- OpenAI Expands Agentic One Dot At A Time
MediaDailyNews, Laurie Sullivan - Wednesday, September 30, 2026
'Dots,' a competitor to Meta Platform's Muse, debuted this week at OpenAI ...
- Specific Data Fuels Advanced Targeting Across Streaming TV
Data & Programmatic Insider, Laurie Sullivan - Monday, September 28, 2026
A new platform designed for CTV and FAST environments can support b ...
- Google 'Unifies' Vertical Video: Sees Greater Reach, Lower Cost-Per-Unique
MediaDailyNews, Laurie Sullivan - Monday, September 28, 2026
Google today introduced a way to buy and measure vertical video spa ...
- Programmatic DOOH Finally Has Global Number: $1.34B
Research Intelligencer, Rob Williams - Wednesday, September 23, 2026
The spending numbers reveal a market that's sizable but far from uniform ...
- Tech Lab Opens Public Comment To Streamline Programmatic
MediaDailyNews, Laurie Sullivan - Wednesday, September 16, 2026
The ad-tech sector's leading standards organization introduced new baseline protocols and shar ...
- NetChoice Sues To Strike Illinois Tax On Targeted Ads, Social Platforms
MediaDailyNews, Wendy Davis - Monday, September 14, 2026
The tech industry group NetChoice says the new tax laws are unconstitution ...
- Google: Measurement Shouldn't Be A Record Of Where Budget Went
Data & Programmatic Insider, Laurie Sullivan - Monday, September 14, 2026
Marketing and business data should be used to drive future growth, n ...
- Judge Won't Force Google To Sell AdX
MediaDailyNews, Wendy Davis - Wednesday, September 2, 2026
Google will not be forced to divest its AdX ad exchange, ...
- ANA Board: Do For Influencer What You Did For Programmatic Transparency
Planning & Buying Insider, Bill Duggan - Tuesday, September 1, 2026
Thus began a project resulting in a new ANA paper, "Influencer Marketin ...
- Mall Operator Simon Forms A Retail Media Network
Around the Net In Media, Ray Schultz - Thursday, August 27, 2026
Simon Property Group, the world’s largest shopping mall operator, has launched Sim ...
- Trade Desk Goes Agentic, Simplifies Programmatic Buying - Just Ask Koa
MediaDailyNews, Laurie Sullivan - Thursday, August 27, 2026
The Trade Desk unveiled new agentic capabilities to make its demand-side platfo ...
- Gracenote Strikes First DSP Deal, Provides Show-Level CTV Data To Trade Desk
Television News Daily, Wayne Friedman - Thursday, August 27, 2026
Gracenote, a unit of Nielsen that identifies media content, will work wi ...
- It's The Salience, Stupid
Red, White & Blog, Joe Mandese - Tuesday, August 25, 2026
The economy may or may not be the No. 1 issue f ...
- Programmatic Home Screen Ads Are Now Easier To Place
Around the Net In Media, Ray Schultz - Sunday, August 23, 2026
Nexxen has launched new standardization tools that will allow advertisers to activa ...
- Advertisers Love AI Until It Reaches For The Budget
Research Intelligencer, Rob Williams - Thursday, August 20, 2026
While marketers are happy to let AI analyze performance, draft creative a ...
- 'Authenticated' Ads Wins Over 'Deal ID'
Advanced TV Insider, Wayne Friedman - Thursday, August 13, 2026
Unlike authenticated or content IDs, a 'Deal ID' SSP or publisher co ...
- Tubi Renews Deal With Nielsen's Gracenote
Around the Net In Media, Ray Schultz - Wednesday, August 12, 2026
Tubi has formed a new agreement with Gracenote, Nielsen’s meta data busines ...
- Study Finds More Than Half Of CTV Programmatic Served On Large Screens
Advanced TV Insider, Wayne Friedman - Wednesday, August 5, 2026
Open programmatic streaming ad buys are roughly 18% to 19% ($6 billi ...
- Microsoft Builds AI Cyberstack As Nvidia Launches Open-Source Alliance
MediaDailyNews, Laurie Sullivan - Monday, July 27, 2026
Legacy cybersecurity with isolated alerts can lead to critical gaps in visibili ...
- SuiteDSP Launches Programmatic AI Analysis Tool
Around the Net In Media, Ray Schultz - Friday, July 24, 2026
SuiteDSP has launched a capability that it says can help advertisers evalua ...
- Comscore Offers Transcript-Level Podcast Advertising
Around the Net In Media, Ray Schultz - Wednesday, July 22, 2026
Comscore says its Proximic by Comscore platform has been integrated with Acas ...
- Paper Supplier Consolidates Its Digital Media Ad Spend
Around the Net In Media, Ray Schultz - Thursday, July 16, 2026
Georgia-Pacific, a manufacturer of tissue, pulp and toilet paper and has tak ...
- Netflix Viewing Hours Hit 97B, Q2 Revenue +13%
Television News Daily, Wayne Friedman - Thursday, July 16, 2026
Netflix says total worldwide viewing of its content grew 2% to ...
- IAB: 2026 Digital Video Ad Spend +11%
Television News Daily, Wayne Friedman - Tuesday, July 14, 2026
Targeting and content quality will show continued growth to 49% and 46 ...
- Programmatic Shift: Impact Of Agentic Media Buying
Performance Marketing Insider, Laurie Sullivan - Thursday, July 2, 2026
Data released this week examines agentic media buying in programmatic advertising a ...
- IAB Tech Lab Proposes Significant Changes To Supply-Path Optimization
MediaDailyNews, Laurie Sullivan - Tuesday, June 23, 2026
The proposed update would help media buyers better understand how bid reques ...
- Is Adobe 'Dogfooding' Scenario Paying Off?
Data & Programmatic Insider, Laurie Sullivan - Monday, June 22, 2026
Adobe has significantly expanded its digital marketing and ad ecosystem, deploying advanc ...
- Programmatic Trifecta: AI Suite Covers Email, Mobile, The Web
Email Insider, Ray Schultz - Monday, June 22, 2026
Movable Ink debuts Programmatic CRM, containing AI and Agentic capabilities. ...
- Cisco Reveals AI Clogging Networks, Could Slow Ad Serving
MediaDailyNews, Laurie Sullivan - Tuesday, June 16, 2026
AI agents now do the work for advertisers and consumers on t ...
- Publicis, The Trade Desk Resolve Months-Long Dispute
MAD, Steve McClellan - Friday, June 12, 2026
In March, Publicis alleged TTD was violating its master agreement, and fail ...