Tag results for "programmatic"
- They're Giving It All - Tech That Detects AI-Generated ClickbaitTools and chatbots are being used to generate massive amounts of low-quali ...
- AI Solution Auto-Generates CTV Creative From Brands' Social ContentThe Spaceback platform can now convert social content to programmatic-ready CTV ad ...
- As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To RiseCalifornia governor Gavin Newsom says he will sign legislation requiring large compani ...
- Can Radio Time Be Bought With Real-Time Bidding? iHeartMedia is Working On ItiHeartMedia hopes to offer real-time bidding for its 860+ radio stations ...
- Apple TV: CTV Ad Share Drops To 4%, Hulu Is #1 App In SpendApple TV devices rank #6 in share of programmatic ad spend. ...
- Planning Software Market To Top $1.6B, According To A Plate Of ShrimpThat's what I stumbled on when I set up Google News aler ...
- The Trade Desk, ZoomInfo Enable Programmatic B2B BuysThe new capability "really can change the way B2B marketers plan a ...
- Why 'Info Asymmetry,' 'Misaligned Incentives' Are Advertising's Most Important New BuzzwordsA conversation with Kroll's Richard Plansky, the forensics expert behind the Associati ...
- Spotify Opens Platform To Cannabis AdsCresco Labs, which operates Sunnyside dispensaries, says it's the first cannabis compa ...
- Why The Streaming, Linear TV Worlds Should Care About 'Outstream' Video AdsNow that we're seeing real fungibility of linear TV annual ad spe ...
- Agency Credit Crisis Exacerbating, Late Media Payments RisingThe findings from OAREX Capital Markets come as the 4A's released i ...
- Lamar Uses Vistar SSP To Launch Programmatic Buying For Its Airport NetworkLamar has digital advertising inventory in 25 airports across the country capab ...
- SourceKnowledge Domain Targeting Launches For High-Converting TrafficZeropark, a global commerce media platform, brought 1.4 million clicks programmatically ...
- The Benefits of Programmatic Data for Small BusinessesProgrammatic data can come from various sources, including first-party, third-party, and real-ti ...
- Digital Advertising Has A Huge Problem: Carbon EmissionsIndependent digital performance agency Fifty.io has integrated Scope3 into its platform ...
- Bidstack Looks To Boost In-Game Ad Reach With Venatus Inventory DealBidstack has announced a partnership that will provide ad-technology company Venatus wi ...
- Click Fraud Encroached On Programmatic Advertising In Q2: StudyA fifth of all invalid clicks on mobile apps are now generat ...
- How Are You Defining Your Data?Challenges arise when we start diving into how first-party data gets us ...
- Milano Leads Digital Sales, Programmatic Audio For KatzMilano, who began his career as a market research specialist at Kat ...
- Cox Media Group Follows Search Engines Into 'Really Local' News And ReachAdvertisers looking to reach viewers on its streaming platform will showcase "real ...
- Higher Campaign Performance Gained From Certified And Verified Data, Testing FindsEyeota, a Dun & Bradstreet company, on Tuesday will release the resul ...
- GroupM Begins Filtering MFA Sites Out Of Programmatic BuysThe new offering is the latest in an array of signals Grou ...
- Video Continues To Drive Programmatic Spending GrowthVideo is expected to drive $95.98 billion in programmatic spend in 2 ...
- Programmatic Information Gap Due To A Shift To A Supply Side-Dominated Ad IndustryThe ANA's programmatic supply chain study puts the Agency on the si ...
- Threat Report Finds Malvertising Accelerating Due To Weak Ad MarketThe report, the first in a quarterly series published by TAG's Malvertisi ...
- FreeWheel's Beeswax, Direct Digital Partner To Expand Multicultural ReachThe Colossus SSP has been integrated into the Beeswax programmatic buying platf ...
- Advertisers Losing $6.6B To Bid ShadingA research study explored the complexity of bidding environments and how curre ...
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, PurchasesProduct-placement ads have been replaced by dynamic and programmatic ad insertions bas ...
- MediaMath Failure Has Varied Impact in Publisher Ecosystem, Personified Ad Company SaysU.S. media exposure is 'pretty limited,' Ogury determines based on client feedb ...
- Entrepreneur, Doctor Creates Healthcare-Focused DSP For TargetingHarshit Jain created a pharmaceutical ad/healthcare marketing company several years ago a ...
