- IAB Guides Advertisers Through Cross-Channel Measurement
MediaDailyNews, Laurie Sullivan - Thursday, November 14, 2024
Understanding cross-channel measurement across devices for online advertising has become one ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 23, 2024
Experian plans to add support for IPv6 in its Digital Graph a ...
- Statara, Comscore Expand Traditional Audience Segments
MediaDailyNews, Laurie Sullivan - Monday, September 30, 2024
The company believes it has found a way to ensure brands ...
- Self-Serve Programmatic Platform Adds YouTube, YouTube TV
MediaDailyNews, Karlene Lukovitz - Wednesday, November 29, 2023
AdLib's dashboard provides access to and aggregates their data, metrics in standardiz ...
- Transunion, Crackle Connex Offer Custom CTV, Redbox Audiences
MediaDailyNews, Karlene Lukovitz - Friday, September 29, 2023
Partnership will enable scoring advertisers' first-party data, extending audience reach. ...
- Consumers Most Prefer Ad Targeting That's Based On Media Habits
Research Intelligencer, Robert Williams - Thursday, September 22, 2022
About three quarters of U.S. consumers said it's acceptable to receive mo ...
- Huge Profit Expanding Beyond the Majority
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
In the world of politics where profit doesn't come from financial gai ...
- Top-Line Growth in Today's Crowded Video Landscape
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
Introducing a new brand can be daunting in today's ever-expanding video landscap ...
- Enter the Retail Media Networks
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
Retail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Cadent Intros Cross-Device Programmatic Bidding
Digital News Daily, Karlene Lukovitz - Friday, May 27, 2022
The programmatic guaranteed bidding capability spans connected TV, set-top boxes, smart TV ...
- Digital Advertising Alliance To Certify Providers Of Addressable Identifiers
Digital News Daily, Wendy Davis - Tuesday, May 3, 2022
The Digital Advertising Alliance is rolling out a certification program for compani ...
- Targets Of Interest: Consumers Are Wary As Brands Adopt Advanced Personalization
Email Insider, Ray Schultz - Friday, April 8, 2022
Advanced retailers are using such tools as email sent-time optimization, Sailthru a ...
- Recommendations Vs. Search: Google TV's Caruso Talks About The Future
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 14, 2022
One goal at Google TV is to grow the company's device footprin ...
- Going Geo: Precision Targeting The Video Story
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
Reaching the right audiences, in the right places, at the right tim ...
- Pervasive Second-Screen Habit Opens CTV Opportunities
Mobile Insider, Karlene Lukovitz - Thursday, March 11, 2021
76% of smartphone users 16 and older across eight countries, and 8 ...
- Xandr, Lasso Team To Bring Programmatic To Pharma, Healthcare
Digital News Daily, Karlene Lukovitz - Monday, March 1, 2021
The solution is bowing at a time when the COVID-19 pandemic h ...
- Lotame Introduces Cookieless Tool For Publishers, Marketers
Publishers Daily, Melynda Fuller - Monday, May 18, 2020
Lotame is looking to help publishers, marketers and agencies leverage their first ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA Attribution
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
The addition of iSpot's ad measurement data to Neustar's identity management, M ...
- NBCU's One Platform To Offer 4 Types Of Buys, From Broad-Reach To Advanced
Digital News Daily, Karlene Lukovitz - Tuesday, February 25, 2020
The platform is "a major shift for this company, from how ...
- Consumers Worry About Smart Speakers Listening To Their Conversations
Connected Thinking, Chuck Martin - Sunday, December 9, 2018
Privacy concerns are part of the smart speaker shopping process, with consume ...
- California Lawmakers Urged To Reject Attempts To Weaken Privacy Law
Digital News Daily, Wendy Davis - Monday, August 13, 2018
"The law and its particulars do not pose a threat to t ...
- GDPR Sharpens Search Marketers' Focus On Cross-Device Tracking, EU Site Visitors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 26, 2018
Cross-device tracking and website visitors should be a greater focus for sear ...
- Facebook Messenger Boosts Customer Conversations For Business
Digital News Daily, Gavin O'Malley - Tuesday, November 7, 2017
Still in closed beta testing, the new chat plugin allows businesses ...
- Understanding Cross-Device: 3 Things Marketers Need To Know
Search & Performance Marketing Daily, Nicole Ron - Friday, October 20, 2017
The ability to view, measure and accurately attribute sales across devices enabl ...
- Salesforce Launches Facebook Analytics Tool For B2B Marketers
Email Marketing Daily, Jess Nelson - Tuesday, October 10, 2017
Salesforce announced the launch of a new analytics platform on Tuesday th ...
- Mobile Advertising Firm Integrates Beacon Location Targeting
Connected Thinking, Chuck Martin - Tuesday, September 5, 2017
The idea of marketers targeting consumers based on their location is hard ...
- Retargetly Partners With Drawbridge To Enhance Understanding Of Hispanic Audiences
Digital News Daily, Philip Rosenstein - Thursday, August 31, 2017
Drawbridge announced on Thursday a partnership with Retargetly, a DMP and da ...
- Goodway Group Taps LiveRamp To Drive Omnichannel Identity Resolution
Digital News Daily, Philip Rosenstein - Wednesday, August 9, 2017
Goodway Group and LiveRamp announced a partnership on Wednesday whereby Goodway wi ...
- Cuebiq Adds IoT 'Audiences' To Track Connected Device Usage
Digital News Daily, Philip Rosenstein - Wednesday, August 2, 2017
Location data company Cuebiq on Tuesday introduced the Internet of things (IO ...
- 126,000 Wine Bottles 'Connected' For Campaign
Connected Thinking, Chuck Martin - Tuesday, July 25, 2017
Wine bottles are getting connected. A Spanish winemaker has launched a nation ...