- Lawmakers Blast Google, Amazon, Others Over Child Sex Site Ads
MediaDailyNews, Wendy Davis - Monday, February 10, 2025
"Google has failed to perform due diligence in identifying businesses that condu ...
- Programmatic Models Seeping Into Commerce Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, February 10, 2025
The evolution of online advertising and search has raised important questions abo ...
- X Adds Magnite As A Programmatic Ad Seller
Publishers Daily, Ray Schultz - Sunday, February 9, 2025
Magnite will be a third-party seller of X ad inventory, reports st ...
- Virginia Senate Passes Bill Banning Sales Of Location Data
MediaDailyNews, Wendy Davis - Thursday, February 6, 2025
The Consumer Data Protection Act, passed this week by the Virginia sta ...
- Google Head Of Marketing Americas Stephen Yap Leaves For Perion Network
MediaDailyNews, Laurie Sullivan - Monday, February 3, 2025
Stephen Yap, who led Google Marketing platform in the Americas, has le ...
- Outbrain Finalizes $1B Merger, Changes Name To Teads
MediaDailyNews, Laurie Sullivan - Monday, February 3, 2025
Outbrain has completed its acquisition of Teads for approximately $900 million, consisti ...
- Advertising Sell-Side Businesses Get A Shot At Glory
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2025
PALM SPRINGS, CA -- Publishers, ad servers and supply-side platforms could beco ...
- Bombora Integrates With Experian's Audigent For B2B, Intent Audience Data
MediaDailyNews, Laurie Sullivan - Friday, January 24, 2025
This partnership brings B2B programmatic audiences from Bombora into Audigent's suite ...
- Programmatic Roars: Ad Spend Will Be Higher This Year
Publishing Insider, Ray Schultz - Tuesday, January 21, 2025
But channel use appears to be shifting, with CTV getting a boos ...
- EDO Strikes Deal To Boost Regional TV Ad Outcomes
Television News Daily, Wayne Friedman - Thursday, January 16, 2025
EDO has struck a deal with AI-powered ad-tech firm Chalice AI ...
- Yahoo DSP Has Live Sports, Collaboration In Mind
MediaDailyNews, Laurie Sullivan - Tuesday, January 14, 2025
General Manager for Yahoo DSP Adam Roodman highlighted three things he wan ...
- Albertsons, TransUnion, DoorDash, Ibotta Expand Data Partnerships At CES
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
A string of ad platforms expanded their retail media ad partnerships th ...
- ANA Partners With Viant, Cites AI
Publishers Daily, Ray Schultz - Sunday, January 5, 2025
"With groundbreaking innovations like ViantAI, Viant continues to set new standards ...
- Meta, Where's The AI Video Tech To Identify Hateful Trigger Words In Videos?
MediaDailyNews, Laurie Sullivan - Friday, January 3, 2025
As I watched news of the domestic terrorist attack on New Year ...
- Traffic-Shaping Tool Can Help Publishers Realize Programmatic Gains, Firm Says
Publishers Daily, Ray Schultz - Monday, December 23, 2024
Assertive Yield's platform can eliminate redundancy and conflicts of interest, the compa ...
- DSP Reach Improves But Is Still Less Half Of Media Spend
Research Intelligencer, Robert Williams - Friday, December 20, 2024
The improvement was partly attributed to a reduction in the number ...
- RE/MAX Ad Media Network Launches To Support Realtors
MediaDailyNews, Laurie Sullivan - Wednesday, December 18, 2024
Another programmatic media network will launch, but this one will become t ...
- How Google's 'Willow' Quantum Chip Is Revolutionizing Advertising
Media 3.0, Laurie Sullivan - Tuesday, December 17, 2024
Advertisers have not yet awoken to the revolution of Google's quantum computi ...
- Health Care Programmatic Ad Platform Built To Reach 'Zero Waste'
Data & Programmatic Insider, Laurie Sullivan - Monday, December 16, 2024
To support health care advertisers and marketers, WebMD Ignite designed ad capabiliti ...
- ANA Finds DSP Reach Improving, But Effectively Still Less Than 44% Of Ad Dollars Spent
MediaDailyNews, Laurie Sullivan - Thursday, December 12, 2024
While the percentage has increased from 36% reported in a 2023 stu ...
- Adelaide, PubMatic Partner In Effort To Improve Media Quality
Publishers Daily, Ray Schultz - Wednesday, December 11, 2024
Ad buyers can apply Adelaide's attention data to programmatic deals. ...
- 21% Of Ad-Option Streaming Is Programmatic, Up 15% Year-Over-Year
Advanced TV Insider, Wayne Friedman - Wednesday, December 11, 2024
For all premium video inventory including premium streaming, linear and others, arou ...
- DSP Dives Into AI To Build Automation Tools For Creative, Planning, Media Buying
MediaDailyNews, Laurie Sullivan - Thursday, December 5, 2024
Simpli.fi has announced AI-powered programmatic ad tools that the DSP will ma ...
- PubMatic And 33Across Partner To Help Ad Clients Target Audiences
Publishers Daily, Ray Schultz - Thursday, December 5, 2024
The arrangement will help publishers increase their monetization, the firms say. ...
- Western Union, PubMatic Expand Collaboration
MediaDailyNews, Laurie Sullivan - Tuesday, December 3, 2024
Western Union is using first-party data online to offset audience extensions v ...
- Alphabet, VC Lead Startup Investment Designing AI Agent To Work With Humans
MediaDailyNews, Laurie Sullivan - Tuesday, November 26, 2024
A San Francisco-based startup is expected to announce Tuesday it has rais ...
- The New York Times Wants To 'Reshape' The Ad Economy
Data & Programmatic Insider, Laurie Sullivan - Monday, November 25, 2024
Rather than measuring clicks and impressions, the "Times" plans to find ...
- Xumo Inventory Will Now Be Available Via PubMatic
Publishers Daily, Ray Schultz - Thursday, November 21, 2024
The partnership between streaming platform Xumo and sell-side company PubMatic is design ...
- Lesbian Dating App 'Her' Launches Programmatic Ads
MediaDailyNews, Colin Kirkland - Wednesday, November 20, 2024
Dating and social platform Her is expanding its ad options for bran ...
- YouTube Liaison Opens Up About The Algorithm
Performance Marketing Insider, Laurie Sullivan - Monday, November 18, 2024
How the algorithm works has been a secret at Google, but n ...