Tag results for "performance marketing"
- How Google's Featured Snippet Links To Web Page Content Changes MarketingGoogle has been working to highlight webpage content from clicks on featured ...
- Advertisers' Spend, Performance On Google, Amazon Drive Higher ReturnsRetail is showing momentum for a broadly defined "at-home comfort" category, including ...
- Google Appoints Prabhakar Raghavan To Lead Search In Executive ShufflePrabhakar Raghavan, who headed Google's advertising and commerce products, will replace Ben ...
- Adobe, Yext Partner To Increase Search KnowledgeYext recently became the first search technology partner to join the Adobe ...
- MediaPost Pivots To Virtual; Search & Performance Insider Summit Set For Next WeekKevin Scholl, director of marketing technology at Red Roof Inn, will share ...
- What's Important To Gen Z Now?Rebellious yet positive, Gen Z will change society with their influence and ...
- Nielsen: How Brands Can Prepare For Second-Half Year DeclinesA reduction in COVID-19-themed messaging could act as a barometer for how ...
- Lotame Appoints Rock-And-Roll Dreamer, Entrepreneur To Lead Latin America ExpansionLotame's managing director of Latin America says the company is helping clients ...
- Facebook, AppsFlyer Partner To Improve PerformanceAppsFlyer on Tuesday announced a partnership with Facebook Audience Network to bring ...
- Tesla Being Pushed By Shareholder To Use Paid AdvertisingTesla shareholders will vote on whether the company will use paid advertising ...
- Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 PandemicMainAd, based in Italy, has expanded into the U.S. to support programmatic ...
- National Brands Need To Act Local As Consumers Rethink Priorities Due to COVID-19A Nextdoor report suggests there is a movement to improve neighborhoods and ...
- SEO Expert Jumps From Vivid Seats To CouponCabinBryson Meunier this week became SEO director for the local coupon site, ...
- Google To Consider 'Page Experience' in Search Ranking Of ResultsThe algorithm update -- Google Page Experience -- will evaluate the web ...
- Advertisers In New Zealand First To Receive Google Ad CreditsThis is the first phase of Google's program to provide $340 million ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys"Brands need to have a balance, but we see campaigns today skewed ...
- Google Analytics Partner Digodat Merges With S4Capital's MightyHiveOnline is proving to be the most measurable and best-performing alternative for ...
- Constellation Acquires Tune, Combines With Cake To Consolidate Performance Marketing IndustryThe combined companies will become formidable rivals to Partnerize, Impact and others ...
- Google Tipping Into Support Links, Helping Companies Survive COVID-19Google searches for "how to help small businesses" spiked in March, increasing ...
- It's Time To Move Beyond The COVID-19 'We're With You' AdsNinety percent of respondents to a survey released today said they still ...
- Instacart Launches Self-Serve Ad Platform, Offers Alternative To Google, AmazonThe move toward featured products in search results will enable the online ...
- Amazon Kindle, Echo Groups Test COVID-19 Tech To Keep Ecommerce At Full SpeedAmazon's hardware group responsible for the Kindle e-reader and Echo Smart speaker ...
- Merkle Tests Performance Models, Strengthens OthersSome performance models might not ring the cash register, but all are ...
- Look To User Reviews To Uncover Search Marketing OpportunitiesMarketers worldwide have altered their ad and marketing plans to address changes ...
- Partnerize Acquires BrandVerity, Gains Brand Safety, Compliance To Reimagine PerformanceThe new capabilities should allow brands to protect against harmful violations and ...
- Criteo Dives Into Performance For Partnerships, Traffic GenerationThe performance of data and websites remains an important metric for brands ...
- USC-Supported Study Finds Contextually Aligned Ads Drive 93% Increase In Brand AwarenessConsumers were 4.11% more likely to consider a brand when viewing contextually ...
- Facebook Shops: Analyst Foresees Multibillion-Dollar Revenue OpportunityAmazon and Google gained another ecommerce rival this week and SEO experts ...
- Merkle's Economic Resilience Dashboard Measures Bounce Effect From COVID-19Built to help marketers better understand the impact of COVID-19, the combination ...
- The Old Reliable: Salesforce Study Shows Email Still Ranks High In Marketing UseEmail ranks third in usage among digital channels, followed by social. A ...
