• by Tobi Elkin  @tobielkin, May 31, 2017

RTB House on Wednesday said it’s added Australia and New Zealand to its Asia-Pacific (APAC) presence. The market entry will be led by Steve McMahon, who’s joining the provider of retargeting technology as country director; he previously handled sales in the region for Criteo.

The move makes marks RTB House’s sixth APAC global market. It’s already operating in Indonesia, Malaysia, Thailand, Taiwan, and Singapore.

RTB House said almost two-thirds (63%) of Australia’s digital advertising inventory across all devices is bought through programmatic or ad network services, according to 2016 data from Pathmatics and Nielsen.