Tag results for "programmatic"
- OTT, Pay TV Valued Differently By Video And Ad ExecsExecs say data-based audiences will grow in the return on ad investment. ...
- OpenX Taps Parsons As Chief Product OfficerIn his new role, Parsons will guide product strategy in emerging areas ...
- What To Know Before Shifting Your Programmatic Budget To MobileReal risks come with mobile advertising, probably the least well-lit channel you ...
- Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience SegmentsViant Technology on Wednesday introduced an ad-targeting feature that considers how long ...
- Google Rumor Puts Data At Center Of Outdoor Ad Space In GermanyGoogle reportedly plans to expand an outdoor advertising business in Germany using ...
- Should Marketers Ad Target Households Or Individuals?Before launching a campaign, marketers need to determine whether it should target ...
- BrightLine To Add Cuebiq Location Data For OTT Ad BuysSpecifically, the deal gives publishers and advertisers access to Cuebiq's Footfall attribution ...
- Four Pillars Of Programmatic ReadinessOrganizations wanting to try programmatic advertising on their own can review these ...
- Programmatic Darling The Trade Desk Exceeds Q2 Expectations, Wall Street Analysts Remain MixedThe Trade Desk, a publicly traded company that has emerged as the ...
- Snap's Earnings Up 44%, Daily User Rates DipFrom the first quarter of the year to the second, the company's ...
- Amazon Tops List For Spending Most On Programmatic Ad Buys, Per StudyeMarketer forecasts that mobile programmatic ad spending will reach $32.78 billion, or ...
- Avocet Adds 2 Metrics To Its Programmatic PlatformThe company says it is "first to market" with "view duration" and ...
- Programmatic DOOH: Why Now?Unlike programmatic mobile and online, DOOH inventory is finite. So there's less ...
- Pandora Integrates AdsWizz, Giving Brands Programmatic Ad BuyingPandora on Tuesday announced the integration of AdsWizz into its platform, giving ...
- Bloomberg Media Group Unveils Ad.Apt, New Display Ad FormatIt will use Bloomberg Media's reader data to customize ads, as well ...
- The $8 Million CPMDo the math in media-buying terms, and clinical trial studies likely have ...
- U.S. Lags In Ad Tech -- Will Video Search Engines Like Aivon Help It Catch Up?Aivon created an exchange where companies can share content worldwide. Artificial Intelligence ...
- Industry Group Finds Consumers Love 'Rewarded' Ads: Marketers, Less SoConsumers are leading general marketers in adoption of rewarded ads for two ...
- Ads.txt Protects Three In Four Video Ads At 'The Guardian'Ever wondered what would happen if you turned ads.txt off? "The Guardian" ...
- Guardian US Finds 72% Of Video Spend Is Fraudulent Without Ads.txtCounterfeit inventory diverted 1% of ad spend for display and 72% of ...
- New York Media Hires Fass To Head ProgrammaticThe company is strengthening is direct and custom-creating ads and sees Fass' ...
- Eyeview Raises $20M, Personalizes Video AdsThe company's video targeting platform dynamically inserts personalized messages with help from ...
- Global Programmatic Media Moves More In-HouseHalf of all global media agencies use their own ad tech to ...
- Verify: ANA Has A New Contract Template For AgenciesIt's a battleground, not a partnership. Pity. ...
- Study: Marketers Expect Increased Spending in Private MarketplacesA new study found that 36% of advertisers expect the use of ...
- Tribune Stations Strike 'Always-Open' Programmatic Deal With WideOrbitIn what the companies call a first, the operation has a new ...
- Reach Smart Digital ID Uses Identity To Help Marketers Better Target Social, Programmatic AdsInfutor's ReachSmart Digital ID, with a complete set of linked records, adds ...
- The Missing Conversation At Cannes: Programmatic Needs a Better CanvasThere was no shortage of brilliant examples of the convergence of advertising ...
- Oath Spearheads Wells Fargo's Digital Campaign To Rebuild TrustData shows the message rings true with consumers -- the authentic apologies ...
- Fluent Enters Programmatic Arena As Health Care Data SupplierIt is doing so with the product launch of Audience Now in ...
