Raja Rajamannar, former chief marketing and communications officer of MasterCard, cut the firm’s ad budget before his departure in January of this year—apparently without hurting
the brand, Business Insider reports. "We have taken permanently 70% of our advertising dollars out," Rajamannar said. "Nothing happened to the business that is negative." That spending has
largely been redirected into experiences, sponsorships, and consumer engagement programs that Rajamannar says delivered stronger returns. "As a consumer today, do I like advertisements?” he
asked himself. “I hate them. They are an interruption to my experience."
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