- Brave Software Lashes Out At News Corp.
MediaDailyNews, Laurie Sullivan - Thursday, March 13, 2025
Brave Software, which operates a search engine, has sued News Corp., aski ...
- Consumers' Willingness To Share Data Declines
Performance Marketing Insider, Laurie Sullivan - Friday, March 14, 2025
Holding on to consumers once they land on a retail or ...
- How This Amazon VIP Is Working Hard, Having Fun & Making History
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, March 12, 2025
Have you learned to trust your gut yet? Mimi Swain certainly ha ...
- AI Launchpad: Banks Can Use Tool To Set Up, Send Emails
Email Insider, Ray Schultz - Thursday, March 13, 2025
Persado has introduced an AI service for batch and trigger email campaig ...
- Google Introduces Smaller Footprint, Faster-Processing AI Models
MediaDailyNews, Laurie Sullivan - Wednesday, March 12, 2025
Smaller open-source AI models can run and process data with less ener ...
- WPP's T&Pm Calls 2025 'Year Of The Agent'
MediaDailyNews, Laurie Sullivan - Wednesday, March 12, 2025
Oliver Feldwick, chief innovation officer at WPP-owned agency T&Pm, can't say exact ...
- AI Search Seems Confident About Inaccurate Answers
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 12, 2025
Most tools tested confidently presented inaccurate answers and rarely used qualifying phras ...
- Ad Industry Tying Transparency To Monopolistic Practices
MediaDailyNews, Laurie Sullivan - Monday, March 10, 2025
Google offered to give buyers ad credits to test its Demand G ...
- Google Grips Onto Vibe Coding
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 11, 2025
What happens when AI takes over coding for a specific project? Apparent ...
- AI Expected To Influence Consumer Purchases
MediaDailyNews, Laurie Sullivan - Friday, March 7, 2025
AI is expected to help consumers make purchase decisions this year, wi ...
- Cost-Per-Acquisition Watershed Moments Key For Performance Marketing
MediaDailyNews, Laurie Sullivan - Friday, March 7, 2025
The cost to acquire new customers may require an adjustment in ...
- Google Paid $11.8M In Bug Bounties In 2024
Performance Marketing Insider, Laurie Sullivan - Monday, March 10, 2025
Rewards went to 660 security researchers who reported security bugs in Google ...
- Basis Integrates With IRIS.TV, Enables Contextual CTV Targeting
MediaDailyNews, Laurie Sullivan - Thursday, March 6, 2025
The integration with IRIS.TV enables contextual targeting on CTV, providing data th ...
- The Next Generation Of The Marketing Mix Model
Performance Marketing Insider, Laurie Sullivan - Friday, March 7, 2025
Former Dentsu, Kantar, and Nielsen executives who now work at a start ...
- Microsoft Brand Agent Rolls Out In April, Powered By Copilot
MediaDailyNews, Laurie Sullivan - Wednesday, March 5, 2025
As a consumer talks with Microsoft Copilot, the Showroom Ads technology dynamical ...
- Agentic AI Crosschecks Ad Requirements
Performance Marketing Insider, Laurie Sullivan - Thursday, March 6, 2025
Retail media relies on massive amounts of data to feed agentic mode ...
- Google Reaches 5T Annual Search Milestone, Apologizes For Ad Outage
MediaDailyNews, Laurie Sullivan - Tuesday, March 4, 2025
When its Google Ads platform stopped serving ads this past weekend, Goog ...
- What Election Trends Say About 2025 Ad Strategies
MediaDailyNews, Laurie Sullivan - Tuesday, March 4, 2025
Campaigns that succeed in 2025 will come from advertisers that recognize t ...
- Gartner Maps Process To Teach GAI About Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 4, 2025
Many marketers struggle to adopt the technology and possible use of ...
- AI Agents Fuel Disconnect Concerns Between Brands And Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, March 3, 2025
There are concerns that brands could become completely disconnected from consumers usi ...
- Ad Agencies Prepare To Advertise To AI Agents
MediaDailyNews, Laurie Sullivan - Friday, February 28, 2025
"Digital advertising will shift from targeting people to influencing AI agents th ...
- AI Tells Advertisers What Consumers Need, How To Achieve It
MediaDailyNews, Laurie Sullivan - Wednesday, February 26, 2025
Brands use AI to improve consumer connections, analyze lifetime value and personali ...
- Pinterest Integrates With CreativeX For Launch Partner Mars
MediaDailyNews, Laurie Sullivan - Thursday, February 27, 2025
Mars on Thursday made public its advertising strategy running across Pinterest. T ...
- How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative
Performance Marketing Insider, Laurie Sullivan - Thursday, February 27, 2025
Its Popular For A Reason campaign featuring a Jennifer Aniston ad allow ...
- New Tech Platform Will Help Advertisers Use Display, Firm Says
Publishers Daily, Ray Schultz - Wednesday, February 26, 2025
Taboola's new product, Realize, extends the company's reach beyond native advertising, t ...
- PayPal Strengthens Focus On Global Commerce
MediaDailyNews, Laurie Sullivan - Tuesday, February 25, 2025
The plan is to expand on the PayPal Everywhere ad campaign f ...
- Apple Announces $500B Investment In U.S., Includes AI, ML, Education
MediaDailyNews, Laurie Sullivan - Monday, February 24, 2025
Plans for the next four years include accelerated investments in AI a ...
- CMO Council Identifies 'Shakeup' Across Industry In Latest Report
MediaDailyNews, Laurie Sullivan - Friday, February 21, 2025
Marketing and advertising may see a "shakeup" that eventually leads to mo ...
- Measurement, Sharing Tools Resurface At Adobe, LinkedIn, Others: AI Cited
MediaDailyNews, Laurie Sullivan - Thursday, February 20, 2025
Adobe, LinkedIn and others have been working to advance measurement and audience-shari ...
- Microsoft Lets Ad Industry Know Quantum Isn't Just A Google Thing
Performance Marketing Insider, Laurie Sullivan - Thursday, February 20, 2025
As AI becomes an integral part of the ad industry, quantum computi ...