- Google Tests Ad Relevance Survey In Gmail Desktop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Google is using data from an ad usefulness survey run in Gma ...
- Google's User Experience: Most Websites Fail To Meet Requirements
Inside Performance, Laurie Sullivan - Tuesday, April 20, 2021
2021 is the year of experience for Google. YouTube doesn't seem ...
- Google Details Timeline For Changes To How It Ranks Results
Inside Performance, Laurie Sullivan - Monday, April 19, 2021
The company last year said when it comes to ranking results ...
- Consumers Demand Seamless Online, In-Store Integrated Experiences, Study Finds
Email Marketing Daily, Ray Schultz - Friday, April 16, 2021
Most consumers are satisfied, but still desire better integration between the onli ...
- Has COVID-19 Changed Brand Loyalty?
RTBlog, Joe Mandese - Monday, April 12, 2021
The good news is nine out of ten Americans are loyal ...
- Publicis Strikes Exclusive Deal With The Trade Desk, Integrates Epsilon's Consumer IDs As Cookie Solution
MediaDailyNews, Joe Mandese - Thursday, April 8, 2021
Nearly two years after it acquired big consumer data platform Epsilon f ...
- Mini, Cadillac Add Spontaneity To Marketing
Drive Time, Tanya Gazdik - Monday, April 5, 2021
Mini USA is the latest to put actual consumers into its pro ...
- The Internet Finally Comes Of Age
Digital News Daily, Richard Hartell - Thursday, April 1, 2021
The internet as an advertising medium turns 27 this year. Its four ...
- The Mobile-First Mindset And Creating New Search Marketing Experiences
Search & Performance Marketing Daily, Jim Yu - Thursday, April 1, 2021
The mobile-first mantra has taken over where mobile-friendly left off. What do ...
- Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations
Inside Performance, Laurie Sullivan - Wednesday, March 31, 2021
The ad industry continues to roll out new protocols around online da ...
- Agencies Have Their Sights Set On Their Targets -- Audience, That Is
MediaDailyNews, Michael McLaren - Monday, March 29, 2021
An acute level of awareness of your target audience is table stak ...
- Verizon's Horizons: Consumers Embracing Online Shopping And Technology, Study Shows
Email Insider, Ray Schultz - Thursday, March 25, 2021
The shift to digital has jumped ahead by five to seven year ...
- Study: Consumers Seek Brands That Reflect Their Values
Email Marketing Daily, Ray Schultz - Monday, March 15, 2021
Most consumers want ads that coincide with what they're viewing on YouTub ...
- Pandemic Tempo: The Challenges Faced By Brands And Consumers
Email Insider, Ray Schultz - Friday, March 12, 2021
Most consumers increased their channel use, including their email use. But bran ...
- Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups
PolicyBlog, Wendy Davis - Thursday, March 11, 2021
Business groups are lining up to support a federal privacy bill introduc ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' Too
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
One year and 19 in-depth consumer tracking studies later, Americans are feeli ...
- What Price Loyalty? Shoppers Want Personalized Offers, Ethical Behavior
Email Insider, Ray Schultz - Tuesday, March 9, 2021
Most consumers prefer that brands spend less on Facebook ads and mo ...
- Unilever: 'Normal' Is No Longer The New Normal, Bans Word From All Advertising
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2021
Backed by new consumer research showing seven in ten people feel t ...
- Info Is King: Study Finds Americans Simply Want Ads To Tell Them About Products
MediaDailyNews, Joe Mandese - Monday, March 8, 2021
With the digital ad industry poised to discuss and debate changing consum ...
- Study: Banks Lagging On Personalization, Consumers Say
Email Marketing Daily, Ray Schultz - Thursday, March 4, 2021
Most customers want a seamless experience across channels, but fewer than ha ...
- Data Shows How Emotional Connections Fuel Consumer Loyalty
Inside Performance, Laurie Sullivan - Thursday, March 4, 2021
A massive 81% of consumers want to form relationships with brands, whi ...
- Don't Worry, Be Unhappy
Mobile Insider, Joe Mandese - Thursday, March 4, 2021
The most unhappy app environments are -- in this order -- socia ...
- True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020
Email Insider, Ray Schultz - Wednesday, March 3, 2021
Consumers have high demands -- for instance, they want surprise gifts a ...
- Pandemic Paradox: Consumer Spending On Media Soars In 2020
RTBlog, Joe Mandese - Monday, March 1, 2021
2020 was a banner year for consumer spending despite -- or perha ...
- COVID-19 Changed The Advertising Playbook -- Now What?
MediaDailyNews, Heather Jordan - Thursday, February 25, 2021
The past year offered a wealth of evidence of how brand messagi ...
- Not In My Inbox: Consumers Say, 'We Didn't Sign Up For These SMB Emails'
Email Insider, Ray Schultz - Wednesday, February 24, 2021
But the main reason people unsubscribe is because of the sheer frequen ...
- Despite What You Think, Brands Have An Eye On Consumer Needs
Inside Performance, Laurie Sullivan - Wednesday, February 24, 2021
Two-thirds of shoppers consider store brands as high-quality as name brands. Anoth ...
- Comcast Holds Off On Imposing Data Caps In 14 States
Digital News Daily, Wendy Davis - Friday, February 19, 2021
In a reversal, Comcast says it will wait until 2022 before movi ...
- The Customer Journey To Too Many Discounts
MediaDailyNews, George Simpson - Thursday, February 18, 2021
I'm not convinced that interacting with consumers at every touchpoint is real ...
- Consumers Seek Relationships That Go Beyond Just Selling: Study
Marketing Daily, Ray Schultz - Thursday, February 18, 2021
There are different levels of loyalty -- and deep loyalty requires ...