Tag results for "cross-device targeting"
- Email Is The Ultimate ID Tool In A Mobile-First WorldIn a mobile-first digital marketing landscape, how else are you going ...
- Identifying Mobile Shoppers A Top Priority For 70% Of RetailersRetailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- AT&T's AdWorks Unveils Media Lab, Touts Cross-Screen Addressable Advertising AT&T's AdWorks unit unveiled a sleek new media lab packed with interacti ...
- Mobile Loyalty Programs Drive 62% Of Customers To Increase Store VisitsMobile shoppers love deals and brands increasingly are offering more of the ...
- Tax Time Shows Shifts In Online Behavior, Device UseJunk food and candy beat out alcohol as American's favorite vice wh ...
- Scheppach's Matter More Working With Tapad To Model Reach, Frequency Across DevicesMatter More, a new advanced media startup founded by former Publicis a ...
- Ad Tech Highlights, Week Of April 3Ad-tech firms entered partnerships to aid in the ongoing battle against ...
- Retailers Moving Into The Internet Of 12 Billion Connected ThingsRetail is starting to lean on the Internet of Things to bett ...
- New Targeting Feature Seeks To Identify All Devices Within A HouseholdScreen6 launched a new data feature that will enable it to identi ...
- Mobile Location Identifies When Shopper Stops Going To A Store, Lures Lost CustomersMarketers have forever been looking for better ways to target shoppers. A ...
- Kantar Shopcom Adds Affinity Solutions Platform To Cloud ServicesIn a move expected to increase the accuracy of ad targeting, t ...
- AMC Eyes Ad-Free Pay App, Reuters SaysYes, it would be ad free but you have to be ...
- Drawbridge, Teads Team On Outstream Video Inventory Across DevicesDrawbridge and outstream video provider Teads are teaming up to help markete ...
- A Shoe Drops: Adidas Going All DigitalAdidas is taking its running shoes and racing after its audience--on digit ...
- Digital Addix Taps Adbrain To Serve As Cross-Device PartnerProgrammatic media buying company Digital Addix has chosen Adbrain as its cross-devi ...
- Truly Addressable Advertising Is ComingWhile cookies won't entirely disappear, in a cross-device, cross-screen world, they ...
- Ad-Tech Firms Partner On Pre-bid Keyword Targeting Via Machine LearningCross-device identify firm Drawbridge on Wednesday announced a partnership with Grapeshot ...
- Ad-Tech Firms' Partnership Extends Audience Data From Desktop To MobileConnecting robust audience data with cross-device technology solutions is helping brands bett ...
- Vaidyanathan Joins Cross-Device MarTech Firm To Lead Product StrategyCross-device marketing technology firm Tapad named Preethy Vaidyanathan SVP of product managemen ...
- Advertisers Should Like YouTube TVFrom a targeting perspective,YouTube TV should be mighty helpful to advertisers, a ...
- Cross-Screen Tech Firm Partners To Expand Its TV Inventory SupplyCross-screen martech firm Tapad announced a partnership with clypd, an audience-based sal ...
- Tapad Names Head Of Nordic RegionCross-device marketing tech firm Tapad named Steffen Svartberg Kristiansen as head ...
- Native Programmatic Intro Aims To Combine Targeting With Localized ProgrammaticSimpli.fi, a provider of localized programmatic advertising, launched a native programmatic ...
- SoundCloud Partners With Rubicon Project To Sell Audio, Video Inventory ProgrammaticallySoundCloud has partnered with Rubicon Project to make its premium audio a ...
- In-Car Entertainment Coming To Connected Cars; Most Occupants IgnoreAlong with connected cars comes in-car entertainment. More and better screens ...
- Drawbridge Adds Programmatic TV CapabilityDigital identity firm Drawbridge announced the addition of programmatic TV capabilities ...
- 2017 Is the Year Of Consumers: Meaningful Engagement Means A Strong ROI 2017 will be the year more brands switch campaign metrics to bett ...
- Where WIll Consumer Attention Be On Super Bowl Sunday?As millions of people across the U.S. prepare for Super Bowl ...
- LiveRamp Launches IdentityLink, Omnichannel Audience SolutionLiveRamp, a provider of omnichannel audience solutions, on Thursday announced it w ...
- Data Becomes 'Pillar' Of Advertising In 2017If 2016 was the year of measurement, than 2017 will become t ...
