Tag results for "performance marketing"
- Debenhams Chooses CJ Affiliate The well-known British department store Debenhams has picked CJ Affiliate to work ...
- Dentsu's IProspect Acquires Performance Agency Leapfrog OnlineAgency holding company Dentsu has acquired digital marketing firm Leapfrog Online. The ...
- Dentsu's iProspect Adds Landing Page Performance Marketing Capabilities With LeapFrog AcquisitionThe acquisition will provide the ability for brands to customize the post-click ...
- Dentsu Aegis Network US Acquires Leapfrog Online, Joins iProspectPlatforms like Leapfrog become smarter as they learn, taking data and making ...
- One-Third Of Marketers Still Struggle With How To Use DataWhile 56% say they have little to no insight into social advertising ...
- How Performance Media Is The New ProgrammaticLet's be honest, there are still a lot of full-service and media ...
- Criteo Pushes Toward New Video, Prospecting And CRM ProductsFrench ad tech firm Criteo surpassed analysts' estimates in Q3, and is ...
- Criteo Reports Q4 Revenue Increased 43%, While FY '16 Revenue Increased 36%Criteo, now calling itself a performance marketing technology company, reported earnings for ...
- Dentsu Aegis Elevates Doug Ray, Michael EpsteinDentsu Aegis Network is promoting Carat U.S. CEO Doug Ray to the ...
- Impact Radius Names Martech Vet David Yovanno CEO Impact Radius, a provider of products for media attribution, performance marketing, tag ...
- Centerfield Scores $156M In Financing To Acquire Performance Marketing Firm Qology DirectCenterfield, an ad tech firm that identifies customer intent to implement real-time ...
- Centro Improves Workflow, Communications Features On Media-Buying Software PlatformNew features on its media-buying platform are designed to improve the productivity ...
- Criteo: A "Little-Known Online Advertising Engine Gem"Seeking Alpha called Criteo, a provider of performance-based ads or re-targeting, has ...
- Alan Cohen Takes Reins At Quigley-Simpson, Says 'Performance Media' Is The New ProgrammaticAlan Cohen, a longtime marketing and media exec known for innovation and ...
- Havas New York Focuses On Performance Marketing With New C-Suite HireThe agency has appointed Jon Dupuis as its first chief performance marketing ...
- Working Backwards to Measure Influencer Marketing SuccessInfluencer marketing campaigns are hard to measure because not only do they ...
- Criteo Completes Acquisition Of HookLogicAd-tech company Criteo said it has completed its deal to acquire HookLogic, ...
- InMobi Launches Mobile-First In-App Remarketing PlatformMobile advertising platform InMobi announced the launch of its mobile-first, in-app remarketing ...
- Google Pulls Online, Offline Survey Data Into Analytics 360Google has offered a survey product since 2012, but the latest version ...
- Criteo Worked With Forward Thinkers At HookLogic Long Before AcquisitionWhen HookLogic announced in June that it would extend its platform by ...
- Criteo Snares HookLogic, Supply Chain Continues To ConsolidateProgrammatic performance marketing platform Criteo this morning announced the acquisition of HookLogic, ...
- Influencer Campaign Gone Wrong What do you do when an influencer marketing campaign goes wrong? Joe ...
- Measuring Video Ad Effectiveness Across PlatformsMeasuring effectiveness across devices and content platforms isn't a one-size-fits-all task. KPIs ...
- Dentsu Aegis Acquires Majority Of Merkle, Becomes A Lead Agency BrandDentsu Aegis this morning said it has acquired a majority stake in ...
- Criteo Reports Q2 Financials, Focuses On Mid-Market Clients And Market ExpansionGlobal marketing technology firm Criteo reported financial results for the second quarter ...
- Stagwell Media Acquires Majority Stake In PMX AgencyThe investment firm Stagwell Group has acquired a majority stake in performance ...
- LiveRamp, Performance Horizon Partner To Help Brands Connect Online Efforts To Offline Sales Performance Horizon on Tuesday announced a partnership with Acxiom's LiveRamp, a provider ...
- ClickDealer And MobAir Launch Global Digital Marketing GroupClickDealer and MobAir on Tuesday announced the formation of Global Digital Marketing ...
- The State Of The Ad Biz: A Mess Of Our Own MakingWriting on the MediaVillage blog, ad veteran Brian Jacobs says media agencies ...
- Survey: What Key Factor Is Hindering Programmatic Adoption?Programmatic advertising still has some work to do on the education front. ...
