Tag results for "cross-device targeting"
- Advertisers Challenged In Using Location DataOne of the major promises of the Internet of Things has ...
- LiveRamp Launches IdentityLink for PublishersAcxiom's LiveRamp launched IdentityLink for publishers, a tool it said will enab ...
- NinthDecimal Acquires MoLOGIQ, Launches New LabsThe terms of the deal were not made public when NinthDecimal announc ...
- Impact Radius, LiveRamp Integrate Data To Enhance Cross-Channel CampaignsImpact Radius, a digital advertising software-as-a-service platform, and LiveRamp on Tuesday announc ...
- New DMA Group Will Tackle Cross-Channel Identity And Attribution IssuesAiming to tackle the challenge of cross-channel identity and attribution in marketin ...
- Media iQ AiQx Platform Incorporates Adbrain Cross-Device Data In New IterationMedia iQ's programmatic-first insight and planning tool AiQx now includes offers ...
- Where In The World Is My Digital Consumer?From a digital and brick-and-mortar perspective, overlaying first-party data with accurate a ...
- Amazon Launches Cross-Channel Campaign Performance Tool Amazon quietly launched a self-service tool to enable advertisers to engage the ...
- IAB Issues New Mobile Marketing Guidelines, Tackles Cross-Device TargetingThe guidelines encompass identifiers required for user-level mobile and cross-screen marketing activitie ...
- Tapad Names Sigvart Voss Eriksen New CEOAs Telenor, its new owner, grows more involved, Tapad named Sigvart Vo ...
- The Holy War Of Cross-Device TrackingOne of the biggest challenges for advertisers today is figuring out h ...
- Drawbridge Onboards 250+ Audience Segments From PushSpringDrawbridge announced it's adding data segments from the app-based mobile audience platfo ...
- Airport Adds 2,000 Beacons, Augmented Reality WayfindingBeacons at retail have been chugging along in various tests and trial ...
- Identifying Mobile Shoppers A Top Priority For 70% Of RetailersRetailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- Audience ID Use To Grow To 58% Of Online Ad Spend By 2020A new report estimates cross-device audience ID matching will be used ...
- Cross-Device ID Spend Will Dip For GDPR, Then BoomResearch from Yahoo UK and Enders Analysis estimates that cross-device audience ...
- Email Is The Ultimate ID Tool In A Mobile-First WorldIn a mobile-first digital marketing landscape, how else are you going ...
- Identifying Mobile Shoppers A Top Priority For 70% Of RetailersRetailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- AT&T's AdWorks Unveils Media Lab, Touts Cross-Screen Addressable Advertising AT&T's AdWorks unit unveiled a sleek new media lab packed with interacti ...
- Mobile Loyalty Programs Drive 62% Of Customers To Increase Store VisitsMobile shoppers love deals and brands increasingly are offering more of the ...
- Tax Time Shows Shifts In Online Behavior, Device UseJunk food and candy beat out alcohol as American's favorite vice wh ...
- Scheppach's Matter More Working With Tapad To Model Reach, Frequency Across DevicesMatter More, a new advanced media startup founded by former Publicis a ...
- Ad Tech Highlights, Week Of April 3Ad-tech firms entered partnerships to aid in the ongoing battle against ...
- Retailers Moving Into The Internet Of 12 Billion Connected ThingsRetail is starting to lean on the Internet of Things to bett ...
- New Targeting Feature Seeks To Identify All Devices Within A HouseholdScreen6 launched a new data feature that will enable it to identi ...
- Mobile Location Identifies When Shopper Stops Going To A Store, Lures Lost CustomersMarketers have forever been looking for better ways to target shoppers. A ...
- Kantar Shopcom Adds Affinity Solutions Platform To Cloud ServicesIn a move expected to increase the accuracy of ad targeting, t ...
- AMC Eyes Ad-Free Pay App, Reuters SaysYes, it would be ad free but you have to be ...
- Drawbridge, Teads Team On Outstream Video Inventory Across DevicesDrawbridge and outstream video provider Teads are teaming up to help markete ...
- A Shoe Drops: Adidas Going All DigitalAdidas is taking its running shoes and racing after its audience--on digit ...
