Tag results for "cross-platform"
- VideoAmp Names Gaudin Chief Legal, Privacy OfficerAndrew Gaudin will be charged with overseeing VideoAmp's global legal and privacy ...
- Les Carter Returns To Cadent, As CTOCarter will oversee integration of the recently acquired 4Info OTT and CTV ...
- NBCU To Unify, Simplify Ad Campaign Tools With 'One Platform'NBCUniversal announced at the Consumer Electronics Show that it is starting up ...
- NBCU To Enable TV, Digital Ad Buys In Single PlatformNBCUniversal will soon be able to offer ad buys that span linear ...
- Why Political Advertisers Double Down On Local TV And What Brand Media Pros Can Learn From ThemKey political advertising issues and trends include local broadcast TV's effectiveness, the ...
- Noticias Telemundo Revamps Editorial, Digital For 2020 Election CoveragePew Research projects 32 million Hispanics will be eligible to vote in ...
- CBS Joins OpenAPWith the addition of CBS's TV and digital inventories, following the ViacomCBS ...
- WGBO, 'Chicago Reporter' Create Bilingual News Team LatinextLatinext, a multiplatform bilingual news team, will service the estimated 2.1 million ...
- ABC To Stop Releasing Live Program/Same Day TV Viewing DataABC will only release viewing data for three-, seven-, or 35-day time-shifted ...
- 'The Washington Post' Creates New App For Reading Articles On TVThe Washington Post's Emerging News Products team curates the top stories of ...
- What Is A Data-driven Publisher?"We try to use that as a reference for marketers and sales ...
- Telemundo Pushes For Top Place In U.S. Spanish-Language MediaTelemundo is challenging Univision's supremacy in the 2018-2019 season. The Comcast-owned network ...
- TBS' 'Miracle Workers' Pulls Out The Stops On SocialIt spread heavenly love across all of its social channels with thoughtful ...
- Discovery Picks FreeWheel For Unified Ad ManagementThe full-portfolio platform spans Discovery Go, as well as cable/satellite provider apps ...
- Roku, Innovid Launch Measurement Solution Across Roku, Linear TVThe plan calls for expanding solution to all of OTT "soon," the ...
- 'Choir & Organ' Digitizes 26 Years Of ArchivesSubscribers to Choir & Organ can now access its digital back catalog ...
- Industry Leaders Weigh In On MRC's Final Cross-Media StandardsWhat will these standards for video advertising measurement mean for ATV? Several ...
- MediaQurator Platform Integrating Ad-ID Standard CapabilityThe integration will enable additional validation to further streamline agencies' digital advertising ...
- Will Users Ever Get Centralized, Cross-Platform Video Content Access?Ultimately, platforms that expect to survive the Darwinian streaming environment won't have ...
- Sinclair Kicks Off OTT Campaign Measurement ServiceCompulse360 will offer advertisers near real-time campaign metrics of advertising in-flight. ...
- Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform AccessThe partnership gives TV buyers cross-platform access to more than 600 publishers ...
- Brands Aren't Leaving TV For Facebook, GoogleFor all the discussions about how media dollars have moved back to ...
- Growing TV Options Give Rise To Six Types Of ViewersWith TV viewing fractionalizing through different platforms and devices, new research suggests ...
- Agencies' Top Research Priority: Unduplicated Cross-Platform ReachA new study from the 4As on industry measurement issues finds that ...
- Do Local TV Stations Operate In A Competitive Silo?What's driving local ad investments is matching creative messaging targeting consumers at ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV OfferingsThe new video ad marketplace will be called "Community" and be cross-platform, ...
- IAB: Consumers Watch Video Differently On Different ScreensConsumers watch video differently on different screens throughout the day. That is ...
- 'Reporter's' Notebook: ARF Conference, Day OneAdvertising Research Foundation President-CEO Scott McDonald underscored importance of unified, independent, third-party ...
- The Hartford Gets A Brand MakeoverThe Hartford is giving brand's icon, The Hartford Buck, a personality for ...
- Finding A Solution: Universal IDs Vs. Proprietary IDsWith the rise of OTT and cross-platform buys, and programmatic video becoming ...
