Tag results for "programmatic"
- Former Varick Chief Rostkowski Embraces Machine Trading, Launches Self-Serve PlatformWhen Paul Rostkowski was head of MDC Partners programmatic advertising unit Varick ...
- Concert Taps Index Exchange For ProgrammaticPublishers are continuing their move into bespoke programmatic with a new partnership ...
- Getting Ahead Of A Changeable News Cycle: Q&A With Videa's Shereta WilliamsEvery day seems to bring a catastrophic or controversial news crisis that ...
- Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSPDigital media-buying technology provider Centro this morning announced a deal with native ...
- The Trade Desk Launches First TV SpotThe Trade Desk (TTD) and agency Walrus are hoping to help people ...
- Ad-Tech Exec: Data Standards Too Static, Old-WorldIsrael has become a hotbed for artificial intelligence, integrating AI with data ...
- Prebid.org Relieves A Symptom Without Providing A CureThree sell-side platforms (SSPs), Rubicon Project, AppNexus and PubMatic, recently announced that ...
- Google Takes AdWallet Under Its WingWill Google acquire AdWallet? That's the question investors are asking. ...
- IAB Tech Lab Opens Public Comment On OpenRTB 3.0The changes integrate technology such as ads.txt, which Google has spent time ...
- Whitelisting Is Programmatic's Protectionist Trade PolicyWhitelisting has its place, but taking it to extremes hurts the goals ...
- Tremor Video Changes Name To Telaria, Focuses On Sell-Side Programmatic Video The rebranding underscores a new focus: the sell-side programmatic video business. Jennifer ...
- Anodot Working To Predict Future Data Anomalies Predicting anomalies in real-time data with help from artificial intelligence is great, ...
- Moving Forward With Programmatic TVProgrammatic TV (PTV) is often discussed as the "next big thing," but ...
- AppNexus, Rubicon Form Prebid-org, Invite Others To Join Header Bidding CommunityTwo of programmatic advertising's biggest players -- AppNexus and Rubicon Project -- ...
- AdRoll Launches ABM Solution, Partners With HubSpotSan Francisco-based advertising company AdRoll announced the general availability of AdRoll ABM, ...
- OpenX Unveils 1st-Price Option For Programmatic Buys, Cites TransparencyRecognizing that the biddable media marketplace dynamics are evolving and that lines ...
- Programmatic Audio Is Here, But Measurement Remains ChallengeDigital audio is one of the five most common in-app activities, according ...
- Pernod Ricard Sings Praises Of ProgrammaticDrinks brand Pernod Ricard has repeated its belief that, despite some risk ...
- Why This Kantar Media CEO Loves The DataBrands want to know where, when and how often their competitors' ads ...
- Who's On First, What's Going On With Second: Beware The 'Shadow' AuctionThe OpenX team found a new "shadowy," "first-price auction" marketplace emerging that ...
- Publishers Are Bifurcating: Programmatic Changes Impact Brand InteractionsOnline media ad buying and selling as we know it is on ...
- The Future Of The Big Screen: Strategist Stu Rodnick Talks TVRodnick, founder of the strategic advisory firm Three Screen Nation, expects the ...
- Ad Execs Bullish On Programmatic Radio, Digital Audio TooThe percentage of ad buyers who buy radio and digital audio advertising ...
- Retargetly Partners With Drawbridge To Enhance Understanding Of Hispanic AudiencesDrawbridge announced on Thursday a partnership with Retargetly, a DMP and data ...
- GTCR Acquires Majority Stake In Simplifi HoldingsPrivate equity firm GTCR announced it has purchased a majority stake in ...
- Pandora Taps Neustar To Build New CRMPandora has chosen Neustar, the provider of real-time information services, to power ...
- BuzzFeed Needs Display Advertising To Boost Revenue GrowthBuzzFeed -- which eschewed display ads on its site because they cluttered ...
- Luxembourg-Based RTL Group Acquires SpotXRTL Group, an original investor in SpotX, will acquire a 36.4% stake ...
- BuzzFeed Will Run Banner AdsOnce a strong proponent of native advertising over display ads, BuzzFeed has ...
- The Ad Industry Is Stuck In The 'Oops' SyndromeWill Google create a fund to cover the declining reputation of a ...
