Tag results for "programmatic"
- Report: 'Problematic' Ads Fund $235 Million On Disinformation SitesAdvertisers are wittingly or unwittingly spending more than $235 million on more ...
- Isobar Brazil Launches Programmatic Print Ad That Provides Personalized OffersThe print ad has a smartphone-readable QR code and the new format ...
- Trade Desk Posts Strong 42% Revenue HikesJeff Green, founder-CEO of The Trade Desk, said the company is now ...
- Building Programmatic Trust With Trustx: Q&A With David KohlDavid Kohl, president and CEO, Trustx, has been working on issues like ...
- O3 Industries Completes Peer39 AcquisitionO3 Industries says it will create a new business -- P39 Tech ...
- Unilever Gets ROI Boost From ProgrammaticUnilever tells "Marketing Week" that it is seeing some great ROI results ...
- Videa Offers Forecasting Ratings Tool For Media Buyers/SellersThe tool, based on four years of impression data from Nielsen or ...
- Quality Content Delivers, But How Can Advertisers Find It?The latest research shows a huge boom for view rates and dwell ...
- Accordant Founders Muldoon, Greitzer Depart Dentsu Aegis Network: Succession In PlaceArt Muldoon and Matt Greitzer, co-founders of independent agency trading desk Accordant ...
- How AI Blurs The Line Between Display, Search, Native And ProgrammaticArtificial intelligence influences our decisions and we never notice it. When we ...
- Google Makes Real-Time Triggers Available For Sporting Events, Live TVThe automated tool allows advertisers to target display and video messages in ...
- API Automates LinkedIn Ads Performance ReportingThe API provides the first cross-channel ad-buying platform for both site-direct and ...
- Customized Messages And What Brands Need To Focus OnWebsites and programmatic display are the two most important areas when it ...
- How The 'Future 40' Are Transforming Real-Time MarketingProgrammatic continues to be one of several emerging technologies that are reshaping ...
- Why Is So Much DOOH So 'Un-Digital'?For a channel that promises so much, why does DOOH deliver so ...
- Ozone Project And OpenX Announce PartnershipThe Ozone Project is partnering with the OpenX programmatic ad exchange. "The ...
- A Cross-Channel Programmatic Bidding Option With Viewability, Fraud PredictionsViant has been working for years to wipe out fraudulent impressions from ...
- Twitter Ends Programmatic Ad Program For PublishersThe idea was for publishers to generate revenue on their own sites ...
- Google Testing Augmented Reality 3D, YouTube Live Stream Display Ad FormatsTechnical and financial hurdles and uncertainty about the use of AR tech ...
- Media Planners: Programmatic, Attribution, Mobile Transforming Digital OOH MediaData and technology are fueling demand for digital out-of-home media, making it ...
- Hearst Sees How Data Mining Boosts Revenue"Data has become real. Our data is creating value for our advertisers, ...
- D2C Click-To-Shop Ads Drive Interaction For CarharttThe D2C interactive campaign informed consumers about the brand and its products, ...
- Adobe Finds Marketers Lacking Data Tools Avoid Emerging TechnologyOnly 1% of enterprise decision makers said voice interfaces will enhance customer ...
- Branded Content Project Details Local Media Spend, ROI For PublishersThe Local Media Consortium and Local Media Association recently announced results from ...
- Xandr Invest Provides Access To Buying Premium ContentThe platform gives marketers access to buying premium, brand-safe content and includes ...
- Omnicom Media Group Launches 'New' Resolution MediaOMG is merging Resolution with its sibling Pathway direct marketing unit to ...
- Trade Desk Braces For Modest Expectations From CTV Ad RevenuesThe Pivotal Research Group is now shifting estimates -- some $25 million ...
- Programmatic Becomes The Dominant Source Of Digital Political Media BuysIn what appears to be a political media-buying first, the majority of ...
- 'The Washington Post' Makes Programmatic Platform Available To PublishersSince the Zeus platform was enabled, the newspaper's ad latency has decreased ...
- Amazon: CPGs Sort Through Metrics, Data IssuesTapping Amazon's potential requires sorting through its metrics and their relation -- ...
