- 'Authenticated' Ads Wins Over 'Deal ID'
Advanced TV Insider, Wayne Friedman - Thursday, August 13, 2026
Unlike authenticated or content IDs, a 'Deal ID' SSP or publisher co ...
- Tubi Renews Deal With Nielsen's Gracenote
Around the Net In Media, Ray Schultz - Wednesday, August 12, 2026
Tubi has formed a new agreement with Gracenote, Nielsen’s meta data busines ...
- Study Finds More Than Half Of CTV Programmatic Served On Large Screens
Advanced TV Insider, Wayne Friedman - Wednesday, August 5, 2026
Open programmatic streaming ad buys are roughly 18% to 19% ($6 billi ...
- Microsoft Builds AI Cyberstack As Nvidia Launches Open-Source Alliance
MediaDailyNews, Laurie Sullivan - Monday, July 27, 2026
Legacy cybersecurity with isolated alerts can lead to critical gaps in visibili ...
- SuiteDSP Launches Programmatic AI Analysis Tool
Around the Net In Media, Ray Schultz - Friday, July 24, 2026
SuiteDSP has launched a capability that it says can help advertisers evalua ...
- Comscore Offers Transcript-Level Podcast Advertising
Around the Net In Media, Ray Schultz - Wednesday, July 22, 2026
Comscore says its Proximic by Comscore platform has been integrated with Acas ...
- Paper Supplier Consolidates Its Digital Media Ad Spend
Around the Net In Media, Ray Schultz - Thursday, July 16, 2026
Georgia-Pacific, a manufacturer of tissue, pulp and toilet paper and has tak ...
- Netflix Viewing Hours Hit 97B, Q2 Revenue +13%
Television News Daily, Wayne Friedman - Thursday, July 16, 2026
Netflix says total worldwide viewing of its content grew 2% to ...
- IAB: 2026 Digital Video Ad Spend +11%
Television News Daily, Wayne Friedman - Tuesday, July 14, 2026
Targeting and content quality will show continued growth to 49% and 46 ...
- Programmatic Shift: Impact Of Agentic Media Buying
Performance Marketing Insider, Laurie Sullivan - Thursday, July 2, 2026
Data released this week examines agentic media buying in programmatic advertising a ...
- IAB Tech Lab Proposes Significant Changes To Supply-Path Optimization
MediaDailyNews, Laurie Sullivan - Tuesday, June 23, 2026
The proposed update would help media buyers better understand how bid reques ...
- Is Adobe 'Dogfooding' Scenario Paying Off?
Data & Programmatic Insider, Laurie Sullivan - Monday, June 22, 2026
Adobe has significantly expanded its digital marketing and ad ecosystem, deploying advanc ...
- Programmatic Trifecta: AI Suite Covers Email, Mobile, The Web
Email Insider, Ray Schultz - Monday, June 22, 2026
Movable Ink debuts Programmatic CRM, containing AI and Agentic capabilities. ...
- Cisco Reveals AI Clogging Networks, Could Slow Ad Serving
MediaDailyNews, Laurie Sullivan - Tuesday, June 16, 2026
AI agents now do the work for advertisers and consumers on t ...
- Publicis, The Trade Desk Resolve Months-Long Dispute
MAD, Steve McClellan - Friday, June 12, 2026
In March, Publicis alleged TTD was violating its master agreement, and fail ...
- Uber Eats Transforms Into Performance-Based Engine
MediaDailyNews, Laurie Sullivan - Tuesday, June 9, 2026
Uber Advertising has introduced marketing tools that turn the app into ...
- Samsung's Home Screen Offers Programmatic Ad Access For DSPs
Television News Daily, Wayne Friedman - Wednesday, June 10, 2026
For the first time, advertisers can buy Samsung Ads' smart TV home-scre ...
- Purging Programmatic: Publisher Tries To Live Without It
Publishing Insider, Ray Schultz - Thursday, May 28, 2026
Programmatic feeds a steady stream of "scammy" ads onto sites, "Columbia Journali ...
- Walmart Connect Expands Offsite Ad Targeting With Yahoo DSP
MediaDailyNews, Laurie Sullivan - Thursday, May 28, 2026
Walmart Connect has expanded its offsite media strategy with additional demand-side platfor ...
- Google, Netflix, Amazon To Dominate CTV By 2030s
TV Watch, Wayne Friedman - Tuesday, May 26, 2026
Global CTV-based advertising will nearly double in four years to $81 billi ...
- Startup Offers To Help With Programmatic's Manual Chores
Around the Net In Media, Ray Schultz - Monday, May 18, 2026
Programmatic bidding may be automated, but there is still a great de ...
- Pattison Media Debuts Platform For Programmatically Buying Radio
Around the Net In Media, Ray Schultz - Friday, May 15, 2026
Pattison Media, which runs 50 radio stations in Canada, has launched ...
- iHeartMedia Expects Strong Programmatic Gains In 2026
Around the Net In Media, Ray Schultz - Wednesday, May 13, 2026
IHeartMedia, riding its strongest quarterly growth in five years during Q1, h ...
- Paramount Q1 Ad Sales: -3%, Linear -6%
Television News Daily, Wayne Friedman - Monday, May 4, 2026
Paramount Skydance ad revenue slightly outperformed analysts' estimates for Q1. Traditional ...
- Trade Desk's Green: Supply Chain Being 'Cleaned Up,' Agencies Face New Trust Questions
MediaDailyNews, Rob Williams - Tuesday, April 28, 2026
MIAMI BEACH, FL -- Every company between advertiser and publisher "needs ...
- Citing Supply-Side Intel Gains, Buyers Push Past Cheap Reach
MediaDailyNews, Rob Williams - Monday, April 27, 2026
MIAMI BEACH, FL -- Media buying is shifting from a narrow foc ...
- Walmart Connect Makes CTV Ad Inventory More Accessible
Performance Marketing Insider, Laurie Sullivan - Monday, April 27, 2026
Walmart's retail media division has two new pathways for brands to acce ...
- WPP Media, Google, CBS Back 'Cultural Relevance Score'
MediaDailyNews, Laurie Sullivan - Thursday, April 23, 2026
Influential ad, media and data execs have joined an advisory board ...
- Hearst News All-In-One: Publisher Cuts Deal To Help Programmatic Advertisers
Publishing Insider, Ray Schultz - Wednesday, April 22, 2026
Hearst News selects Magnite as its preferred dealer for high-impact ad form ...
- IAB Tech Lab Launches Programmatic Governance Council
MediaDailyNews, Laurie Sullivan - Tuesday, April 21, 2026
IAB Tech Lab has created a new industry body designed to bri ...