- Trader Joe's, HEB Grocery, Patagonia Tops In Brand Reputation
Marketing Daily, Sarah Mahoney - Tuesday, May 24, 2022
"Companies delivering on time and keeping their promises despite supply-chain issues a ...
- DuckDuckGo Launches National Ad Campaign For TV, Radio - Watching You
Inside Performance, Laurie Sullivan - Tuesday, May 17, 2022
Tracker Radar data suggests the feeling of being watched isn't just ...
- LEGOLAND Builds a Bridge To Cognitive Diversity
Brand Insider, Steve Smith - Friday, May 13, 2022
LEGOLAND Florida will be the first theme park resort destination to beco ...
- Google To Give Users Control Of Ad Content They See Across Its Properties
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 11, 2022
Google has previewed the launch of a feature that will give peop ...
- Brands, Get Ready To Meet Your Consumers In The Metaverse
Marketing Insider, Oliver Wright - Friday, May 6, 2022
Ecommerce can be enhanced by immersive and consultative experiences. Then build consum ...
- Make-A-Move Marketing: Email, Direct Mail Top Channels For Reaching New Movers
Email Insider, Ray Schultz - Tuesday, May 3, 2022
One of the classic maxims of direct marketing was that new move ...
- Varjo Platform Helps Advertisers Build High-Performance, Immersive Computing Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 28, 2022
The Varjo Reality Cloud platform, powered by Amazon Web Services, launched Thursd ...
- Porsche Creates Experiential Director Position
Marketing Daily, Tanya Gazdik - Wednesday, April 27, 2022
After driving the track at the Porsche Experience Center, 80% of non-owne ...
- BMW Signs On As Kentucky Derby Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, April 27, 2022
The partnership allows BMW to have a large on-site footprint including t ...
- From 'The Social Network' To 'The World's Discovery Engine,' Why Zuckerberg Really Wants To Be Google
MediaDailyNews, Joe Mandese - Thursday, April 28, 2022
We're "seeing a major shift in feeds from being almost exclusively curat ...
- 49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
The survey, conducted with YouGov, reveals that 49% of U.S. consumers ha ...
- Disney, Tesla, Apple Tops In 'Brand Intimacy'
Marketing Daily, Tanya Gazdik - Saturday, April 23, 2022
Crypto brands outperformed traditional financial services brands, per the study, now ...
- Microsoft Study Finds 'Workday Consumers' Drive Shift In Media Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 21, 2022
Many people working from home find their work and personal lives a ...
- Amazon Paid Clicks Identify These Real-World Trends
Inside Performance, Laurie Sullivan - Wednesday, April 20, 2022
Helium 10 identified consumer spending habits by analyzing paid clicks on specif ...
- Merkle Unveils 'Experience & Commerce' Practice, Taps McLaren To Lead It
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Merkle, Dentsu's technology-enabled customer experience management company, on Wednesday unveiled its glob ...
- First-Party Hearty: Brands Race To Get Ready For Loss Of Cookies
Email Insider, Ray Schultz - Thursday, April 7, 2022
Only 6% of brands now rely exclusively on first-party data. But mo ...
- Volkswagen Sends ID.4 EV On Another Road Trip
Marketing Daily, Tanya Gazdik - Wednesday, April 6, 2022
Filmmaker Gilsdorf will capture her journey through a series of micro vide ...
- Consumers Don't Want To Be Seen As Consumers, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 31, 2022
Shoppers want to be treated as individuals, and will share data ...
- Why Are Brands 'Ghosting' Consumers With Mobile Media?
Mobile Insider, Joe Mandese - Thursday, March 31, 2022
More than half of consumers say they have been frustrated when th ...
- Consumers Want In-Depth Personalization, Executive Says
Email Marketing Daily, Ray Schultz - Thursday, March 24, 2022
3radical CEO Michael D. Fisher says personalization needs to reflect motivation a ...
- 70% Of Businesses Still Looking For The Correct Consumer Experience
Inside Performance, Laurie Sullivan - Wednesday, March 23, 2022
Nearly three-quarters of business leaders say a deeper understanding of customers ...
- Responsible Data Usage Underlies Consumer Trust In Brands
Research Intelligencer, Rob Williams - Tuesday, March 22, 2022
Good personal experiences help to build trust in brands, while "bad" personalizati ...
- IBM, Adobe Expand Weather Data, Experience Platform Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
IBM and Adobe have expanded an existing partnership that will integrate t ...
- Microsoft Data Shows Consumers Looking For Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
With consumers seeking experiences after two years of restrictions, Microsoft Advertising Insigh ...
- Fast Company Recognizes The Innovation Of A Branded Metaverse
Digital News Daily, Colin Kirkland - Wednesday, March 9, 2022
Active Theory was named by Fast Company as a Top 10 innovati ...
- Study Finds Australian Shoppers Prefer Email For Promotions, Text For Delivery Notices
Email Marketing Daily, Ray Schultz - Wednesday, March 9, 2022
The top reason Australian consumers opt out is that they are getti ...
- Older Americans Are Asking: What's A Metaverse?
Digital News Daily, Colin Kirkland - Wednesday, March 2, 2022
Teens are most interested in new virtual experiences in gaming, TV/movies a ...
- True Futuristic Interactive TV: Giving Viewers Control Over Scenes In Favorite TV Shows?
TV Watch, Wayne Friedman - Wednesday, March 2, 2022
Should consumers be able to choose alternate endings for TV series a ...
- Growth Of Hybrid Events Tests Tech Expertise Of Marketers
Research Intelligencer, Rob Williams - Tuesday, March 1, 2022
More than half of marketing directors in the U.S. and U.K. sa ...
- Fake Vending Machine Opens Door To Kind Snacks' 'Secret Farmer's Market'
Marketing Daily, Steve Ellwanger - Wednesday, February 23, 2022
In a limited NYC promo, anyone who discovers the machine can ...