- Video Now Driving Twitter's Business
Digital News Daily, Alex Weprin - Wednesday, April 25, 2018
On the company's quarterly earnings call Wednesday, Twitter executives credited lower cost ...
- IAB UK Shows Huge Mobile Growth As Direct Programmatic Hits Tipping Point
London Blog, Sean Hargrave - Wednesday, April 25, 2018
Mobile hits 45% of all digital spend, while direct programmatic reaches 50% ...
- IAB Tech Lab Acquires DigiTrust
Digital News Daily, Wendy Davis - Monday, April 23, 2018
The Interactive Advertising Bureau's Tech Lab has acquired DigiTrust, a nonprofit consortium ...
- ironSource To Develop 'Sophisticated' Measurement Capabilities
Data & Programmatic Insider, Laurie Sullivan - Monday, April 23, 2018
In an effort to remind marketers that real people interact with their ...
- Startup Lexicon Blockchain To Run At Programmatic Speeds
Digital News Daily, Laurie Sullivan - Friday, April 20, 2018
Ternio, a startup working to provide transparency into programmatic advertising, introduced blockchain ...
- Ads.txt Adoption Soars, Coverage Still Spotty
Research Intelligencer, Joe Mandese - Wednesday, April 18, 2018
The good news is that adoption of ads.txt in programmatic audience exchanges ...
- Publishers Get Just 40% Of Programmatic, Time For A More Direct Approach?
London Blog, Sean Hargrave - Tuesday, April 17, 2018
The tech vendors involved in programmatic are vital, but they are leaving ...
- 'The Guardian' Is Not Alone, 55% Of Programmatic Goes To Tech Vendors
Around the Net In MAD London, Sean Hargrave - Monday, April 16, 2018
"The Guardian" isn't the only publisher to find the majority of money ...
- 36% Of CMOs Say They Outsource Advertising Functions
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 10, 2018
Not surprisingly, in a survey of 120 CMOs, 43% of respondents said ...
- Dear Humans: 82.5% Of Display Ad Buys Are Now Done By Machines
RTBlog, Joe Mandese - Monday, April 9, 2018
eMarketer's revised U.S. programmatic display advertising estimates show that auction-based real-time bidding ...
- Programmatic Consolidation Shouldn't Signal End Of Innovation
Digital News Daily, Amanda Bleich - Wednesday, April 4, 2018
Advertisers, agencies, entrepreneurs and investors -- everyone involved in the ad-technology space ...
- Advertising Marketplace TRUSTX Raises $2.2M
Publishers Daily, Melynda Fuller - Tuesday, April 3, 2018
Investors are Meredith, ESPN, CBSi, Fox News and NBCUniversal. TRUSTX now counts ...
- Heavy 'Tech Tax' Remains A Challenge For Programmatic Media Deals
MediaDailyNews, Wayne Friedman - Friday, March 30, 2018
Warc estimates $63.4 billion was spent in 2017 on worldwide programmatic ad ...
- NBC Incorporates Adobe Cloud Into Programmatic Offering
Television News Daily, Wayne Friedman - Thursday, March 29, 2018
Adobe will be incorporated into NBCU's Audience Studio. Marketers can plan media ...
- Viewability Holds Up As Programmatic Goes Up
London Blog, Sean Hargrave - Thursday, March 29, 2018
The UK treads water on viewability, but with four-fifths of display traded ...
- Nine In Ten Marketers Would Pay For Better Programmatic Metrics
Around the Net In MAD London, Sean Hargrave - Wednesday, March 28, 2018
Research by Infectious Media suggests that nine in ten marketers would be ...
- In, Out Or Something In Between: Trends In Marketing Services
Research Intelligencer, Joe Mandese - Wednesday, March 28, 2018
The bad news for agencies and other external marketing services providers is ...
- Innovid Taps Tim Braz As Senior VP, Sales
Digital News Daily, Alex Weprin - Monday, March 26, 2018
Braz will be tasked with working with current Innovid customers, as well ...
- Programmatic Is Closing The Fraud And Safety Gap On Direct Buying
London Blog, Sean Hargrave - Tuesday, March 27, 2018
Video engagement is on the upswing too, according to Integral Ad Scie ...
- Marketers Find Programmatic Measurement 'Very Challenging,' Blame Agencies
Research Intelligencer, Joe Mandese - Tuesday, March 27, 2018
Most digital marketers find it challenging to accurately measure their programmatic media ...
- Two Million Free Spotify Users Suppress Ads
Digital News Daily, Alex Weprin - Friday, March 23, 2018
In other words, they were using software to effectively turn Spotify's free ...
- Adobe Adds TVSquared Television Measurement, Syncs With Search
Search Marketing Daily, Laurie Sullivan - Monday, March 26, 2018
Adobe Advertising Cloud now integrates TVSquared's platform to provide same-day TV analytics ...
- Video Syndication Platform Connatix Introduces Stories for Publishers
Publishing Insider, Melynda Fuller - Thursday, March 22, 2018
Built on Connatix proprietary tech stack, Stories for Publishers is a stand-alone ...
- Ad Execs To RFP: RIP
Research Intelligencer, Joe Mandese - Wednesday, March 21, 2018
The dreaded RFP -- or, request for proposal -- is losing favor ...
- IPG Taps Schmidt To Succeed Kumar As Cadreon Chief
Digital News Daily, Joe Mandese - Wednesday, March 14, 2018
Programmatic trading vet Erica Schmidt has been tapped to succeed Arun Kumar ...
- Kulbok Returns To Avocet Amid U.S. Expansion Plans
MAD, Larissa Faw - Wednesday, March 14, 2018
Kenneth Kulbok, most recently with LinkedIn, will be responsible for Avocet's business ...
- OpenX Posted Profitability In 2017
MediaDailyNews, Wayne Friedman - Tuesday, March 13, 2018
The company says it had 20% year-over-year growth in the fourth quarter. ...
- Uproxx Launches Programmatic Pre-Roll Video Product
Digital News Daily, Alex Weprin - Monday, March 12, 2018
The Uproxx Video Amplifier was designed to work with an individual brand's ...
- News UK Uncovers A Million Pounds Worth Of Programmatic Fraud
Around the Net In MAD London, Sean Hargrave - Monday, March 12, 2018
News UK recently carried out an interesting test. It turned off its ...
- How The 300x250 Became The Most Common -- And Fraudulent -- 'Video' Ad Unit
Research Intelligencer, Joe Mandese - Thursday, March 8, 2018
Through ingenuity, cunning and outright fraud, the 300x250 ad has become one ...