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How This Amazon VIP Is Working Hard, Having Fun & Making History

Ring & Blink's Mimi Swain on ignoring the naysayers, trusting her gut, and taking leaps.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way. 

Have you learned to trust your gut yet? Mimi Swain certainly has! Ring & Blink’s chief commercial officer shares why she's stopped overthinking life’s twists and turns and started embracing the unexpected. She reflects on the moments she ignored her intuition, feeling like a player in someone else’s game, and how she found her way back by just letting go. In this episode of Brand Insider: BTS, Mimi opens up about when she realized life wasn't predetermined and became okay with where her path was taking her. From her early aspirations of being a journalist like Barbara Walters or Connie Chung to carving a career fueled by her passion for storytelling and consumer behavior, Mimi's journey has been anything but linear. Mimi talks about the power of curiosity and embracing unexpected opportunities. Her advice? Don’t wait for perfect conditions — take the leap, stay present, and focus on what really matters. Watch the full conversation in the video above!

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