Jon Asher shares his perspective on using loyalty to shift behaviors, how customers increasingly experience Nekter Juice Bar
beyond the store, and why flawless execution is now demanded by customers.Do you prefer brand awareness or performance? What is your preferred marketing
channel? In this series, we get to know past Insider Summit attendees and ask about their preferences.
Jon Asher, Chief Technology Officer, Nekter Juice
Bar:
Personalization at Scale or One Great Experience for
Everyone: Personalization at scale, but only if it’s built on a rock-solid universal experience. Everyone craves feeling known and appreciated, yet it’s consistency
that turns one-off delight into enduring loyalty.
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Build In-House Tech or Best-in-Class
Vendors: For mission-critical needs, start with best-in-class vendors and build and grow with them. The goal is to provide the vision, ideas, and necessary functionality and let
best in class vendors worry about uptime, coding, and scalability.
Speed to Market or Perfect
Execution: Contrarian view here: Perfect Execution - consumers not only expect but demand perfection across all touchpoints. One glitch risks tarnishing your brand
forever
Data Dashboards or Real-Time Store Feedback: Data dashboards for
their unflinching truth and cross-store comparability; they’re unbiased, don’t care what I think, and cut through the noise.
Mobile-First Journeys or In-Store Moments That Surprise: So much of our brand experience is now happening outside of stores, whether on
social media, in search results, or in our app that I am all about the Mobile-First journey while delivering consistent, quality in store experiences.
Loyalty as a Growth Engine or Menu Innovation as the Driver: In a vacuum, I'd go with loyalty as the most effective way to
shift behaviors and increase recency, frequency, and spend. Without a strong loyalty and data foundation, your hits are accidents, but with it you can systematically create, test, and scale Menu
Innovations that resonate.
Smoothie or Juice: The Heath Nut smoothie for when I'm working
out, and the Toxin Flush juice for when I want something light, refreshing, and packed with vitamins and nutrients.
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