Tag results for "cross-device targeting"
- Digital Addix Taps Adbrain To Serve As Cross-Device PartnerProgrammatic media buying company Digital Addix has chosen Adbrain as its cross-devi ...
- Truly Addressable Advertising Is ComingWhile cookies won't entirely disappear, in a cross-device, cross-screen world, they ...
- Ad-Tech Firms Partner On Pre-bid Keyword Targeting Via Machine LearningCross-device identify firm Drawbridge on Wednesday announced a partnership with Grapeshot ...
- Ad-Tech Firms' Partnership Extends Audience Data From Desktop To MobileConnecting robust audience data with cross-device technology solutions is helping brands bett ...
- Vaidyanathan Joins Cross-Device MarTech Firm To Lead Product StrategyCross-device marketing technology firm Tapad named Preethy Vaidyanathan SVP of product managemen ...
- Advertisers Should Like YouTube TVFrom a targeting perspective,YouTube TV should be mighty helpful to advertisers, a ...
- Cross-Screen Tech Firm Partners To Expand Its TV Inventory SupplyCross-screen martech firm Tapad announced a partnership with clypd, an audience-based sal ...
- Tapad Names Head Of Nordic RegionCross-device marketing tech firm Tapad named Steffen Svartberg Kristiansen as head ...
- Native Programmatic Intro Aims To Combine Targeting With Localized ProgrammaticSimpli.fi, a provider of localized programmatic advertising, launched a native programmatic ...
- SoundCloud Partners With Rubicon Project To Sell Audio, Video Inventory ProgrammaticallySoundCloud has partnered with Rubicon Project to make its premium audio a ...
- In-Car Entertainment Coming To Connected Cars; Most Occupants IgnoreAlong with connected cars comes in-car entertainment. More and better screens ...
- Drawbridge Adds Programmatic TV CapabilityDigital identity firm Drawbridge announced the addition of programmatic TV capabilities ...
- 2017 Is the Year Of Consumers: Meaningful Engagement Means A Strong ROI 2017 will be the year more brands switch campaign metrics to bett ...
- Where WIll Consumer Attention Be On Super Bowl Sunday?As millions of people across the U.S. prepare for Super Bowl ...
- LiveRamp Launches IdentityLink, Omnichannel Audience SolutionLiveRamp, a provider of omnichannel audience solutions, on Thursday announced it w ...
- Data Becomes 'Pillar' Of Advertising In 2017If 2016 was the year of measurement, than 2017 will become t ...
- Industry Starts Enforcing Cross-Device PrivacyThe Better Business Bureau's Online Accountability Unit warned ad companies that ...
- Rubicon Project, Tapad Partner To Expand Cross-Device OptionsRubicon Project and Tapad announced a partnership offering a "unified, cross-device campai ...
- Tapad, WideOrbit Partner To Provide Cross-Screen Programmatic TV Buying Tapad and WideOrbit have partnered to develop a programmatic TV-buying platform power ...
- FTC Extends Privacy Principles To Cross-DeviceAd-tech companies that track consumers across their smartphones, laptops and other devic ...
- More Smart Sensors Coming In Consumer Electronics, CarsOne of the fundamental components of the Internet of Things are sensor ...
- Sensors, Connected Things Moving Into RetailThe Internet of Things is moving into retail. Yesterday I wrote he ...
- Horizon Media Selects Adbrain As Primary Cross-Device PartnerAdbrain will help Horizon reach audience pools across multiple devices, expanding i ...
- Such A Deal! Fox Will Sell Digital-Only Super Bowl AdsFox is selling digital-only ads for this year's Super Bowl for $700,0 ...
- What's The Potential For Programmatic Video?At CES 2017 there were plenty of new gadgets and technologies, a ...
- Indoor Location Moving Up The IoT Value ChainIn true IoT fashion, even smartphones will be getting smarter in t ...
- Report Documents 'Unprecedented Change' In Global Ad LandscapeThe global advertising landscape experienced "unprecedented change" in 2016 with data, automatio ...
- Tapad Opens New Nordic Hub In Oslo, Will Add EngineersTapad, a provider of cross-device marketing technology, said it's opening a h ...
- VideoAmp, Immersv Partner To Enhance VR/360 AdvertisingVideoAmp announced on Thursday it was partnering with Immersv to connect i ...
- Will 2017 Be The Year TV Finally Gets Included In Cross-Device Analysis? Stay TunedTapad, a provider of cross-device analytics and content delivery, makes the bo ...
