- Northwestern Mutual Promises Financially Anxious Americans 'A Better Way To Money'
Marketing Daily, Danielle Oster - Monday, September 9, 2024
Ads show a series of scenarios demonstrating how Northwestern Mutual can he ...
- Will Ferrell Stars In PayPal Ad Reimagining Fleetwood Mac's 'Everywhere'
Marketing Daily, Danielle Oster - Monday, September 9, 2024
Campaign launches a visual brand identity for PayPal, and will run acro ...
- Peyton Manning Quarterbacks Nationwide's New Pitch: Financial Services
MAD, Fern Siegel - Friday, September 6, 2024
In new creative by Ogilvy, the NFL star proves there is mo ...
- 'Paintin' Manning' Helps Nationwide Show It's 'So Much More' Than An Insurance Company
Marketing Daily, Danielle Oster - Friday, September 6, 2024
Nationwide is investing heavily in an NFL campaign focused on promoting i ...
- Huntington Bank Acquires Naming Rights To Cleveland Browns Stadium
Marketing Daily, Danielle Oster - Wednesday, September 4, 2024
Bank CEO Steve Steinour called the deal "a pivotal moment for ...
- Progressive Highlights Brand Purpose With 'Progress Isn't Overnight'
Marketing Daily, Danielle Oster - Wednesday, September 4, 2024
Ad ties depictions of everyday incremental progress -- like a father teachi ...
- 'Paid' Up: Chime Challenges Traditional Payday Norms
MAD, Fern Siegel - Tuesday, September 3, 2024
The fintech company is disrupting the trillion-dollar banking category. ...
- James Downing, Connie Wang Help 'Fact Check Your Finances' For NerdWallet
Marketing Daily, Danielle Oster - Sunday, September 1, 2024
The campaign positions NerdWallet as a resource for cutting through financial misinformat ...
- Labor Day Roundup: Fearing Retirement More Than Death; GM Forces Workers Back To Office
Marketing Daily - Top of the News, Tanya Gazdik - Monday, September 2, 2024
General Motors is revoking the "fully remote" status of about 100 white-coll ...
- Ally Partners With Calm To Combat Financial Anxiety
Marketing Daily, Danielle Oster - Tuesday, August 27, 2024
The financial services company's collaboration with the mindfulness app features new conte ...
- Manulife/John Hancock Makes The Case For Increased Media Spend
Performance Marketing Insider, Laurie Sullivan - Monday, August 26, 2024
Manulife/John Hancock brought measurement in-house and invested in its first global bra ...
- Bank Of America Named First World Cup Global Bank Sponsor
Marketing Daily, Danielle Oster - Friday, August 16, 2024
The deal will include community outreach and youth programming to promote t ...
- Ally Wants To Help Consumers Examine 'Money Roots'
Marketing Daily, Danielle Oster - Thursday, August 15, 2024
The free program features virtual seminars taught by financial "wellness" experts. ...
- Planet Email: 9.7 Billion Messages Are Sent In The U.S. Every Day
Email Insider, Ray Schultz - Monday, August 12, 2024
Email is especially valuable in the fintech and subscription sectors, CleverTap repo ...
- Publicis Wins Rocket Media Review
MAD, Steve McClellan - Thursday, August 1, 2024
The firm spent an estimated $320 million on measured media last yea ...
- Why Neon Money Club Partnered With The Fastest Woman Alive
Marketing Daily, Danielle Oster - Friday, July 19, 2024
The American Express network brand launched a campaign starring Elaine Thompson-Herah ...
- The Cost Of Undelivered Email? Try $59.5B Per Year
Email Insider, Ray Schultz - Monday, July 8, 2024
With $1.067 billion in potential daily revenue,"15.4% of the emails used ...
- Nationwide Drops 100,000 Pets From Insurance
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 20, 2024
Nationwide's announcement comes as many Americans struggle to get various forms ...
- Yext Acquires Hearsay, Deepens Support For Financial Market
MediaDailyNews, Laurie Sullivan - Wednesday, June 12, 2024
Yext, a digital performance platform to improve search strategies, announced the acquisiti ...
- OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell Data
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
Local advertising is forecast to reach $148.9 billion this year, up 3. ...
- B2B Budget Bliss: Resources Are Being Poured Into Acquisition
Email Insider, Ray Schultz - Thursday, May 30, 2024
Most B2B marketers are positive about meeting their goals, Stirista and Ascen ...
- PayPal Becomes AdPal, Provides Access To Millions Of Users' Data
MediaDailyNews, Laurie Sullivan - Wednesday, May 29, 2024
Data on millions of PayPal users should boost its new ad busine ...
- Progressive, AAA Websites Rank Highest, Per J.D. Power
Marketing Daily, Tanya Gazdik - Tuesday, May 21, 2024
Satisfaction is highest when customers have digital-only interaction with insurers, according ...
- Rocket Companies Puts Media Account Into Review
MAD, Steve McClellan - Friday, May 10, 2024
The firm has been working with Interpublic's UM, which won the accou ...
- Live Sports Ad Placements Still Remain Strong: Streaming Has A 10% Share
Advanced TV Insider, Wayne Friedman - Thursday, April 18, 2024
Live sports have gained more exposure on streaming networks, but linear ...
- Citi Hires Blackrock Exec As CMO
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 9, 2024
Alex Craddock, who joined BlackRock in 2015 after spending 12 years ...
- Citizens Appeals To Financial 'Two Cents' In Latest Ad Campaign
Marketing Daily, Laurie Sullivan - Tuesday, April 2, 2024
Citizens' latest ad campaign addresses its support for personal services and financi ...
- Raymond James Plans For 'Life' In 3 New Spots
MAD, Fern Siegel - Tuesday, March 5, 2024
The "Life Well Planned" platform focuses on the more meaningful things peop ...
- How This Ally Exec Is Doing It Right!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, March 8, 2024
"Don't do things that make you unhappy, but do things that a ...
- PayPal Names New CMO
Marketing Daily - Top of the News, Tanya Gazdik - Monday, February 26, 2024
Geof Seeley, who previously served as global CMO and communications officer ...