Tag results for "cross-platform"
- Integral Ad Science Takes Netflix Verification Program LiveIAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-support ...
- Comcast Advertising's Claudio Marcus On Cross-Media Measurement, CIMM's RolesMarcus, now on CIMM's board, says measurement is "a team sport, a ...
- All Ego Aside, Who Should Get Credit For The VID?It's not the MRC, because the council will be the ones validati ...
- Ad Creative Still Mostly Fails To Leverage Converged TV's Targeting CapabilitiesSeventy percent of senior brand execs recently surveyed said that their creati ...
- VAB: Sell-Side JIC Is A 'Council,' Not Committee: Sheds More Light On Operational StructureAside from being a council, not a committee, the VAB's Danielle DeLau ...
- Magnite Bows Unified CTV/OTT Monetization PlatformMedia owners can sell ad inventory in their varied assets across li ...
- As Alternative Currencies Grow, Nielsen Finally Launches 'One'Amidst a growing market of new alternative TV and media "currencies," Nielsen ...
- Warner Bros. Discovery Strikes Measurement Deal With VideoAmpWarner Bros. Discovery has struck an agreement with VideoAmp to measure cross-scre ...
- NBCU Names Maggy Chan Global Advertising Managing DirectorChan succeeds KC Sullivan, who became president of CNBC in August; repor ...
- VideoAmp Inks 'Clean Room' Deal With Disney Advertising, Touts Better Cross-Screen MeasurementBuilding on its deal with Disney Advertising, VideoAmp will gain access ...
- Linear TV And Other Media: Cross Off 'Cross-Platform'For all the excitement of streaming platforms, the bottom line is th ...
- Simulmedia, Comscore Strike Deal To Advance Audience Targeting For Entertainment MarketersComscore's custom audience segments will be incorporated into Simulmedia's TV+ to he ...
- TelevisaUnivision Embraces 'Nielsen One' MeasurementThe TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Clo ...
- Fox Corp. Strikes Cross-Platform Measurement Deal With InnovidFox Corp. has struck a multi-year partnership with Innovid for the measureme ...
- Nielsen Adds 'Always On' Measurement To Digital Ad Ratings For YouTube CampaignsContinuous measurement is designed to eliminate manual tagging and deliver more da ...
- Teads Platform Adds CTVUsers of the multichannel programmatic advertising platform can now buy access ...
- Viamedia, HolstonConnect Expand Tennessee Ad Markets Using TiVo-Managed IPTV ServiceViamedia bridges the gap between linear TV and digital programmatic advertising. ...
- iSpot.tv Strikes Streaming Program Data Deal With ConvivaiSpot says the deal is intended to create a "unified" service th ...
- Nielsen Boosts National TV Panel To More Than 42,000 Homes, 101,000 ViewersNielsen says all its media panels have seen growth -- including i ...
- Google Pressures Apple With 'Get The Message' CampaignGoogle called out Apple in an ad campaign, putting pressure on t ...
- Nielsen Revenues Inch Up 2.4%, Buyout And Nielsen One On TrackNielsen says Q2 2022 revenues grew 2.4% to $882 million, with n ...
- Nielsen Launches Four-Screen Ad Deduplication For YouTubeThe methodology is designed to enable more accurate comparisons and measurement ...
- VideoAmp Strikes Deal With TelevisaUnivision For New Data, 'Currency'VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 8 ...
- Top-Line Growth in Today's Crowded Video LandscapeIntroducing a new brand can be daunting in today's ever-expanding video landscap ...
- Nielsen One Alpha Will Show Ad Campaign Business 'Outcomes' DataNielsen One Alpha will show advanced audience and business outcomes, allowing markete ...
- Top-Line Growth in Today's Crowded Video LandscapeIntroducing a new brand can be daunting in today's ever-expanding video landscap ...
- Samsung Ads Bow Cross-Platform Media SolutionThe solution allows advertisers to bring their own media for streaming invento ...
- Nielsen Sues TVSquared For Patent InfringementThe action claims TVSquared, just acquired by Innovid, infringed Nielsen's patented techniq ...
- Comscore Posts Net Income Results, Q4 Revenues Up 7%As big network groups look to establish alternative currencies for TV measuremen ...
- Nielsen Expands Data Deal With Experian For Its Identity SystemExperian's data will expand Nielsen's Identity System with IDs for open w ...
