Tag results for "programmatic"
- Former Dentsu Programmatic Chief Muldoon Turns His Attention To The Supply-Side, Launches Next-Gen Publisher PlatformArcSpan Media portends to do for sellers of digital advertising what agen ...
- Kroger Launches Private Programmatic Marketplace Built On First-Party DataPublicis Groupe was the first holding company to participate in the alp ...
- Kroger Launches Private Marketplace To Support First-Party Ad TargetingKroger Precision Marketing on Wednesday announced the launch of a private programmat ...
- Centro Rebrands to Basis Technologies, Adds Market Trends To OfferingCentro rebranded to Basis Technologies on Friday, and next week will a ...
- Redbox Signs FreeWheel For Programmatic Across Streaming PlatformsThe partnership is designed to provide easy access to ad inventory acro ...
- IAB Tech Lab's Shailley Singh Talks About CTV Ad Fraud, TransparencyThe IAB Tech Lab Cryptographic Security Foundations Working Group last week releas ...
- IAB Tech Lab Updates CTV Cryptographic Security Protocols To Reduce FraudThe ads.cert 2.0 specifications and guidelines were developed to improve transactions a ...
- Why Xaxis Is Procuring A Different Kind Of 'Inventory'The kind that may not necessarily go down the elevator at nigh ...
- What Makes Connatix's Newly Appointed SVP Of Demand TickInvestments in the demand side of Connatix's business continue to rise am ...
- Simpli.fi CTV Retargeting Extends Performance Ad OptionsThe latest capability allows advertisers to retarget users of connected TV servic ...
- Out-Of-Home's Pandemic Paradox: U.S. Time Spent Rose As Ad Spending CrashedWhile time spent expanded 0.5% to 2.86 hours weekly, U.S. out-of-home ...
- All The COVID News That's Unfit To Print: 519 And CountingAbout 7.7% of news/information domains are publishing misinformation related to the pandemi ...
- Email's Clean Sweep: Channel Scores Best On ROI And Acquisition In B2C MarketingEmail also comes in first in boosting immediate revenue. But it's n ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer ConfirmsOut-of-home advertising took a beating in parts of 2020 due to t ...
- CTV Accounts For 60% Of Premium Video Ad Views, Programmatic Buys Now Up To 24%Roku and Amazon Fire TV devices continued to dominate CTV, with 4 ...
- OAAA, IAB Tech Lab Partner To Align DOOH With OpenRTBTwo trade associations this week announced a collaborative task force to suppo ...
- Comscore Teams With NewsGuard To Thwart 'Misinformation' Ad BuysComscore said it will integrate NewsGuard's data into its pre-bid contextual targeti ...
- Talon Unveils Unified OTT/Out-of-Home Media BuysThe goal is to deliver "measurable incremental" audience reach tied to explic ...
- CivicScience Launches Ad Business, Taps Into First-Party Research, Publisher DataCivicScience execs spent the last few months securing initial funding for t ...
- Best Buy Signs On To Criteo's Retail Media NetworkBest Buy, a longstanding Criteo customer, has signed on to use t ...
- Why The Ad Industry Needs More Of A Collective ConsciousnessIt's little surprise that programmatic advertising underwrites lots of nefarious activities, includi ...
- Some Display Ad Spend Supports Misinformation SitesAdvertisers are spending $2.6 billion a year on websites that publish fal ...
- Brainlabs Acquires Programmatic Agency MediaNet To Bolster North American ExpansionU.K.-based digital agency Brainlabs has acquired Canadian programmatic agency MediaNet as pa ...
- 2021 Mid-Year Digital Ad Data Shows Impact On Campaign StrategiesA mid-year digital ad trends report from self-service programmatic ad platform Chooz ...
- Rising Ad Prices: What They Really Mean For BrandsCPC and CPM impressions in Q2 2021 fluctuated widely on most platform ...
- Visible Leans On Its Site, Not Media, To ConvertAs brands contemplate a post-cookie future, many rely on their own si ...
- DoubleVerify's CTV Revenues Spike 89%, Integrates CTV Tech With StreamersProgrammatic, CTV, social and international revenue were key business drivers. ...
- Sorrell's S4 Capital Acquires Salesforce Specialist DestinedDestined specializes in digital transformation strategy, Salesforce platform implementation, integration strategy a ...
- How Marketers Can Save Millions Of Dollars In CTV: 3 Lessons From Paid Search, ProgrammaticAs marketers look toward the brave world of CTV advertising, they c ...
- Intersection Dissects Place Exchange: Digital OOH Platform Spun Off With New Venture BackingPlace Exchange, a SSP for selling digital out-of-home media programmatically, is spinni ...
