- Facebook Mulls Cross-Platform Messaging Between Its Platforms
Digital News Daily, Gavin O'Malley - Friday, January 25, 2019
Facebook is reportedly planning to further integrate Messenger, Instagram and WhatsApp. It ...
- Hearst Titles Show Soaring Cross-Platform Growth
Publishers Daily, Sara Guaglione - Thursday, January 17, 2019
Per MPA, Hearst magazines had the highest growth across all three online ...
- Nielsen Now Includes OTT, Mobile In Measurement Service
Television News Daily, Wayne Friedman - Monday, January 7, 2019
For the first time, Nielsen will include mobile audiences within its Total ...
- 'The Atlantic' Hires Design Team, Dance Media Taps New Publisher-CRO
Publishers Daily, Sara Guaglione - Wednesday, December 26, 2018
The Atlantic has hired design team Peter Mendelsund and Oliver Munday to ...
- The Importance Of Closing The MarTech Gap
MediaDailyNews, Shiva Kris - Wednesday, December 26, 2018
Despite years of focus, we still can't establish a user's identity across ...
- Epic To Launch Cross-Platform Game Services
Digital News Daily, Gavin O'Malley - Wednesday, December 12, 2018
They were first built for Fortnite and have since been tested by ...
- Exclusive 'RI' Analysis Shows Daily Live TV Viewing Down Nearly An Hour Over Past Six Years
Research Intelligencer, Joe Mandese - Thursday, December 13, 2018
A "Research Intelligencer" analysis of two Nielsen reports -- its second-quarter 2018 ...
- ANA, 4A's Call For Widespread Use Of VAST 4.1, Ad-ID: Will Better Manage Ad Assets Across Platforms
MediaDailyNews, Joe Mandese - Wednesday, December 12, 2018
The Association of National Advertisers and the American Association of Advertising Agencies ...
- Katz Networks Restarts Court TV Network Cross-Platform
Television News Daily, Wayne Friedman - Monday, December 10, 2018
Katz Networks is buying Court TV's library, network name, trademark and website ...
- As Industry Fraud Concerns Persist, Pixalate Expands MRC Accreditations
Digital News Daily, Alex Weprin - Wednesday, November 28, 2018
Pixalate says it is the first solution to be accredited across all ...
- Disney Strikes Deal With Google Ad Manager
MediaDailyNews, Wayne Friedman - Tuesday, November 27, 2018
The deal with Google Ad Manager will provide key delivery, optimization and ...
- Nielsen Unveils New Product To Measure Advanced Audience Segments
Television News Daily, Wayne Friedman - Wednesday, November 14, 2018
Nielsen Advanced Audience helps advertisers with their media buys -- providing more ...
- Millennials Enjoy Traditional TV Shows, But In Digital
TV Watch, Wayne Friedman - Friday, October 19, 2018
On linear TV, the average age of an "SVU" viewer is 61. ...
- Total TV Consumption Flat For September, 18-49 Viewers Dip
Television News Daily, Wayne Friedman - Monday, October 15, 2018
The drop is assumed to come via unrated shows through internet-connected devices ...
- Good Old FileMaker Platform Tweaks The Next Big Thing
Marketing Daily, P.J. Bednarski - Friday, October 12, 2018
"We're not a flashy start-up," says a FileMaker exec. New ads emphasize ...
- 'Atlantic' Taps Hardiman As Chief Business And Product Officer
Publishers Daily, Sara Guaglione - Thursday, August 30, 2018
Hardiman will guide audience experience and product strategy across The Atlantic's platforms. ...
- 'Face' Story Pairs 'NatGeo' Journalism With Digital Savvy
Publishing Insider, Melynda Fuller - Thursday, August 30, 2018
National Geographic's September cover, "The Story of a Face," follows Katie Stubblefield, ...
- Ozy's CRO O'Sullivan Looks to Diverse Audience, Unique Editorial Model To Drive Growth
Publishing Insider, Melynda Fuller - Monday, August 20, 2018
O'Sullivan says she has more creative freedom than ever before without any ...
- Bloomberg Media Group Unveils Ad.Apt, New Display Ad Format
Publishers Daily, Sara Guaglione - Monday, July 30, 2018
It will use Bloomberg Media's reader data to customize ads, as well ...
- CBS Launches New Branded Entertainment Division, Eye Max
Television News Daily, Wayne Friedman - Tuesday, April 17, 2018
Focused on bringing new creativity for branded integration deals to improve reach ...
- The Enthusiast Network Rebrands As Motor Trend Group
Publishers Daily, Sara Guaglione - Tuesday, April 10, 2018
This is one of the first big moves since Discovery Communications and ...
- comScore Releases 3 Years Of Financials, Stock Down
MediaDailyNews, Wayne Friedman - Monday, March 26, 2018
Year-to-date, comScore is down 13%. On Friday, comScore said it had a ...
- Marketers Face Challenges In Cross-Platform Video Campaigns
Digital News Daily, Alex Weprin - Sunday, March 25, 2018
Brands and marketers looking to reach consumers -- particularly younger consumers -- ...
- Media Consolidation Could Imperil Local TV Newscasts
TV Watch, Wayne Friedman - Thursday, March 22, 2018
Focusing on just one area of media -- local TV stations -- ...
- Report: Steady Audience Magazine Numbers, Shift in Media Mix
Publishers Daily, Melynda Fuller - Thursday, March 8, 2018
Magazine Media 360 shows strong growth in video, up 13% from January ...
- MPA Rates Top Magazines With Largest Monthly Audiences Cross-Platform
Publishers Daily, Sara Guaglione - Monday, March 5, 2018
ESPN The Magazine, People, Forbes, WebMD and Allrecipes magazines had the highest ...
- Future Of Local TV Revenues Hinges on Data, A New Selling Focus
Television News Daily, Tom Buono - Thursday, March 1, 2018
Verticals are increasing their ad spend on online/digital assets as they either ...
- Machinima Rebrands As It Targets Gamers Across Platforms
Digital News Daily, Alex Weprin - Wednesday, February 14, 2018
Machinima, the video game culture and entertainment company owned by Warner Bros., ...
- 'Politico,' ICM Team For Cross-Platform Political Extensions
Publishing Insider, Melynda Fuller - Thursday, February 8, 2018
By partnering with ICM, Politico hopes to build its name through collaborations ...
- Better Branded Entertainment Metrics Are Coming
TV Watch, Wayne Friedman - Wednesday, February 7, 2018
Branded entertainment continues to be a growing business. But for many, there ...