Tag results for "cross-platform"
- Growing TV Options Give Rise To Six Types Of ViewersWith TV viewing fractionalizing through different platforms and devices, new research suggests ...
- Agencies' Top Research Priority: Unduplicated Cross-Platform ReachA new study from the 4As on industry measurement issues finds that ...
- Do Local TV Stations Operate In A Competitive Silo?What's driving local ad investments is matching creative messaging targeting consumers at ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV OfferingsThe new video ad marketplace will be called "Community" and be cross-platform, ...
- IAB: Consumers Watch Video Differently On Different ScreensConsumers watch video differently on different screens throughout the day. That is ...
- 'Reporter's' Notebook: ARF Conference, Day OneAdvertising Research Foundation President-CEO Scott McDonald underscored importance of unified, independent, third-party ...
- The Hartford Gets A Brand MakeoverThe Hartford is giving brand's icon, The Hartford Buck, a personality for ...
- Finding A Solution: Universal IDs Vs. Proprietary IDsWith the rise of OTT and cross-platform buys, and programmatic video becoming ...
- MRC Proposes 100% Viewable Cross-Media Ad Standard, Defers Duration Weighting Until 2021In a move that is expected to make it easier for advertisers, ...
- Recommendations, Algorithms Influence Consumer Streaming ViewershipBrowsing menus and algorithms were more effective promotional tools than traditional ads. ...
- LaFrance Upped To 'Atlantic' Executive EditorAdrienne LaFrance, editor of 'TheAtlantic.com' since 2017, has been promoted to executive ...
- 'Economist' Relaunches '1843' Lifestyle Magazine As Multiplatform TitleNamed for the year 'The Economist' was founded, '184'3 provides readers with ...
- RadioOne-Reach Media Promotes Rahmani To SVP, National, Network SalesThe new title expands Rahmani's responsibilities for sales, partnerships and sponsorships for ...
- Digital Video Ads Drive Incremental ReachDigital video advertising is driving significant double-digit incremental reach, particularly when it ...
- Nielsen Deduplicates Cross-Platform, Finds Digital Contributes 16% Incremental ReachWhen it comes to video advertising, TV is still king, but digital ...
- Local Ad Spend Forecast To Be Flat In 2019Only entertainment industry advertisers -- amusement parks, sports teams, motion-picture theaters and ...
- Tribune Publishing Taps Digital Agency Ntooitive As Business Intelligence ProviderAs a platform vendor, Ntooitive will help Tribune with various sorts of ...
- National Geographic, Tourism New Zealand Partner On Global CampaignThis year's five-month campaign will span across National Geographic's digital, social and ...
- Facebook Mulls Cross-Platform Messaging Between Its PlatformsFacebook is reportedly planning to further integrate Messenger, Instagram and WhatsApp. It ...
- Hearst Titles Show Soaring Cross-Platform GrowthPer MPA, Hearst magazines had the highest growth across all three online ...
- Nielsen Now Includes OTT, Mobile In Measurement ServiceFor the first time, Nielsen will include mobile audiences within its Total ...
- 'The Atlantic' Hires Design Team, Dance Media Taps New Publisher-CROThe Atlantic has hired design team Peter Mendelsund and Oliver Munday to ...
- The Importance Of Closing The MarTech GapDespite years of focus, we still can't establish a user's identity across ...
- Epic To Launch Cross-Platform Game ServicesThey were first built for Fortnite and have since been tested by ...
- Exclusive 'RI' Analysis Shows Daily Live TV Viewing Down Nearly An Hour Over Past Six YearsA "Research Intelligencer" analysis of two Nielsen reports -- its second-quarter 2018 ...
- ANA, 4A's Call For Widespread Use Of VAST 4.1, Ad-ID: Will Better Manage Ad Assets Across PlatformsThe Association of National Advertisers and the American Association of Advertising Agencies ...
- Katz Networks Restarts Court TV Network Cross-PlatformKatz Networks is buying Court TV's library, network name, trademark and website ...
- As Industry Fraud Concerns Persist, Pixalate Expands MRC AccreditationsPixalate says it is the first solution to be accredited across all ...
- Disney Strikes Deal With Google Ad ManagerThe deal with Google Ad Manager will provide key delivery, optimization and ...
- Nielsen Unveils New Product To Measure Advanced Audience SegmentsNielsen Advanced Audience helps advertisers with their media buys -- providing more ...
