Tag results for "cross-platform"
- NBCU: CTV Viewership Up 95% Last Year; Half To Three-Quarters Of All TV Viewing Now Time-ShiftedNBCU's first "One Audience Trends Report" offers stats and examples from its ...
- Nielsen Launches Global Campaign Outcomes DatabaseNielsen says the Compass database "democratizes" outcome measurement and ROI metrics on ...
- VideoAmp Hires Omnicom's Steuer To Lead TV Strategy, CurrencySteuer will develop new cross-media platform measurement -- a "currency-grade transaction-ready TV ...
- iHeartMedia, Dan Patrick Partner For Dan Patrick Podcast NetworkThe entities will cross-promote Patrick's podcasts. Some discuss celebrities, others focus on ...
- CBS News Launches Diversity-Focused Cross-Platform Franchise, VillageCBS Village, led by CBS News' new race and culture unit, will ...
- No Matter How You Add It Up, Cross-Platform Measurement Is In DemandRoughly 16 different initiatives are currently underway to find the industry's Holy ...
- 'New York Post,' Jalen Rose Team For Multiplatform PartnershipThe alliance includes a weekly column, video and podcast series called "The ...
- GroupM: Brands Must Embrace Cross-Platform ShoppingThis year is projected to be the strongest year for ecommerce, with ...
- Discovery Launches New Cross-Channel Product, OneGraph, With LiveRamp Behind EffortOneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery's ...
- Meredith To Launch 'Reasons For Hope In America' Campaign"Reasons for Hope in America" - which will span across print, digital, ...
- Last Excuse Gone: Ad-ID Intros A Workaround For VAST 2.0 UsersAd-ID, the unified standard for advertising metadata considered key to the growth ...
- Lotame Introduces Cookieless Tool For Publishers, MarketersLotame is looking to help publishers, marketers and agencies leverage their first-, ...
- Complex Networks Rebrands To Unify PortfolioIt also features a refreshed website and a visual identity to communicate ...
- Local Media Forecast To See A 3.6% Drop In 2020Advertising across all media platforms is forecast to total $144.3 billion this ...
- NBCU Intros Direct Ecommerce From Shoppable Ads, Waives Fees During PandemicThe new Checkout function is an embeddable cart that lets viewers make ...
- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video MeasurementDramatic shifts in viewing behavior and buyers' and sellers' efforts to understand ...
- Meredith To Launch Multiplatform Personal Finance Brand 'Millie'The inaugural issue will be bundled with 1 million copies of the ...
- Harmon-Madsen Joins AccuWeather As CMOThe new CMO is charged with a large portfolio, including advertising and ...
- NBCU's One Platform To Offer 4 Types Of Buys, From Broad-Reach To AdvancedThe platform is "a major shift for this company, from how we ...
- CIMM To Launch Joint Initiative For Ad Campaign Data StandardsLooking to find standard data formats for ad campaigns, Coalition for Innovative ...
- Reddit, Tagboard Partner To Bring Content To TVUsers can search social media to curate content and display it on ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TVThe new web-based app, to be piloted by Discovery and AMC Networks, ...
- VideoAmp Names Gaudin Chief Legal, Privacy OfficerAndrew Gaudin will be charged with overseeing VideoAmp's global legal and privacy ...
- Les Carter Returns To Cadent, As CTOCarter will oversee integration of the recently acquired 4Info OTT and CTV ...
- NBCU To Unify, Simplify Ad Campaign Tools With 'One Platform'NBCUniversal announced at the Consumer Electronics Show that it is starting up ...
- NBCU To Enable TV, Digital Ad Buys In Single PlatformNBCUniversal will soon be able to offer ad buys that span linear ...
- Why Political Advertisers Double Down On Local TV And What Brand Media Pros Can Learn From ThemKey political advertising issues and trends include local broadcast TV's effectiveness, the ...
- Noticias Telemundo Revamps Editorial, Digital For 2020 Election CoveragePew Research projects 32 million Hispanics will be eligible to vote in ...
- CBS Joins OpenAPWith the addition of CBS's TV and digital inventories, following the ViacomCBS ...
- WGBO, 'Chicago Reporter' Create Bilingual News Team LatinextLatinext, a multiplatform bilingual news team, will service the estimated 2.1 million ...
