• by Barbie Romero , February 17, 2026

Did you have a question for a fellow Summiteer but never got around to asking in person? Well now is your chance! In our Backstage Exclusive Series, we're giving you the opportunity to ask any question that's on your mind. Whether work-related or more personal, we'll find out what they have to say.

This week, we’re shining a spotlight on Luis Spencer Freitas Senior Director, Digital Route to Consumer & Marketing Capabilities at Moët Hennessy USA. He shared how the luxury maisons balance centuries of heritage with modern digital innovation. Tune in to find out why emotional storytelling, not just retention metrics, is key to building lasting consumer connections.

Is there another Summiteer you're wondering about? Perhaps you'd like to be featured yourself? Let us know who you are and/or what your question is for your fellow Summiteer, and we'll be sure to feature in a future edition of Brand Insider: Backstage Exclusive. Please submit all requests to our Brand Insider Managing Editor, Barbie Romero at Barbie@MediaPost.com.