Tag results for "cross-device targeting"
- Lotame Introduces Cookieless Tool For Publishers, MarketersLotame is looking to help publishers, marketers and agencies leverage their first-, ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA AttributionThe addition of iSpot's ad measurement data to Neustar's identity management, MTA ...
- NBCU's One Platform To Offer 4 Types Of Buys, From Broad-Reach To AdvancedThe platform is "a major shift for this company, from how we ...
- Consumers Worry About Smart Speakers Listening To Their ConversationsPrivacy concerns are part of the smart speaker shopping process, with consumers ...
- California Lawmakers Urged To Reject Attempts To Weaken Privacy Law"The law and its particulars do not pose a threat to the ...
- GDPR Sharpens Search Marketers' Focus On Cross-Device Tracking, EU Site VisitorsCross-device tracking and website visitors should be a greater focus for search ...
- Facebook Messenger Boosts Customer Conversations For BusinessStill in closed beta testing, the new chat plugin allows businesses to ...
- Understanding Cross-Device: 3 Things Marketers Need To KnowThe ability to view, measure and accurately attribute sales across devices enables ...
- Salesforce Launches Facebook Analytics Tool For B2B MarketersSalesforce announced the launch of a new analytics platform on Tuesday that ...
- Mobile Advertising Firm Integrates Beacon Location TargetingThe idea of marketers targeting consumers based on their location is hardly ...
- Retargetly Partners With Drawbridge To Enhance Understanding Of Hispanic AudiencesDrawbridge announced on Thursday a partnership with Retargetly, a DMP and data ...
- Goodway Group Taps LiveRamp To Drive Omnichannel Identity ResolutionGoodway Group and LiveRamp announced a partnership on Wednesday whereby Goodway will ...
- Cuebiq Adds IoT 'Audiences' To Track Connected Device UsageLocation data company Cuebiq on Tuesday introduced the Internet of things (IOT) ...
- 126,000 Wine Bottles 'Connected' For CampaignWine bottles are getting connected. A Spanish winemaker has launched a national ...
- Advertisers Challenged In Using Location DataOne of the major promises of the Internet of Things has to ...
- LiveRamp Launches IdentityLink for PublishersAcxiom's LiveRamp launched IdentityLink for publishers, a tool it said will enable ...
- NinthDecimal Acquires MoLOGIQ, Launches New LabsThe terms of the deal were not made public when NinthDecimal announced ...
- Impact Radius, LiveRamp Integrate Data To Enhance Cross-Channel CampaignsImpact Radius, a digital advertising software-as-a-service platform, and LiveRamp on Tuesday announced ...
- New DMA Group Will Tackle Cross-Channel Identity And Attribution IssuesAiming to tackle the challenge of cross-channel identity and attribution in marketing, ...
- Media iQ AiQx Platform Incorporates Adbrain Cross-Device Data In New IterationMedia iQ's programmatic-first insight and planning tool AiQx now includes offers a ...
- Where In The World Is My Digital Consumer?From a digital and brick-and-mortar perspective, overlaying first-party data with accurate and ...
- Amazon Launches Cross-Channel Campaign Performance Tool Amazon quietly launched a self-service tool to enable advertisers to engage their ...
- IAB Issues New Mobile Marketing Guidelines, Tackles Cross-Device TargetingThe guidelines encompass identifiers required for user-level mobile and cross-screen marketing activities, ...
- Tapad Names Sigvart Voss Eriksen New CEOAs Telenor, its new owner, grows more involved, Tapad named Sigvart Voss ...
- The Holy War Of Cross-Device TrackingOne of the biggest challenges for advertisers today is figuring out how ...
- Drawbridge Onboards 250+ Audience Segments From PushSpringDrawbridge announced it's adding data segments from the app-based mobile audience platform ...
- Airport Adds 2,000 Beacons, Augmented Reality WayfindingBeacons at retail have been chugging along in various tests and trials, ...
- Identifying Mobile Shoppers A Top Priority For 70% Of RetailersRetailers are increasingly looking to personalize shopping experiences by tapping into mobile ...
- Audience ID Use To Grow To 58% Of Online Ad Spend By 2020A new report estimates cross-device audience ID matching will be used in ...
- Cross-Device ID Spend Will Dip For GDPR, Then BoomResearch from Yahoo UK and Enders Analysis estimates that cross-device audience ID ...
