Tag results for "performance marketing"
- Apple's Privacy Changes To Send Facebook's Ad Business Into Dark AgesProving performance and measurement will become more difficult for Facebook as ...
- Holding Company of the Year: DentsuDentsu’s prescient acquisition of data-management giant Merkle back in 2016 gave t ...
- Facebook Reports Best Ad Quarter In Two Years, Says Apple Now Among Its 'Biggest Competitors'Facebook delivered its best ad revenue quarter in more than two year ...
- Vimeo Launches Video Lead-Generation Tool For Use In Email PlatformsThe integration with launch partners HubSpot, Mailchimp, and Constant Contact, among other ...
- Despite In-Housing Trend, Clients Continue To Value Agency RelationshipsA new Forrester report -- commissioned by the 4As and Google ...
- Simpli.fi Powers Through Pandemic With Surge In Addressable ProgrammaticInternal data shows the company ended 2020 with strong orders and advertis ...
- Braze Debuts Digital Personalization FeaturesThe new tools are designed to create more personalized cross-channel experiences, t ...
- Toyota Overtakes BMW In Google SearchCOVID-19 challenged the car-buying process in 2020, but not when it ca ...
- Marketing And Tech Spending Are Rising This Year: CMO Council SurveyTwo-thirds of all brands are budgeting more, and only a fourth a ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than YearlyThe data shared Thursday by Analyst Aaron Kessler marks the beginning ...
- Former SharkNinja, Whirlpool Exec And Entrepreneur Takes CMO Role At BirdieAfter starting two successful companies and selling one, one goal he h ...
- SMBs Shun CRMs: They Don't Use Them With Email MarketingAlmost two-thirds of small businesses fail to employ a CRM or oth ...
- Instinct Vs. Data -- What Marketers Choose To UseThe most interesting part of a study from Sidecar not shared Mond ...
- What Skills Marketers Say They Want In 2021 -- And WhyAlthough 86% of marketers say they feel adequately trained and skilled, near ...
- DMS Names Two To Key Executive PositionsThomas Bock and Tony Saldana will strengthen Digital Media Solutions' public compa ...
- Media All-Star: Gene TurnerWhen Gene Turner began his ad agency career, he started on t ...
- Dentsu Merging iProspect, Vizeum To Form New Full-Service Media AgencyThe new media agency will integrate Vizeum's media strategy/planning, storytelling, and brand-buildi ...
- Media All-Star: Peter SedlarcikAs much as the industry's focus on data has changed, Peter Sedlarc ...
- WarnerMedia: Theatrical Movies On Streamers Need New MetricsTheatrical movies moving onto streaming platforms demand new performance metrics -- rath ...
- GM Announces FedEx Partnership At CES, Goes After Amazon, Google Delivery Services, Autonomous VehiclesGM on Tuesday at CES introduced BrightDrop, the latest startup to sp ...
- DoubleVerify Launches Tiers For Suitability, Brand SafetyDoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and t ...
- Verve Group Acquires Nexstar's Digital Video Ad TechnologyVerve Group, a global brand performance ad platform, announced Monday the acquisiti ...
- L'Oreal's Technology Incubator Releases Two Innovations At CES 2021The products were built on tech, personalization, augmented performance and sustainability. "T ...
- Facebook: Content Performance, Interactions Shift As Site Pauses Trump's AccountMedia Matters analyzed data from pages about U.S. political news and fou ...
- Harte Hanks Names Industry Veteran Joyce Karel To Chief Commerical OfficerThe former MRM//McCann, Wunderman and Digitas executive expands the leadership team ...
- Parler CEO Says He Gave 'Wrong Impression' About 'Free Speech' SiteWith the threat of Amazon Web Services pulling the plug Sunday ...
- As Cookie Nears End, Interest Piques For Clickstream Analytics"Clickstream analytics" has seen an uptick in intent among brands. We c ...
- Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst TurmoilFacebook, Snapchat, and Twitter will feel the recoil as brands pull ...
- Facebook Pages Redesign Eliminates 'Like' Button To Focus On FollowersFacebook's redesign focuses on Followers, a more direct measurement of how t ...
- Hootsuite Acquires Sparkcentral, Integrates Messaging ChannelsSparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers ...
