Tag results for "cross-platform"
- Meredith To Launch 'Reasons For Hope In America' Campaign"Reasons for Hope in America" - which will span across print, digital, ...
- Last Excuse Gone: Ad-ID Intros A Workaround For VAST 2.0 UsersAd-ID, the unified standard for advertising metadata considered key to the growth ...
- Lotame Introduces Cookieless Tool For Publishers, MarketersLotame is looking to help publishers, marketers and agencies leverage their first-, ...
- Complex Networks Rebrands To Unify PortfolioIt also features a refreshed website and a visual identity to communicate ...
- Local Media Forecast To See A 3.6% Drop In 2020Advertising across all media platforms is forecast to total $144.3 billion this ...
- NBCU Intros Direct Ecommerce From Shoppable Ads, Waives Fees During PandemicThe new Checkout function is an embeddable cart that lets viewers make ...
- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video MeasurementDramatic shifts in viewing behavior and buyers' and sellers' efforts to understand ...
- Meredith To Launch Multiplatform Personal Finance Brand 'Millie'The inaugural issue will be bundled with 1 million copies of the ...
- Harmon-Madsen Joins AccuWeather As CMOThe new CMO is charged with a large portfolio, including advertising and ...
- NBCU's One Platform To Offer 4 Types Of Buys, From Broad-Reach To AdvancedThe platform is "a major shift for this company, from how we ...
- CIMM To Launch Joint Initiative For Ad Campaign Data StandardsLooking to find standard data formats for ad campaigns, Coalition for Innovative ...
- Reddit, Tagboard Partner To Bring Content To TVUsers can search social media to curate content and display it on ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TVThe new web-based app, to be piloted by Discovery and AMC Networks, ...
- VideoAmp Names Gaudin Chief Legal, Privacy OfficerAndrew Gaudin will be charged with overseeing VideoAmp's global legal and privacy ...
- Les Carter Returns To Cadent, As CTOCarter will oversee integration of the recently acquired 4Info OTT and CTV ...
- NBCU To Unify, Simplify Ad Campaign Tools With 'One Platform'NBCUniversal announced at the Consumer Electronics Show that it is starting up ...
- NBCU To Enable TV, Digital Ad Buys In Single PlatformNBCUniversal will soon be able to offer ad buys that span linear ...
- Why Political Advertisers Double Down On Local TV And What Brand Media Pros Can Learn From ThemKey political advertising issues and trends include local broadcast TV's effectiveness, the ...
- Noticias Telemundo Revamps Editorial, Digital For 2020 Election CoveragePew Research projects 32 million Hispanics will be eligible to vote in ...
- CBS Joins OpenAPWith the addition of CBS's TV and digital inventories, following the ViacomCBS ...
- WGBO, 'Chicago Reporter' Create Bilingual News Team LatinextLatinext, a multiplatform bilingual news team, will service the estimated 2.1 million ...
- ABC To Stop Releasing Live Program/Same Day TV Viewing DataABC will only release viewing data for three-, seven-, or 35-day time-shifted ...
- 'The Washington Post' Creates New App For Reading Articles On TVThe Washington Post's Emerging News Products team curates the top stories of ...
- What Is A Data-driven Publisher?"We try to use that as a reference for marketers and sales ...
- Telemundo Pushes For Top Place In U.S. Spanish-Language MediaTelemundo is challenging Univision's supremacy in the 2018-2019 season. The Comcast-owned network ...
- TBS' 'Miracle Workers' Pulls Out The Stops On SocialIt spread heavenly love across all of its social channels with thoughtful ...
- Discovery Picks FreeWheel For Unified Ad ManagementThe full-portfolio platform spans Discovery Go, as well as cable/satellite provider apps ...
- Roku, Innovid Launch Measurement Solution Across Roku, Linear TVThe plan calls for expanding solution to all of OTT "soon," the ...
- 'Choir & Organ' Digitizes 26 Years Of ArchivesSubscribers to Choir & Organ can now access its digital back catalog ...
- Industry Leaders Weigh In On MRC's Final Cross-Media StandardsWhat will these standards for video advertising measurement mean for ATV? Several ...
