Tag results for "cross-device targeting"
- Digital Advertising Alliance To Certify Providers Of Addressable IdentifiersThe Digital Advertising Alliance is rolling out a certification program for compani ...
- Targets Of Interest: Consumers Are Wary As Brands Adopt Advanced PersonalizationAdvanced retailers are using such tools as email sent-time optimization, Sailthru a ...
- Recommendations Vs. Search: Google TV's Caruso Talks About The FutureOne goal at Google TV is to grow the company's device footprin ...
- Going Geo: Precision Targeting The Video StoryReaching the right audiences, in the right places, at the right tim ...
- Pervasive Second-Screen Habit Opens CTV Opportunities76% of smartphone users 16 and older across eight countries, and 8 ...
- Xandr, Lasso Team To Bring Programmatic To Pharma, HealthcareThe solution is bowing at a time when the COVID-19 pandemic h ...
- Lotame Introduces Cookieless Tool For Publishers, MarketersLotame is looking to help publishers, marketers and agencies leverage their first ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA AttributionThe addition of iSpot's ad measurement data to Neustar's identity management, M ...
- NBCU's One Platform To Offer 4 Types Of Buys, From Broad-Reach To AdvancedThe platform is "a major shift for this company, from how ...
- Consumers Worry About Smart Speakers Listening To Their ConversationsPrivacy concerns are part of the smart speaker shopping process, with consume ...
- California Lawmakers Urged To Reject Attempts To Weaken Privacy Law"The law and its particulars do not pose a threat to t ...
- GDPR Sharpens Search Marketers' Focus On Cross-Device Tracking, EU Site VisitorsCross-device tracking and website visitors should be a greater focus for sear ...
- Facebook Messenger Boosts Customer Conversations For BusinessStill in closed beta testing, the new chat plugin allows businesses ...
- Understanding Cross-Device: 3 Things Marketers Need To KnowThe ability to view, measure and accurately attribute sales across devices enabl ...
- Salesforce Launches Facebook Analytics Tool For B2B MarketersSalesforce announced the launch of a new analytics platform on Tuesday th ...
- Mobile Advertising Firm Integrates Beacon Location TargetingThe idea of marketers targeting consumers based on their location is hard ...
- Retargetly Partners With Drawbridge To Enhance Understanding Of Hispanic AudiencesDrawbridge announced on Thursday a partnership with Retargetly, a DMP and da ...
- Goodway Group Taps LiveRamp To Drive Omnichannel Identity ResolutionGoodway Group and LiveRamp announced a partnership on Wednesday whereby Goodway wi ...
- Cuebiq Adds IoT 'Audiences' To Track Connected Device UsageLocation data company Cuebiq on Tuesday introduced the Internet of things (IO ...
- 126,000 Wine Bottles 'Connected' For CampaignWine bottles are getting connected. A Spanish winemaker has launched a nation ...
- Advertisers Challenged In Using Location DataOne of the major promises of the Internet of Things has ...
- LiveRamp Launches IdentityLink for PublishersAcxiom's LiveRamp launched IdentityLink for publishers, a tool it said will enab ...
- NinthDecimal Acquires MoLOGIQ, Launches New LabsThe terms of the deal were not made public when NinthDecimal announc ...
- Impact Radius, LiveRamp Integrate Data To Enhance Cross-Channel CampaignsImpact Radius, a digital advertising software-as-a-service platform, and LiveRamp on Tuesday announc ...
- New DMA Group Will Tackle Cross-Channel Identity And Attribution IssuesAiming to tackle the challenge of cross-channel identity and attribution in marketin ...
- Media iQ AiQx Platform Incorporates Adbrain Cross-Device Data In New IterationMedia iQ's programmatic-first insight and planning tool AiQx now includes offers ...
- Where In The World Is My Digital Consumer?From a digital and brick-and-mortar perspective, overlaying first-party data with accurate a ...
- Amazon Launches Cross-Channel Campaign Performance Tool Amazon quietly launched a self-service tool to enable advertisers to engage the ...
- IAB Issues New Mobile Marketing Guidelines, Tackles Cross-Device TargetingThe guidelines encompass identifiers required for user-level mobile and cross-screen marketing activitie ...
- Tapad Names Sigvart Voss Eriksen New CEOAs Telenor, its new owner, grows more involved, Tapad named Sigvart Vo ...
