Tag results for "programmatic"
- Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning CitedCTV ad demand continues to surge, according to an analysis published tod ...
- Publicis Strikes Exclusive Deal With The Trade Desk, Integrates Epsilon's Consumer IDs As Cookie SolutionNearly two years after it acquired big consumer data platform Epsilon f ...
- Advanced TV Ad Impressions, Deal Making Recovers By End Of 2020By the end of year -- the fourth quarter -- global ...
- Talon, Hivestack Form North American AllianceTalon said the new partnership enables it to expand access to O ...
- Google Hit With Privacy Suit Over Real-Time Bidding"Google actively sells and shares consumers' personal information with thousands of entitie ...
- Infutor Exec Passed Up A Job At HBO To Work With DataThe road to Infutor took Zora Senat from an internship at F ...
- Former Havas Media Chief Kinsella Joins Board Of Programmatic StartupLondon-based Fenestra bills itself as an independent, "enterprise-grade" platform providing full transparen ...
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.The partnership with OOH supply platform Place Exchange gives Verizon Media's D ...
- Microsoft, Salesforce Vets Launch Startup With $23M To Automate Data PrivacyFormer Microsoft and Salesforce execs believe they have developed a way f ...
- Programmatic CTV Ad Spend Doubles In 2020, CTV Fraud Holds SteadyProgrammatic CTV ad spending in the U.S. came in at $4.36 billi ...
- NBCU Expanding One Platform Commerce to Facebook And Instagram, PeacockThe NBCU platform's interactive tools and network of 100-plus retail brands wi ...
- NBCU's One Platform Offers 'Clean Rooms' For Data, Identity GraphFor the first time, NBCU will be offering "self-service" access to i ...
- Marriage Of Convenience: How Email And Direct Mail Work TogetherDirect mail increases conversions in digital channels and is a more intima ...
- Ad-Tech Firm DoubleVerify Sees Revenue Gains, Monitors CTV Fraud IncreaseBased on its analysis, the company says fraud impressions rose 220% ...
- Programmatic, CTV Drove Retail Video Ad Impressions Up 63% In FebruaryRetail category growth was driven by a 212% jump in programmatic audien ...
- How Cookies Crumble At Some Of The Largest CompaniesSome companies will become opportunists, or disrupters and pioneers. Some like Be ...
- Xandr Partners To Improve Contextual CapabilitiesInvest DSP users can now access IAS contextual segments to target suitab ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And VideoCaptify on Wednesday announced a tool allowing programmatic buyers to activate liv ...
- IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, BiasThe AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielse ...
- Why This Google Competitor Will Benefit From The Change In Ad TargetingEliminating ad targeting based on browser history will change the ad ecosyste ...
- Google Builds Integration For Programmatic Publisher IdentifiersThe publisher provided identifier (PPID) in Google Ad Manager has only be ...
- Disney Ad Platform Boosts Data-Driven, Addressable DealsThis new way of doing business will be optimizable in real-time throu ...
- Xandr, Lasso Team To Bring Programmatic To Pharma, HealthcareThe solution is bowing at a time when the COVID-19 pandemic h ...
- Why Are Media Aggregator Impressions Uptrending? Is CTV Losing Share To Mobile?In Q4 2020, ad impressions for DSPs, ad networks and other programmat ...
- Centro Acquires Paid-Search Ad Platform To Build Into BasisCentro today announced the acquisition of QuanticMind, which develops predictive ad te ...
- Trade Desk Surges 48% In Q4, Cites Walmart, CTV, Unified ID For Future GrowthThe Trade Desk said its revenues grew 48% in Q4 and 2 ...
- Tatari Taps Media Agency Vet Todd Gordon For Client Development PostGordon says future TV linear and streaming efforts need more work wh ...
- Comscore, MediaMath Launch Programmatic Contextual Targeting In Latin AmericaThe solution is designed to offer brand safety combined with contextually releva ...
- Why NetElixir Is Betting Big On Sweden And Other Nordic CountriesAmazon entered Sweden in October 2020 to support local retailers in ecommerc ...
- Horizon Next's President On The Future Of Metrics, MeasurementA new model from Horizon Next measures digital and traditional media, usi ...
