Tag results for "programmatic"
- An AI Performance-Based Search Company That Is DifferentOuna, a Hebrew reference from the Israeli-based company, translated into English mea ...
- Amazon Ads Debuts Ad-Targeting Solution Using AI, First-Party Data At CannesAmazon says the AI-driven platform no longer relies on single IDs ...
- Yahoo Launches First Ad Creative Platform, Princess Cruises Becomes Early TesterThe Yahoo Creative platform, developed in partnership with Innervate, uses data fr ...
- Google Must Face Trial Over Charges It Monopolizes Display AdsA federal judge on Friday rejected Google's bid for judgment in i ...
- Diverse-Owned Publishers Face Adtech Barriers To EntryMost publishers and marketers said they planned to increase their diversity, equi ...
- Programmatic Pickup: Google Brings Automated Ad-Buying To Email NewslettersThe new Google Ad Manager capability is now in beta. This cou ...
- GPT-Based Targeting Tool Offered To Programmatic Ad BuyersPubMatic and Cognitive partner on a capability that they say can gra ...
- Winning Elections With Data-Driven Programmatic Advertising StrategiesIn today's dynamic political landscape, understanding regulations, embracing multicultural voters and strategical ...
- Viant Program Would Make Programmatic Supply Chain SustainableFirm will place a Carbon Label on digital ads to show th ...
- Global CTV Ad Forecast: Up 26% In 2024, Trade Desk At 59% Programmatic ShareCTV advertising will continue to outpace social and search and programmatic-platform reven ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- Indie DSP Programmatic Ad Deals Climb 24%FreeWheel defines "independent" as ad buys from agencies and buying entities n ...
- Google Seeks To Duck Jury Trial In Antitrust Battle Over Display AdsIn an effort to avoid trial by jury, Google says it h ...
- Netflix Upfront: New Ad-Tech Platform, Partnership DealsAt its upfront event, Netflix announced it will start up its o ...
- The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers InSocial app WeAre8 is extending its consumer ad revenue-sharing model to t ...
- SSP Fires Back At Adalytics' Fake ID Injection ClaimAdalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in ...
- 'The Washington Post' Hires Jana Meron As VP, Revenue Operations & DataMeron has worked as SVP at Insider Inc. and has a tra ...
- PubMatic Reports 20% Revenue Hike For Q1Company raises its full year guidance and forecasts 12% revenue growth. ...
- Infillion's MediaMath Technology Powers A Revised Walmart DSPInfillion's integration with Walmart Connect will create the new Walmart DSP power ...
- It's Google's World And Planners & Buyers Are Just Living In ItAnd by "world," I mean media optimization stack as we transition fr ...
- DeepSee Offers Research Portal To Help Advertisers Find Valuable PublishersDeepSee says it can detect inorganic or bot-driven website traffic. ...
- Roku Inks NewFront Deals With Trade Desk, iSpot, NBCUTrade Desk advertisers now have direct access to Roku via a priva ...
- Roku Scores Double-Digit Q1 Gains In Revenue, HouseholdsRoku posted strong double-digit-percentage first-quarter revenue, with improvements in its gross prof ...
- Partnership Aims To Equip DSPs With New ToolsAxis and Lemma say they will boost advertising effectiveness with collaboration. ...
- Problematic Programmatic: 2023 Was Slow, But Recovery Is On The Way, Study SaysTwo issues are cookie deprecation and user IDs, Assertive Yield reports. ...
- Mediavine Works With Sertify To Help Advertisers Find Diverse-Owned PublicationsFemale, BIPOC, LGBTQ+ and other diverse sites can be identified through Mediavine ...
- Roblox Partners With PubMatic To Increase Video Ad SalesThe partnership with PubMatic will enable programmatic media buying of the popul ...
- Walmart Advertisers Will 'Plug' In To Self-Serve Machine-Learning Tool For CreativeNew media in-store experiences will boost awareness and support self-service capabilities includi ...
- Advanced TV Platform Cadent Buying Machine-Learning Developer AdTheorentThe new combined Cadent-AdTheorent cross-platform media company will look to provide performan ...
- Branding Vs. Performance: Should Advertisers Choose One Over The Other?Brave CEO Amir Sharer has refocused the SSP on running branding campaig ...
