- Google TW-BERT Demonstrates Improvements On Search
Search & Performance Insider, Laurie Sullivan - Monday, August 7, 2023
A Google research paper on TW-BERT describes how a new framework improv ...
- Yelp Reports Record $322M In Q2 Ad Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 4, 2023
Yelp reported better-than-expected Q2 financial results on Thursday on strong ad dema ...
- Performance Marketers Shifting Budgets Among Channels
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Distribution of marketing budgets this year will change. Many respondents to ...
- Snap's New Rewards Program Pays AR Lens Creators Cash
Digital News Daily, Colin Kirkland - Wednesday, August 2, 2023
Snapchat has launched a Lens Creator Reward program that will "celebrate t ...
- 8 Google Analytics Features Enhance App Measurement, Performance
Search & Performance Insider, Laurie Sullivan - Thursday, August 3, 2023
Google Analytics 4 has unveiled features to improve app campaign measurement a ...
- Dentsu's Merkle GenCX Integrates With Salesforce Einstein GPT
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Dentsu is using technology on a more human level, informing each custom ...
- Publicis' Profitero Launches Chatbot Assistant Combining GAI With Commerce Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Publicis' Profitero on Wednesday announced the launch of Ask Profitero, a chat-bas ...
- GroupM Deploys Retail Media-Planning Tool, Developing One For Buying
MediaDailyNews, Joe Mandese - Wednesday, August 2, 2023
The new planning tool, dubbed Fusion, was developed by GroupM Nexus a ...
- Where Ecommerce Implements Technical SEO/Schema
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 1, 2023
Through its platform SearchIQ, BrightEdge is tracking things that impact ranking a ...
- Dentsu: 'Radio Shines,' Outperforms Attention Paid To Video Ads
MediaDailyNews, Joe Mandese - Tuesday, August 1, 2023
"Radio shined as the most efficient of the audio formats studied, provi ...
- DoubleVerify To Acquire Scibids For $125 Million
Publishers Daily, Ray Schultz - Monday, July 31, 2023
The resulting joint offering will allow DoubleVerify to span the media transacti ...
- Challenging Google AI's Limits
The MediaPost Cases, Lisa Singer - Tuesday, September 26, 2023
Marketers are constantly told by advertising experts to apply best practice strategie ...
- Driving Cross-Channel Collaboration with Data + Data-Driven Content
The MediaPost Cases, Lisa Singer - Tuesday, September 26, 2023
In 2023, Search needs to be a company-wide effort, not a silo ...
- Driving Growth with Social Media Investments
The MediaPost Cases, Lisa Singer - Thursday, September 28, 2023
The impact of social media investments on the performance of paid sear ...
- The New Content+Commerce Equation: Full-Funnel Performance
The MediaPost Cases, Lisa Singer - Friday, October 20, 2023
In marrying the CNET brand with its performance marketing platform two yea ...
- Microsoft Advertising Goes Through 'Transformation,' Rebrands Xandr, PromoteIQ
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
Microsoft Advertising is rebranding its products, strategy and services, combining and renami ...
- Putting the Power of Data in the Hands of Stakeholders
The MediaPost Cases, Lisa Singer - Friday, September 22, 2023
Stakeholders always want more data on how their programs are performing. ...
- Enterprise Digital Transformation: Be Influential, Tenacious and Patient
The MediaPost Cases, Lisa Singer - Tuesday, September 26, 2023
Every organization is now a tech organization; every industry has been disrupte ...
- Premium Inventory Access Drives ATV Spend Increases: Survey
Advanced TV Insider, Karlene Lukovitz - Thursday, July 27, 2023
Marketers and agency executives choosing advanced TV programmatic partners said measurement capabiliti ...
- PubMatic Offers Self-Service Advertising Platform
Publishers Daily, Ray Schultz - Wednesday, July 26, 2023
The new offering is designed to help advertisers succeed in commerce me ...
- Adjusting The Backward Thinking Around AI
Search & Performance Insider, Laurie Sullivan - Thursday, July 27, 2023
Marketers have a missed opportunity in what Boathouse President John Connors cal ...
- Tracking: What Marketers Should Know About Apple iOS 17
Search & Performance Insider, Laurie Sullivan - Wednesday, July 26, 2023
Peter Jakus, product manager at Bloomreach, said while Apple has tried ...
- Google Display, Dynamic Search Ads Roll Into AI Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
Dynamic Search Ads and Google Display Ads campaign upgrades are open ...
- Internet-Wireless Marketers Slow Paid TV Ad Spend By 11%, Impressions Rise
Television News Daily, Wayne Friedman - Tuesday, July 25, 2023
Amid weakness in the linear TV ad marketplace, TV-Internet/wireless marketers have slow ...
- Video Velocity: Financial Services Is Now The Top Sender
Email Insider, Ray Schultz - Tuesday, July 25, 2023
High tech is second. Overall, video usage by companies has jumped ...
- Amazon, Google, Meta, Walmart Ad Spend Rises, With YouTube Surging 31%
Search & Performance Insider, Laurie Sullivan - Tuesday, July 25, 2023
Ad spend grew across many major digital platforms that Tinuiti supports. Fashi ...
- UK Open Rates Rise, Click-to-Open Rates Stall
Email Marketing Daily, Ray Schultz - Wednesday, July 19, 2023
Delivery rates increase in retail and finance fields, DMA UK reports. ...
- Travel Ad Engagement Rates Surge, Revenue To Follow
Data & Programmatic Insider, Laurie Sullivan - Monday, July 17, 2023
Engagement volume continues to surge online in the travel industry. Overall E ...
- Research To Mark World Emoji Day Reveals Changes In Effectiveness
Email Marketing Daily, Ray Schultz - Monday, July 17, 2023
There is a science to using and driving marketing results with the ...
- Worldwide Partners Bolsters Capabilities With 3 New Agencies
Mediapsssst, Richard Whitman - Monday, July 17, 2023
The additions follow several new assignments from marketers. Last month, Brand U ...