Tag results for "cross-platform"
- CBS Launches New Branded Entertainment Division, Eye MaxFocused on bringing new creativity for branded integration deals to improve reach ...
- The Enthusiast Network Rebrands As Motor Trend GroupThis is one of the first big moves since Discovery Communications and ...
- comScore Releases 3 Years Of Financials, Stock DownYear-to-date, comScore is down 13%. On Friday, comScore said it had a ...
- Marketers Face Challenges In Cross-Platform Video CampaignsBrands and marketers looking to reach consumers -- particularly younger consumers -- ...
- Media Consolidation Could Imperil Local TV NewscastsFocusing on just one area of media -- local TV stations -- ...
- Report: Steady Audience Magazine Numbers, Shift in Media MixMagazine Media 360 shows strong growth in video, up 13% from January ...
- MPA Rates Top Magazines With Largest Monthly Audiences Cross-PlatformESPN The Magazine, People, Forbes, WebMD and Allrecipes magazines had the highest ...
- Future Of Local TV Revenues Hinges on Data, A New Selling FocusVerticals are increasing their ad spend on online/digital assets as they either ...
- Machinima Rebrands As It Targets Gamers Across PlatformsMachinima, the video game culture and entertainment company owned by Warner Bros., ...
- 'Politico,' ICM Team For Cross-Platform Political ExtensionsBy partnering with ICM, Politico hopes to build its name through collaborations ...
- Better Branded Entertainment Metrics Are ComingBranded entertainment continues to be a growing business. But for many, there ...
- Super Bowl Viewers Embrace Multiple ScreensNearly half (47%) of respondents to an Adtaxi survey said they will ...
- Cross Screen AdvertisingAs consumer attention is increasingly split across screens, marketers are looking holistically ...
- Total Video Ratings: NOT The Solution For Cross-Screen MeasurementDespite having come full circle - from brands questioning the wisdom of ...
- Enthusiast, Lifestyle Titles Record GrowthThe November MPA report, which was released Friday, includes 125 magazine brands ...
- TV Could Be Ideal Platform For Consumer BuyingVia current TV networks and platforms, nearly half (42%) of those surveyed ...
- Want Local TV In Future? Get A New Set!New tech comes as local TV stations look to modernize to better ...
- TV Nets Strive To Simplify Workflow, 'Time' Emerges As Common CurrencyAdd AMC Networks to the list of media suppliers championing time as ...
- Study: No Bias In News Outlets' Images Of TrumpA new study used artificial intelligence technology to analyze the images of ...
- Strong Ad Selling For NBC's Winter Olympics, Super BowlNBCUniversal is touting its two big sports events next year -- the ...
- Science Channel, Seeker Partner To Produce Video ContentGroup Nine's tech and science-focused brand Seeker and Discovery Communication's Science Channel ...
- Optimizing Toward The UserAccording to News Corp VP, Advertising, Technology & Operations Stephanie Layser, it ...
- The Importance Of Getting a Universal IDSpeaking on the "Data-Centric Publishing" panel at Publishing Insider Summit Marcus Witte, ...
- Hasbro, Telemundo Target Latina Moms With 'Fun With Mom' CampaignThe three-month campaign targets Latina mothers, using Hasbro's "Fun with Mom" messaging. ...
- AI, Deep Learning Enhances Analytics For TVThe convergence of broadcast television and internet-delivered content services has become a ...
- TV Networks Need To Be On Every PlatformTV networks need to be in the digital space, with as many ...
- Diddy Juggles Many Roles With New Ciroc CampaignThe music producer and entrepreneur is promoting the new French Vanilla Ciroc ...
- Publishers Pivot To Video, Extend ReachThe key to producing and monetizing video content is to ensure it ...
- 'Men's Health,' Fitbit Partner On 'Adventurist' Series'Men's Health' has joined with Fitbit on a three-part series in which ...
- Lack Of People-Based Ad Metrics Slows Data AnalysisMarketing executives say a lack of people-based measurement makes it more difficult ...
