Tag results for "cross-device targeting"
- IAB Guides Advertisers Through Cross-Channel MeasurementUnderstanding cross-channel measurement across devices for online advertising has become one ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 TargetingExperian plans to add support for IPv6 in its Digital Graph a ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- Self-Serve Programmatic Platform Adds YouTube, YouTube TVAdLib's dashboard provides access to and aggregates their data, metrics in standardiz ...
- Transunion, Crackle Connex Offer Custom CTV, Redbox AudiencesPartnership will enable scoring advertisers' first-party data, extending audience reach. ...
- Consumers Most Prefer Ad Targeting That's Based On Media HabitsAbout three quarters of U.S. consumers said it's acceptable to receive mo ...
- Huge Profit Expanding Beyond the MajorityIn the world of politics where profit doesn't come from financial gai ...
- Top-Line Growth in Today's Crowded Video LandscapeIntroducing a new brand can be daunting in today's ever-expanding video landscap ...
- Enter the Retail Media NetworksRetail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Cadent Intros Cross-Device Programmatic BiddingThe programmatic guaranteed bidding capability spans connected TV, set-top boxes, smart TV ...
- Digital Advertising Alliance To Certify Providers Of Addressable IdentifiersThe Digital Advertising Alliance is rolling out a certification program for compani ...
- Targets Of Interest: Consumers Are Wary As Brands Adopt Advanced PersonalizationAdvanced retailers are using such tools as email sent-time optimization, Sailthru a ...
- Recommendations Vs. Search: Google TV's Caruso Talks About The FutureOne goal at Google TV is to grow the company's device footprin ...
- Going Geo: Precision Targeting The Video StoryReaching the right audiences, in the right places, at the right tim ...
- Pervasive Second-Screen Habit Opens CTV Opportunities76% of smartphone users 16 and older across eight countries, and 8 ...
- Xandr, Lasso Team To Bring Programmatic To Pharma, HealthcareThe solution is bowing at a time when the COVID-19 pandemic h ...
- Lotame Introduces Cookieless Tool For Publishers, MarketersLotame is looking to help publishers, marketers and agencies leverage their first ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA AttributionThe addition of iSpot's ad measurement data to Neustar's identity management, M ...
- NBCU's One Platform To Offer 4 Types Of Buys, From Broad-Reach To AdvancedThe platform is "a major shift for this company, from how ...
- Consumers Worry About Smart Speakers Listening To Their ConversationsPrivacy concerns are part of the smart speaker shopping process, with consume ...
- California Lawmakers Urged To Reject Attempts To Weaken Privacy Law"The law and its particulars do not pose a threat to t ...
- GDPR Sharpens Search Marketers' Focus On Cross-Device Tracking, EU Site VisitorsCross-device tracking and website visitors should be a greater focus for sear ...
- Facebook Messenger Boosts Customer Conversations For BusinessStill in closed beta testing, the new chat plugin allows businesses ...
- Understanding Cross-Device: 3 Things Marketers Need To KnowThe ability to view, measure and accurately attribute sales across devices enabl ...
- Salesforce Launches Facebook Analytics Tool For B2B MarketersSalesforce announced the launch of a new analytics platform on Tuesday th ...
- Mobile Advertising Firm Integrates Beacon Location TargetingThe idea of marketers targeting consumers based on their location is hard ...
- Retargetly Partners With Drawbridge To Enhance Understanding Of Hispanic AudiencesDrawbridge announced on Thursday a partnership with Retargetly, a DMP and da ...
- Goodway Group Taps LiveRamp To Drive Omnichannel Identity ResolutionGoodway Group and LiveRamp announced a partnership on Wednesday whereby Goodway wi ...
- Cuebiq Adds IoT 'Audiences' To Track Connected Device UsageLocation data company Cuebiq on Tuesday introduced the Internet of things (IO ...
- 126,000 Wine Bottles 'Connected' For CampaignWine bottles are getting connected. A Spanish winemaker has launched a nation ...
