. workers settle back into a hybrid work model, two commut ...
- Simpli.fi Improves Connection Between Search Data And Connected TVSimpli.fi has focused on intent-based and search data for years. The compan ...
- TikTok Forges Partnership With Foursquare For In-Store Visit DataTikTok announced on Monday that it is expanding its partnership with locati ...
- What Facebook's Move To Meta Reveals About RebrandingMeta is shifting from a "Be Bold" mission statement to six n ...
- NP Digital COO Talks About Explosive Growth, Agency Hires 125 In 3 MonthsBrittany Richter, chief operating officer, NP Digital U.S., talks about how ...
- New Attribution Platform Offered By Media CultureBrand performance agency Media Culture says the new tool can measure onli ...
- Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study FindsGroupM has released findings of the Sightline Global Digital Out-of-Home survey ...
- TikTok Outperforms Facebook, Twitter in Advertiser Interest, Web Traffic, Study ShowsA new report by Similarweb compares advertiser and consumer interest in Tikt ...
- Mother's Day Performance Lifts All Boats, Including CPCs, Conversion RatesBryan Cano, director of media strategy at StitcherAds, said that by analyzi ...
- Lotame Sees 25% Jump In Global High-Quality Data InvestmentsLotame reported Tuesday that buying of high-quality, third-party audience data rose 2 ...
- Overlay Ads On CTV Increase Search Intent, Study FindsBrands should consider using ads that appear in video content, rather th ...
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFrontsAmazon unveiled a Virtual Product Placement beta program that allows marketers ...
- Defying Expectations: Petco CMO Stands Out From The Pack"It was one of those early moments in my career where ...
- Walmart To Launch Rewards Program Through Ibotta Performance NetworkThe rewards program will create digital offers on Walmart.com and the Walma ...
- Brands Are Measuring Creative To Determine Success: ReportAdvertisers are also increasing their creative efforts in each campaign, VidMob repo ...
- NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBsThe new interface, which will launch in the second half of th ...
- Tinuiti's 'Bob And Weave' Strategy Earned It Microsoft Advertising Global Agency Of The Year AwardMicrosoft Advertising this week named Tinuiti Global Agency of The Year f ...
- Tubi Adding Nielsen Digital Ad Ratings, Expands Relationship With NielsenTubi says that adding Nielsen's Digital Ad Ratings will allow expanded covera ...
- Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program"This is about us providing more granular data that's available to he ...
- Tinuiti Partners With Snapchat To Drive PerformanceThrough the partnership, Tinuiti will gain access to the full suite ...
- Yelp Cracks Down On Compensated ReviewsYelp called on other platforms Monday to crack down on reviewers getti ...
- MRC Begins Scrutinizing Nielsen Audio, Monitors Performance Of 8 Questionable Markets"This enhanced monitoring program is now underway, and will be continued in ...
- Brand Love: How Firms Measure Relationships With The CustomerMBLM lists the top ten brands in terms of brand intimacy. B ...
