Tag results for "programmatic"
- Equifax Incorporates Into Audigent, Giving Brands Easy Access To AudiencesAudigent has partner agreements for data with Epsilon, TransUnion and Comscore. C ...
- Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign SpendA glitch in Amazon's system caused many advertisers to potentially overspend ...
- IAE Tackles Ad Fraud: Says It's Not Just Illegal, But Has Big Ethical Issues For Media IndustryAs a result, the Institute for Advertising Ethics has teamed with t ...
- MNI Built Optics, How Developers Dealt With 'Too Much Data'MNI, a targeted media-planning and buying company, announced the launch of ...
- MiQ Selects Stokes As Global President, Talent And Operations"MiQ doesn't need a revolution. We need an evolution," Karen Stokes sai ...
- U.S.-Based Journey Further CEO Duncan Smith On How To Keep Consumers With The BrandExpanding ad agency Journey Further from the U.K. to the U.S. ...
- Local TV Advertising Forecast: Flat Overall, Broadcast TV Double-Digit Declines In 2023Long term, what's the plan for ads on local TV? Borrell Associat ...
- Pinterest Campaign Shows Boards, Search Help Pinners 'Gift Like You Get Them'Pinterest launched a holiday campaign aimed at the re-gifters, the don't-quite-get-you gifter ...
- Pontiac Intelligence Launches CTV BidderThe bidder is focused on deals via integrations with Magnite, Xandr, Grlwed ...
- Peach Will Support Netflix's New Ad-Supported ModelGlobal video ad management platform Peach has announced support of Netflix's high ...
- Merkle: Prioritizing Performance Media, What Marketers Say They DoJust 48% of respondents to a Merkle survey prioritized organic search mo ...
- Fox Corp.'s OneFOX Strikes SSP Deal With FreeWheelThe deal will work with Fox's OneFOX video inventory to manage direct-so ...
- Delisted CTV Apps Shot Up 452% In Q3Marketers invested an estimated $3 million in programmatic ad spend on delist ...
- Yahoo Newly Appointed CRO Elizabeth Herbst-Brady Plans To Give Brands 'What They Need'Herbst-Brady will be responsible for Yahoo's revenue generation and global go-to mark ...
- CafeMedia, Colossus SSP Partner For Ad Net Supporting Minority, Women, Veteran-Owned SitesCafeMedia/AdThrive and Direct Digital Holdings' Colossus SSP have officially announced a partnersh ...
- AVOD Streamers To Slow To 9% Growth In Q4, Hit $9.8B Total For 2022Strong double-digit percentage growth on U.S.-based AVOD services will slow dramatically ...
- AdTheorent Unveils Privacy-Compliant Predictive Audiences For Healthcare AdvertisersAdTheorent Health recently announced the launch of Predictive Audiences for the healthca ...
- Reckitt's Fryer To Lead Ad Net Zero's Media-Planning GroupIn a related move, Reckitt and programmatic ad-selling platform PubMatic have tak ...
- OpenAP Takes On Its First Non-TV Company, Snowflake Ventures, As An InvestorAdvanced advertising company OpenAP says the Snowflake Ventures deal aims to increa ...
- Tubi Integrates FreeWheel's Beeswax DSP In Its Ad TechMutual Tubi/Beeswax advertising clients can now buy incremental inventory programmatically within ...
- Political Ads Through Programmatic Channels Streamline Approval Process For CTVBasis Technologies SVP Grace Briscoe can tell marketers a lot about t ...
- First-Party Data Reorients Media SalesAdvertisers' increasing reliance on first-party data will materially change media planning, buyin ...
- Political Shops Say Shifting Platform Ad Policies Remain Their Top ConcernThe study by Basis Technologies found that better connected TV tech a ...
- LoopMe Names Former OMD CEO Mainardo de Nardis To Board ChairMobile ad platform LoopMe announced Tuesday that Mainardo de Nardis will jo ...
- OTT Is Fastest-Growing Media Segment For Local AdvertisingOTT spending is forecast to exceed $2 billion -- drawing strength fr ...
- Study: Programmatic Transparency, Including Content Object Signals, Key In Driving CTV BuysMajorities of U.S. and UK advertisers surveyed indicate more granular content insigh ...
- Global, NA CTV 1H Programmatic Spend Up 30%+; 94% Of U.S. HHs Now ReachableAd fraud is up slightly YoY, according to Pixalate's 1H CTV supp ...
- CTV Advertising Can Reach 94% Of US HouseholdsOpen programmatic ad spending on connected television this year has risen 3 ...
- OpenAP's Identity Graph Strikes Deals With Big 3 SSPs, GroupM First To UseAdvertisers can now see unified campaign cross-platform results, including deduplicated reach a ...
- Amazon, Google, And eBay Become Top 3 Destinations For Search, Study ShowsRetail media retains its lead when it comes to search, discovery a ...
