Tag results for "consumer experience"
- Startup Pays Consumers To Look At Ads, Finds Supply Outstrips DemandOne of the most interesting, refined startups I've seen in the "rewarded, ...
- TripleLift Readies OTT Ad ProductsTripleLift cofounder-chief strategy officer Ari Lewine says the company's "real time, integrated ...
- Amazon, Google, Apple Tops In Consumer LoyaltyNine of the top 10 brands in the 22nd annual Brand Keys ...
- Consumers Say: Treat Us Like People, Not NumbersConsumers are concerned about privacy -- but they want highly personalized experiences, ...
- How Critical Are Meaningful Conversations?About 63% of customers say they are likely to stop working with ...
- Let's Consider Make-Goods For TV ViewersIt's tough enough getting TV viewers to watch your shows. How about ...
- Havas Expands 'Meaningful Brands,' Studies Role Content Plays -- Or Not"Sixty percent of the content brands are producing is not meaningful to ...
- The Facebook Dilemma: It's Not What You Think, Part IIFacebook overall has very strongly protected user privacy -- but it has ...
- Retailers Lag In Meeting Shoppers' Digital Expectations, Study FindsShoppers want email and text receipts, but less than half of all ...
- One In Five Internet Users Still Block Ads All the Time, Study FindsPoor creative and low relevance are the main reasons that people still ...
- Disconnect Between Consumers And Digital Ads Widens, 43% Now NegativeThere is a growing disconnect between how consumers perceive the role of ...
- In What Do We Trust?"Trust" has emerged as the universal truth and common denominator that modern ...
- OTT Tops Traditional TV In Customer ExperienceThe highest-rated traditional TV provider, Dish Network, scored lower than the lowest-rated ...
- Relentless ConsumersEvery CEO, senior executive, CMO and CIO is obsessed with the future ...
- Google Gives Brands Ads, Data To Compete On Price, Local InventoryThe always-on consumer has caught up with Google and now demands more ...
- Is It Time For The Big TV Turnoff?At its annual developers conference, Apple revealed Screen Time, a feature that ...
- Confidence Is Up, But Money Worries Hold Consumers BackConsumer confidence rose slightly this month, "Sky News" reports, but the GfK ...
- Email Lures Back Abandoned Cart Shoppers: StudyAlmost 85% of online shoppers have abandoned a cart. But there's one ...
- Most Consumers Are Fearful About Personal Data Use By BrandsU.S. consumers are nervous about use of data by companies, according to ...
- Gartner Analyst: Marketers Struggling With GDPR Terms, Requirements For ConsentAndrew Frank, Gartner Research vp and analyst, says that although GDPR documents ...
- Gartner Analyst: Marketers Struggling with Parts Of GDPRThe terms and requirements for consent to use the data remain one ...
- What The Hell Is 'Time Spent' With Advertising, Anyway?There are many studies done that quantify "time spent." But the simple ...
- Terms Of AbuseSeemingly no one ever reads user terms of service, which are practically ...
- What's Behind The Falling Email Read Rate?Open rates are down and not-spam rates are up. Return Path's Tom ...
- Adobe Personalizes VoiceOn Tuesday, Adobe announced enhancements that will enable consumers to interact with ...
- U.S. Consumers Impatient With Digital Experience: StudyWho is the most likely to get riled up over digital mishaps? ...
- What, Me Worry? The Rise Of The Data UnconcernedsConsumers are increasingly willing to share data for benefits, a UK DMA/Acxiom ...
- Consumers Who Experience IoT Want More, But Most Not AwareOne of the biggest hurdles in the adoption of IoT devices is ...
- 4 Steps To Embrace GDPR And TransparencyGDPR has a noble transparency goal and should be embraced rather than ...
- IAB's Rothenberg Details Direct Brand Economy Business Model"A two-way relationship is more valuable than a one-way impression," said Randall ...
