Tag results for "performance marketing"
- Google, Microsoft Updated Ad, Privacy Rules Should Smooth CampaignsGoogle will make several updates to ads this month, including one focus ...
- LinkedIn Campaign Manager Gets Performance ImprovementsMeasurement and optimization to track performance across multiple campaigns and ad accoun ...
- Similarweb Acquires The Search MonitorThe companies have independently supported data, optimization and advertising and together ha ...
- We Are Witnessing The Next Phase Of Digital AdvertisingAlphabet, Amazon and Microsoft are projected to spend over $250 billion ...
- How This Publicis Health Media VP Creates Experiences That ResonateJan Weinstein calls herself an "accidental agency person," but if you lo ...
- Bayer, Coors, Jack Daniels Created Top-Performing AdsLeading brands in this year's report combined timing, relevance and context ...
- Dr. Martens Finds Identity In AI-Supported DataAI has become a tool that allows brands to get to kn ...
- IAB Benchmarks AI Adoption, Evolving Impact On AdvertisingDespite the multitude of challenges AI brings to the ad industry, technolo ...
- AI Ads Target Site Visitors Without Publisher ConsentAds have begun to serve up on websites that block content, maki ...
- EU Orders Apple To Open Access To Third-Party DevicesThe EU will require Apple to open support for non-Apple accessories ...
- Google's Culture Trains AI Entrepreneurs To Build StartupsOf the top 50 AI startups, 14 were co-founded and led ...
- Microsoft Windows Update Mistakenly Uninstalls CopilotMicrosoft said the March 2025 Windows updates automatically and mistakenly remove t ...
- Adobe Collaborates With Amazon Ads, AWSAdobe's latest collaboration with Amazon Web Services supports new customer experiences ...
- Google Acquires Cybersecurity Firm Wiz For $32BGoogle parent company Alphabet announced the acquisition of Wiz for $32 billio ...
- Reddit Stock Sinks Despite Google Partnership To Improve SearchReddit's stock has declined 41% in the last month despite its acce ...
- Would You Switch From Google To Bing For A Price?Is Google a habit? Findings from a study suggest many users sti ...
- Why Advertisers Miss The TargetData misclassification has become too common at a time when technology li ...
- Apple, Mozilla, Advertisers Back GoogleGoogle is receiving support from competitors, platforms and advertisers, saying the U. ...
- Meta To Advertisers: Connect Google Analytics 4 To Ads PlatformMeta is encouraging advertisers to integrate Google Analytics 4 with its ...
- Brave Software Lashes Out At News Corp.Brave Software, which operates a search engine, has sued News Corp., aski ...
- Consumers' Willingness To Share Data DeclinesHolding on to consumers once they land on a retail or ...
- How This Amazon VIP Is Working Hard, Having Fun & Making HistoryHave you learned to trust your gut yet? Mimi Swain certainly ha ...
- AI Launchpad: Banks Can Use Tool To Set Up, Send EmailsPersado has introduced an AI service for batch and trigger email campaig ...
- Google Introduces Smaller Footprint, Faster-Processing AI ModelsSmaller open-source AI models can run and process data with less ener ...
- WPP's T&Pm Calls 2025 'Year Of The Agent'Oliver Feldwick, chief innovation officer at WPP-owned agency T&Pm, can't say exact ...
- AI Search Seems Confident About Inaccurate AnswersMost tools tested confidently presented inaccurate answers and rarely used qualifying phras ...
- Ad Industry Tying Transparency To Monopolistic PracticesGoogle offered to give buyers ad credits to test its Demand G ...
- Google Grips Onto Vibe CodingWhat happens when AI takes over coding for a specific project? Apparent ...
- AI Expected To Influence Consumer PurchasesAI is expected to help consumers make purchase decisions this year, wi ...
- Cost-Per-Acquisition Watershed Moments Key For Performance MarketingThe cost to acquire new customers may require an adjustment in ...
