Tag results for "consumer experience"
- Study Finds Consumers Feel They Are More Dependent On Media Tech, But It Makes Life More ComplicatedConsumers are expressing an increasing paradox about the impact of media technology ...
- Lincoln Expands Loyalty Program To Include ExperiencesThe program is another way Lincoln can show customers appreciation for choosing ...
- Speed Turns Into A Performance Metric, Per Google Commissioned StudyThe study isolated speed as a performance metric to determine whether there ...
- Vive La Difference: How Consumer Sentiment Has Changed Post-PandemicNielsen has published a unique, interesting analysis of shifting consumer sentiment following ...
- What Brands Can Expect As Stay-At-Home Orders EndA recent report shows how technology and media habits have changed during ...
- Businesses See Online Growth During Pandemic: StudyMany brands are investing in websites, mobile apps and social media, Bloomreach ...
- Text Happy: SMS Is Now A Close No. 2 To Email, Study ShowsOver half of consumers would like to receive texts from their favorite ...
- We Care: Brands Strive For Empathy In Their EmailsMarketers are using words that suggest togetherness. But consumers are already getting ...
- How Brands Are Leveraging Emotion More During The COVID-19 PandemicSince the onset of COVID-19 and the need for shared connections, we ...
- Study: Brands Must Adapt To Paradoxical Consumer Behaviors As Lockdown LiftsBrands may encounter "revenge spending" by consumers who will overcompensate for the ...
- Google To Consider 'Page Experience' in Search Ranking Of ResultsThe algorithm update -- Google Page Experience -- will evaluate the web ...
- Fox News Defeats Lawsuit Over COVID-19 CommentsSiding with Fox News, a judge in Washington state has thrown out ...
- It's Time To Move Beyond The COVID-19 'We're With You' AdsNinety percent of respondents to a survey released today said they still ...
- Consumers Having More Emotional Experiences With Brands Due To COVID-19Consumers are having more emotional experiences with brands as they search for ...
- Pandemic Sentiment Shifts From 'Acute' To 'Transitory,' Here's What Consumers Want From BrandsConsumers are shifting from an "acute" phase of concern about the pandemic ...
- The Stay-At-Home Economy And Its Effect On Consumers, EngagementA key question for marketers is how to figure out which of ...
- Cash-Back Award Alerts Move Millennials And Gen Zers To Visit Stores, Study FindsConsumers in the youthful age cohorts approve of companies that "pay back" ...
- The Way Back For Advertisers After COVID-19The big question for advertisers is when to shift their marketing message ...
- What, Me Worry? Accenture Finds 21% Of Us Will, PermanentlyThe Worrier, the Individualist, the Rationalist, the Activist and the Indifferent are ...
- Surprising Link Found Between Ransomware, Purchase Behavior And Brand LoyaltyA study suggests that one in four consumers will abandon a product ...
- 'Crisis-Sensitive' Ads Resonate Most With ConsumersConsumers also are showing signs of adapting to the "new normal" of ...
- Consumers Seek Value, Relevance From Sharing Personal DataCompanies like Amazon, Google and Microsoft that collect heavy amounts of information ...
- Pandemic Marketing's Consumer Paradox: Force For Good Vs. ExploitationPandemic-related marketing is creating a paradox of perceptions among American consumers, with ...
- Sharing Feelings And Cutting Prices: Consumers Want Bargains And Empathy In AdsMany shoppers say ads are relevant. Among channels, email ranks fifth in ...
- COVID-19 Spawns First New Media-Planning Segments: 'Nervous' Vs. 'Accepting'It's official -- the COVID-19 crisis has spawned the ad industry's pandemic-based ...
- Consumers Favor TV Ads That Show Brands Helping With PandemicConsumers said they are more likely to buy from companies whose TV ...
- Mindshare Begins Tracking Pandemic, Finds Striking Emotional And Time Spent PatternsMindshare finds that as the pandemic progresses stuck-at-home Americans are spending increasingly ...
- Consumers Vs. The Ad Trade: How COVID-19 Impacts Their Media ConsumptionSeparate studies of consumers and the ad trade reveal both constituencies are ...
- 4As Research: Consumers Want Reassuring Brand Messages About COVID-19A 4As survey found 40% of respondents want to know what brands ...
- Coronavirus Anxiety Drives Shopping For 'Survival' And 'Sanity' ProductsMore than half of consumers said they're not considering the purchase of ...
