Tag results for "programmatic"
- Impact Radius, LiveRamp Integrate Data To Enhance Cross-Channel CampaignsImpact Radius, a digital advertising software-as-a-service platform, and LiveRamp on Tuesday announced ...
- iQ Media, Lotame Join Forces To Aid TV Attribution In a new deal announced Tuesday, IQ Media and Lotame are partnering ...
- Vodafone To Leverage Kaltura OTT Technology In Launch Of Italian TV ProductPowered by Kaltura's OTT TV service, Vodafone Italy will unify the likes ...
- Triton Digital Launches Audio-Centric Supply-Side PlatformTriton Digital has launched Yield-Op, a supply-side platform (SSP) built specifically for ...
- Barometric Partners With Commerce Signals, Alphonso, Mobiquity NetworksCross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships with ...
- SpotX Teams Up With Immersion On Haptic-Responsive Video AdvertisingSpotX said it has partnered with Immersion Corp., a developer of haptic ...
- WPP, Unilever Invest $15 Million In CeltraCeltra announced a $15 million investment led by WPP and Unilever Ventures ...
- DMA: Programmatic, Mobile Payments Lead Marketing Tech AdoptionA new report by the Data & Marketing Association (DMA) finds that ...
- Ecommerce Leaving Billions Of Dollars UnclaimedMost of the objectives of marketers to optimize sites and content have ...
- Sizmek, Triton To Serve Digital Audio Ads, But Tracking Still TrickyThrough partnerships with Triton Digital and others, digital audio ads are served ...
- Ooyala Taps Nikzad To Lead Company Operations As COOOoyala announced on Tuesday the hire of Mike Nikzad to serve as ...
- Media iQ AiQx Platform Incorporates Adbrain Cross-Device Data In New IterationMedia iQ's programmatic-first insight and planning tool AiQx now includes offers a ...
- Adobe Advertising Cloud TV Launches, Ties In Search Intent DataAdobe on Monday announced the launch of Adobe Advertising Cloud TV to ...
- Varick Partners With Vistar Media On Out-of-Home Omnichannel Programmatic BuyingAs targeting consumers across all channels become more important, Varick said it ...
- Survata Creates Partner Network With Lotame, Salesforce, Oracle, Adobe, LiveRampThe partnerships combine consumer survey responses with first-, second- and third-party data ...
- Native Programmatic Drives Scalable CampaignsThe time is ripe for native programmatic advertising to finally take off. ...
- PubMatic Integrates With Amazon Publisher Services PubMatic announced an integration with Amazon Publisher Services that will enable Amazon ...
- Where In The World Is My Digital Consumer?From a digital and brick-and-mortar perspective, overlaying first-party data with accurate and ...
- DataXu, Placed Connect In-Store Consumers And Targeted TVDataXu and Placed, a provider of location-based attribution services, on Thursday said ...
- Google, Smaato Partnership Opens To 100+ DoubleClick PublishersAfter a successful beta integration with Google's DoubleClick Exchange Bidding (EB) program, ...
- IAB Tech Lab Opens Header Bidding Standard For Public CommentThe Interactive Advertising Bureau's Tech Lab has released a standard on header ...
- Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify DealsMarketers can now target audiences based on page-level demographic data, predicted viewability ...
- Yes, Bad Adjacencies Hurt BrandsDeeply risk-averse by nature, marketers and brand managers have long taken it ...
- SpotX Tool Aims To Protect Audience DataVideo ad-serving platform SpotX on Tuesday introduced a new feature, Audience Lock, ...
- Programmatic Is To Direct As Drive-Thru Is To Sit-DownProgrammatic block lists really don't serve direct sales the way many thought ...
- MetaX, DMA Introduce Blockchain To Protect Digital Ad Industry From FraudThe Data & Marketing Association (DMA) has forged a closer partnership with ...
- Teads Elevates Daily To Global President, Tran Promoted To CSOJim Daily, Teads' president of U.S. and Canada, has been promoted to ...
- Acast Launches Programmatic Audio-First MarketplaceAcast, which develops technology infrastructure for digital audio formats, on Monday debuted ...
- OpenX Becomes Google's Beta Partner For Exchange BiddingProgrammatic marketplace OpenX said it will become a beta partner of Google's ...
- Google Extends Its Entry Into Header BiddingGoogle said it has moved beyond a closed beta of its entry ...
