- B2B Oracle: AI Will Dominate In 2025
Email Insider, Ray Schultz - Friday, January 3, 2025
B2B marketers will be leveraging AI optimization this year, Moneypenny's Hannah String ...
- Brand Bonding: Gen Z Is The Least Loyal Generation, Baby Boomers The Most
Email Insider, Ray Schultz - Tuesday, September 24, 2024
Email is the most popular communications channel overall, SAP Emarsys reports. ...
- Streamers Now 'First Stop' For Consumers
Advanced TV Insider, Wayne Friedman - Wednesday, September 18, 2024
Nearly half of respondents say their "first stop" destination is one ...
- Loyalty Legends: Apple, Amazon, Domino's, TikTok
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 9, 2024
Brand Key's annual ranking finds changing consumer expectations are a primary dri ...
- In A League: Brands Drive Loyalty By Targeting Communities
Email Insider, Ray Schultz - Wednesday, August 14, 2024
Military personnel and first responders are among the shoppers who appreciate exclusi ...
- Costco Cracks Down On Sharing Membership Cards
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, August 8, 2024
It's the latest effort to convert freeloaders into paying members, similar ...
- Hot Holidays: Consumers Are Shopping Early And Plan To Spend More
Email Insider, Ray Schultz - Tuesday, July 30, 2024
High prices may be driving consumers to purchase gift cards, Finserv repor ...
- Chick-fil-A Offers Rewards, Merchandise For Consumers Who 'Eat Mor Chikin'
Marketing Daily, Teresa Buyikian - Tuesday, July 23, 2024
The mischievous bovines are back to promote their favorite brand with n ...
- Forget Coupons - QSR Club Members Get The Most For The Money
QSR Insider, Teresa Buyikian - Wednesday, July 24, 2024
It's the summer of the meal deal and membership is where it ...
- Mini Takes The States Ends On High Note
Drive Time, Tanya Gazdik - Monday, July 22, 2024
"As a marketer, it's just such a privilege to see how it ...
- Macy's Latest To Pounce On Prime-Day Spirit
Marketing Daily, Sarah Mahoney - Thursday, July 11, 2024
With 40% of Americans expected to dip into Amazon's "best deals" frenz ...
- Harman/Kardon Signs On As Mini Rally Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, July 3, 2024
Thousands of owners are expected to participate in the biennial Mini Tak ...
- How Macy's Is Expanding Personalization
Retail Insider, Sarah Mahoney - Wednesday, July 3, 2024
Working with Deloitte Digital, the retailer has expanded its tailored efforts in ...
- Adobe: Online Spend Tops $330B Year-To-Date, Consumers Trade Down To Keep Spending
MediaDailyNews, Laurie Sullivan - Thursday, May 9, 2024
Adobe expects first-half 2024 to drive more than $500 billion in onli ...
- Trouble-Free Shopping Is A Top Brand Loyalty Driver
Email Insider, Ray Schultz - Wednesday, April 24, 2024
Almost 100% of consumers say their favorite brands make it easy ...
- With New Agency And Loyalty Push, Carter's Flexes For Gen Z
Marketing Daily, Sarah Mahoney - Thursday, April 4, 2024
The children's apparel company wants to win over America's newest generation ...
- Albertsons CMO: Simplifying Loyalty Value
Retail Insider, Sarah Mahoney - Wednesday, April 3, 2024
The grocery chain is relaunching loyalty, hoping to help 38 million membe ...
- Relevance Will Get You Further Than Attention Alone
MediaDailyNews, Duncan Smith - Wednesday, March 13, 2024
Relevance has always been the ultimate metric for success. Now we ha ...
- Selling Loyalty: Email Most Popular Channel, Social Second
Email Insider, Ray Schultz - Friday, February 23, 2024
Consumers will pay more to shop with brands they are loyal t ...
- AI-Driven Affiliate Marketing And Ads? Brands Leap Into A New Era
MediaDailyNews, Laurie Sullivan - Friday, February 16, 2024
Wildfire Systems created a Google Chrome browser extension built on generative ...
- Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report
Performance Marketing Insider, Laurie Sullivan - Friday, February 2, 2024
Independent agency NP Digital next week will release its 2024 Retail Reve ...
- In Loyalty 'Calamity,' Retailers Look To Rebuild Pricing Trust
Marketing Daily, Sarah Mahoney - Tuesday, January 30, 2024
While the inflation rate has cooled, stores have a long way ...
- Hilton Launches Hotel In Paris Hilton's Roblox World, Offers Real-Life Rewards
MediaDailyNews, Colin Kirkland - Thursday, January 25, 2024
The campaign - Hilton's first foray into the metaverse - will laun ...
- Amazon, Trader Joe's, CVS, Levi Strauss Lead In Loyalty
Marketing Daily, Sarah Mahoney - Tuesday, January 23, 2024
Brand Key's new Customer Loyalty Engagement Index shows brand love doesn't ju ...
- Brands Have A Problem Being Loyal To Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, January 22, 2024
Brands want flashy technology such as augmented reality while consumers want t ...
- America's Favorite Grocers: H-E-B, Amazon, Costco
Marketing Daily, Sarah Mahoney - Thursday, January 11, 2024
Dunnhumby's closely watched annual rankings also put Wegman's No. 1 on quali ...
- Mini Announces Route For Road Rally
Marketing Daily, Tanya Gazdik - Friday, January 5, 2024
The most recent Mini Takes The States included more than 2,000 enthusiast ...
- Web3 Engagement: Explained In 2.5 Minutes
Media 3.0, Joe Mandese - Sunday, January 7, 2024
If you're still struggling to understand the benefits of Web3 branding, wat ...
- Starbucks App 'Traps' Users To The Tune of $900 Million
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, January 4, 2024
Over the last five years Starbucks has claimed nearly $900 million ...
- Airlines Face Scrutiny Over Loyalty Programs
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, December 21, 2023
"One other key issue USDOT is looking at is the devaluation ...