- ANA's New Ethics Guidelines Outline Best Practices For Marketers
Marketing Daily, Danielle Oster - Friday, July 26, 2024
The comprehensive ethics framework and resource guide for marketers incorporates and expan ...
- Why Optimizing For Generative AI Is Challenging
Performance Marketing Insider, Laurie Sullivan - Friday, July 26, 2024
Generative AI chatbots are reshaping the shopping experience, and it's a tre ...
- Captain Morgan Helps Consumers 'Slice' States From Travel Bucket List
Marketing Daily, Teresa Buyikian - Monday, July 22, 2024
Reality TV star, on-air host and sportswriter West Wilson and Captain Morg ...
- Kinesso's Mission: Everything Shoppable Everywhere All At Once
Media 3.0, Joe Mandese - Tuesday, July 23, 2024
That's what Kinesso Commerce says its new "ShopNow" creative units will enab ...
- Ad-Free Streaming 'Stickier' With Consumers, FAST Fills 'Gaps,' Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, July 17, 2024
A Hub Entertainment Research study finds 19% of respondents "might/might not" ha ...
- In GARM's Way: Judiciary Committee Says It Violated U.S. Antitrust Laws
MediaDailyNews, Wendy Davis, Joe Mandese - Thursday, July 11, 2024
The staff report accuses the Global Alliance for Responsible Media of coordinati ...
- Confessions Of A Former TV Viewer
TVBlog, Tess von Brachel - Monday, July 1, 2024
I can only characterize my relationship with TV as confounding, albeit short-live ...
- Red Light, Don't Buy: Spending Spotlight Helps Consumers Align Purchases With Their Values
Marketing Daily, Danielle Oster - Thursday, June 27, 2024
The organization's website rates major companies on their donations to anti-LGBTQ+ politicia ...
- The SMB Channel Divide: Consumers And Businesses Are Split On Preferences
Email Insider, Ray Schultz - Tuesday, June 25, 2024
There are differences when it comes to how consumers and small business ...
- 5-Year Hit: Legacy Media Profits Halved, Linear Ads Share Decline
Television News Daily, Wayne Friedman - Friday, June 21, 2024
Profits among six large legacy media companies declined to $17.2 billion ...
- Even FAST Channels May Need High-Profile Original Content... Sometimes
TV Watch, Wayne Friedman - Wednesday, June 19, 2024
Tubi wants its viewers to be more involved. With its just-launched Stubio ...
- Consumers DO Want Brands To Support LGBTQ+ People
Marketing Daily, Danielle Oster - Saturday, June 15, 2024
A new report by Disqo and Do the WeRQ found "Pride h ...
- McDonald's First Foray Into AI Experiments Supported By User-Generated Content
Performance Marketing Insider, Laurie Sullivan - Monday, June 3, 2024
Marketers wondering how they can use AI to market and advertise ...
- CTV, Streaming Ad Experiences Face Ongoing Issues: FreeWheel
Advanced TV Insider, Wayne Friedman - Thursday, May 30, 2024
A study by FreeWheel found 71% of viewers are bothered by "unnatur ...
- Why Community is King: Q&A With Amrapali Gan
MediaDailyNews, Colin Kirkland - Tuesday, May 28, 2024
Amrapali Gan, founder of agency Hoxton Projects and former CEO of OnlyFan ...
- Apple Web Eraser Will Force Brands To Know Their Customers
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 28, 2024
An AI-privacy feature planned to launch in iOS 18 and macOS ...
- Mazda Uses AI With Experiential Activation
Marketing Daily, Tanya Gazdik - Wednesday, May 22, 2024
BirdDog Technologies, Mazda's partner on the activation, also recently worked with Polest ...
- Will Legacy Cable TV Start Bigger Dollar Promotions For Streaming Bundles?
TV Watch, Wayne Friedman - Wednesday, May 22, 2024
Charter Communications is offering consumers up to $2,500 to switch to Spectr ...
- Entertainment Bundles: Consumers Want More Than Just Video
Television News Daily, Wayne Friedman - Monday, May 20, 2024
Consumers - especially young consumers - want streaming "bundles" to be mo ...
- How Big A Market Does Venu Sports Need?
TV Watch, Wayne Friedman - Monday, May 20, 2024
Venu Sports -- backed by Walt Disney-Fox Corp.-Warner Bros. Discovery -- cou ...
- The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In
Media 3.0, Joe Mandese - Friday, May 10, 2024
Social app WeAre8 is extending its consumer ad revenue-sharing model to t ...
- Yelp Works To Cash In On AI
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2024
Yelp believes it can drive more demand for businesses through AI technolog ...
- Ditching Your Cart: Information Overload Causes Shoppers To Abandon Purchases
Email Insider, Ray Schultz - Friday, May 3, 2024
Consumers feel overwhelmed by too much advertising and choice, Accenture reports. ...
- Platform Critique: Users Review HubSpot's Performance
Email Insider, Ray Schultz - Friday, April 26, 2024
The top challenges for B2B users of HubSpot's platform are technical issu ...
- How To Leverage Americans' Enjoyment Of Life In The Slow Lane
Marketing Insider, Aaron Paquette - Wednesday, April 24, 2024
Brands must adapt to changing work styles, or risk losing consumers (a ...
- Marketing Fatigue Syndrome: Consumers Want Relevant Messages Only
Email Insider, Ray Schultz - Friday, April 19, 2024
Consumers like getting messages, but they dislike being barraged with communications, Optimo ...
- eBay Personalizes Shopping Powered By AI
MediaDailyNews, Laurie Sullivan - Wednesday, April 10, 2024
Shop the look, powered by eBay.ai offers a new type of shoppi ...
- They Dare To Disagree: Brands, Consumers Differ On Privacy, Personalization
Email Insider, Ray Schultz - Tuesday, April 9, 2024
Companies think they understand their customers. But the customers don't agree. ...
- Consumers Cutting Entertainment Costs? Live Experiences Still A Good Bet
TV Watch, Wayne Friedman - Wednesday, April 3, 2024
Sixty-two percent of U.S. adults say "it's important to spend less with ...
- Search Generative Experience As A Complete Alternative To Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 2, 2024
Some say generative AI will never replace traditional search engines, but t ...