Tag results for "cross-platform"
- Vodafone To Leverage Kaltura OTT Technology In Launch Of Italian TV ProductPowered by Kaltura's OTT TV service, Vodafone Italy will unify the likes ...
- Nielsen Extends Measurement Deal For The YouTube Mobile AppNielsen says its Digital Ad Ratings will now provide cross-device measurement of ...
- New DMA Group Will Tackle Cross-Channel Identity And Attribution IssuesAiming to tackle the challenge of cross-channel identity and attribution in marketing, ...
- Internet-Connected TV Viewing Higher, Overall TV Usage Drops Viewing on Internet-connected TV devices is now up more than 50% versus ...
- Amazon Launches Cross-Channel Campaign Performance Tool Amazon quietly launched a self-service tool to enable advertisers to engage their ...
- Tapad Names Sigvart Voss Eriksen New CEOAs Telenor, its new owner, grows more involved, Tapad named Sigvart Voss ...
- New Rheo Curates Just A Few (Thousand) Good VideosRheo, a new social media video site curated to match the interests ...
- ComScore Explains Cross-Platform Measurement AdvancementsComScore recently announced an advanced version of its cross-platform measurement capability, which ...
- The Big AT&T Plan Includes Short 'Thrones'At the annual J.P. Morgan Global Technology, Media and Telecom Conference this ...
- Ad-Tech Product And Partnership News: Week Of May 15AdRoll, Conversion Logic, Tapad and Rubicon Project were among the ad-tech firms ...
- Whistle Sports Will Dunk AgainWhistle Sports, whose short videos feature non-traditional sports competitions that appeal mainly ...
- Radius Integrates Cross-Platform For Multichannel B2B MarketingRadius, a B2B predictive marketing software provider, unleashed a host of new ...
- MMA Working Groups To Address Concerns Over 'Walled Gardens,' Data QualityMore than 24 brands are participating including Allstate, Bank of America, JPMorgan ...
- Audience ID Use To Grow To 58% Of Online Ad Spend By 2020A new report estimates cross-device audience ID matching will be used in ...
- Cross-Device ID Spend Will Dip For GDPR, Then BoomResearch from Yahoo UK and Enders Analysis estimates that cross-device audience ID ...
- Everybody Wants To Make TV Content For SnapSnap wants to jump into content, big time and has signed original ...
- On YouTube, NBC Rules, New Zefr Study SaysComparing the broadcast networks on engagements from YouTube clips, NBC is tops, ...
- NBC Content Studio, Broadway Video Partner For Original ContentThe deal gives marketers access to an "always-on" team of writers, directors, ...
- More Viewers Watch TV Cross-Platform, As TV Set Usage DropsJust 55% of people, according to research coming from 26 countries, prefer ...
- Google Makes TV Ad Inventory Available To Buy In DoubleClick Bid ManagerAs more marketers look to reach their audiences across screens and devices, ...
- Ad-Tech Product And Partner News: Week Of April 17Drawbridge, Taboola, AerServ, and Beachfront Media were among the ad-tech companies launching ...
- Freeform Rolls Out More On-Demand Content, Teams With Marvel For 2 ShowsThe network revealed plans for live events and new shows that will ...
- ColorTV Buys Guidebox To Mesh Discovery ToolsColorTV, which helps content providers personalize search suggestions to viewers acquired Guidebox, ...
- BrandTech Helps Put Brands First on Digital PlatformsBrands need to locate their presence within the digital media ecosystem and ...
- Good Old Traditional TVAmong households with both traditional TV and OTT, Traditional rules the roost ...
- Comcast Plans A Streaming Service, For Some ReasonReportedly, Comcast plans to inaugurate an online video service in the next ...
- How To Reframe Identity The notion of identity is at the core of so-called people-based marketing. ...
- Ad Tech Highlights, Week Of April 3Ad-tech firms entered partnerships to aid in the ongoing battle against ad ...
- Cox Enterprises Launches Unified Programmatic PlatformCox Enterprises announced the launch of COMET (Cox Media Technology), a programmatic ...
- New Targeting Feature Seeks To Identify All Devices Within A HouseholdScreen6 launched a new data feature that will enable it to identify ...
