Tag results for "cross-platform"
- 'The Washington Post' Creates New App For Reading Articles On TVThe Washington Post's Emerging News Products team curates the top stories of ...
- What Is A Data-driven Publisher?"We try to use that as a reference for marketers and sales ...
- Telemundo Pushes For Top Place In U.S. Spanish-Language MediaTelemundo is challenging Univision's supremacy in the 2018-2019 season. The Comcast-owned network ...
- TBS' 'Miracle Workers' Pulls Out The Stops On SocialIt spread heavenly love across all of its social channels with thoughtful ...
- Discovery Picks FreeWheel For Unified Ad ManagementThe full-portfolio platform spans Discovery Go, as well as cable/satellite provider apps ...
- Roku, Innovid Launch Measurement Solution Across Roku, Linear TVThe plan calls for expanding solution to all of OTT "soon," the ...
- 'Choir & Organ' Digitizes 26 Years Of ArchivesSubscribers to Choir & Organ can now access its digital back catalog ...
- Industry Leaders Weigh In On MRC's Final Cross-Media StandardsWhat will these standards for video advertising measurement mean for ATV? Several ...
- MediaQurator Platform Integrating Ad-ID Standard CapabilityThe integration will enable additional validation to further streamline agencies' digital advertising ...
- Will Users Ever Get Centralized, Cross-Platform Video Content Access?Ultimately, platforms that expect to survive the Darwinian streaming environment won't have ...
- Sinclair Kicks Off OTT Campaign Measurement ServiceCompulse360 will offer advertisers near real-time campaign metrics of advertising in-flight. ...
- Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform AccessThe partnership gives TV buyers cross-platform access to more than 600 publishers ...
- Brands Aren't Leaving TV For Facebook, GoogleFor all the discussions about how media dollars have moved back to ...
- Growing TV Options Give Rise To Six Types Of ViewersWith TV viewing fractionalizing through different platforms and devices, new research suggests ...
- Agencies' Top Research Priority: Unduplicated Cross-Platform ReachA new study from the 4As on industry measurement issues finds that ...
- Do Local TV Stations Operate In A Competitive Silo?What's driving local ad investments is matching creative messaging targeting consumers at ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV OfferingsThe new video ad marketplace will be called "Community" and be cross-platform, ...
- IAB: Consumers Watch Video Differently On Different ScreensConsumers watch video differently on different screens throughout the day. That is ...
- 'Reporter's' Notebook: ARF Conference, Day OneAdvertising Research Foundation President-CEO Scott McDonald underscored importance of unified, independent, third-party ...
- The Hartford Gets A Brand MakeoverThe Hartford is giving brand's icon, The Hartford Buck, a personality for ...
- Finding A Solution: Universal IDs Vs. Proprietary IDsWith the rise of OTT and cross-platform buys, and programmatic video becoming ...
- MRC Proposes 100% Viewable Cross-Media Ad Standard, Defers Duration Weighting Until 2021In a move that is expected to make it easier for advertisers, ...
- Recommendations, Algorithms Influence Consumer Streaming ViewershipBrowsing menus and algorithms were more effective promotional tools than traditional ads. ...
- LaFrance Upped To 'Atlantic' Executive EditorAdrienne LaFrance, editor of 'TheAtlantic.com' since 2017, has been promoted to executive ...
- 'Economist' Relaunches '1843' Lifestyle Magazine As Multiplatform TitleNamed for the year 'The Economist' was founded, '184'3 provides readers with ...
- RadioOne-Reach Media Promotes Rahmani To SVP, National, Network SalesThe new title expands Rahmani's responsibilities for sales, partnerships and sponsorships for ...
- Digital Video Ads Drive Incremental ReachDigital video advertising is driving significant double-digit incremental reach, particularly when it ...
- Nielsen Deduplicates Cross-Platform, Finds Digital Contributes 16% Incremental ReachWhen it comes to video advertising, TV is still king, but digital ...
- Local Ad Spend Forecast To Be Flat In 2019Only entertainment industry advertisers -- amusement parks, sports teams, motion-picture theaters and ...
- Tribune Publishing Taps Digital Agency Ntooitive As Business Intelligence ProviderAs a platform vendor, Ntooitive will help Tribune with various sorts of ...
