Tag results for "cross-platform"
- Samsung Ads Bow Cross-Platform Media SolutionThe solution allows advertisers to bring their own media for streaming invento ...
- Nielsen Sues TVSquared For Patent InfringementThe action claims TVSquared, just acquired by Innovid, infringed Nielsen's patented techniq ...
- Comscore Posts Net Income Results, Q4 Revenues Up 7%As big network groups look to establish alternative currencies for TV measuremen ...
- Nielsen Expands Data Deal With Experian For Its Identity SystemExperian's data will expand Nielsen's Identity System with IDs for open w ...
- DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience MeasurementThe new data tool combines DoubleVerify's Authentic Ad metric, which verifies th ...
- VideoAmp, Comcast Advertising Strike Deal For Viewership DataThe deal will allow VideoAmp to add data into its cross-platform measureme ...
- Innovid To Acquire TVSquared, Deal Expands Measurement Platform Across TV, CTV, DigitalThe expanded company will be "one of the largest datasets of audience ...
- Discovery Takes Minority Stake In OpenAPDiscovery, already a supply-side member, will now sit on OpenAP's board a ...
- Comscore Kicks Off Single-Source Measurement Service, Joins WarnerMedia EffortsThe service will offer deduplicated analysis of media consumption and audiences acro ...
- IPG Mediabrands' Magna, Disney Join Nielsen One AlphaNielsen One Alpha will focus on ad campaigns, not programming, and ...
- OpenAP Launches Cross-Platform Measurement Framework For TVGroupM, Dentsu and Horizon Media are among the first agencies to participat ...
- CIMM Developing Guide To Converged TV Measurement ProvidersThe guide aims to provide profiles and objective comparisons of the capabiliti ...
- ViacomCBS, Twitter Cut New Long-Term Deal, Add Watch Parties For Big EventsViacomCBS will also access a broad range of Twitter marketing features, fr ...
- Measurement In The Age Of Data and FragmentationIndustry folks discuss cross-platform measurement, now a hot topic along with t ...
- ESP Cordial Now Offers Platform Through Amazon's AWS MarketplaceThe marketing platform can help brands send email and other messages, t ...
- IBM Watson, Reelgood Offer NBCU New Measurement ProposalsNBC says nearly 70 companies, up from 54, have filed proposals f ...
- Samba TV Starts SambaID Identifier To Measure CampaignsThe SambaID identifier provides "deduplication" that marketers need in a cross-device media-platfo ...
- Nielsen's New Wearable Meter Looks To Tap 'Lower Compliance' Panelists"Wearables" will help Nielsen modernize its portable people meter to be us ...
- New Tech Patent Expands Digital-First Advertisers' Ability To Buy Television InventoryViamedia ad-tech division QTT says it can now expand digital-first advertisers' acce ...
- SmileDirect's All-Screen PressAs the oral care upstart SmileDirect grows its brand into new produ ...
- CIMM Launches Pilot To Understand Time Spent Across 'Every' TV PlatformThe Coalition for Innovative Media Measurement, a division of the Advertising Resear ...
- Tegna Taps TVSquared For Cross-Channel AttributionTVSquared will provide attribution for Tegna's 64 stations in 51 markets, a ...
- SMI Launches Cross-Media CPM Comparison ToolThe company is starting a "Pricing Intelligence Suite" showing comparison of advertisi ...
- OpenAP Introduces 'OpenID,' New Identifier For Linear TV/Digital AdvertisingOpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Hawor ...
- Are We Ready To Take The Red Pill?Cross-platform measurement, not yet available, is the red pill for marketers: t ...
- FreeWheel Narrows The Addressable Linear/Digital DivideNew technology, in pilot, allows sellers to offer more linear addressable vid ...
- Spotify Buys Locker Room Live Audio App Owner, Vevo Ad Inventory Now On FreeWheel PlatformSpotify plans to expand Locker Room's content and audience well beyond sport ...
- NBCU Expanding One Platform Commerce to Facebook And Instagram, PeacockThe NBCU platform's interactive tools and network of 100-plus retail brands wi ...
- Initial 'Outcomes Measurement' Findings: It's The Data, StupidThe MRC found there is no single standard for measuring outcomes a ...
- 'Southern Living' Plans 2021 Idea House For Summer, Focuses On A Forever HomeThis year's model focuses on the "forever home," one designed to accommoda ...
