- Integral Ad Science Takes Netflix Verification Program Live
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
IAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-support ...
- Comcast Advertising's Claudio Marcus On Cross-Media Measurement, CIMM's Roles
Advanced TV Insider, Karlene Lukovitz - Friday, March 17, 2023
Marcus, now on CIMM's board, says measurement is "a team sport, a ...
- All Ego Aside, Who Should Get Credit For The VID?
RTBlog, Joe Mandese - Monday, March 13, 2023
It's not the MRC, because the council will be the ones validati ...
- Ad Creative Still Mostly Fails To Leverage Converged TV's Targeting Capabilities
Advanced TV Insider, Karlene Lukovitz - Friday, February 24, 2023
Seventy percent of senior brand execs recently surveyed said that their creati ...
- VAB: Sell-Side JIC Is A 'Council,' Not Committee: Sheds More Light On Operational Structure
MediaDailyNews, Joe Mandese - Monday, February 20, 2023
Aside from being a council, not a committee, the VAB's Danielle DeLau ...
- Magnite Bows Unified CTV/OTT Monetization Platform
Digital News Daily, Karlene Lukovitz - Tuesday, February 7, 2023
Media owners can sell ad inventory in their varied assets across li ...
- As Alternative Currencies Grow, Nielsen Finally Launches 'One'
Television News Daily, Wayne Friedman - Wednesday, January 4, 2023
Amidst a growing market of new alternative TV and media "currencies," Nielsen ...
- Warner Bros. Discovery Strikes Measurement Deal With VideoAmp
Television News Daily, Wayne Friedman - Tuesday, January 3, 2023
Warner Bros. Discovery has struck an agreement with VideoAmp to measure cross-scre ...
- NBCU Names Maggy Chan Global Advertising Managing Director
Digital News Daily, Karlene Lukovitz - Monday, December 19, 2022
Chan succeeds KC Sullivan, who became president of CNBC in August; repor ...
- VideoAmp Inks 'Clean Room' Deal With Disney Advertising, Touts Better Cross-Screen Measurement
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
Building on its deal with Disney Advertising, VideoAmp will gain access ...
- Linear TV And Other Media: Cross Off 'Cross-Platform'
TV Watch, Wayne Friedman - Wednesday, November 23, 2022
For all the excitement of streaming platforms, the bottom line is th ...
- Simulmedia, Comscore Strike Deal To Advance Audience Targeting For Entertainment Marketers
Television News Daily, Wayne Friedman - Wednesday, November 9, 2022
Comscore's custom audience segments will be incorporated into Simulmedia's TV+ to he ...
- TelevisaUnivision Embraces 'Nielsen One' Measurement
Television News Daily, Wayne Friedman - Tuesday, October 25, 2022
The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Clo ...
- Fox Corp. Strikes Cross-Platform Measurement Deal With Innovid
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Fox Corp. has struck a multi-year partnership with Innovid for the measureme ...
- Nielsen Adds 'Always On' Measurement To Digital Ad Ratings For YouTube Campaigns
Digital News Daily, Karlene Lukovitz - Wednesday, October 5, 2022
Continuous measurement is designed to eliminate manual tagging and deliver more da ...
- Teads Platform Adds CTV
Digital News Daily, Karlene Lukovitz - Thursday, September 22, 2022
Users of the multichannel programmatic advertising platform can now buy access ...
- Viamedia, HolstonConnect Expand Tennessee Ad Markets Using TiVo-Managed IPTV Service
MAD, Fern Siegel - Thursday, September 22, 2022
Viamedia bridges the gap between linear TV and digital programmatic advertising. ...
- iSpot.tv Strikes Streaming Program Data Deal With Conviva
Television News Daily, Wayne Friedman - Tuesday, September 20, 2022
iSpot says the deal is intended to create a "unified" service th ...
- Nielsen Boosts National TV Panel To More Than 42,000 Homes, 101,000 Viewers
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
Nielsen says all its media panels have seen growth -- including i ...
- Google Pressures Apple With 'Get The Message' Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Google called out Apple in an ad campaign, putting pressure on t ...
- Nielsen Revenues Inch Up 2.4%, Buyout And Nielsen One On Track
Television News Daily, Wayne Friedman - Wednesday, July 27, 2022
Nielsen says Q2 2022 revenues grew 2.4% to $882 million, with n ...
- Nielsen Launches Four-Screen Ad Deduplication For YouTube
Digital News Daily, Karlene Lukovitz - Monday, July 25, 2022
The methodology is designed to enable more accurate comparisons and measurement ...
- VideoAmp Strikes Deal With TelevisaUnivision For New Data, 'Currency'
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 8 ...
- Top-Line Growth in Today's Crowded Video Landscape
The MediaPost Cases, Lisa Singer - Friday, July 22, 2022
Introducing a new brand can be daunting in today's ever-expanding video landscap ...
- Nielsen One Alpha Will Show Ad Campaign Business 'Outcomes' Data
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
Nielsen One Alpha will show advanced audience and business outcomes, allowing markete ...
- Top-Line Growth in Today's Crowded Video Landscape
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
Introducing a new brand can be daunting in today's ever-expanding video landscap ...
- Samsung Ads Bow Cross-Platform Media Solution
Digital News Daily, Karlene Lukovitz - Tuesday, April 26, 2022
The solution allows advertisers to bring their own media for streaming invento ...
- Nielsen Sues TVSquared For Patent Infringement
Digital News Daily, Karlene Lukovitz - Monday, March 14, 2022
The action claims TVSquared, just acquired by Innovid, infringed Nielsen's patented techniq ...
- Comscore Posts Net Income Results, Q4 Revenues Up 7%
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
As big network groups look to establish alternative currencies for TV measuremen ...
- Nielsen Expands Data Deal With Experian For Its Identity System
MediaDailyNews, Wayne Friedman - Monday, February 28, 2022
Experian's data will expand Nielsen's Identity System with IDs for open w ...