• by Tanya Gazdik , 7 hours ago

General Motors is launching a simplified loyalty program with a new credit card. 

Previously with Goldman Sachs since 2021, the automaker is moving its credit card business to Barclays US Consumer Bank which will now offer the GM Rewards Mastercard. 

The revamped loyalty program and the new card provide customers more ways to earn and redeem GM Rewards points across GM brands for new vehicles, services, parts and accessories, according to the automaker

GM Rewards members can also earn and redeem GM Rewards points towards digital services like most OnStar plans and Super Cruise, the hands-free driver assistance technology which can be used on about 750,000 miles of compatible roads across the U.S. and Canada.

GM has led the U.S. automotive industry in loyalty for a decade, according to S&P Global Mobility "Loyalty to Manufacturer Award," released in February.

Now, the automaker will reward both new and existing members with easier access to savings opportunities and new ways to engage, says Ralph Darmo, vice president of loyalty programs at GM. 

"Additionally, we're creating exciting member-exclusive experiences that only GM can provide, such as trackside access at racing events and off-the-grid EV excursions,” Darmo says in a release.

In addition, customers of GM Financial will be able to redeem GM Rewards points towards an account balance. GM Rewards points can now be combined with GM's Family First employee, dealer and supplier discount programs, for eligible customers.

Issued by Barclays, the new GM Rewards Mastercard further expands the Wilmington, Delaware-based bank's portfolio of co-branded credit cards, which includes some of America's best-known brands including JetBlue, Carnival, Gap, Wyndham and AARP. 

Existing cardmembers should continue to use their current cards through Aug. 25. Current cardmembers will receive replacement Barclays cards later this summer, along with activation instructions,

Later this year, GM and Barclays will launch the GM Business Mastercard, specifically for business customers, with a higher earn rate on GM purchases and expanded redemption options.