Tag results for "cross-platform"
- Measurement In The Age Of Data and FragmentationIndustry folks discuss cross-platform measurement, now a hot topic along with t ...
- ESP Cordial Now Offers Platform Through Amazon's AWS MarketplaceThe marketing platform can help brands send email and other messages, t ...
- IBM Watson, Reelgood Offer NBCU New Measurement ProposalsNBC says nearly 70 companies, up from 54, have filed proposals f ...
- Samba TV Starts SambaID Identifier To Measure CampaignsThe SambaID identifier provides "deduplication" that marketers need in a cross-device media-platfo ...
- Nielsen's New Wearable Meter Looks To Tap 'Lower Compliance' Panelists"Wearables" will help Nielsen modernize its portable people meter to be us ...
- New Tech Patent Expands Digital-First Advertisers' Ability To Buy Television InventoryViamedia ad-tech division QTT says it can now expand digital-first advertisers' acce ...
- SmileDirect's All-Screen PressAs the oral care upstart SmileDirect grows its brand into new produ ...
- CIMM Launches Pilot To Understand Time Spent Across 'Every' TV PlatformThe Coalition for Innovative Media Measurement, a division of the Advertising Resear ...
- Tegna Taps TVSquared For Cross-Channel AttributionTVSquared will provide attribution for Tegna's 64 stations in 51 markets, a ...
- SMI Launches Cross-Media CPM Comparison ToolThe company is starting a "Pricing Intelligence Suite" showing comparison of advertisi ...
- OpenAP Introduces 'OpenID,' New Identifier For Linear TV/Digital AdvertisingOpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Hawor ...
- Are We Ready To Take The Red Pill?Cross-platform measurement, not yet available, is the red pill for marketers: t ...
- FreeWheel Narrows The Addressable Linear/Digital DivideNew technology, in pilot, allows sellers to offer more linear addressable vid ...
- Spotify Buys Locker Room Live Audio App Owner, Vevo Ad Inventory Now On FreeWheel PlatformSpotify plans to expand Locker Room's content and audience well beyond sport ...
- NBCU Expanding One Platform Commerce to Facebook And Instagram, PeacockThe NBCU platform's interactive tools and network of 100-plus retail brands wi ...
- Initial 'Outcomes Measurement' Findings: It's The Data, StupidThe MRC found there is no single standard for measuring outcomes a ...
- 'Southern Living' Plans 2021 Idea House For Summer, Focuses On A Forever HomeThis year's model focuses on the "forever home," one designed to accommoda ...
- Disney Ad Platform Boosts Data-Driven, Addressable DealsThis new way of doing business will be optimizable in real-time throu ...
- Cross-Promotion For Streamers Benefits TV UniverseThe longtime legacy marketing tool of the 12 or 24 linear ...
- TV On-Promos Grows - But Less For Shows And More For StreamersAn analysis of promos found 46% of cross-promotion avails in 2020 f ...
- Nielsen One Cross-Media Solution Aims To Supersede C3/C7, Current Digital Metrics, By Q4 2024Nielsen says it is simplifying its TV and digital solutions portfolio in ...
- 'Southern Living' Records Strong Audience Growth Cross-PlatformThe magazine's ad revenue for its December issue is up 51%, compar ...
- Showtime Gets Free, Ad-Supported Sampling Channel On Pluto TVViacomCBS is using its AVOD service to target new prospects for t ...
- How To Use Video Across All Your Marketing ChannelsResearch shows that 43% of consumers want to see more videos fr ...
- NBCU Bows PayPal For One Platform CommercePayPal payment options will be used in ecommerce offerings, starting with holid ...
- NBCU: CTV Viewership Up 95% Last Year; Half To Three-Quarters Of All TV Viewing Now Time-ShiftedNBCU's first "One Audience Trends Report" offers stats and examples from i ...
- Nielsen Launches Global Campaign Outcomes DatabaseNielsen says the Compass database "democratizes" outcome measurement and ROI metrics ...
- VideoAmp Hires Omnicom's Steuer To Lead TV Strategy, CurrencySteuer will develop new cross-media platform measurement -- a "currency-grade transaction-ready ...
- iHeartMedia, Dan Patrick Partner For Dan Patrick Podcast NetworkThe entities will cross-promote Patrick's podcasts. Some discuss celebrities, others focus ...
- CBS News Launches Diversity-Focused Cross-Platform Franchise, VillageCBS Village, led by CBS News' new race and culture unit, wi ...
