SoundCloud Partners With Rubicon Project To Sell Audio, Video Inventory Programmatically

Music-streaming service SoundCloud has partnered with Rubicon Project to make its premium audio and video ad inventory available to programmatic buyers.

Through Rubicon Project’s Orders platform, advertisers can access SoundCloud's audience across its multi-screen experience with various first-party and content-level targeting options.

SoundCloud’s ad-supported offering is available in eight markets at this time: U.S., U.K., Ireland, France, Australia, New Zealand, Canada and Germany, with more countries expected to be added to the list in 2017.

“Together with Rubicon Project, we are now able to serve up our global audio and video inventory on one platform for the first time in an automated fashion," stated Alison Moore, SoundCloud CRO..

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