- Apple's Privacy Changes To Send Facebook's Ad Business Into Dark Ages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2021
Proving performance and measurement will become more difficult for Facebook as ...
- Holding Company of the Year: Dentsu
Agency of the Year, Steve McClellan - Tuesday, January 5, 2021
Dentsu’s prescient acquisition of data-management giant Merkle back in 2016 gave t ...
- Facebook Reports Best Ad Quarter In Two Years, Says Apple Now Among Its 'Biggest Competitors'
MediaDailyNews, Joe Mandese - Thursday, January 28, 2021
Facebook delivered its best ad revenue quarter in more than two year ...
- Vimeo Launches Video Lead-Generation Tool For Use In Email Platforms
Inside Performance, Laurie Sullivan - Wednesday, January 27, 2021
The integration with launch partners HubSpot, Mailchimp, and Constant Contact, among other ...
- Despite In-Housing Trend, Clients Continue To Value Agency Relationships
Mediapsssst, Richard Whitman - Tuesday, January 26, 2021
A new Forrester report -- commissioned by the 4As and Google ...
- Simpli.fi Powers Through Pandemic With Surge In Addressable Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
Internal data shows the company ended 2020 with strong orders and advertis ...
- Braze Debuts Digital Personalization Features
Email Marketing Daily, Ray Schultz - Tuesday, January 26, 2021
The new tools are designed to create more personalized cross-channel experiences, t ...
- Toyota Overtakes BMW In Google Search
Inside Performance, Laurie Sullivan - Monday, January 25, 2021
COVID-19 challenged the car-buying process in 2020, but not when it ca ...
- Marketing And Tech Spending Are Rising This Year: CMO Council Survey
Marketing Daily, Ray Schultz - Friday, January 22, 2021
Two-thirds of all brands are budgeting more, and only a fourth a ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than Yearly
Inside Performance, Laurie Sullivan - Thursday, January 21, 2021
The data shared Thursday by Analyst Aaron Kessler marks the beginning ...
- Former SharkNinja, Whirlpool Exec And Entrepreneur Takes CMO Role At Birdie
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
After starting two successful companies and selling one, one goal he h ...
- SMBs Shun CRMs: They Don't Use Them With Email Marketing
Email Insider, Ray Schultz - Tuesday, January 19, 2021
Almost two-thirds of small businesses fail to employ a CRM or oth ...
- Instinct Vs. Data -- What Marketers Choose To Use
Inside Performance, Laurie Sullivan - Tuesday, January 19, 2021
The most interesting part of a study from Sidecar not shared Mond ...
- What Skills Marketers Say They Want In 2021 -- And Why
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Although 86% of marketers say they feel adequately trained and skilled, near ...
- DMS Names Two To Key Executive Positions
Email Marketing Daily, Ray Schultz - Monday, January 18, 2021
Thomas Bock and Tony Saldana will strengthen Digital Media Solutions' public compa ...
- Media All-Star: Gene Turner
MediaPost All Stars, Joe Mandese - Tuesday, January 5, 2021
When Gene Turner began his ad agency career, he started on t ...
- Dentsu Merging iProspect, Vizeum To Form New Full-Service Media Agency
MAD, Steve McClellan - Thursday, January 14, 2021
The new media agency will integrate Vizeum's media strategy/planning, storytelling, and brand-buildi ...
- Media All-Star: Peter Sedlarcik
MediaPost All Stars, Joe Mandese - Monday, January 4, 2021
As much as the industry's focus on data has changed, Peter Sedlarc ...
- WarnerMedia: Theatrical Movies On Streamers Need New Metrics
Television News Daily, Wayne Friedman - Wednesday, January 13, 2021
Theatrical movies moving onto streaming platforms demand new performance metrics -- rath ...
- GM Announces FedEx Partnership At CES, Goes After Amazon, Google Delivery Services, Autonomous Vehicles
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 12, 2021
GM on Tuesday at CES introduced BrightDrop, the latest startup to sp ...
- DoubleVerify Launches Tiers For Suitability, Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
DoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and t ...
- Verve Group Acquires Nexstar's Digital Video Ad Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
Verve Group, a global brand performance ad platform, announced Monday the acquisiti ...
- L'Oreal's Technology Incubator Releases Two Innovations At CES 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The products were built on tech, personalization, augmented performance and sustainability. "T ...
- Facebook: Content Performance, Interactions Shift As Site Pauses Trump's Account
Inside Performance, Laurie Sullivan - Monday, January 11, 2021
Media Matters analyzed data from pages about U.S. political news and fou ...
- Harte Hanks Names Industry Veteran Joyce Karel To Chief Commerical Officer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The former MRM//McCann, Wunderman and Digitas executive expands the leadership team ...
- Parler CEO Says He Gave 'Wrong Impression' About 'Free Speech' Site
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
With the threat of Amazon Web Services pulling the plug Sunday ...
- As Cookie Nears End, Interest Piques For Clickstream Analytics
MediaDailyNews, Michael McLaren - Thursday, January 7, 2021
"Clickstream analytics" has seen an uptick in intent among brands. We c ...
- Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 7, 2021
Facebook, Snapchat, and Twitter will feel the recoil as brands pull ...
- Facebook Pages Redesign Eliminates 'Like' Button To Focus On Followers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Facebook's redesign focuses on Followers, a more direct measurement of how t ...
- Hootsuite Acquires Sparkcentral, Integrates Messaging Channels
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Sparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers ...