- The 'P' In Performance Is Pronounced 'Mobile'
Search & Performance Insider, Laurie Sullivan - Tuesday, September 26, 2023
Recovery during challenging economic times is a difficult process and risk c ...
- New Wave DM: Direct Mail Now Seen As Part Of Omnichannel Strategy
Email Insider, Ray Schultz - Friday, September 22, 2023
Direct mail is now being viewed as a performance-marketing channel in t ...
- This Is What An Advanced Attribution Model Looks Like
Search & Performance Insider, Laurie Sullivan - Thursday, September 21, 2023
"You don't need to eat the elephant in one bite," M^2 C ...
- Swimming In Myths And Under Murky Waters In Programmatic CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, September 18, 2023
Is there an effective attribution model to support CTV? Lack of transparen ...
- ABCs For Successful Campaign Measurement In Today's World: Back To The Basics
Planning & Buying Insider, Teodora Scutelnicu - Sunday, September 17, 2023
Going back to the basics means reaching a simple understanding of wh ...
- Walmart Brings Storytelling To Search Via Sponsored Videos
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Walmart Connect has announced the rollout of Sponsored Videos for search, givi ...
- Taboola Takes AI Into Bidding To Advance Performance
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
Taboola has created bidding technology that advances performance advertising by moving markete ...
- Media Buyers Say Twitter/X Less Effective Than Social Media
Research Intelligencer, Robert Williams - Friday, September 8, 2023
Only 14% of media buyers said they consider X a preferred partne ...
- The Woman Behind Merkle's GenCX AI Platform
Search & Performance Insider, Laurie Sullivan - Tuesday, September 5, 2023
Merkle's AI-based GenCX technology returns rapid insights and calculations to improve ad-campai ...
- Digital Advertising Has A Huge Problem: Carbon Emissions
Search & Performance Insider, Laurie Sullivan - Friday, September 1, 2023
Independent digital performance agency Fifty.io has integrated Scope3 into its platform ...
- BrightEdge Ushers In Next Era Of Generative AI-Driven SEO
MediaDailyNews, Laurie Sullivan - Wednesday, August 30, 2023
BrightEdge on Wednesday released its latest technology based on generative AI, whi ...
- 2023 U.S. Business Openings Tracking To Beat Previous High
MediaDailyNews, Laurie Sullivan - Tuesday, August 29, 2023
Yelp released data Tuesday that suggests "strong national growth" across all busine ...
- Amazon Web Services, The Sleeping Generative AI Giant
MediaDailyNews, Laurie Sullivan - Monday, August 28, 2023
Generative AI has changed how content is consumed - many places whe ...
- Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
Search & Performance Insider, Laurie Sullivan - Monday, August 28, 2023
TikTok led across CPG categories for Gen Z, with Instagram the second-mo ...
- Konnecto Created AI Model To Manage KPI Uplift
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 25, 2023
Konnecto will tap its pool of U.S. users to provide access ...
- Reddit Introduces First-Party Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
The tools - intended to quantify the incremental impact and overall effectivene ...
- Email Marketing Mistakes To Be Avoided
Around the Net in Email, Ray Schultz - Wednesday, August 23, 2023
Opens, clicks and conversions are affected by email errors and mishaps. He ...
- Merkle Expands Google Cloud Partnership Into AI Practice
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 21, 2023
Merkle and Google Cloud have expanded a long-time partnership in the U. ...
- Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Eyeota, a Dun & Bradstreet company, on Tuesday will release the resul ...
- Microsoft Shares Secrets Behind How Bing Improves Site Performance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 18, 2023
Microsoft has shared information on how it optimizes performance on Bing Searc ...
- tvScientific Bows Cost-Per-Outcome CTV Ad Buying
Digital News Daily, Karlene Lukovitz - Friday, August 18, 2023
Payment/costs are based on achievement of predetermined outcomes such as sales, ROA ...
- Behind Amazon's Move To Expand Ads On Third-Party Sites
Search & Performance Insider, Laurie Sullivan - Friday, August 18, 2023
Skai has worked with Amazon for several years. Nich Weinheimer, Skai E ...
- Former Dentsu Media COO Cridland Joins BMG360
MediaDailyNews, Joe Mandese - Wednesday, August 16, 2023
The long-time agency media exec has been named CEO of the Shelto ...
- Google, YouTube Wizardry Should Make Marketers 'Look Behind The Curtain'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 14, 2023
Google disputes reports that it issued refunds to some advertisers to f ...
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
Product-placement ads have been replaced by dynamic and programmatic ad insertions bas ...
- Brands Grapple With Media-Mix Strategies As 2023 Ticks On
Search & Performance Insider, Laurie Sullivan - Wednesday, August 9, 2023
Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...
- Criteo Reveals It 'Leverages' Twice As Much Ecommerce Data As Amazon To Target
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
Criteo reported its quarterly revenue has risen to $240.22 million. But i ...
- Google TW-BERT Demonstrates Improvements On Search
Search & Performance Insider, Laurie Sullivan - Monday, August 7, 2023
A Google research paper on TW-BERT describes how a new framework improv ...
- Yelp Reports Record $322M In Q2 Ad Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 4, 2023
Yelp reported better-than-expected Q2 financial results on Thursday on strong ad dema ...
- Performance Marketers Shifting Budgets Among Channels
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Distribution of marketing budgets this year will change. Many respondents to ...