- Relevance Will Get You Further Than Attention Alone
MediaDailyNews, Duncan Smith - Wednesday, March 13, 2024
Relevance has always been the ultimate metric for success. Now we ha ...
- Selling Loyalty: Email Most Popular Channel, Social Second
Email Insider, Ray Schultz - Friday, February 23, 2024
Consumers will pay more to shop with brands they are loyal t ...
- AI-Driven Affiliate Marketing And Ads? Brands Leap Into A New Era
MediaDailyNews, Laurie Sullivan - Friday, February 16, 2024
Wildfire Systems created a Google Chrome browser extension built on generative ...
- Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report
Search & Performance Insider, Laurie Sullivan - Friday, February 2, 2024
Independent agency NP Digital next week will release its 2024 Retail Reve ...
- In Loyalty 'Calamity,' Retailers Look To Rebuild Pricing Trust
Marketing Daily, Sarah Mahoney - Tuesday, January 30, 2024
While the inflation rate has cooled, stores have a long way ...
- Hilton Launches Hotel In Paris Hilton's Roblox World, Offers Real-Life Rewards
MediaDailyNews, Colin Kirkland - Thursday, January 25, 2024
The campaign - Hilton's first foray into the metaverse - will laun ...
- Amazon, Trader Joe's, CVS, Levi Strauss Lead In Loyalty
Marketing Daily, Sarah Mahoney - Tuesday, January 23, 2024
Brand Key's new Customer Loyalty Engagement Index shows brand love doesn't ju ...
- Brands Have A Problem Being Loyal To Consumers
Search & Performance Insider, Laurie Sullivan - Monday, January 22, 2024
Brands want flashy technology such as augmented reality while consumers want t ...
- America's Favorite Grocers: H-E-B, Amazon, Costco
Marketing Daily, Sarah Mahoney - Thursday, January 11, 2024
Dunnhumby's closely watched annual rankings also put Wegman's No. 1 on quali ...
- Mini Announces Route For Road Rally
Marketing Daily, Tanya Gazdik - Friday, January 5, 2024
The most recent Mini Takes The States included more than 2,000 enthusiast ...
- Web3 Engagement: Explained In 2.5 Minutes
Media 3.0, Joe Mandese - Sunday, January 7, 2024
If you're still struggling to understand the benefits of Web3 branding, wat ...
- Starbucks App 'Traps' Users To The Tune of $900 Million
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, January 4, 2024
Over the last five years Starbucks has claimed nearly $900 million ...
- Airlines Face Scrutiny Over Loyalty Programs
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, December 21, 2023
"One other key issue USDOT is looking at is the devaluation ...
- Consumers Make It Difficult To Personalize Holiday Ads
MediaDailyNews, Laurie Sullivan - Friday, December 15, 2023
Top-performing retailers participating in a survey from Coveo and RSR Research sa ...
- JD Power: Live Streamers Command Far Higher Loyalty Than Cable/Satellite, YouTube TV Rules
MediaDailyNews, Karlene Lukovitz - Friday, November 17, 2023
Likelihood of switching services in the next year is 12% with streamer ...
- The Humble Shopper: What Consumers Really Want From Brands
Email Insider, Ray Schultz - Tuesday, November 14, 2023
Discounts are less important than some marketers might think, Braze reports. ...
- Microsoft pubCenter For Publishers Relaunches In U.S. Pilot As Google AdSense Alternative
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Microsoft Advertising is running a pilot in the U.S. to help creato ...
- Marriott's Loyalty Program Launches Virtual City In Fortnite
MediaDailyNews, Colin Kirkland - Wednesday, October 25, 2023
Marriott Bonvoy is launching its own virtual city experience on Fortnite ...
- Delta Air Lines Walks Back Proposed Loyalty Program Changes
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 18, 2023
Delta Air Lines is walking back some recent proposed changes to i ...
- Porsche, Toyota, Ford Score Highest In Brand Loyalty
Marketing Daily, Tanya Gazdik - Sunday, October 8, 2023
Customer loyalty is a team effort, says Joe Lawrence, executive vice preside ...
- Taco Bell Brings Back Subscription Service
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 3, 2023
Taco Bell is bringing back its Taco Lover’s Pass subscription program, whi ...
- Ford Offers Enhancements For Mustang Owners
Marketing Daily, Tanya Gazdik - Thursday, September 28, 2023
Ford is taking the Mustang ownership experience online with a new digit ...
- Apple, Amazon, Domino's Remain Loyalty Legends
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 12, 2023
The latest top-100 ranking from Brand Keys also boasts a record numb ...
- Ulta Rises, As Beauty Spending Remains Strong
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 1, 2023
The retailer notched gains in every major product category. ...
- Churn Update: 70% Use Streaming Apps For Just Three Months
Digital News Daily, Karlene Lukovitz - Wednesday, August 2, 2023
Time spent with an app per month is directly correlated with h ...
- From Low-Brow to Luxury, Automakers Gear Up For Events
Marketing Daily, Tanya Gazdik - Monday, July 31, 2023
Dodge's Roadkill Nights and Pebble Beach Concours d'Elegance attract very different consumer ...
- Wildfire Monetizes Commerce Transactions Through Gen AI Engine
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
Wildfire has built technology that monetizes ecommerce transactions driven by generative ...
- Building Brand Advocacy via Loyalty Programs
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Keeping customers engaged with your brand is a key to future succes ...
- Collective Community Recommendations Drive Influence, Build Brand Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2023
On average two people each second ask Reddit communities for a recommendatio ...
- Jeep Ranked 'Most-Patriotic' Brand For 22nd Year
Marketing Daily, Tanya Gazdik - Monday, June 19, 2023
Rankings come at a time of shifting social and political landscapes, a ...