- WPP Media, Google, CBS Back 'Cultural Relevance Score'
MediaDailyNews, Laurie Sullivan - Thursday, April 23, 2026
Influential ad, media and data execs have joined an advisory board ...
- Hearst News All-In-One: Publisher Cuts Deal To Help Programmatic Advertisers
Publishing Insider, Ray Schultz - Wednesday, April 22, 2026
Hearst News selects Magnite as its preferred dealer for high-impact ad form ...
- IAB Tech Lab Launches Programmatic Governance Council
MediaDailyNews, Laurie Sullivan - Tuesday, April 21, 2026
IAB Tech Lab has created a new industry body designed to bri ...
- New Programmatic 'Transparency' Initiative Excludes Advertisers
Planning & Buying Insider, Joe Mandese - Tuesday, April 21, 2026
Three years after the client-side began benchmarking programmatic transparency, the IAB Te ...
- Magnite, AMC Global Media Partner On Programmatic
Around the Net In Media, Ray Schultz - Monday, April 20, 2026
Magnite has formed a partnership with AMC Global Media to bring ...
- Amazon Ads Donates Framework To Improve Ad Bidstreams
MediaDailyNews, Laurie Sullivan - Wednesday, April 15, 2026
The new framework donated by Amazon Ads to IAB Tech Lab alig ...
- 'The American Prospect' Says It Will No Longer Run Programmatic Ads
Around the Net In Media, Ray Schultz - Monday, April 6, 2026
The American Prospect, which runs an online daily and a bimonthly pri ...
- An Agentic Upfront: What About Transparency?
TV Watch, Wayne Friedman - Friday, April 3, 2026
Will buying and selling AI agents really talk with each other? T ...
- Programmatic Ad Tech Overlooks Differences In Media Quality
Around the Net In Media, Ray Schultz - Tuesday, March 31, 2026
The advertising industry’s fixation with tying media value to short-term outcomes usi ...
- Recognizing The Shift Early: Why We Moved Beyond The Trade Desk
MAD, Caitlin Baker - Tuesday, March 31, 2026
There are many reasons we've chosen to move away from TTD ...
- Confessions From Brainlabs' Chief Solutions Officer: Performance Marketing, Programmatic Scaling, and Experimenting Often
Brand Insider, Barbie Romero - Tuesday, March 31, 2026
Jeremy Hull shares his take on what really drives performance marketing a ...
- Trade Desk Faces New Audit, This Time By Omnicom
MAD, Steve McClellan - Tuesday, March 24, 2026
The latest audit follows word last week that Publicis Groupe advised clien ...
- Transparency Isn't The Same As Neutrality
MAD, Kamran Asghar - Tuesday, March 24, 2026
Publicis advising clients to avoid The Trade Desk in the name ...
- Apple Creates Ad Platform For Maps
MediaDailyNews, Laurie Sullivan - Tuesday, March 24, 2026
Apple will launch an ad platform for Maps this summer, allowing agenci ...
- Advertisers Urged To 'Quantify Exposure' In Wake Of Publicis-TTD Spat
MAD, Steve McClellan - Sunday, March 22, 2026
The squabble erupted into public view last week when a Publicis Grou ...
- Google Unveils Agentic Media-Buying Tools At NewFront
MediaDailyNews, Laurie Sullivan - Monday, March 23, 2026
Google has brought new, agentic media-buying capabilities to YouTube with Google Displ ...
- ID Comms: Publicis-TTD Dispute Exposes Broader Industry Issues
MAD, Steve McClellan - Thursday, March 19, 2026
"While TTD certainly has questions to answer regarding its supply path a ...
- The Trade Desk Petition To Dismiss Shareholder Suit Is Denied
Mediapsssst, Richard Whitman - Thursday, March 19, 2026
A group of investors filed suit against the Trade Desk last yea ...
- Publicis, Trade Desk Battle Over Transparency, Hidden Fees
MAD, Steve McClellan - Wednesday, March 18, 2026
Publicis has urged clients to stop using The Trade Desk, saying ...
- Agents Ran Entire Butler/Till Campaign, They Share Results
Performance Marketing Insider, Laurie Sullivan - Thursday, March 19, 2026
As industry conversation focuses on whether AI will actually run media buyin ...
- The Trade Desk's OpenRow Debate Could Mean Churn In Programmatic Ecosystem
Around the Net In Media, Ray Schultz - Tuesday, March 17, 2026
Major agency networks like WPP and Dentsu stepped back from The Tra ...
- Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 17, 2026
This is what happened when a North African on-demand daily services compa ...
- Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates
Advanced TV Insider, Wayne Friedman - Wednesday, March 11, 2026
An analysis found the "majority of impressions available for purchase lack progra ...
- Deterministic Data A Major Factor In Infillion Acquisition Of Catalina
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2026
AI-operated buying will become the norm within the next five years, wi ...
- Roku Remains Top CTV Open Ad Platform With 32% Share
Television News Daily, Wayne Friedman - Friday, February 20, 2026
Open programmatic CTV - which represents around 20% of all programmatic C ...
- Apple Enables Dynamic Ad Insertion In Live Stream Video Podcasts
MediaDailyNews, Laurie Sullivan - Tuesday, February 17, 2026
The move to HTTP Live Streaming brings a YouTube-style monetization service ...
- AI Attention Metrics Become Real-Time Ad-Targeting Filter Through SSPs
MediaDailyNews, Laurie Sullivan - Friday, February 13, 2026
Index Exchange execs believe the company's integration with xpln.ai, which helps advertise ...
- IAB Sends 'Direct Buy Addendum' To Public Comment
MediaDailyNews, Laurie Sullivan - Thursday, February 12, 2026
The Interactive Advertising Bureau opened a framework for public comment that ...
- Google AI Finds Winter Olympics Unanswered Questions
Performance Marketing Insider, Laurie Sullivan - Friday, February 6, 2026
NBCU commentators will use AI Mode to explain complex details in real-tim ...
- Publishers Seeing Outcome From Google's Rebrand Of Auction Floor Prices
Data & Programmatic Insider, Laurie Sullivan - Monday, January 26, 2026
Google quietly rebranded its "unified pricing rules" to "pricing rules" in ...