Tag results for "programmatic"
- Pinterest Creative Dynamic Certification Launches With Three PartnersThe move enables certified advertisers to automate the process of tailoring a ...
- Former Twentieth TV Ad Exec Teicher Tapped As CRO, Scripps TV NetworksTeicher will be responsible for ad-sales strategy for the Scripps networks cross-platfor ...
- Large Brands Funded MisinformationAn analysis of programmatic advertising data from Newsguard shows many of t ...
- NBCU's Peacock Estimated To Hit 52 Million Subs, $2B Revenues By 2024In 2021, Peacock is estimated to hit $604 million in revenue ...
- The Lowdown On CTV/OTV Growth Prospects, And Challenges, For 2021CTV programmatic video ad spend is set to leap by 54%, a ...
- Integral Ad Science Acquires Amino PaymentsDigital ad verification company IAS had already partnered with Amino on Tot ...
- DoubleVerify Launches Tiers For Suitability, Brand SafetyDoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and t ...
- Why Sorrell's S4 Capital Acquired Performance Agency Metric TheoryS4 Capital began 2021 with two major U.S. acquisitions, including performance agen ...
- FreeWheel To Buy Beeswax Programmatic PlatformThe acquisition, set to close in January, will expand FreeWheel's programmatic capabiliti ...
- New TV Ad Advocacy Group Forms, Counts Local TV Execs As MembersThe Media Ad Sales Council is being formed by Matrix, whose Monar ...
- Samsung Ads Launches Measurement Pilot: GM, Dentsu Sign OnSamsung Ads will provide ad viewership, incremental reach, and effectiveness metrics f ...
- ANA Pivots On Marketing 'Word of the Year'"Pivot" has been named the marketing word of the year for 202 ...
- Visual Programmatic Tool Gives Publishers Transparency To Support Brand SafetyPublishers on Tuesday gained a visual programmatic transparency tool from GeoEdge, allowi ...
- ActionIQ Expands Executive Team As Revenue SkyrocketsOn the heels of 100% year-over-year revenue growth, ActionIQ today announced t ...
- Kepler Group Acquires Infectious MediaThe two firms have a shared focus on large-scale advertisers, and ...
- Centro Becomes First DSP To Integrate With OpenWeb, Keeps 'Conversations Civil'The partnership gives Centro the ability to deliver programmatic ads to 1,0 ...
- Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad CampaignsAs marketplaces like Amazon see dramatic growth, one wants advertisers to ta ...
- Advertisers Gain Unique Ability For Consumers To Choose Their Ads On Publisher SitesIn a rare move, consumers will gain the opportunity to choose t ...
- Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming VideoFrame-by-frame visual recognition and second-by-second audio processing will provide contextualization of t ...
- NYIAX Growth Skyrockets, Driven By OOH, Video Inventory PartnershipsNYIAX has forged partnerships with major holding companies to drive advertising ...
- NBCUniversal's 'Trolls World Tour' Influencer Campaign Skyrockets Digital Data To SuccessWhen the theatrical release of "Trolls World Tour" failed to materialize aft ...
- A+E Networks and Crown Media Join Xandr Invest PlatformThe two media companies join AMC Networks, Disney and AT&T sibling compa ...
- Roku Tops OTT, CTV Ad Share, Q3 Industrywide Ad Revenues Up 70%: SurveyNearly 50% of all programmatic OTT and CTV advertising goes to Ro ...
- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value ReportingThe feature enables advertisers to track purchase price and order ID da ...
- IAB Europe Releases Guide to Programmatic Out-of-Home AdvertisingIAB Europe on Friday released the Programmatic Out Of Home (OOH) Advertising Guide that examin ...
- Beachfront Strikes VOD Deal With Canoe VenturesAd-tech, supply-side platform Beachfront can now sell real-time cable-system generated video-on-demand invento ...
- Unruly, Publica Partner On CTV Ad-Pod ProgrammaticThe partnership enables publishers to offer programmatic, linear-TV-like ad-buying techniques, including competiti ...
- President-Elect Biden: Where The Brands SitHow will the next administration affect advertising? Centro CEO Shawn Riegsecker call ...
- CTV Suppliers Report Strong Q3, Cite 'Reallocation' Of Linear TV Ad BudgetsIn a sign that the CTV ad market is benefitting from ...
- Dentsu Undergoes Transformation To Weave Automation, AI Into Global ProcessesDentsu is teaching employees to build virtual assistants that do repetitive task ...
