Tag results for "programmatic"
- Study: Programmatic Works Best For Publishers On MultiplatformsUsing the highest cost platform might not yield the best results; a ...
- AB InBev, Kiip Team For Mobile CampaignThe campaign -- featuring the Bud Light, Budweiser, Michelob Ultra, Estrella Jalisco, ...
- Brands Want To Buy Programmatically From Publishers - Are They Ready?For many publishers, programmatic simply is too great a divergence from how ...
- Schlage Takes Innovative Programmatic Media-Buying Approach To TVWhen The Basement became Schlage's agency of record in 2017, it transitioned ...
- JCDecaux Launches Programmatic Digital Outdoor NetworkMediatel reveals how JCDecaux has launched its own programmatic network to connect ...
- Financial Times Shuts Open Marketplace To Reduce GDPR RiskThe Financial Times shut down its open marketplace activity to reduce the ...
- FT Closes Down Open Programmatic Exchange Over GDPR ConcernCaution over GDPR has prompted FT.com to close its open programmatic exchange, ...
- Snapchat Users Can Delete MessagesThe new "Clear Chats" feature -- which can be applied to individual ...
- Programmatic Buying: Embrace The Science But Don't Lose The ArtHow do we, as agencies, protect the responsibility of managing programmatic solutions ...
- Simplaex Unveils AI-Powered Rivr To Help Advertisers Reach AudienceMeant to tackle the increasingly complicated relationship between publishers and advertisers, Rivr ...
- Identifying Travel Patterns Improves Ad Targeting For Other CategoriesIf you market to travelers, which many marketers do, considering lifestyles shouldn't ...
- 'New York' 50th Anniversary Series Focuses On Birth Of Programmatic AdvertisingThe story, while offering a rich history of the players involved in ...
- With Frenemies Like These, Who Needs Auditors?The backlash to Accenture's announcement that it's getting into the programmatic media-buying ...
- Google Streams Programmatic Audio Ads In DoubleClickGoogle's programmatic audio ads are now available to all advertisers using its ...
- Accenture Gets Blowback From Agency Groups For Launching Programmatic PracticeThe 4As and the UK's IPA are protesting Accenture's move to start ...
- Can Accenture Both Buy And Audit Media?Adland is hitting back at Accenture's launch of a programmatic ad unit, ...
- Two In Three Are Taking Programmatic In-HouseIt's something most people in digital marketing are noticing, and now the ...
- Accenture Interactive Launches New Programmatic OfferingThe firm already has clients lined up and promotes the offering as ...
- Did GroupM's Programmatic Tax Stats Just Make The Case For Blockchain?A fifth goes to the platforms before anyone else is paid. Surely ...
- It's Settled: Here's The Best Case For Blockchain In Digital Media BuyingI was already thinking about the role blockchain may or may not ...
- Experian To Review CRM, Search And ProgrammaticExperian is search for a CRM agency in an RFI that also ...
- Mixing Blockchain With ProgrammaticWorking with agencies may be a better move for those companies lacking ...
- Videology Files For Bankruptcy, Agrees To Sell To AmobeeAs part of the bankruptcy process, other parties will be able to ...
- Disney Debuts Luminate, Advanced Ad GroupLuminate intends to use third-party and other data to make "customized" advertiser ...
- IAB Tech Lab Rolls Out Paid Tool Offering Daily Ads.Txt UpdatesThe IAB Tech Lab is rolling out a paid aggregation service that ...
- Tremor Video DSP To Integrate Grapeshot Brand-Safety CapabilityThe announcement was made as the Interactive Advertising Bureau holds its annual ...
- Who's On First: IPG Weighs In On Programmatic Auction ShiftInterpublic's Magna unit this week published a report on the shift from ...
- Programmatic TV Future Coming Into Focus Slowly, But SurelyBy now, you've likely heard all about how programmatic will one day ...
- Publishers Sign Up To New AOP And JICWEBS GuidelinesSeveral large UK publishers have signed up to new best practice advertising ...
- Forecast: Growing Global Media Time; Online To Exceed Linear TVGroupM predicts digital media will overtake time spent with linear TV for ...
