Tag results for "programmatic"
- Roku Buys DSP Dataxu For $150 Million In Cash/Stock DealThe move is intended to boost Roku as a full-service platform to ...
- Verizon Media To Run Native Ads In Apple News, Apple Stock Feeds In Canada, Australia, U.K.Advertisers now have the option to native ads from Verizon Media in ...
- Programmatic Video Drives UK Ad GrowthVideo display is nearly at parity with non-video display -- thanks to ...
- Vibenomics, SafeGraph Partnership Adds Music, Location Targeting To DOOHVibenomics recently unveiled a newly formed Audio Out-Of-Home ad marketplace. This week, ...
- Arbitraging Human AttentionThe biggest problem with modern day media-buying is that the ad industry ...
- DAX And Urban One Ink Radio, Programmatic DealDigital audio advertising company DAX announced a long-term exclusive sales partnership with ...
- Five Steps To Mastering Programmatic VideoThe rise of programmatic video is meteoric, but brands must understand nuance ...
- OOH Data Partnership Finds New Ways To Connect Online, Offline CampaignsPartnership helps marketers that buy media on digital billboards throughout the country ...
- Will Apple Disrupt Data-Led Political Advertising?Apple is set to shake up political targeting ahead of next year's ...
- Videa Starts Open-Source APIs For Data For Local TV AdvertisingVidea has started up what it says is the industry's first free, ...
- Researchers Find Malicious Auto-Redirect Ads In Programmatic VideoA new form of auto-redirect malvertising hidden in the code of programmatically ...
- Guccione's Lust For Digital Life: Can An Analog Maestro Learn New Media Tricks?Bob Guccione Jr. is on a wanderlust. He calls it "Wonderlust," but ...
- Study Finds CMOs Overlook Search Opportunities To Drive GrowthSome of the missed opportunities include the role SEM plays in partner ...
- Google AdMob Adds And Compares New Data For In-App ReportingGoogle recently updated AdMob to provide insights into how app users interact ...
- Ditching Personal Information Is The Only Way To Save RTBCampaigners argue that the supply chain is too vast and databases are ...
- Where Marketers Allocate Media Budgets And How Much They Plan To SpendSome 25% of marketers surveyed said they aren't prepared to use chatbots, ...
- ANA Study Confirms High Commissions For Planning/Buying Digital Vs. 'Traditional' MediaMost big marketers continue to pay significantly higher rates of commission to ...
- While Programmatic Growth Has Decelerated, Q4 Looks 'Exciting' Thanks To Connected TVThe programmatic digital ad marketplace appears to be stable amid signs of ...
- Johnny Ryan Speaks Out Against RTB At DmexcoJohnny Ryan, the privacy campaigner who complaints against programmatic and RTB have ...
- Is Programmatic Ignoring GDPR? Why Is Ads.txt Adoption So Low?Forget the headline figures -- these are the two big questions found ...
- Ozone Project And Lotame Partner To Unify Members' DataMediatel reveals the Ozone Project, the brand-safe, programmatic platform set up by ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality CampaignsPersonalized dynamic creative ads are especially effective in the travel and hospitality ...
- Xandr Launches Premium TV, Video SSP Platform Xandr MonetizeAT&T's advanced ad unit Xandr is launching a supply-side platform for premium ...
- Amazon Experts Discuss The Wild Ride"Attribution is challenging, especially when trying to tie back to other channels. ...
- HP Brings Programmatic In-house For Several ReasonsThe new internal team is comprised of 100 people. In four months, ...
- TechStyle's Programmatic Value: Time & Depth Of DataAnd, its buying strategy involves "trying to debunk [the idea] that programmatic ...
- Lifelock's Journey To A New Product CategoryAs LifeLock and Norton joined under the Symantec brand, it faced a ...
- Move To 1:1 Marketing Pays Off For Haven LifeAfter several false starts, including a bit of spray and pray, Haven ...
- 3DayBlinds, Data & The Lincoln MemorialThere may be myriad ways of looking at your data but Dan ...
- Panelists To Vendors: Please, Be Transparent"It's like going to buy a suit," said Ben Hovaness, Managing Director, ...
