Tag results for "programmatic"
- Hulu To Launch New Private MarketplaceThe automated, biddable marketplace will be operated by the supply-side video advertising ...
- Marketers Spend More On Digital Data AccessPaywalls feed the most educated and higher-earning consumers, and starve those who ...
- For Programmatic To Grow, Commercial Terms Must ChangeAdvertisers should treat programmatic advertising as a long-term investment and seek significant ...
- Firefly Creates Smart Display Ad Platform For Ride Share BusinessesFirefly on Thursday began rolling out an ad network intended to boost ...
- U.S. Companies To Spend More Than $19 Billion On Third-Party Audience DataThe Interactive Advertising Bureau and the Data Center of Excellence released a ...
- Done Deal: Sorrell's S4 Buys MightyHiveThe acquisition of programmatic firm MightyHive is the second major purchase for ...
- Sorrell's S4C Buys MightyHive For $150mSir Martin Sorrell's S4C Capital has bought American programmatic advertising company MightyHive ...
- Online Fraudulent Traffic Increases 20% Leading Up To HolidaysAd-verification company Fraudlogix published recent data showing that the average percentage of ...
- MightyHive Taps WPP Veteran To Help Expand Its APAC OfferingProgrammatic buying agency MightyHive is appointing Jakub Otrzsek as director of analytics, ...
- IHeartMedia Buys Programmatic Audio Platform Jelli, Enhances Media BuyingJelli's platform allows for programmatic buying and selling of broadcast radio. IHeartMedia ...
- Pandora's AdsWizz Integrates With Google Display, Video 360AdsWizz said Tuesday that its ad marketplace AdWave now integrates with Google ...
- IPG's Cadreon Taps Neo@Ogilvy's Muzzy As President, North AmericaCadreon, the programmatic media-buying unit of IPG Mediabrands, has named Sean Muzzy ...
- Zenith: Programmatic Approaches Two-Thirds Of Digital, Begins To FlattenZenith estimates that programmatic ad spend will grow 24% in 2018 -- ...
- Tremor Video DSP Inks New Deal With Alphonso, Expands TV RetargetingTremor Video DSP and Alphonso have had an exclusive partnership for the ...
- Centro Signs On 100 Agencies In 2018, Budgets 150 New Hires For 2019Centro's growth is partially driven by its platform Basis, which automates direct-to-vendor ...
- Oath Now Offers Programmatic AudioOath's advertising suite has been upgraded to allow advertisers to place audio ...
- Oath Debuts Programmatic Audio Ads, MetricsOath on Monday announced the ability to buy and manage digital audio ...
- The Trade Desk Grows On Programmatic, Mobile, Connected TVMarketers seem to want an algorithm-fueled programmatic ad-buying platform -- and it ...
- Oath Adding Programmatic Audio Inventory To Its DSPSoundCloud and TargetSpot will be the inventory sources for the programmatic audio ...
- Can You Hear Me Now? Why Audio -- Not Voice -- Is Already The Next New ThingIn the battle of media format dominance, video still commands much of ...
- Buyer Beware: Programmatic Ads May Not Be COPPA CompliantProgrammatic is a hot topic in the industry, since digital media advertising ...
- National Geographic Uses Oath's Programmatic VR Ads To Promote 'Mars' Season 2The ads will run through November 18 in games like Skyfront and ...
- Data Shows Programmatic Video Ad Buys On The RiseThe amount spent on mobile video advertising overall rose 41% in Q2 ...
- 'The Wall Street Journal': A Data-Driven Customer-Focused Growth StoryCurrent paywall models, said Dow Jones's Alex Halen, were a "one-size-fits-all approach, ...
- B2B Marketers Hampered By Data Challenges, Study FindsB2B brands are hampered by siloed or inaccessible customer data, Dun & ...
- End-to-End Is The Real Holy Grail: A Dell Use StudyThe team created end-to-end automation in paid media by building an ad ...
- Punching Above Your Weight: Popchips' Contender StoryBanking on emotion, the brand launched a new product, Nutters, a peanut ...
- Scripps Acquires Triton, Diversifies Into Digital Audio TechTriton Digital, a leading developer of digital audio technology, including ad serving ...
- Magna Revises Programmatic Ad Forecast Slightly UpwardProgrammatic ad spending is slightly higher than previous expectations, according to revised ...
- How To Build A Programmatic TeamA host of issues make hiring one of the most challenging aspects ...
