Tag results for "programmatic"
- Dstillery Introduces Cookieless AlternativeDstillery last week launched ID-free AI for cookieless ad targeting. The compa ...
- IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth"It's not just scoring against digital units," says Rapport's Chris Olsen. " ...
- Simpli.fi Improves Connection Between Search Data And Connected TVSimpli.fi has focused on intent-based and search data for years. The compan ...
- Vibrant Media Develops Custom Contextual Targeting Technique Using Search DataThe process is based on deterministic and search-intent audience targeting anchored ...
- The Trade Desk's OpenPath Gains Traction -- Here's Why It MattersTrade Desk announced more marquee publishing partners, including BuzzFeed, Los Angeles Time ...
- KERV Interactive Sees A New Way To Trade MediaKERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- Samsung Ads Bow Cross-Platform Media SolutionThe solution allows advertisers to bring their own media for streaming invento ...
- Audiencex Launches A Self-Service DSP Platform For Small, Medium-Size AgenciesMarketers can handle media-buying and omnichannel campaigns without the high cost a ...
- Just A Third Of Marketers Gain Insights Fast Enough To Make DecisionsOnly 33% of marketers strongly agree they gain insights fast enough f ...
- Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010Microsoft, apparently, is at it again -- looking to build a progr ...
- IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of InventoryThe update, open for public comment through May 31, 2022, includes t ...
- Brands Revisit Ad Strategies As Inflation Leaps To 8.5%Rising prices cost families about $296 per month, Moody's Analytics says, forci ...
- Omnicom Media Group Goes Live With Point-Of-Purchase Programmatic MarketplaceOMG's new private marketplace went live April 8 and includes inventory fr ...
- Broadsign Selects John Dolan As VP, Global Head of Media SalesDolan will focus on the company's OOH demand-side platform, as well ...
- Growth Rate For Digital Ad Revenue Wanes As Recovery PersistsYearly growth in U.S. digital ad spending slowed from 62% in t ...
- It's The Demand Chain, StupidThe most important word in digital media, especially programmatic, is "demand," n ...
- InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory OptionsContent, monetization and marketing technology company InMobi now provides advertisers with dire ...
- Zynga Began Building An Ad Network By Buying Ad-Tech CompaniesZynga continues to build a next-generation ad platform to serve the enti ...
- New LiveIntent Partnership Said To Deliver Email Audiences To Web AdvertisersThe arrangement with Audiencerate will use that firm's Google integration to he ...
- In-Game Ad Platform Anzu Strikes Measurement Deal With Oracle MoatIn-game ad platform Anzu and Oracle Moat say they will be t ...
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda SitesThe partnership will help target ad spend toward credible, trusted publishers, a ...
- Patch, Hyper-Local News Network, Aids Small-Publisher Access To National Ad CampaignsDirect-sold campaigns will continue to be the core revenue sources for loc ...
- Programmatic OOH Spend Rises In H2 Vs. H1 2021, Place Exchange Data ShowsComparing programmatic OOH spend on Place Exchange for H2 2021 vs. ...
- Does Amazon's DSP Meet The Demands Of Digital Marketing?Amazon's DSP offers a wealth of proprietary data and inventory to advertise ...
- Datonics, Atedra Release New CTV Data OfferingMichael Benedek, Datonics CEO, said "the reach is more granular via comprehensi ...
- NBC Strikes Video-Game Ad Sales Deal With Anzu.ioNBCU is expanding into in-video games ad sales through a deal wi ...
- Avalanche Of Advanced TV Developments Signals Exciting But Complicated 2022A single week brought significant, multiple announcements in CTV, addressable TV, cross-devi ...
- GroupM Unveils Marketplace Built On Supply-Side Tech: Adds CTV, 'Disruptive New Pricing Models'The new "premium marketplace" gives clients the option of paying based ...
- AppLovin Partners With HUMAN To Protect Against Fraud, Bot Attacks Across In-App ExchangeThe partnership with HUMAN will allow agencies, advertisers and publishers to monit ...
- Toward A Cookie-Less Future: Data Provider Teams Up With DSP For Better TargetingThe partnership combines Bombora's proprietary "Company Surge" intent data with Bidtellect's context-fir ...
