Tag results for "programmatic"
- Bombora Integrates With Experian's Audigent For B2B, Intent Audience DataThis partnership brings B2B programmatic audiences from Bombora into Audigent's suite ...
- Programmatic Roars: Ad Spend Will Be Higher This YearBut channel use appears to be shifting, with CTV getting a boos ...
- EDO Strikes Deal To Boost Regional TV Ad OutcomesEDO has struck a deal with AI-powered ad-tech firm Chalice AI ...
- Yahoo DSP Has Live Sports, Collaboration In MindGeneral Manager for Yahoo DSP Adam Roodman highlighted three things he wan ...
- Albertsons, TransUnion, DoorDash, Ibotta Expand Data Partnerships At CESA string of ad platforms expanded their retail media ad partnerships th ...
- ANA Partners With Viant, Cites AI"With groundbreaking innovations like ViantAI, Viant continues to set new standards ...
- Meta, Where's The AI Video Tech To Identify Hateful Trigger Words In Videos?As I watched news of the domestic terrorist attack on New Year ...
- Traffic-Shaping Tool Can Help Publishers Realize Programmatic Gains, Firm SaysAssertive Yield's platform can eliminate redundancy and conflicts of interest, the compa ...
- DSP Reach Improves But Is Still Less Half Of Media SpendThe improvement was partly attributed to a reduction in the number ...
- RE/MAX Ad Media Network Launches To Support RealtorsAnother programmatic media network will launch, but this one will become t ...
- How Google's 'Willow' Quantum Chip Is Revolutionizing AdvertisingAdvertisers have not yet awoken to the revolution of Google's quantum computi ...
- Health Care Programmatic Ad Platform Built To Reach 'Zero Waste'To support health care advertisers and marketers, WebMD Ignite designed ad capabiliti ...
- ANA Finds DSP Reach Improving, But Effectively Still Less Than 44% Of Ad Dollars SpentWhile the percentage has increased from 36% reported in a 2023 stu ...
- Adelaide, PubMatic Partner In Effort To Improve Media QualityAd buyers can apply Adelaide's attention data to programmatic deals. ...
- 21% Of Ad-Option Streaming Is Programmatic, Up 15% Year-Over-YearFor all premium video inventory including premium streaming, linear and others, arou ...
- DSP Dives Into AI To Build Automation Tools For Creative, Planning, Media BuyingSimpli.fi has announced AI-powered programmatic ad tools that the DSP will ma ...
- PubMatic And 33Across Partner To Help Ad Clients Target AudiencesThe arrangement will help publishers increase their monetization, the firms say. ...
- Western Union, PubMatic Expand CollaborationWestern Union is using first-party data online to offset audience extensions v ...
- Alphabet, VC Lead Startup Investment Designing AI Agent To Work With HumansA San Francisco-based startup is expected to announce Tuesday it has rais ...
- The New York Times Wants To 'Reshape' The Ad EconomyRather than measuring clicks and impressions, the "Times" plans to find ...
- Xumo Inventory Will Now Be Available Via PubMaticThe partnership between streaming platform Xumo and sell-side company PubMatic is design ...
- Lesbian Dating App 'Her' Launches Programmatic AdsDating and social platform Her is expanding its ad options for bran ...
- YouTube Liaison Opens Up About The AlgorithmHow the algorithm works has been a secret at Google, but n ...
- B2B Master Class: Leaders Are Using Programmatic And Advanced Data StrategiesB2B brands are also more likely to be using at least fi ...
- 2025 Ad Spend Forecast Puts CTV, Data FirstCTV, streaming and OTT video channels are expected to see the mo ...
- Netflix Ad Option Has 'Positive Momentum' Two Years InNetflix says its global ad-supported platform in 12 countries has reached ...
- Programmatic Audio, Advertising Next Mountain To ClimbPodcast ads are difficult to buy, although brand-suitability tools are attracting n ...
- CTV, OTT Offer Many Positives, But Transparency, Frequency Issues RemainIn a survey by Advertiser Perceptions and Premion, nearly 40% cited ...
- SoundCloud And PubMatic Partner On Providing Programmatic InventoryMusic platform SoundCloud is leveraging PubMatic advertising tools. ...
- Upping Programmatic: Publishers And Advertisers Report Display GrowthMore publishers now use programmatic to sell their inventory in Europe, I ...
