Tag results for "performance marketing"
- 3Q Digital Gets 'Significant' Growth Investment For Expansion, AcquisitionsThe investments will likely bring in data technology and a variety of ...
- Avis Budget Lines Up Its Channels For ConsistencyMichael Martyniuk, Manager, Digital Acquisitions, Avis/Budget pointed to the brands' cross-channel messaging ...
- How Search Moved To Audiences From KeywordsModerator Monika Doyle, director of digital media for Chacka Marketing, noted that ...
- Georgia-Pacific's Mike Feldman On Retailers As MediaRetailers want us to invest in their media properties, which GP does, ...
- Planning For A Future Of Search That Is SilentRob Pavacic, SEO Lead, Verizon, noting that trends point down for search, ...
- Vitamix Gets Product Reviews Out Early On Amazon"Reviews are huge for us," said Joel Milani, Vitamix copywriting manager. One ...
- SAP Shares Adventures In Cross-ChannelingWith multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SAP, ...
- Fifth Third Bank Dumps It All Into Paid SearchNick Ferrugia, head of media strategy and execution at Fifth Third Bank, ...
- Homes.com Builds Successful Performance Marketing ProgramsGrant Simmons, VP, Performance Marketing, Homes.com, didn't just give a keynote presentation ...
- Fifth Third Bank Puts Paid Search To Work For ItNick Ferrugia, head of media strategy and execution at Fifth Third Bank, ...
- It's a Marathon and a Sprint, Building Creative Agency Data CapabilitiesAgencies have been playing a sort of telephone game between how hey ...
- The End Game To A MeansGrant Simmons, VP, performance marketing, Homes.com, startled any sleepyheads when he named ...
- Kenshoo New GM Of Search Has Deep Agency RootsKate DuBois took on the role of general manager, search after nearly ...
- PHD US Taps Koziarski As Its New Chief Media OfficerKoziarski joins PHD US from sibling agency Resolution, where he was head ...
- Snap's Stock Rises On Expected Ad RevenuesSnapchat needs to get brand advertisers on board, convincing them that return ...
- Former GroupM Chief Founds New Shop: C2Next Focuses On Search, PerformanceTwo industry veterans from WPP's search agency GroupM Next have formed a ...
- Affiliate Marketing Talent Gap Stifling IndustryThe channel continues to grow, but the industry lacks the talent. Senior ...
- When Is A Couch Not A Couch? When It's A Sofa!With that distinction, Brant Schmitz, director of performance marketing at BLU DOT, ...
- Performance Secrets of the D2CsBen Gaddis, president of T3, asked panelists to share the most successful ...
- Performance-Based ESP Service Offered To Retail BrandsMarketing technology company Bluecore, which serves retailers, combines personalization and what it ...
- Horizon Launches Performance-Based AgencyGene Turner, executive vice president and chief of Horizon Next, will add ...
- Reddit App Install Ads Added To Advertising LineupReddit has introduced additional options for performance advertisers to help them optimize ...
- First Reddit, Now Quora For Search MarketersMarketers are gaining more options to speak with consumers through search-related, performance-related ...
- Reddit Jumps Into Pay Per Click, Performance AdvertisingReddit's new bid type, pay-per-click advertising rolls out Wednesday and can be ...
- Adobe To Make DOOH Perform -- Is There A Place For Search?Adobe is working with telecom brands to determine when someone with a ...
- Property Website Zoopla Removes Non-Property Related AdsZoopla, an online listing site that lets people search for home rentals ...
- eLocal Acquires Felix And CityGrid From IAC To Build On PerformanceeLocal on Friday announced the acquisition of Felix and CityGrid from InterActiveCorp, ...
- Merkle Automates Bidding for Amazon Sponsored Brand AdsPerformance marketing agency Merkle on Wednesday launched an automated bidding platform for ...
- Ex-Yahoo Exec Cobb Joins Media.net, Focuses on Business Optimization, Product ManagementJosh Cobb will run all business development and sales operations at Media.net, ...
- Chobani Shows How To D2C When You're Not D2CChobani works with one partner very closely. By doing so, it mitigated ...
