Tag results for "programmatic"
- Publishers Need To Adapt To Programmatic FutureU.S. advertisers will boost spending on native display ads by 25% this ...
- New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This YearA new form of malvertising only impacts ads served via programmatic exchanges, ...
- Coegi Taps Kluba For New Senior RoleProgrammatic shop Coegi has tapped Katie Kluba as the agency's first senior ...
- What Ads.txt Files Tell Marketers About Amazon, Facebook, Other CompaniesAds.txt files list authorized digital sellers of programmatic ad inventory and the ...
- The Rocket Scientist At Lotame"It's always good to have a rocket scientist on staff," said Adam ...
- New IAB Tech Verifies Direct Ad Sellers, Lets Media Buyers See All Participating PartiesWhen the standards are finalized, the supply-side platforms and exchanges will post ...
- SpotX, Clypd Team For Holistic Linear TV, OTTThe companies say their key focus will be audience reach across both ...
- Thousands Of Amazon Employees Ask Jeff Bezos To Take Action On Climate ChangeAbout 3,500 Amazon employees signed the petition asking CEO Jeff Bezos to ...
- IAB Rolls Out Training Programs As Low Unemployment Rates PersistThe low unemployment rate contributes to the challenge of finding and retaining ...
- SpotX, BrightLine Expand OTT Ad PartnershipThe enhanced partnership makes SpotX the single point of contact for marketers ...
- Taptica Changing Name To Tremor International, Forges New IdentityThe change adopts the name of Tremor Video DSP, one of Taptica's ...
- When Ecommerce In-App Ads Convert BestEcommerce in-app campaigns seem to generate the most conversions from 4:30 p.m ...
- Verizon Media Releases DOOH Inventory For Its Omnichannel DSPVerizon Media today announced the launch of digital-out-of-home ad inventory available through ...
- OTT Measurement Firm Tru Optik Raises $10M, Boosts MarketingThe company plans to use the money to up sales and marketing ...
- Teads Hit $430M In 2018 Revenues, Ad Manager Helps Drive GrowthTeads hopes to be a billion-dollar per-year company by 2021. While programmatic ...
- Programmatic Overtakes Direct, But In-App Still Needs WorkProgrammatic is now more reliable than direct for viewability, the latest research ...
- Direct Video Ad Deals SoarDirect video advertising deals resulted in 87% of all total ad views ...
- First America, Now The World: The Trade Desk Enters ChinaIndependent agency trading desk The Trade Desk has swept the U.S. marketplace, ...
- Zenith: Programmatic Accelerates Global Internet SpendingThe big news in Zenith's updated global ad outlook is that digital ...
- JW Player Adds Telaria, PubMatic, And EMX To Video Player Bidding SolutionThe Video Player Bidding solution lets JW Player clients, which include Vice ...
- USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic, Redefines Trading ZonesUSIM has developed a new proprietary method that enables retail marketers to ...
- Programmatic Fraud Expands, Especially In Big English-Language MarketsAd fraud is on the rise, and some English-language nations are among ...
- FreeWheel Unveils Media Unit At Upfront, Inks Vizio DealThe company outlined three initiatives that will form the core of FreeWheel ...
- OwnerIQ Hits 7,000 Data Deals In One YearOwnerIQ wants advertisers to have better access to consumer information and the ...
- Why First Price Auction's Time Has Come, Magna's TakeIn light of Google Ad Manager's shift to a "unified first price ...
- Infutor Keeps Eye On Voice, Facial, Thumbprints As New Data SourcesVoice and facial recognition and thumbprints are being considered as ways to ...
- Firm Combines Email Services With Social Media And Digital Ad BuyingDigDev allows brands to use the same profiles they apply to email ...
- Tying Search To Programmatic And Direct Mail Improves ResultsShoppers browsing websites generate triggers and signals. Marketers need to create real-time ...
- Conagra's Evolved Strategy"We do media first and then content. With our new personalization mindset, ...
- Moving Video Forward A Frame At A Time: A Brand's PerspectiveAs far as measurement goes, "the challenge is there are too many ...
