• by Karlene Lukovitz  @KLmarketdaily, November 29, 2023

AdLib, an advertising software company that offers demand-side platform/DSP solutions, now supports YouTube, YouTube TV, mobile app installs and gaming campaigns within its integrated dashboard.

AdLib uses a customizable interface and flexible APIs to enable  access to multiple DSP partners and automated cross-channel media buying, data activation and analytics.

The platform’s dashboard can be used to plan, create, monitor and optimize campaigns across channels including video, online display, connected TV and streaming radio.

Metrics and results from DSP partners are aggregated and presented in a standardized format for comparison and analysis.

A recently launched beta version of AdLib’s Meta DSP platform includes enhanced reporting, campaign pacing, dynamic budget allocation and user-friendly dark mode.