Tag results for "programmatic"
- Scripps Acquires Triton, Diversifies Into Digital Audio TechTriton Digital, a leading developer of digital audio technology, including ad serving ...
- Magna Revises Programmatic Ad Forecast Slightly UpwardProgrammatic ad spending is slightly higher than previous expectations, according to revised ...
- How To Build A Programmatic TeamA host of issues make hiring one of the most challenging aspects ...
- Tremor Video DSP Says It Has Tripled SSP IntegrationsThe company has sought to make deals to bolster its abilities in ...
- A First-Time View Of 'In-View,' Report Benchmarks Desktop, Mobile, Video & DisplayThe new "time-in-view" component sets a baseline for the duration of time ...
- AppNexus CEO Brian O'Kelley To Shift to Advisory RoleWhen AppNexus was acquired by telecom giant AT&T in June, the new ...
- A Lesson Plan For Programmatic Advertising CareersMore hands-on instruction for industry professionals will have an impact on how ...
- SoundCloud Taps Pandora As U.S. Ad Sales PartnerThe deal will allow advertisers to buy inventory on SoundCloud directly through ...
- Are Agency Trading Desks Better Than In-House Operations?There's no right or wrong answer, according to panelists at an Advertising ...
- TV Stations' Consortium Launches Programmatic TV Ad EffortStations signing on through PremiumMedia360 are now using the TIP standards to ...
- Only 22% Of App Publishers Understand Header BiddingNot enough publishers have a strong awareness of header bidding, and there ...
- Omnicom, MAD Network Test Ad Blockchain PlatformMAD's platform adds additional cryptography to let actors know if the data ...
- Programatic Media BuyingProgrammatic media buying has become the standard for B2B marketers. 63% of ...
- OTT Dominates Digital Video Ad ViewsOTT platforms comprise 41% of all digital video advertising views, the highest ...
- Why In-Housing Programmatic Isn't All-Or-Nothing ChoiceHere are the top reasons why organizations are considering alternative approaches: ...
- Video Platform SpotX Claims Total Anti-Fraud ComplianceWhen an ads.txt file is present, all bid requests to a demand-side ...
- U.S. Marketers To Spend $15 Billion On Data In 2019Programmatic and display advertising contribute to the increase in the amount marketers ...
- The Need For Diversified Pricing Models: Why CPM Is Not EnoughMarketers should consider diversifying their pricing models in a way that accommodates ...
- Unified Auction: Can Publishers Be In Control Without It?Publishers are now poised to push forward by presenting unified auctions - ...
- IAB Europe Estimates 80% Of Mobile Traded Programmatically In 2017The European Programmatic Market Sizing Report, released Wednesday at DMEXCO, reveals programmatic ...
- Content Still King, Creativity Remains Key To Digital AdvertisingWhile the online ad ecosystem may seem like a barrier to creativity, ...
- Survata Appoints Dyna Boen First President Of Market ResearchSurvata's first president of research, Dyna Boen, finds "onlyness" one of the ...
- What's Really Fueling The Rise Of PMPs?Private marketplaces, designed to give advertisers a way to access premium inventory ...
- Why Programmatic Is The Middle Child of Digital AdvertisingThe analogy may be a stretch, but hear me out. ...
- In-App Ad Spend RisesDriven by consumers' growing preference of app versus mobile browsers, mobile advertisers ...
- Amazon Rebrands Its Ad BusinessWith the rebranding of its Amazon Ad Platform, Amazon will make it ...
- Bayer's Paul Gelb On A Bottom-Up Approach To PlanningBringing its digital buying in-house, says Paul Gelb, head of programmatic and ...
- Solving For First-Party Data: Don't Start With The TitanicFirst party data is the new gold for marketers. But collecting, governing, ...
- Digital & Data Make A 174-Year-Old Beer Relevant To A New GenerationImagine a brand willing to lose existing customers! Here's one. See ...
- Can Programmatic Build Brand?Branding can mean different things. For some clients, it can be a ...
