Tag results for "programmatic"
- A Cross-Channel Programmatic Bidding Option With Viewability, Fraud PredictionsViant has been working for years to wipe out fraudulent impressions from ...
- Twitter Ends Programmatic Ad Program For PublishersThe idea was for publishers to generate revenue on their own sites ...
- Google Testing Augmented Reality 3D, YouTube Live Stream Display Ad FormatsTechnical and financial hurdles and uncertainty about the use of AR tech ...
- Media Planners: Programmatic, Attribution, Mobile Transforming Digital OOH MediaData and technology are fueling demand for digital out-of-home media, making it ...
- Hearst Sees How Data Mining Boosts Revenue"Data has become real. Our data is creating value for our advertisers, ...
- D2C Click-To-Shop Ads Drive Interaction For CarharttThe D2C interactive campaign informed consumers about the brand and its products, ...
- Adobe Finds Marketers Lacking Data Tools Avoid Emerging TechnologyOnly 1% of enterprise decision makers said voice interfaces will enhance customer ...
- Branded Content Project Details Local Media Spend, ROI For PublishersThe Local Media Consortium and Local Media Association recently announced results from ...
- Xandr Invest Provides Access To Buying Premium ContentThe platform gives marketers access to buying premium, brand-safe content and includes ...
- Omnicom Media Group Launches 'New' Resolution MediaOMG is merging Resolution with its sibling Pathway direct marketing unit to ...
- Trade Desk Braces For Modest Expectations From CTV Ad RevenuesThe Pivotal Research Group is now shifting estimates -- some $25 million ...
- Programmatic Becomes The Dominant Source Of Digital Political Media BuysIn what appears to be a political media-buying first, the majority of ...
- 'The Washington Post' Makes Programmatic Platform Available To PublishersSince the Zeus platform was enabled, the newspaper's ad latency has decreased ...
- Amazon: CPGs Sort Through Metrics, Data IssuesTapping Amazon's potential requires sorting through its metrics and their relation -- ...
- Tremor Video DSP Adds Inventory From Outstream Video, DOOHThe company is betting these new formats, alongside existing inventory, will enhance ...
- The Trade Desk Taps Vevo's Carson As 1st Chief Revenue OfficerThe Trade Desk named Jonathan Carson its first chief revenue officer. He ...
- Elite SEM's Next Act As TinuitiPerformance and data-driven digital marketing agency Elite SEM recently rebranded to Tinuiti. ...
- In-Housing Is Supplementing, Not Replacing, Media AgenciesResearch shows that some functions are going in-house, but brands still want ...
- What Mathematics Taught Lotame's Newly Appointed Head Of Global Data SolutionsHow can the industry move to a model that transacts on accuracy ...
- Publishers Need To Adopt Strategies To Better Optimize Mobile Header BidsAs mobile advertising accelerates, partly due to better video options with 5G ...
- White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For BrandsWhite Ops' prevention API, supported by advanced bot detection techniques, accurately predicts ...
- Clients To Agencies: It's Not You, It's The CustomerMALAGA, SPAIN -- Big marketers are increasingly bringing digital media functions in-house, ...
- Horoscope.com Redesigns App With Subscription OfferingThe modern, redesigned Horoscope.com mobile app is now called Sun Signs, and ...
- In-housing And Outcomes And Fears, Oh My! Tensions Abound At Data SummitMALAGA, SPAIN -- Roundtable discussions among some of the world's leading marketers, ...
- Criteo Hires Industry Expert To Focus On Retail MediaThe notion of retail media supporting brand-funded ads on retail sites drives ...
- Google Former Programmatic Head To Lead iQuanti Paid MediaLanka now leads iQuanti's analytics-driven paid-media practice and will oversee all paid ...
- Trade Desk Revenues Rise 41%, But Stock Drops 14%First-quarter 2019 revenues were 41% higher, to $121 million over the same ...
- 'MotorTrend' Names Suggett To Head Programming, Bloomberg Gets New Media Distribution HeadMike Suggett will help create original programming for the subscription video on-demand ...
- With Madden 20 On The Line, EA Leverages Its DataMissy Pearce, Global Programmatic Lead, Americas and EMEA, Electronic Arts, advises, "Understanding ...
- Ally Financial KPIs Are Focused On 'True Outcomes'Kevin Howard, Senior Director, Digital Marketing, Ally Financial Inc., said his company ...
