Tag results for "programmatic"
- Simpli.fi Launches Attribution For OTT/CTV AdvertisersAn OTT/CTV attribution feature released by Simpli.fi this week directly measures ad ...
- Local Advertisers Boost OTT Media Spending By 127%Advertisers in the automotive, health and fitness, and home and garden categories ...
- Think It Forward, Says Freckles CEO Neil SweeneySweeney starts, runs and sells successful startups by recognizing a deficiency in ...
- Report Questions Walled Gardens' Digital Ad Primacy, Finds Most Americans Prefer Open WebA fundamental paradox of the digital advertising marketplace is underscored in a ...
- DAN Media Americas Bolsters C-SuiteSaying it is "mapping a new leadership team to its core capabilities," ...
- Purple Personalizes Ads Through Rakuten's Affiliate Network, 'Cross-Publisher Relationships'Purple began forming "cross-publisher relationships" to make media buys that include affiliate, ...
- How CTV Is Weaning Advertisers Off Walled Gardens, Cookies TooThere were some important indicators disclosed as part of The Trade Desk's ...
- Why Programmatic Advertising Won't Work On TVProgrammatic has provided cover for a massive amount of fraud. It has ...
- The Target Is The Message: Trade Desk Uses Consumer Buys To Reach Ad ExecsIn a rare use of consumer media to reach a highly targeted ...
- IAB: Programmatic Now 85% Of All U.S. Digital AdvertisingProgrammatic media buys now account for 85% of all digital ad spending, ...
- In-Game Advertising, Fraud Detection Partnership Identifies Invalid AdsIn-game advertising got a lift Monday with the partnership of Anzu.io and ...
- Header Bidding Driving Publishers' Video Monetization StrategiesPublishers report that programmatic -- and header bidding in particular -- are ...
- CEO Gentry Officially Takes Reins At OpenX, Talks Business Plans, Importance Of LuckBeing around in the early days of the internet was luck, says ...
- Programmatic OTT/CTV Ad Volume Up 300%+ In 2019; Roku Devices Lose Share To AmazonRoku's devices still heavily dominate, with 59% of programmatic ad share in ...
- DAN Acquires Media Storm, Realigned With MerkleThe agency, founded by Craig Woerz and Tim Williams, will provide Merkle ...
- Verizon Media DSP Launches Inventory StorefrontAdvertisers are able to gain greater control of their ad choices and ...
- Vistar Media Seeing Analytics, Programmatic Recharge DOOHVistar Media CEO Michael Provenzano predicts strong growth for the company will ...
- Vivendi-Owned Dailymotion Extends Partnership With White Ops To Reduce Ad FraudSophisticated malware that lives on a person's device can now learn and ...
- Conde Nast Drives Programmatic Ad Growth With GoogleThe partnership with Google signals how the programmatic ad market is evolving ...
- Rothenberg Talks IAB ALM 2020, White House Visits, Gets Personal With Customer ExperienceThe IAB ALM 2020 Leadership Summit focuses on what Rothenberg calls The ...
- Mindshare Reorganizes Performance Unit, Creates Transformation ConsultancyAs part of the effort, Mindshare and Neo will integrate capabilities more ...
- Media All Star: Jonathan KimAs Group Director of Digital Engineering, Jonathan Kim has overseen an elite ...
- Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad SegmentsCentro's ad platform recently became certified on Hulu's private marketplace, allowing advertisers ...
- Tremor Buys Unruly Video Marketplace From News CorpThe acquisition of the programmatic marketplace will give Tremor a global footprint ...
- Verizon Media's Ivan Markman Offers 2020 Media-Publishing PredictionsNext year, more publishers will integrate commerce across content through native and ...
- How Anti-Semitism Happens Programmatically, And In Real TimeApologies if today's "RTBlog" isn't technically about technology, but it is about ...
- What You Read: The 'Search Insider' Top 10 In 2019Adult websites gaining traction from mobile devices, DuckDuckGo and Microsoft Bing increases ...
- Developers Create App That Tracks Users' Lifetime Value For MarketersCompany developers built app based on three years of campaign data, as ...
- How Consumer Market Research, P&G Influenced An Eight-Year-OldA parent who spoke about his work in market research made such ...
- Bing Query Disinformation: Digging Deeper Into Stanford's ResearchFor me, the study presented several unanswered questions. I wondered how personalization ...
