At our
Data & Programmatic Summit in Lake Tahoe, leaders from Spark Foundry, Exverus Media, Covered California, Canvas Worldwide, and KSM Media shared strategies on reaching Gen Z and Alpha, audio and
DOOH channels, seasonal media spend, and blending AI with human touch.
Catch the best moments from the on-stage discussions below.
Watch
the full session recordings here!
Barb Kielhofer, VP,
Audience Design at Spark Foundry, shared how they’re targeting Gen Z and Gen Alpha, emphasizing the importance of preparing to capture data from privacy-conscious future
generations.
Sean Edwards,
Director of Programmatic & E-Commerce at Exverus Media, highlighted how podcast and audio channels were key to reaching potential theatergoers for The
Chosen series.
Glenn
Oyoung, Director, Marketing Division & Chief Marketing Officer at Covered California, discussed optimizing media spend and channel strategies around open
enrollment and other critical periods.
Kristi Hummel, VP, Director Out of Home at Canvas Worldwide, explained how personalized DOOH campaigns engaged both Kia and non-Kia
drivers.
Tyler Holoubek,
Associate Director of Programmatic at KSM Media, discussed how they balance human touch and AI in regulated industries through various options for copy and
images.
If you’re interested
in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.