Tag results for "programmatic"
- Antitrust Suit Against Google ls Disappointing For PublishersThe complaint focuses on the company's distribution agreements that make it the ...
- GroupM's Xaxis Appoints Gila Wilensky President Of Its U.S. OperationWilensky joins from sibling agency Essence, where she was senior vice president ...
- Facebook Audience Network Moving To Bidding Only In 2021Facebook responded Friday to changes in Apple's iOS 14 operating system that ...
- VidMob Reveals Nuances Advertisers Don't Know About Their CreativesVidMob's Insight Stream platform surfaces a continual stream of insights from data ...
- Flexibility Cited As Key Attribute To Programmatic OOHProgrammatic OOH is a relatively new revenue for digital OOH. New research ...
- Dailymotion Rolls Out Guaranteed Viewability Performance With MoatThe guarantee, based on performance, marks the first time Dailymotion's global network ...
- Captify's Newly Appointed VP Partnerships, EMEA Relies On Words To Live By"The harder you work, the luckier you get" is the best advice ...
- IBM Watson Advertising Expands Suite, Makes Artificial Intelligence The BackboneThe capabilities allow brands to reach consumers under strict privacy guidelines. Nielsen, ...
- Harry & David Finds Success With Cookieless TargetingBritePool, MediaMath, and Sonobi have completed their first real-time test using the ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are DecliningIAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ad ...
- Gartner: Balancing Marketing Budgets In The COVID-19 EraWhat you spend says so much more than what you intend. Budgetary ...
- Samsung Ads Launches Samsung Demand-Side PlatformThe Samsung DSP will give programmatic buyers access to exclusive CTV inventory ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTVIn the latest development in targeting and retargeting ads across previously siloed ...
- SpotX Launches Programmatic Addressable SolutionsSpotX, which works with 97% of major U.S. ad-supported OTT video providers ...
- When It Comes To Data, Trust But VerifyTrust is the most important factor when it comes to buying data. ...
- Verizon Media, Integral Ad Science Partnership Broadens Targeting OptionsMarketers no longer need to choose between the scale of their campaigns ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video AdsGoogle on Wednesday introduced a series of tools in Display & Video ...
- Ad-Lib, Google Display & Video 360 Integration Connects Creative, Media, Claims First RightsAd-Lib on Monday will announce a direct integration with Google Display & ...
- Automizy Integrates With inboxAds To Place Ads In Email NewslettersThe companies say they hope to help Automizy clients monetize their emails ...
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, PublishersA call to action for brands, agencies and publishers to adopt supply ...
- Did Rise In Programmatic Lead Google CEO To Pledge $10 Billion To India's Digital Future?MediaRadar projects first-half 2020 programmatic advertising growth of 36% despite a slump ...
- RTB House Creates Streaming Video Ads, First Major Product From AI Marketing LabThe RTB House AI Marketing Lab acts as a creator and incubator ...
- Professional Ballerina Turned Harte Hanks Chief Strategist Delves Into Human Behavior"Inside the collisions in the data are beautiful human insights. Insight is ...
- Verified Pre-Bid Data Offered To Media Buys Through InMarket, Location Sciences PartnershipInMarket executives say the company has become the first to integrate Location ...
- Xandr Intros Programmatic Political Buys Across WarnerMedia DigitalXandr created a multi-step creative approval process to ensure compliance with Standards ...
- Let's Hold Ad Platforms 'Strictly Liable' When They Sell Fraudulent AdsA ruling that Amazon is liable for products delivered to buyers has ...
- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media NetworkCVS has introduced a media network that allows brands to buy ad ...
- Transparency, Data, Control Drive Marketers' Programmatic Trading Models"Improved transparency" is the main factor driving programmatic trading models among the ...
- Buying Biden: Politics Is About To Eat The InternetMost money will be going into video because it is the best ...
- Rethinking Relevance, Messaging And Context Beyond The CrisisHow do you plan when media, consumer patterns, the economy itself are ...
