Tag results for "performance marketing"
- Biggest Ad Tech Underperforming Smaller Players During Ad Downturn"Outside of 'Big AdTech,' bigger was better," reads a Q4 revenue repo ...
- Jeremy Cornfeldt Driving Tinuiti As First PresidentTinuiti announced Tuesday the appointment of Jeremy Cornfeldt as its first presiden ...
- Email Leads In Usage, Acquisition Gets The Biggest Boost This Year: StudyEmail also tops the channels that deliver the most ROI, Klaviyo repo ...
- New Metric Measures How Videos Perform Based On When They Were UploadedTubular Labs has announced a new measurement capability for how videos perfo ...
- Reddit Continues To Update Ad PlatformReddit on Thursday made it easier to set up and run ...
- Why Retailers Still Struggle To Link In-Store With Online, Adopt PersonalizationGoogle, Manhattan Associates, and Zebra Technologies released research this week analyzing purchase ...
- Wedded Channels: Email And Text Have Strengths, But Work Best In TandemTransactional messages pull high revenue-per-send rates, Listrak reports. ...
- Online Groceries Up, But Consumers Using BNPL Options, Adobe FindsHome furnishings grew 12.9% to $9.4 billion YOY in February, while groceri ...
- Game Analytics Platform Takes On Walled Gardens With Attribution Measurement PartnershipMobile game analytics platform ByteBrew has partnered with mobile ad platform Mintegra ...
- Affiliate Marketing Agency Gen3 Taps GroupM's Curran As Chief Growth OfficerCurran, a 17-year veteran of digital media services, most recently served ...
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study FindsGoogle has always been against featuring more ads or paid promotional materi ...
- The Click Count -- Worldwide Email Metrics: Who's Winning And LosingThe average global click rate is 3.96%, Sendinblue reports. How are y ...
- DemandLab Debuts B2B Measurement, Attribution ToolThe tool from B2B digital marketing agency DemandLab enables large brands ...
- Merkle Creative Swings With Grant Thornton On Business-to-Human TV SpotsGrant Thornton launched PGA television spots in March during the PLAYERS Championshi ...
- FTC Investigates Paid Ad Practices Related To Fraud, Financial Scams, CounterfeitThe FTC on Thursday put eight social media and video streaming platfor ...
- Uber Launches Self-Serve, Out-Of-Home Cartop AdsUber's ad division on Wednesday launched a self-serve ad platform on i ...
- Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords ServeMicrosoft Advertising will change the way broad-match modifier (BMM) keywords are serv ...
- Harder Times Shift Advertiser Focus From Harmful Content To Performance"My feeling is it's a blip and we'll see that stabilize ...
- Many Consumers Are Willing To Scan QR Codes In TV CommercialsAlmost half of consumers said they have tried to scan a ...
- Happy Horizon To Acquire Digital Agency AdBirdsThe purchase of marketing agency AdBirds will help fuel the international grow ...
- 78% Of Consumers Engaged With An OOH Ad In Past 60 Days: StudySome 88% of adults say they notice OOH ads and nearly 8 ...
- Performance Vs. Performative, Working Media Vs. Ad TechWhatever the specific drivers are, brands seem to all be moving ...
- Yelp Explores Advertising For Businesses Without Physical Locations And Off Its PropertiesYelp has been working with large language models in search, providing ...
- Gannett-Owned Agency LocaliQ Redefines Digital Marketing Strategy With Brand OverhaulDigital agency LocaliQ, which supports local media including search, began a transformati ...
- Consumers Want Instant Task Completion In Marketing Emails, Study FindsNetcore Cloud advises: "The best way to improve clicks is to a ...
- Pro Sports And Media Dominate Social Post Volume, Study FindsMedia drives an average of 334 social engagements per day, Sprout Soci ...
- PepsiCo Developing Audio Logos To Find Each Brand's VoicePepsiCo is developing audio logos to represent its brands. "If your bra ...
- Apex Brands: What The Most Mature Marketers Are Doing This YearEighty-three percent of global companies will increase their marketing budgets this yea ...
- Google Adds Performance Max Features, Automates Campaigns To Work Across All Ad InventoryGoogle will soon roll out four features for Performance Max, from exclusio ...
- LinkedIn Feature Boosts Content VisibilityLinkedIn users, in the next few weeks, will have the ability ...
