Tag results for "performance marketing"
- CTV 'Viewability' Beats All Other Digital Video, Lags Linear TVBy at least one important quality measure -- so-called "viewability" -- connect ...
- Amazon Sponsored Brands Ad Spend Rose 86% In Q1 2021Amazon ad-spend growth remained strong in Q1 across all ad formats, particular ...
- Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad SpendingBy a margin of more than two-to-one over its next-closest competitor, U. ...
- Media Agency Execs Overwhelmingly Expect CTV Ad Budgets To Rise, Many 'Dramatically'Only 2% of media agency executives expect their connected TV (CTV) ...
- Overstock Hires CMO From Amazon To Focus On Mobile And BrandOverstock CEO Jonathan Johnson is "stoked" to have Elizabeth Solomon join t ...
- Data Alternatives: What Marketers Can Do To Increase PerformanceAffinity Solutions commissioned Forrester Consulting to evaluate companies' readiness to work wi ...
- IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With ThemDecades after Madison Avenue began utilizing interactive ads on the assumption th ...
- Do-Nothing Data: Salesforce Survey Finds Hurdles in Access And UsageMost companies are putting a priority on use of data and measureme ...
- Four Seasons Aggressive SEM Campaign Pays OffHow does a global brand like the Four Seasons Hotel & Resor ...
- Email Collection Forms Improve Performance Of Online VideosConsumers watched more than 23,000 years worth of videos In 2020, accordi ...
- Microsoft At It Again With Surface Vs. Apple iPad AdMicrosoft released an ad on Tuesday that pits the Surface Pro ...
- Google To Roll Out YouTube Video Ad ExperimentsGoogle on Tuesday announced the launch of video experiments globally in Goog ...
- Tip-Top Tech: Six Trends That Will Redefine Digital MarketingFrom customer data ownership to omnichannel audience modeling, these are the thin ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On SearchtvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buyi ...
- How Neustar Changes Customer Identity Data ManagementFacing significant changes, from Apple's IDFA to Google Cohorts, marketers need ...
- Advanced TV Ad Impressions, Deal Making Recovers By End Of 2020By the end of year -- the fourth quarter -- global ...
- The Internet Finally Comes Of AgeThe internet as an advertising medium turns 27 this year. Its four ...
- Wyndham's Road-Tripper Campaign Hits The Road As Hotels Ramp Up IncentivesIn the latest PSA-style video launched today, Oliver Hudson is the voi ...
- Facebook: Ad Recession, What Recession? CPMs Rebound To 'Pre-Pandemic Levels'Ad prices on Facebook have surged 30% over their 2020 levels, reachi ...
- Automotive Ads From Microsoft Advertising Begin Rolling Out In BetaAutomotive Ads, announced Wednesday, are rolling out in the U.S. and t ...
- Microsoft Ad Suggestions Offers Auto-ApplyMicrosoft Advertising users could begin seeing ad suggestions with auto-apply as ear ...
- CMOs Face Growing Pressure To Learn How To Execute Multichannel CampaignsSome 86% of senior marketers worldwide believe lack of leadership and capabiliti ...
- Ad-Tech Firm DoubleVerify Sees Revenue Gains, Monitors CTV Fraud IncreaseBased on its analysis, the company says fraud impressions rose 220% ...
- How We Went From Magic Cookies To The Art Of MisdirectionWhile many consumers have some implicit knowledge why digital identity trackers exis ...
- A Brainwave Computer That Could Change Advertising, Starting With SpotifyThe founders of Neurosity this week released the third version of technolo ...
- Hudson MX Unveils Cloud-Based Media Accounting Platform, Says It Will Transform The Ad WorldMedia-buying data processor Hudson MX is introducing a new cloud-based media accounti ...
- Programmatic, CTV Drove Retail Video Ad Impressions Up 63% In FebruaryRetail category growth was driven by a 212% jump in programmatic audien ...
- BrandTotal Continues Battle With Facebook Over Data, Says It Could Face 'Immediate Liquidation'Analytics company BrandTotal says it could face "immediate liquidation" unless it ...
- Study: Consumers Seek Brands That Reflect Their ValuesMost consumers want ads that coincide with what they're viewing on YouTub ...
- Performance Data Making A Difference -- What Types And WhyHow often do marketers optimize for social commerce media spend? What too ...
