Tag results for "cross-platform"
- Facebook Mulls Cross-Platform Messaging Between Its PlatformsFacebook is reportedly planning to further integrate Messenger, Instagram and WhatsApp. It ...
- Hearst Titles Show Soaring Cross-Platform GrowthPer MPA, Hearst magazines had the highest growth across all three online ...
- Nielsen Now Includes OTT, Mobile In Measurement ServiceFor the first time, Nielsen will include mobile audiences within its Total ...
- 'The Atlantic' Hires Design Team, Dance Media Taps New Publisher-CROThe Atlantic has hired design team Peter Mendelsund and Oliver Munday to ...
- The Importance Of Closing The MarTech GapDespite years of focus, we still can't establish a user's identity across ...
- Epic To Launch Cross-Platform Game ServicesThey were first built for Fortnite and have since been tested by ...
- Exclusive 'RI' Analysis Shows Daily Live TV Viewing Down Nearly An Hour Over Past Six YearsA "Research Intelligencer" analysis of two Nielsen reports -- its second-quarter 2018 ...
- ANA, 4A's Call For Widespread Use Of VAST 4.1, Ad-ID: Will Better Manage Ad Assets Across PlatformsThe Association of National Advertisers and the American Association of Advertising Agencies ...
- Katz Networks Restarts Court TV Network Cross-PlatformKatz Networks is buying Court TV's library, network name, trademark and website ...
- As Industry Fraud Concerns Persist, Pixalate Expands MRC AccreditationsPixalate says it is the first solution to be accredited across all ...
- Disney Strikes Deal With Google Ad ManagerThe deal with Google Ad Manager will provide key delivery, optimization and ...
- Nielsen Unveils New Product To Measure Advanced Audience SegmentsNielsen Advanced Audience helps advertisers with their media buys -- providing more ...
- Millennials Enjoy Traditional TV Shows, But In DigitalOn linear TV, the average age of an "SVU" viewer is 61. ...
- Total TV Consumption Flat For September, 18-49 Viewers DipThe drop is assumed to come via unrated shows through internet-connected devices ...
- Good Old FileMaker Platform Tweaks The Next Big Thing"We're not a flashy start-up," says a FileMaker exec. New ads emphasize ...
- 'Atlantic' Taps Hardiman As Chief Business And Product OfficerHardiman will guide audience experience and product strategy across The Atlantic's platforms. ...
- 'Face' Story Pairs 'NatGeo' Journalism With Digital SavvyNational Geographic's September cover, "The Story of a Face," follows Katie Stubblefield, ...
- Ozy's CRO O'Sullivan Looks to Diverse Audience, Unique Editorial Model To Drive GrowthO'Sullivan says she has more creative freedom than ever before without any ...
- Bloomberg Media Group Unveils Ad.Apt, New Display Ad FormatIt will use Bloomberg Media's reader data to customize ads, as well ...
- CBS Launches New Branded Entertainment Division, Eye MaxFocused on bringing new creativity for branded integration deals to improve reach ...
- The Enthusiast Network Rebrands As Motor Trend GroupThis is one of the first big moves since Discovery Communications and ...
- comScore Releases 3 Years Of Financials, Stock DownYear-to-date, comScore is down 13%. On Friday, comScore said it had a ...
- Marketers Face Challenges In Cross-Platform Video CampaignsBrands and marketers looking to reach consumers -- particularly younger consumers -- ...
- Media Consolidation Could Imperil Local TV NewscastsFocusing on just one area of media -- local TV stations -- ...
- Report: Steady Audience Magazine Numbers, Shift in Media MixMagazine Media 360 shows strong growth in video, up 13% from January ...
- MPA Rates Top Magazines With Largest Monthly Audiences Cross-PlatformESPN The Magazine, People, Forbes, WebMD and Allrecipes magazines had the highest ...
- Future Of Local TV Revenues Hinges on Data, A New Selling FocusVerticals are increasing their ad spend on online/digital assets as they either ...
- Machinima Rebrands As It Targets Gamers Across PlatformsMachinima, the video game culture and entertainment company owned by Warner Bros., ...
- 'Politico,' ICM Team For Cross-Platform Political ExtensionsBy partnering with ICM, Politico hopes to build its name through collaborations ...
- Better Branded Entertainment Metrics Are ComingBranded entertainment continues to be a growing business. But for many, there ...
