Tag results for "cross-platform"
- Lytics Launches Orchestrate, Centralizing Cross-Channel Analytics Into One PlatformCustomer data platform Lytics launched a new feature on Wednesday that enables ...
- Advertisers To Upfronts: More Info On Content, Cross-Platform Data A recent survey by Advertiser Perceptions found the top two content demands ...
- Retargetly Partners With Drawbridge To Enhance Understanding Of Hispanic AudiencesDrawbridge announced on Thursday a partnership with Retargetly, a DMP and data ...
- Adobe Advertising Cloud Partners With Rubicon Project To Offer Digital AudioAcknowledging consumers' demand for streaming audio and the advertising opportunity it presents, ...
- Narrative Taps Adbrain To Power Cross-Device Data On Its New PlatformNarrative has chosen Adbrain to be the cross-device data source for its ...
- Twitter Better At Reaching Key TV Demos: Gen Z, MillennialsIn a series of new studies commissioned with the research firm, Twitter ...
- Goodway Group Taps LiveRamp To Drive Omnichannel Identity ResolutionGoodway Group and LiveRamp announced a partnership on Wednesday whereby Goodway will ...
- Ross Upped To President/CRO Of CBS Corp., Senior Ad Structure RevampedLongtime CBS veteran Jo Ann Ross is being promoted to president and ...
- Ad Spend Increases 150% For Linear TV Campaigns Using 'Advanced' Data Use of advanced data -- especially first-party data -- is rising, according ...
- Neuranet Launches Flexitive 2.0 Software, Based On New IAB StandardsNeuranet, a technology firm that develops responsive ad design software, on Wednesday ...
- Taking A Stand On Cross-Platform MeasurementWe need a single, open source, industry standard identifier to both recognize ...
- Acxiom Expands To MexicoAcxiom announced on Monday it will be launching its InfoBase and AbiliTec ...
- LiveRamp Launches IdentityLink for PublishersAcxiom's LiveRamp launched IdentityLink for publishers, a tool it said will enable ...
- Pixalate Simplifies Viewability, Ad-Fraud Reporting With Launch Of 1TagPixalate on Tuesday launched 1Tag, a device-aware tag that measures ad fraud ...
- NinthDecimal Acquires MoLOGIQ, Launches New LabsThe terms of the deal were not made public when NinthDecimal announced ...
- Impact Radius, LiveRamp Integrate Data To Enhance Cross-Channel CampaignsImpact Radius, a digital advertising software-as-a-service platform, and LiveRamp on Tuesday announced ...
- Vodafone To Leverage Kaltura OTT Technology In Launch Of Italian TV ProductPowered by Kaltura's OTT TV service, Vodafone Italy will unify the likes ...
- Nielsen Extends Measurement Deal For The YouTube Mobile AppNielsen says its Digital Ad Ratings will now provide cross-device measurement of ...
- New DMA Group Will Tackle Cross-Channel Identity And Attribution IssuesAiming to tackle the challenge of cross-channel identity and attribution in marketing, ...
- Internet-Connected TV Viewing Higher, Overall TV Usage Drops Viewing on Internet-connected TV devices is now up more than 50% versus ...
- Amazon Launches Cross-Channel Campaign Performance Tool Amazon quietly launched a self-service tool to enable advertisers to engage their ...
- Tapad Names Sigvart Voss Eriksen New CEOAs Telenor, its new owner, grows more involved, Tapad named Sigvart Voss ...
- New Rheo Curates Just A Few (Thousand) Good VideosRheo, a new social media video site curated to match the interests ...
- ComScore Explains Cross-Platform Measurement AdvancementsComScore recently announced an advanced version of its cross-platform measurement capability, which ...
- The Big AT&T Plan Includes Short 'Thrones'At the annual J.P. Morgan Global Technology, Media and Telecom Conference this ...
- Ad-Tech Product And Partnership News: Week Of May 15AdRoll, Conversion Logic, Tapad and Rubicon Project were among the ad-tech firms ...
- Whistle Sports Will Dunk AgainWhistle Sports, whose short videos feature non-traditional sports competitions that appeal mainly ...
- Radius Integrates Cross-Platform For Multichannel B2B MarketingRadius, a B2B predictive marketing software provider, unleashed a host of new ...
- MMA Working Groups To Address Concerns Over 'Walled Gardens,' Data QualityMore than 24 brands are participating including Allstate, Bank of America, JPMorgan ...
- Audience ID Use To Grow To 58% Of Online Ad Spend By 2020A new report estimates cross-device audience ID matching will be used in ...
