- Salesforce Launches Platform To Help Brands Manage Loyalty
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
The new tool can be utilized by both B2B and B2C bran ...
- AutoVitals Acquires BayIQ, Provider Of Loyalty, Email Tools To Auto Repair Market
Email Marketing Daily, Ray Schultz - Tuesday, January 5, 2021
BayIQ is AutoVitals' first acquisition since it received a major growth investme ...
- PwC: High Shipping Costs A Deal Breaker For Online
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
"High shipping costs are clearly driving behavior, but so is curbside pickup ...
- Starbucks CEO Kevin Johnson Joins Amperity Board
Digital News Daily, Ray Schultz - Thursday, December 3, 2020
Johnson is credited with driving a technology-based mindset at Starbucks, where ...
- How Dunkin' Powers Its Loyalty And Delivery Biz
QSR Land, Sarah Mahoney - Tuesday, November 3, 2020
Two Dunkin' execs explain how the QSR chain used loyalty efforts a ...
- Keeping Shoppers In The Know: Demand Is High For Delivery And Return Alerts
Email Insider, Ray Schultz - Friday, October 16, 2020
Companies that can deliver proactive communication about delivery and returns are mo ...
- Taco Bell Launches eGifting Service
Around the Net in Email, Ray Schultz - Thursday, October 8, 2020
Taco Bell has launched an eGifting service called Taco Gifter. It ...
- Porsche Owners Socialize Safely Via Rally
Marketing Daily, Tanya Gazdik - Wednesday, October 7, 2020
Porsche owners got a little taste of normal recently with a pandemic-sa ...
- Shopping With Feeling: Consumers Demand Empathy From Brands During Buildup To Holidays
Email Insider, Ray Schultz - Wednesday, October 7, 2020
Two-thirds of consumers plan to do all their holiday shopping online, b ...
- 'Name Your Car Day' Shows Vehicles Are Not Like Other Purchases
Drive Time, Tanya Gazdik - Monday, October 5, 2020
Twenty-five percent of people have a name for their car -- a ...
- Loyalty: Gen Z, Gen X, Millennial, Baby Boomer Habits Change As Pandemic Continues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
While discounts, free samples, and offers remain the main drivers of loyal ...
- Brands That Bail Out Music Fan Will Save Themselves
Marketing Daily, Glenn Minerley - Thursday, September 10, 2020
In the absence of events and life experiences fans crave, brands mu ...
- Don't Be A Clutterbug: Personalized Emails Are More Welcome Than Batch-And-Blast
Email Insider, Ray Schultz - Wednesday, September 9, 2020
Retailers are the primary generator of overstuffed inboxes, with daily deals t ...
- Consumers Demand Personalization In Return For Loyalty: Study
Around the Net in Email, Ray Schultz - Thursday, September 3, 2020
Most consumers agree that they will be more loyal to a bra ...
- Merkle: How Much Loyalty Customers Have Depends On Several Factors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
Apple last week enabled a rating system that enables users to recomme ...
- Google Kids Space On Android, A Lifetime Branding Experience
Inside Performance, Laurie Sullivan - Monday, August 31, 2020
Can parents trust Google enough to commit to Kids Space -- mea ...
- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media Network
Inside Performance, Laurie Sullivan - Wednesday, August 26, 2020
CVS has introduced a media network that allows brands to buy ...
- Case Study: Vitamix Blends Email Marketing And Loyalty
Around the Net in Email, Ray Schultz - Tuesday, August 25, 2020
Vitamix is building its loyalty program, which now has nearly 120,000 member ...
- Churning And Yearning: Online Shoppers More Likely To Leave Brands During COVID-19 Pandemic
Email Insider, Ray Schultz - Tuesday, August 11, 2020
Consumers are shopping more online and trying new retailers, but they a ...
- Bye-Bye Loyalty: Data Reveals Start Of Messy Holiday Shopping Season
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2020
As companies conduct surveys and crunch data to make predictions about t ...
- Porsche, Dodge, Hyundai Top J.D. Power APEAL Study
Marketing Daily, Tanya Gazdik - Sunday, July 26, 2020
Dodge becomes first mass-market domestic brand to rank highest for both own ...
- Kickback Friend-To-Friend Shopping App Launches With Nike, Walmart, Others
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
The app relies on digital advertising to create consumer loyalty, providing ...
- Jeep Engages With Off-Road Enthusiasts
Marketing Daily, Tanya Gazdik - Thursday, July 9, 2020
Besides the digital "badge," users can request a "hard" badge they c ...
- Lincoln Expands Loyalty Program To Include Experiences
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2020
The program is another way Lincoln can show customers appreciation for choosi ...
- Jeep Asks Consumers To Help Create 'Easter Eggs'
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2020
The small elements are a "surprise and delight for customers and he ...
- JetBlue Offers Lower Points Threshold To Loyalty Customers
Marketing Daily, Tanya Gazdik - Tuesday, June 23, 2020
TrueBlue loyalty members with as few as 500 points now can rede ...
- The Cheating Consumer: Study Finds Brand Loyalty Is 'Up For Grabs'
Research Intelligencer, Joe Mandese - Wednesday, June 24, 2020
"Brand loyalty is up for grabs!" That's the conclusion of a stu ...
- Customer Loyalty Overrated -- Marketers Should Consider Consumer Habits Instead
Inside Performance, Laurie Sullivan - Tuesday, June 23, 2020
"What makes competitive advantage truly sustainable is helping consumers avoid having ...
- Auto Brand Loyalty On Downward Trajectory
Drive Time, Tanya Gazdik - Monday, June 1, 2020
Consumers want trust, transparency, understanding and reliability from automakers, says Hannah Keshishia ...
- Unbranded Vs. Branded Search, When To Use What Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Whether to use a branded vs. unbranded search strategy remains an ongoi ...