- Gemini Stars In Google AI's Latest Super Bowl Ad
MediaDailyNews, Laurie Sullivan - Thursday, February 5, 2026
Google will launch a major storytelling blitz for Gemini in a Sup ...
- How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays
Performance Marketing Insider, Laurie Sullivan - Thursday, February 5, 2026
Could brands make TV advertising more measurable through natural-language queries - a ...
- Mother LA Showcases Oakley Meta's Athletic Intelligence In Super Bowl
MAD, Fern Siegel - Tuesday, February 3, 2026
The visceral ads feature sports and Olympic stars in amazing situations. ...
- How AI Can Match Performance Of Human Made Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 4, 2026
Research from Taboola and several universities suggests AI-generated ads perform comparably ...
- Amazon Ads MCP Server Moves To Open Beta
MediaDailyNews, Laurie Sullivan - Monday, February 2, 2026
Paula Despins, Amazon Ads VP of ads measurement, explained at IAB A ...
- How Much Can Your Brand Manipulate ChatGPT Results?
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 3, 2026
Consumers are more valuable long term when they search and discover ...
- AI Agent Social Media Site Reveals Data Security Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, February 2, 2026
The social media site, not for humans, shows retailers are not prepar ...
- IAB At 30 Names Alison Levin Chair, Alan Moss Vice Chair
MediaDailyNews, Laurie Sullivan - Sunday, February 1, 2026
The IAB announced that NBCU's Alison Levin has been appointed chair ...
- Google Gives Creators AI-Generated World Building
Performance Marketing Insider, Laurie Sullivan - Friday, January 30, 2026
Google DeepMind began giving users access to "Project Genie" Thursday for Goog ...
- Amazon Finds Child Sex Abuse Material In AI Training Data
Performance Marketing Insider, Laurie Sullivan - Thursday, January 29, 2026
Amazon reported to the National Center for Missing and Exploited Children th ...
- AI Brand Recommendations: Chaotic, Inconsistent
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 28, 2026
AI recommendations vary even when prompts are identical. New data from analyti ...
- ROI Alone - No Longer A Sufficient Measurement Metric
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 27, 2026
Return on investment alone cannot provide adequate support to guide media investme ...
- Budweiser's Clydesdale Soars With Eagle In Super Bowl LX Ad
Performance Marketing Insider, Laurie Sullivan - Monday, January 26, 2026
While the brand-building ad is designed for the emotional impact, it becom ...
- Microsoft Exposes AI Bot Site Traffic
MediaDailyNews, Laurie Sullivan - Thursday, January 22, 2026
Microsoft's Clarity has released a way to identify patterns that show h ...
- Retail Media Enters New Phase As In-Store, CTV, AI Drive 2026 Growth
Research Intelligencer, Robert Williams - Friday, January 23, 2026
Roughly 40 percent of media buyers now view retail media as ...
- Crisis Looming Over AI-Generated Ads, Content
Performance Marketing Insider, Laurie Sullivan - Monday, January 19, 2026
Advertisers see the inability of consumers to distinguish AI from human conte ...
- Google Allows Advertisers To Set Fixed Ad Budgets
MediaDailyNews, Laurie Sullivan - Friday, January 16, 2026
Advertisers can now set a fixed, single amount for the entire durati ...
- OpenAI To Begin Testing Ads In Chat As Execs Challenge Publishers To Do More
Performance Marketing Insider, Laurie Sullivan - Friday, January 16, 2026
Publishers have been pushing the industry to monetize AI chat. Today th ...
- Performance Max Beta Enables Advertisers To Split-Test Assets
MediaDailyNews, Laurie Sullivan - Thursday, January 15, 2026
Google is testing the ability for advertisers to split-test shopping ads, specifical ...
- Google's Billion iPhone Advantage Will Reshape Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, January 15, 2026
Google's multi-year contract with Apple to support its push further into ...
- Partnership Levels AI Search Visibility For Brands, Publishers
MediaDailyNews, Laurie Sullivan - Wednesday, January 14, 2026
The Next Net Media and Audacy partnership announced today aims to increa ...
- How Generative AI is Reshaping Brand Content
Brand Insider, Nikki Lam - Tuesday, January 13, 2026
Nikki Lam, VP of SEO from NP Digital, writes "Is your compa ...
- Volkswagen, Wrangler, Warner Bros. Discovery, Zenni, Humana Lead Insights at our Performance Marketing Insider Summit
Brand Insider, Barbie Romero - Tuesday, January 13, 2026
At our Performance Marketing Summit in Deer Valley, leaders from Volkswagen, Wrangle ...
- Meta's Manus Gains Web Traffic Data For AI Agents
MediaDailyNews, Laurie Sullivan - Tuesday, January 13, 2026
Similarweb will provide web traffic and engagement data that integrate into Man ...
- Shopify, Google Co-Develop Agentic Shopping Standard
MediaDailyNews, Laurie Sullivan - Sunday, January 11, 2026
Shopping across Google's platforms will soon roll out supported by the "Univers ...
- Performance Forced By Agentic To Take New Ride Through Funnel
Performance Marketing Insider, Laurie Sullivan - Monday, January 12, 2026
Google has confirmed performance throughout the funnel based on numerous announcements ma ...
- Lyft Creates Interactive Ad Unit With Haptics App Feature
Performance Marketing Insider, Laurie Sullivan - Friday, January 9, 2026
Lyft for the first time has added interactivity and haptics technology ...
- Coca-Cola Takes An Interactive Ride With Uber Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, January 7, 2026
Uber Advertising announced an interactive advertising format combining branded map displays wi ...
- Microsoft Powers Agentic For Retail, From Purchase To Checkout
MediaDailyNews, Laurie Sullivan - Thursday, January 8, 2026
The tools, announced ahead of next week's NRF conference, support merchandising, marketin ...
- Yahoo DSP Advances Agentic Media-Buying Models
MediaDailyNews, Laurie Sullivan - Tuesday, January 6, 2026
Built directly into Yahoo DSP, the shift automates planning, activating, optimizing a ...