- Active Attention Launches With Deterministic Measurement
MediaDailyNews, Laurie Sullivan - Thursday, November 16, 2023
Audi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- Economic Impact On Performance
Search & Performance Insider, Laurie Sullivan - Wednesday, November 15, 2023
A disconnect between consumer sentiment and behavior has driven the economy, purchas ...
- North Face Benefits From First-Party Data, Analyzes Consumer Behavior
Marketing Daily, Laurie Sullivan - Thursday, November 9, 2023
The North Face used Google Tag Manager to measure and act ...
- Agencies Now Recognized Under TikTok's Marketing Partners Program
MediaDailyNews, Colin Kirkland - Wednesday, November 8, 2023
The new "Agency" category will help brands looking to run creative a ...
- Why Crafting An Effective Media Plan Is Like An Endurance Sport
Planning & Buying Insider, Chris Portella - Wednesday, November 8, 2023
Endurance training and media planning both require discipline, dedication, adaptability and ...
- High Times With This Cookies' SVP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, November 8, 2023
"I'm pretty much like I can do almost anything now. I thi ...
- Google Rolls Out AI-Generated Ad Watermarks
MediaDailyNews, Laurie Sullivan - Tuesday, November 7, 2023
The invisible watermark for images and open standard metadata will identify th ...
- TikTok As A Holiday Commerce Hub: A Conversation With Influential's Ryan Detert
MediaDailyNews, Colin Kirkland - Wednesday, November 1, 2023
Ryan Detert, CEO of influencer marketing firm Influential, provides insights on h ...
- The Art Of AI: Marketers Use Technology For Content Creation, But Many Have Issues
Email Insider, Ray Schultz - Wednesday, November 1, 2023
Marketers are concerned about data security and tone-of-voice issues, Kaltura reports. ...
- Merkle Transitioned To Google PMax, Then Ad Performance Fell
Search & Performance Insider, Laurie Sullivan - Monday, October 30, 2023
The agency cited AI for the lack of consistency in ad performanc ...
- Google Ready To Fill Ads With Its Generative AI Search Experience
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
On Alphabet's Q3 2023 earnings call Tuesday, Google CEO Sundar Pichai sa ...
- How To Outperform 2.5B Blogs Published Annually
Search & Performance Insider, Laurie Sullivan - Tuesday, October 24, 2023
There are more than 600 million blogs out of 1.9 billion websit ...
- Celebrating Taziki's Marketing Exec's Fresh Approach
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 20, 2023
"I was like, well, I have kids and I eat food. ...
- AI-Powered Tools Suite For Advertisers, Publishers Launches
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
Teads on Monday announced a suit of AI-powered solutions across CTV, performanc ...
- Carbon Cleanup In Aisle Nine
Planning & Buying Insider, Joe Mandese - Tuesday, October 17, 2023
While Kroger still is working on a metric measuring the carbon outp ...
- Marketing-Mix Modeling Looking From The Bottom Up
Search & Performance Insider, Laurie Sullivan - Monday, October 16, 2023
Marilyn Barnett was an on-camera model for a local grocery store. Wh ...
- Google Introduces Ad-Measurement Tool, Privacy Sandbox Forces Change
MediaDailyNews, Laurie Sullivan - Wednesday, October 11, 2023
The ad-measurement tool, which connects with marketers' first-party data, is designed ...
- CTV Media Eyes Active Attention Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, October 9, 2023
KERV Interactive is looking to measure attention in CTV media by usi ...
- Marketing Architects Opens Platform For CTV Performance Campaigns
MediaDailyNews, Karlene Lukovitz - Monday, October 9, 2023
The platform claims to enable premium CTV inventory buys at lower rat ...
- The Logged-In Shell-Out: Brands Increase Spend In Retail Email, Social
Email Insider, Ray Schultz - Friday, October 6, 2023
Most marketers are investing more in retailers' logged-in channels, LiveIntent reports. ...
- OMD Taps Amazon's Hobba As Chief Media Officer
MediaDailyNews, Joe Mandese - Monday, October 2, 2023
"I will be overseeing the agency's holistic media practice - bringing togeth ...
- LinkedIn Creative Platform In Alpha Automates Customer Ads Within 5 Minutes
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
LinkedIn is reimagining how B2B marketing should work. On Tuesday the compa ...
- As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To Rise
Search & Performance Insider, Laurie Sullivan - Thursday, September 28, 2023
California governor Gavin Newsom says he will sign legislation requiring large compani ...
- The 'P' In Performance Is Pronounced 'Mobile'
Search & Performance Insider, Laurie Sullivan - Tuesday, September 26, 2023
Recovery during challenging economic times is a difficult process and risk c ...
- New Wave DM: Direct Mail Now Seen As Part Of Omnichannel Strategy
Email Insider, Ray Schultz - Friday, September 22, 2023
Direct mail is now being viewed as a performance-marketing channel in t ...
- This Is What An Advanced Attribution Model Looks Like
Search & Performance Insider, Laurie Sullivan - Thursday, September 21, 2023
"You don't need to eat the elephant in one bite," M^2 C ...
- Swimming In Myths And Under Murky Waters In Programmatic CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, September 18, 2023
Is there an effective attribution model to support CTV? Lack of transparen ...
- ABCs For Successful Campaign Measurement In Today's World: Back To The Basics
Planning & Buying Insider, Teodora Scutelnicu - Sunday, September 17, 2023
Going back to the basics means reaching a simple understanding of wh ...
- Walmart Brings Storytelling To Search Via Sponsored Videos
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Walmart Connect has announced the rollout of Sponsored Videos for search, givi ...
- Taboola Takes AI Into Bidding To Advance Performance
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
Taboola has created bidding technology that advances performance advertising by moving markete ...