- Email Is The Ultimate ID Tool In A Mobile-First World
EuroMail, Sean Hargrave - Friday, May 5, 2017
In a mobile-first digital marketing landscape, how else are you going ...
- Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
MobileShopTalk, Chuck Martin - Tuesday, May 2, 2017
Retailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- AT&T's AdWorks Unveils Media Lab, Touts Cross-Screen Addressable Advertising
Real-Time Daily, Tobi Elkin - Wednesday, April 26, 2017
AT&T's AdWorks unit unveiled a sleek new media lab packed with interacti ...
- Mobile Loyalty Programs Drive 62% Of Customers To Increase Store Visits
MobileShopTalk, Chuck Martin - Tuesday, April 18, 2017
Mobile shoppers love deals and brands increasingly are offering more of the ...
- Tax Time Shows Shifts In Online Behavior, Device Use
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 14, 2017
Junk food and candy beat out alcohol as American's favorite vice wh ...
- Scheppach's Matter More Working With Tapad To Model Reach, Frequency Across Devices
MediaDailyNews, Joe Mandese - Thursday, April 6, 2017
Matter More, a new advanced media startup founded by former Publicis a ...
- Ad Tech Highlights, Week Of April 3
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Wednesday, April 5, 2017
Ad-tech firms entered partnerships to aid in the ongoing battle against ...
- Retailers Moving Into The Internet Of 12 Billion Connected Things
Connected Thinking, Chuck Martin - Monday, April 3, 2017
Retail is starting to lean on the Internet of Things to bett ...
- New Targeting Feature Seeks To Identify All Devices Within A Household
Real-Time Daily, Tobi Elkin - Monday, April 3, 2017
Screen6 launched a new data feature that will enable it to identi ...
- Mobile Location Identifies When Shopper Stops Going To A Store, Lures Lost Customers
MobileShopTalk, Chuck Martin - Tuesday, March 28, 2017
Marketers have forever been looking for better ways to target shoppers. A ...
- Kantar Shopcom Adds Affinity Solutions Platform To Cloud Services
MediaDailyNews, Laurie Sullivan - Tuesday, March 28, 2017
In a move expected to increase the accuracy of ad targeting, t ...
- AMC Eyes Ad-Free Pay App, Reuters Says
Around the Net in Video, P.J. Bednarski - Monday, March 27, 2017
Yes, it would be ad free but you have to be ...
- Drawbridge, Teads Team On Outstream Video Inventory Across Devices
Real-Time Daily, Tobi Elkin - Thursday, March 23, 2017
Drawbridge and outstream video provider Teads are teaming up to help markete ...
- A Shoe Drops: Adidas Going All Digital
VidBlog, P.J. Bednarski - Wednesday, March 22, 2017
Adidas is taking its running shoes and racing after its audience--on digit ...
- Digital Addix Taps Adbrain To Serve As Cross-Device Partner
Real-Time Daily, Philip Rosenstein - Tuesday, March 21, 2017
Programmatic media buying company Digital Addix has chosen Adbrain as its cross-devi ...
- Truly Addressable Advertising Is Coming
RTBlog, Tobi Elkin - Friday, March 10, 2017
While cookies won't entirely disappear, in a cross-device, cross-screen world, they ...
- Ad-Tech Firms Partner On Pre-bid Keyword Targeting Via Machine Learning
Real-Time Daily, Tobi Elkin - Wednesday, March 8, 2017
Cross-device identify firm Drawbridge on Wednesday announced a partnership with Grapeshot ...
- Ad-Tech Firms' Partnership Extends Audience Data From Desktop To Mobile
Real-Time Daily, Philip Rosenstein - Tuesday, March 7, 2017
Connecting robust audience data with cross-device technology solutions is helping brands bett ...
- Vaidyanathan Joins Cross-Device MarTech Firm To Lead Product Strategy
Real-Time Daily, Tobi Elkin - Tuesday, March 7, 2017
Cross-device marketing technology firm Tapad named Preethy Vaidyanathan SVP of product managemen ...
- Advertisers Should Like YouTube TV
VidBlog, P.J. Bednarski - Wednesday, March 1, 2017
From a targeting perspective,YouTube TV should be mighty helpful to advertisers, a ...
- Cross-Screen Tech Firm Partners To Expand Its TV Inventory Supply
Real-Time Daily, Tobi Elkin - Tuesday, February 28, 2017
Cross-screen martech firm Tapad announced a partnership with clypd, an audience-based sal ...
- Tapad Names Head Of Nordic Region
Real-Time Daily, Tobi Elkin - Tuesday, February 21, 2017
Cross-device marketing tech firm Tapad named Steffen Svartberg Kristiansen as head ...
- Native Programmatic Intro Aims To Combine Targeting With Localized Programmatic
Real-Time Daily, Tobi Elkin - Tuesday, February 21, 2017
Simpli.fi, a provider of localized programmatic advertising, launched a native programmatic ...
- SoundCloud Partners With Rubicon Project To Sell Audio, Video Inventory Programmatically
Real-Time Daily, Philip Rosenstein - Thursday, February 16, 2017
SoundCloud has partnered with Rubicon Project to make its premium audio a ...
- In-Car Entertainment Coming To Connected Cars; Most Occupants Ignore
Connected Thinking, Chuck Martin - Thursday, February 9, 2017
Along with connected cars comes in-car entertainment. More and better screens ...
- Drawbridge Adds Programmatic TV Capability
Real-Time Daily, Tobi Elkin - Thursday, February 9, 2017
Digital identity firm Drawbridge announced the addition of programmatic TV capabilities ...
- 2017 Is the Year Of Consumers: Meaningful Engagement Means A Strong ROI
MediaDailyNews, Kerry McCabe - Tuesday, February 7, 2017
2017 will be the year more brands switch campaign metrics to bett ...
- Where WIll Consumer Attention Be On Super Bowl Sunday?
RTBlog, Tobi Elkin - Friday, February 3, 2017
As millions of people across the U.S. prepare for Super Bowl ...
- LiveRamp Launches IdentityLink, Omnichannel Audience Solution
Real-Time Daily, Philip Rosenstein - Thursday, February 2, 2017
LiveRamp, a provider of omnichannel audience solutions, on Thursday announced it w ...
- Data Becomes 'Pillar' Of Advertising In 2017
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 1, 2017
If 2016 was the year of measurement, than 2017 will become t ...