Tag results for "programmatic"
- Criteo Puts Focus On Self-Service For Mid-Market AdvertisersCriteo's investments this year will focus on providing self-service tools for its ...
- NYIAX To Take Blockchain-Enabling Technology To OOH, OTT, Linear TVNYIAX, a firm that supports software to facilitate the sale and trade ...
- Telaria, ZypMedia Forge OTT Ad DealZypMedia's Ramandeep Ahuja said the deal "bolsters our ability to connect local ...
- Adelphic Adds Audio To Programmatic InventorySpotify, TuneIn, TargetSpot and SoundCloud's international inventory are now available to buy ...
- Sir Martin Sorrell -- A Look Inside The Man And S4 CapitalIt might have been a movie starring Benedict Cumberbatch in the role ...
- AT&T Consolidates Programmatic Ad Spend On Xandr DSPThe company's programmatic advertising spend is worth tens of millions of dollars ...
- Ads.txt Expose Proves There's No Perfect Solution To Fraud, Except VigilanceThe good news is that the Interactive Advertising Bureau's ads.txt initiative has ...
- SpotX Implements The Trade Desk's Unified ID SolutionUnified ID lets different companies in the digital ad supply chain integrate ...
- Keys To Boosting Ad Revenue For Website PublishersThere were common characteristics among 20 publishers that tripled their programmatic ad ...
- CPB, Brandzooka Launch Ad Testing SiteUploaded ads are analyzed through the Brandzooka creative testing algorithm, and the ...
- Vice Media Inks Video, Display Ad Deal With TeadsVice is approaching Teads as a partner that can help the company ...
- Cheddar Taps Telaria As Programmatic SSPThe deal comes in the midst of a rapid expansion by Cheddar. ...
- WideOrbit, Mediaocean Strike Deal To Increase Automated TV BuyingMediaocean's Spectra and Prisma platforms are used by major ad-buying agencies to ...
- OpenX Expands Ad Industry Outreach, Taps Digitas' Reed To Handle ItDigital ad exchange OpenX has tapped someone from Madison Avenue to lead ...
- UFC Moves Fight From Vegas To LA, Resells Tickets In Days Using Programmatic DOOHA programmatic digital-out-of-home campaign sold out a rescheduled UFC fight at the ...
- Local TV Programmatic Revenues Grow, But Need For Centralized Standards RemainseMarketer estimates total programmatic TV spending -- national, local, OTT -- will ...
- Anchor: Podcasts With Ads Doubled Following Sponsorships LaunchAnchor's data says the total number of podcasts with ads were up ...
- Dentsu Aegis Adds P&G BusinessThe firm is also working on plans to provide individual brands with ...
- Rethinking Real-Time Data And ProgrammaticAfter talking with marketers about real-time platforms for many years I have ...
- Nine In Ten Ads This Year Will Be ProgrammaticAround nine in ten digital display ads will be placed programmatically this ...
- Why PMPs Are The New Kings Of ProgrammaticProgrammatic is here to stay -- but behind closed doors rather than ...
- TripleLift Taps Former AppNexus Exec Eifler To Spearhead Expansion PushEifler is tasked with moving the company's expansion into over-the-top video and ...
- SpotX To Benefit From RTL Acquisition Of YospaceAt the heart of the deal is Yospace's expertise in server-side ad ...
- Verizon Media Extends Native Ads Deal On Microsoft PropertiesThe agreement, which does not include search advertising, gives marketers working with ...
- Data Predicts Retail Gap Store ClosuresIn the most recent quarter, same-store sales for the Gap brand fell ...
- Social Media Agency of the Year: Publicis MediaAbout a year ago, Publicis Media chief Tim Jones sensed an opportunity ...
- Tomorrow's Data And Programmatic MetricsMarketers are ready for new metrics. Data scientists, developers and analysts may ...
- B2B Publishers Adopt BPA Media ExchangeB2B publishers using BPA Media Exchange include BNP Media, Hart Energy, Stamats ...
- Native Programmatic Looking GoodNative advertising is still important as a premium ad vehicle that emphasizes ...
- 5 Marketing Strategies To Start 2019 RightNew and innovative formats are allowing brands to create stronger connections with ...
