Tag results for "performance marketing"
- Adobe To Make DOOH Perform -- Is There A Place For Search?Adobe is working with telecom brands to determine when someone with a ...
- Property Website Zoopla Removes Non-Property Related AdsZoopla, an online listing site that lets people search for home rentals ...
- eLocal Acquires Felix And CityGrid From IAC To Build On PerformanceeLocal on Friday announced the acquisition of Felix and CityGrid from InterActiveCorp, ...
- Merkle Automates Bidding for Amazon Sponsored Brand AdsPerformance marketing agency Merkle on Wednesday launched an automated bidding platform for ...
- Ex-Yahoo Exec Cobb Joins Media.net, Focuses on Business Optimization, Product ManagementJosh Cobb will run all business development and sales operations at Media.net, ...
- Affiliate New Customer Revenue Rose 45% In Q2 2018A recent performance marketing study shows growth through the year, but estimates ...
- 360i Hires OMD's Rozen As Its First Chief Media OfficerRozen is tasked with further expanding and diversifying the agency's media capabilities. ...
- Ryan Reynolds, Peak Games Create Series Of Performance-Based Mobile AdsPeak Games partnered with Ryan Reynolds on a campaign supporting a performance-based ...
- Performance Horizon Rebrands To Partnerize, Focuses On PartnershipsPartnerships now dominate today's marketing strategies, so the company chose a name ...
- Education Gap Widens As Programmatic Performance Options MultiplyToo many marketers still do not completely understand how to use performance ...
- Dentsu Aegis Boosts iProspect's Multicultural Chops With M8 AcquisitionThe acquired agency will serve as a launching pad for U.S.-based clients ...
- Furniture Retailer Taps AI For MarketingRetailers are turning to artificial intelligence to help better connect with customers. ...
- Search And The Life Cycle Of Android, iOS Mobile App Retention RatesWorldwide mobile ad spend rose 33.6% to $142 billion, with $17 billion ...
- Marketing Performance Core GoalThe core goal of driving growth remains unchanged and fundamental to performance ...
- Performics Launches Amazon Ad BusinessDevelopers at Performics have built an Amazon platform that now allows the ...
- Fluent Hires Former Merkle Exec Patrick As Its COOPatrick will spearhead Fluent's commercial growth initiatives, including international expansion. He's also ...
- Yahoo Search Vets Launch Perform MediaPerform Media officially launched with more than a dozen Yahoo industry vets ...
- Dentsu To Acquire Oxyma, Align It With MerkleDentsu Aegis Network has reached an agreement to buy a nearly 79% ...
- Making The Case For Google's UACOne performance marketing company, Webpals Group, has been working with Google's Universal ...
- Blockchain Is Valuable To AdvertisersThe potential success of blockchain is tied to smart contracts, which enable ...
- iProspect Taps GroupM's Philips As Chief Product OfficerDentsu Aegis Network has named long-time WPP executive Rohan Philips global chief ...
- Rakuten, Dentsu Create Marketing Firm To Focus On Data ServicesRakuten will contribute 51% of the investment into the joint venture, while ...
- Merkle Set To Acquire Data Firm Aquila InsightThe pending deal is Merkle's second European acquisition of 2017, following that ...
- Upper Or Lower, It's Still The Same FunnelPerformance and direct response teams are more closely reliant on each other, ...
- Up And Readable In 3 SecondsAccording to PacketZoom, their News App Performance Index ranks leading News & ...
- Debenhams Chooses CJ Affiliate The well-known British department store Debenhams has picked CJ Affiliate to work ...
- Dentsu's IProspect Acquires Performance Agency Leapfrog OnlineAgency holding company Dentsu has acquired digital marketing firm Leapfrog Online. The ...
- Dentsu's iProspect Adds Landing Page Performance Marketing Capabilities With LeapFrog AcquisitionThe acquisition will provide the ability for brands to customize the post-click ...
- Dentsu Aegis Network US Acquires Leapfrog Online, Joins iProspectPlatforms like Leapfrog become smarter as they learn, taking data and making ...
- One-Third Of Marketers Still Struggle With How To Use DataWhile 56% say they have little to no insight into social advertising ...
