Tag results for "programmatic"
- Lee Davis' Arc: From Baseball Dreams To Programmatic At MediaCrossingAs a kid, Lee Davis wanted to play professional baseball, but stopped ...
- Google Runs Tests To Search For Ad FraudGoogle has been trying to gauge the number of fraudulent ads that ...
- Acxiom Expands To MexicoAcxiom announced on Monday it will be launching its InfoBase and AbiliTec ...
- Ad Fraud Is Biggest Industry IssueIn one study cited by U.K.-based Infectious Media in its new white ...
- Kargo Names Steven Filler SVP Sales, EuropeSteven Filler, now SVP sales, Europe for mobile ad firm Kargo, is ...
- Nativo, Eyeota Team To Add Data To Native Ad-Tech PlatformNative ad-tech platform Nativo will be incorporating data from audience data company ...
- Dissecting The Sizmek-Rocket Fuel DealThe CEOs of both Sizmek and Rocket Fuel respond to wide-ranging questions ...
- PebblePost Secures $47M To Conclude Series B Funding RoundThis announcement concludes the company's Series B funding round that included $15 ...
- Making Sense Of A Content-First Approach To Brand SafetyWhen it comes to addressing brand safety in programmatic, Amit Avner, Founder ...
- Choozle Bows ChoozleCares To Provide Free Ad-Tech Support To NonprofitsChoozleCares will pick four Colorado nonprofits and develop a month-long advertising campaign ...
- Sizmek Agrees To Acquire Rocket Fuel At $145M ValuationThe consolidating ad-tech market just became more consolidated. As announced on Tuesday, ...
- Expect Ad-Tech Consolidation To ContinueThe news of Sizmek's agreement to buy Rocket Fuel at a $145 ...
- Is Programmatic Ruining Advertising?Programmatic has been the trend over the last five years or so, ...
- Do Humans Interpret Context Better Than Robots? I'm beginning to wonder, as Google, Bing and others build platforms that ...
- Merkle Sets Up Shop In Burbank To Support Warner Bros.Mac Delaney, head of programmatic at Merkle, recently completed his "tour of ...
- LiveRamp Launches IdentityLink for PublishersAcxiom's LiveRamp launched IdentityLink for publishers, a tool it said will enable ...
- Smaato Partners With Adsquare To Harness Global Mobile Audience DataReal-time mobile advertising platform Smaato announced on Tuesday a partnership that will ...
- Pixalate Simplifies Viewability, Ad-Fraud Reporting With Launch Of 1TagPixalate on Tuesday launched 1Tag, a device-aware tag that measures ad fraud ...
- AerServ Clients Can Now Transact On Cost-Per-Completed-View BasisAerServ announced on Tuesday that clients now have the ability to transact ...
- 'NYT': Ensure Clarity And Transparency On Each Private Marketplace DealAs director of programmatic advertising for The New York Times, Sara Badler ...
- Rubicon Project Pays $38.5M For NToggleRubicon Project announced on Monday it was acquiring programmatic advertising technology firm ...
- Programmatic Moves From Arbitrage To Futures MarketsBeyond the way fake sites and fake clicks can take advantage of ...
- The Right Prescription For PMP PainThe growth of private marketplace (PMP, aka programmatic direct) activity as a ...
- Kantar Media To Provide Programmatic Ad Spend, Data Kantar Media, a WPP Group company, announced Thursday it will make programmatic ...
- Performance Is New Programmatic In TV AdvertisingTV ads are about to undergo a huge shift in how they ...
- Fighting Fake News Requires Multi-Pronged Programmatic ApproachA recent study by BrightRoll found that 96% of advertisers are concerned ...
- DataXu And Teads Partner On Access To Video Ad FormatsDataXu and Teads said they're partnering to enable DataXu to purchase new ...
- Addressable TV, Programmatic Ad Spends To Grow At Double DigitsAd spending for addressable TV and programmatic TV (PTV) is expected to ...
- Harvard Professors Say Medium Affects Message, Influences DecisionsInteractive advertising based on real data that personalizes the message can typically ...
- Programmatic Buying Declines 12% In Q1MediaRadar's 2016 Consumer Advertising Report, which analyzed ad spend and ad buying ...
