Tag results for "programmatic"
- Media MediaPost All Star: Jonathan KimAs Group Director of Digital Engineering, Jonathan Kim has overseen an elite ...
- Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad SegmentsCentro's ad platform recently became certified on Hulu's private marketplace, allowing advertisers ...
- Tremor Buys Unruly Video Marketplace From News CorpThe acquisition of the programmatic marketplace will give Tremor a global footprint ...
- Verizon Media's Ivan Markman Offers 2020 Media-Publishing PredictionsNext year, more publishers will integrate commerce across content through native and ...
- How Anti-Semitism Happens Programmatically, And In Real TimeApologies if today's "RTBlog" isn't technically about technology, but it is about ...
- What You Read: The 'Search Insider' Top 10 In 2019Adult websites gaining traction from mobile devices, DuckDuckGo and Microsoft Bing increases ...
- Developers Create App That Tracks Users' Lifetime Value For MarketersCompany developers built app based on three years of campaign data, as ...
- How Consumer Market Research, P&G Influenced An Eight-Year-OldA parent who spoke about his work in market research made such ...
- Bing Query Disinformation: Digging Deeper Into Stanford's ResearchFor me, the study presented several unanswered questions. I wondered how personalization ...
- DAA Readies California Opt-Out ToolsStarting next month, the ad industry self-regulatory group Digital Advertising Alliance will ...
- Adsquare Launches Outdoor Programmatic ServiceDigital out-of-home will become more programmatic as Adsquare announces that JCDecaux, Posterscope ...
- 80% Of U.S. Apps Found To Have 'Dangerous Permissions,' Many From China, Russia, South KoreaAn alarming analysis of mobile apps targeting users released today by Pixalate ...
- Amazon Fire Drops Dataxu, Adds Apple On Smart TVs, As Battle With Roku IntensifiesThe removal of Roku-owned Dataxu from Amazon Fire TV's third-party DSP programmatic ...
- Empower Partners With Programmatic Startup MartinWorking together, Empower and the Martin team, embedded at Empower's Cincinnati office, ...
- A Programmatic Trend That Gives New Meaning To 'Header Bidding'It makes sense that programmatic would emerge as a viable solution for ...
- OpenX Granted Patent For Scoring Impressions, Users In Programmatic AdvertisingThe patent highlights OpenX's vision of allowing both marketers and publishers to ...
- TiVo Taps SpotX As Its Ad-Supported CTV Inventory SSPSpotX will programmatically manage, sell and optimize TiVo's video ad inventory and ...
- Predictions 2020: Search, Performance Marketing, Video, Programmatic, Data, AITo demystify future trends from search to programmatic and online video, "Search ...
- Remember Bid Caching? It's Back, Sort OfThe practice, which effectively cached and kept reusing an advertiser's bid request ...
- Programmatic DOOH Takes Hold In Japan As Olympics ApproachNew Dentsu, NTT Docomo joint venture Live Board, with a marketplace powered ...
- NAI Issues New Guidance For Consumer ConsentAd-tech companies that belong to the self-regulatory organization may only use sensitive ...
- Privacy Concerns Bolster Rise Of Social Media Ad SpendIn a cookie-free mobile app environment, social networks make it "relatively easy ...
- UK Programmatic Growth Slowing Down In 2019"Campaign" is suggesting that privacy concerns may be behind a slowdown in ...
- How PepsiCo's Kevin Moeller Became A Data Rock StarMoeller leads the media insights and analytics team across North America, a ...
- Programmatic Ad Spend To Hit $147 Billion By 2021Programmatic trading continues to grow -- exceeding $100 billion for the first ...
- Digital, Display, Programmatic Ad Spending: 2012-2021This "Research Intelligencer" chart visualizes the rapid growth programmatic has had as ...
- Dueling Forecasts Reveal Programmatic Dominating Digital Ad MarketplaceDueling programmatic forecasts were released this morning by Publicis Media's Zenith and ...
- WFA: More Than Twice As Many Marketers Plan To In-House Programmatic MediaOn the heels of a report from the American Association of Advertising ...
- New Platform Allows Consumers To See Their Data Under GDPR, Without Email Address33Across says EU citizens can click to delete or download data -- ...
- Did The ICO Just Agree That RTB Fails The GDPR Test?It was a closed-door session, but it appears the ICO has decided ...
