- Federal Reserve Echoes Consumer Sentiment In McKinsey Data
Performance Marketing Insider, Laurie Sullivan - Friday, August 28, 2026
Federal Reserve policies indirectly shape advertising. Rate cuts can stabilize borrowing cos ...
- Spending Can Still Spark Joy For Consumers If Brands Make It Worth The Guilt
Research Intelligencer, Rob Williams - Wednesday, August 26, 2026
The average American can be described as 'Joy Pressured,' according to ...
- Honda, Disneyland Partner For Experiential Fan Event
Marketing Daily, Tanya Gazdik - Wednesday, August 12, 2026
The Aug. 14-16 event will include an opportunity for attendees to explo ...
- Roku Credits Search, AI In Shareholder Letter To Revenue Increase
MediaDailyNews, Laurie Sullivan - Friday, August 7, 2026
To help viewers find its content faster and engage further, Roku improv ...
- AI Driving Rising Levels Of Manipulative Ad Fraud
MediaDailyNews, Laurie Sullivan - Thursday, August 6, 2026
Mobile ad fraud has exploded, and ad industry execs are calling ...
- Stitch Fix Aims At The New Mom Confidence Gap
Marketing Daily, Sarah Mahoney - Friday, July 31, 2026
The company's research finds that many women don't regain their style groo ...
- AI Robotic Voices Shut Down Humans
Performance Marketing Insider, Laurie Sullivan - Monday, August 3, 2026
Voice is getting more attention - especially when AI creates it. To ...
- Consumers Skip Restaurants, Lettuce To Avoid Parasite
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, July 30, 2026
"A CBS News poll found that 4 in 10 people say th ...
- Quality, Context Of AI Is Important To Marketers, Consumers
MediaDailyNews, Laurie Sullivan - Wednesday, July 29, 2026
A report finds that 42% of consumers say low-quality or "uncanny" AI-creat ...
- Unpacking The Lawsuits Opposing Paramount-WBD Merger
TVBlog, Adam Buckman - Wednesday, July 29, 2026
It is difficult to see how this merger will leave consumers wi ...
- Degree Renames NYC Subway Lines For The Hell That They Are
Marketing Daily, Sarah Mahoney - Monday, July 27, 2026
The Unilever brand's hyperlocal campaign adds heatwave nicknames to the "Here f ...
- Bots And Brains For Brands Are Fed By AI-Readable Data
MediaDailyNews, Laurie Sullivan - Monday, July 27, 2026
Adobe has created a feature that makes it easier for LLMS ...
- Toyota Leads In Satisfaction, Luxury Brands Lose Their Edge
Marketing Daily, Tanya Gazdik - Thursday, July 23, 2026
Hybrid vehicles deliver the highest customer satisfaction with an ACSI score ...
- In Transparency We Trust, All Others Would Pay Cash
Media 3.0, Joe Mandese - Wednesday, July 22, 2026
That's right, roughly half of consumers would pay brands more - ...
- Did The World Cup Dial In The Right Brand Ad Frequency?
TV Watch, Wayne Friedman - Thursday, July 23, 2026
Data from a new DoubleVerify survey finds 40% of viewers continue ...
- PHD, WARC: Agent/Consumer Spend To Reach $3.35T By 2030
MAD, Steve McClellan - Tuesday, July 21, 2026
The analysis leveraged proprietary Acxiom data representing consumer decision-making, transaction value, purcha ...
- Harris Poll: America's Worsening Financial Crisis
Mediapsssst, Richard Whitman - Monday, July 13, 2026
A whopping 95% of Americans believe the U.S. is suffering from ...
- OpenAI Releases Voice Model That Can Think, Reason, Respond Like A Human
MediaDailyNews, Laurie Sullivan - Wednesday, July 8, 2026
OpenAI released a video featuring three older women who explain how t ...
- IAB Updates Video Definitions, Seeks Input
MediaDailyNews, Laurie Sullivan - Thursday, July 9, 2026
The IAB has released its Redefining Media Types Standard for public commen ...
- Streaming Fatigue: Rising Price, Bundle Disorder
Advanced TV Insider, Wayne Friedman - Wednesday, July 8, 2026
According to a new study by Reviews.org: "Many viewers are canceling, downgradin ...
- Is That A Gizmo In Your Pocket Or Are You Just Glad To See Meta's New App?
MediaDailyNews, Colin Kirkland - Friday, July 3, 2026
Meta is quietly rolling out "Pocket," an app that invites users ...
- Patriotism Alive, But American Brands Split On Narrative
MediaDailyNews, Laurie Sullivan - Wednesday, July 1, 2026
Six in 10 participants in a recent survey say they feel ...
- Your Media Plan Has a Sequencing Problem
Brand Insider, Ilona Ritoch - Tuesday, June 30, 2026
Spectrum Science's SVP of Biddable Media writes, "Each channel is not ...
- Amazon Launches Alexa Agentic Ad Feature
Around the Net In Media, Ray Schultz - Wednesday, June 24, 2026
Amazon has launched a program called Alexa+ Agentic Ads that it says will all ...
- Mastercard Cut Ad Spend Without Harm, Former CMO Says
Around the Net In Media, Ray Schultz - Wednesday, June 24, 2026
Raja Rajamannar, former chief marketing and communications officer of MasterCard, cut t ...
- Google Tests New Labels In Search Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 24, 2026
Google continually tests new ways to improve the Search Ads experience. Th ...
- Amazon Drives Conversations Through AI Ads Across Open Web
MediaDailyNews, Laurie Sullivan - Monday, June 22, 2026
Amazon on Monday released conversational "prompts" in display ads to serve ...
- A TV Critic Wonders: Is AI After My Job?
TVBlog, Adam Buckman - Friday, June 19, 2026
Google Gemini says AI can aggregate a million opinions about a ...
- Wpromote x Giant Spoon Unveils Brand Valuation, Growth Tool
MAD, Steve McClellan - Wednesday, June 17, 2026
The tool, called the Care Index, is the first product innovation fr ...
- Pinterest Experiments With Contextual AI-Powered Advertising
MediaDailyNews, Colin Kirkland - Wednesday, June 17, 2026
Pinterest is bringing an AI-powered "Business Assistant" to its Ads Manager h ...