- Stitch Partners With Braze To Help Brands Use Data
Email Marketing Daily, Ray Schultz - Tuesday, May 30, 2023
Stitch, a consultancy focused on key marketing challenges, has formed a partnersh ...
- Marketers Favor Customer Acquisition Over Retention, Despite Shaky Outlook
Research Intelligencer, Robert Williams - Tuesday, May 30, 2023
Marketers say they are investing in technologies to speed up and customi ...
- Volkswagen Bus First Vehicle To Get 'Day' Status
Marketing Daily, Tanya Gazdik - Friday, May 19, 2023
The inaugural celebration for International Volkswagen Bus Day is June 2 ...
- Best Buy Makes New Loyalty Play
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 12, 2023
The electronics retailer hopes to attract more members by adding a lower-pric ...
- Coveo Study Reveals Balancing Act Between Privacy, Personalization, Saving Money
Inside Performance, Laurie Sullivan - Wednesday, May 10, 2023
Coveo's Ecommerce Relevance Report provides a snapshot of how the economy a ...
- What's Keeping CMOs Up At Night: It's The Economy, Stupid
MediaDailyNews, Joe Mandese - Monday, May 8, 2023
New nightmares include budget cuts, and managing consumer loyalty, attention and expectati ...
- Ford Releases Trail App For Bronco Owners
Marketing Daily, Tanya Gazdik - Tuesday, May 2, 2023
The app was unveiled at Bronco Safari 2023 in Utah, where hundre ...
- Consumers Seek Rewards For Posting User-Generated Content
Research Intelligencer, Robert Williams - Friday, April 28, 2023
More than half of consumers say they would be incentivized to crea ...
- IKEA Launches Loyalty Program To Help Small Businesses Grow
Digital News Daily, Colin Kirkland - Wednesday, April 26, 2023
IKEA's new "Business Network" loyalty program provides small businesses and their employe ...
- Sinch And Salesforce Collaborate On Messaging
Email Marketing Daily, Ray Schultz - Wednesday, April 12, 2023
Sinch and Salesforce hope to provide an enterprise-grade experience through the strateg ...
- Most Consumers Will Dump A Trusted Brand For Better Prices
Email Marketing Daily, Ray Schultz - Thursday, April 6, 2023
But economic conditions have driven most consumers to enroll in a loyal ...
- Generational Divide Patterns Show Loyalty, Rewards Strategies
Inside Performance, Laurie Sullivan - Thursday, April 6, 2023
Merkle's report draws comparisons from pre- and post-pandemic data and shows t ...
- Tetris Hops On The Web3 Bandwagon With New Brand Rewards Program
Digital News Daily, Colin Kirkland - Friday, March 31, 2023
Tetris has announced the rollout of a new loyalty program that wi ...
- Twilio Launches New Identity, Profiling Tools
Email Marketing Daily, Ray Schultz - Wednesday, March 29, 2023
Customer engagement platform Twilio has launched an identity resolution tool that ...
- Trader Joe's, American Family Insurance Most-Loved Brands
Marketing Daily, Tanya Gazdik - Thursday, March 16, 2023
The analysis is based on conversations happening online (via social media) a ...
- In Uncertain Times, Companies Lean Into Brand Loyalty
MediaDailyNews, Greg Ricciardi - Monday, March 6, 2023
Company leaders across industries understand what's at stake right now and a ...
- ChatGPT: Marketers Missing Online Review Opportunities
Inside Performance, Laurie Sullivan - Friday, February 24, 2023
Consumers view online reviews as a two-way dialogue, building a bond wi ...
- Email's Delicate Balance: It's Popular For Buying, But Watch Out For The Creep Factor
Email Insider, Ray Schultz - Wednesday, February 22, 2023
Email and mobile stand out in ecommerce sales, with price the ma ...
- H-E-B Passes Amazon As Grocery Favorite
Retail Insider, Sarah Mahoney - Wednesday, February 1, 2023
H-E-B is the new king, with Amazon falling to third place, ...
- Professors Examine Customer Reactions To Starbucks Program Changes
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, January 29, 2023
Customers who were enraged when Starbucks changed its customer loyalty program miss ...
- The Virtues Of Privacy: What Brands Get From Their Investments
Email Insider, Ray Schultz - Monday, January 30, 2023
Almost all companies see privacy as a business imperative, Cisco Secure repo ...
- Ford Expands Ownership Services
Marketing Daily, Tanya Gazdik - Thursday, January 26, 2023
Customers who use remote experiences for vehicle repair are more likely ...
- Intuit Mailchimp Offers New Multichannel Capability
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Mailchimp has unveiled a tool that offers one view for marketing campaig ...
- Make Common-Sense Ideas Common Practice: A New Year's Resolution
MediaDailyNews, Mike Donahue - Thursday, January 19, 2023
From writing a better brief to targeted messaging and capitalizing on t ...
- Marketing Chasm: Consumers And Retailers Have Different Ideas
Email Insider, Ray Schultz - Friday, January 13, 2023
Consumers and marketers differ when it comes to channels, message frequency a ...
- Loyalty Shake-Up: Trader Joe's, Disney+ and Levi Strauss On Top
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 9, 2023
Brand Keys' latest ranking shows how much loyalty has shifted, with consume ...
- Loyalty is Glocal: KFC's Data-Driven Value Exchanges
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
What drives consumer loyalty to dining brands? A global view suggests the ...
- Let's Get Re-engaged: A Data and Messaging Romance
The MediaPost Cases, Lisa Singer - Friday, February 3, 2023
In order to re-engage inactive members of the Bonvoy loyalty program, Marriott ...
- Goodbye Good Will: Consumers Who Love The Brand May Be More Loyal, But Don't Push Them
Email Insider, Ray Schultz - Wednesday, December 28, 2022
Loyalty members with an emotional bond with a brand are much mo ...
- Companies Focus On Outreach And User Experience, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 22, 2022
Many companies are aiming toward inclusiveness of user experience, Customer Engagement Insid ...