- Messaging Trumps Privacy: Most Consumers Have Interacted Directly With A Brand
Email Insider, Ray Schultz - Thursday, March 16, 2023
And they will share data if it means a more personalized experienc ...
- Apple Invites Buyers To Shop With a Specialist Over Video
Digital News Daily, Colin Kirkland - Tuesday, March 14, 2023
The new feature invites iPhone users in the U.S. to connect wi ...
- Marketers See Format Changes As Biggest Challenge For Social Media Content
Research Intelligencer, Robert Williams - Friday, March 3, 2023
The best way to grab the attention of consumers is to po ...
- Viewers Confirm Influence Of 'Tune-In' Ads
Video Insider, Karlene Lukovitz - Tuesday, February 28, 2023
A survey confirms the importance of communicating the specifics of when a ...
- Email's Delicate Balance: It's Popular For Buying, But Watch Out For The Creep Factor
Email Insider, Ray Schultz - Wednesday, February 22, 2023
Email and mobile stand out in ecommerce sales, with price the ma ...
- Consumers Worldwide Are In Early Stages Of Metaverse Use
Research Intelligencer, Robert Williams - Monday, February 20, 2023
More than a third of people said they have heard of t ...
- How Steady Friction Snapped My Linear TV Cord: A Lesson For Streaming Services
TV Watch, Joe Mandese - Friday, February 17, 2023
The truth is, I haven't watched linear TV for three years, b ...
- On-Site Search Failing Because Retailers Still Lack Advanced Resources
Inside Performance, Laurie Sullivan - Wednesday, February 15, 2023
Traditional search engines are moving toward AI and conversational chat, causing ...
- Rage Clicks, Slow Page Loading Drove Increase In Web Bounce Rates, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, February 14, 2023
Email is a relatively small contributor to traffic, while direct is firs ...
- Wait A Minute: Super Bowl Streaming Delays Ranged Up To 77 Seconds
Video Insider, Karlene Lukovitz - Tuesday, February 14, 2023
Social media and texting behaviors are affected when livestreaming lags real ti ...
- Cagey Consumers: Economic Fears Are Causing People To Spend Less
Email Insider, Ray Schultz - Wednesday, February 8, 2023
With inflation driving grocery and gas prices up, many people are cutti ...
- Peak Channels
TV Watch, Joe Mandese - Tuesday, February 7, 2023
We have officially reached "peak channels." We now have more programming chann ...
- Criteo, Magnite Create Strategy To Connect Retail Media With CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, February 6, 2023
CTV and retail media, two of the fastest-growing ad channels, continue ...
- Consumers Struggle To Find Accurate Information From Brands Online
Inside Performance, Laurie Sullivan - Friday, February 3, 2023
Failure to provide helpful online answers to customer questions can mean lo ...
- Warner Music Group Launches 'Rhythm City' In Roblox
Digital News Daily, Colin Kirkland - Monday, January 30, 2023
In partnership with metaverse game developer Gamefam, Rhythm City aims to introdu ...
- Consumers Are Worried About Recession, Other Issues: Study
Email Marketing Daily, Ray Schultz - Wednesday, February 1, 2023
Some consumers are not concerned about anything, but others are anxious, Resona ...
- Consumers Prefer Generic Messages To Personalized Ones, Study Finds
Email Marketing Daily, Ray Schultz - Monday, January 30, 2023
Gen Z is least likely to provide personal details. And many shoppe ...
- Shoppers Embrace Ecommerce, But Few Buy On The First Pass: Study
Email Marketing Daily, Ray Schultz - Tuesday, January 24, 2023
Many consumers visit sites to compare prices or get ideas, Lucidworks repo ...
- Trust - And Mistrust - In Advertising, Social Media, News And High Usage: Good News?
TV Watch, Wayne Friedman - Monday, January 23, 2023
A late 2022 Gallup poll says Americans' trust in mass media ...
- TV Viewers Want Ads To Be 'Entertaining' - And Deliver 'Value', Study Finds
Television News Daily, Wayne Friedman - Friday, January 20, 2023
TV viewers are more concerned about seeing "entertaining" ads -- and on ...
- Privacy Pickle: Consumers Love Email, But Brands Must Avoid The Creep Factor
Email Insider, Ray Schultz - Thursday, January 19, 2023
Marigold has announced global survey results with the 2023 Consumer Trends Ind ...
- Page Rage: Consumers Are Easily Turned Off By Poor Digital Shopping Experiences
Email Insider, Ray Schultz - Wednesday, January 18, 2023
More than half of consumers will not return to a brand th ...
- Google Announces AI Tools For Retailers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 13, 2023
Retailers gain AI tools from Google Cloud to streamline in-store shelf checki ...
- Instagram Will Remove 'Shop' Tab From Feed
Digital News Daily, Colin Kirkland - Tuesday, January 10, 2023
The change will come as part of a user interface update, addi ...
- The Great Cutback: Most Consumers Are Reducing Their Spending
Email Insider, Ray Schultz - Thursday, December 29, 2022
Consumers are concerned about inflation and other threats, but are still enjoyi ...
- Returns Rose Dramatically YoY In The Days After Christmas
Email Marketing Daily, Ray Schultz - Thursday, December 29, 2022
Loop Returns saw a 33% increase on the days after Christmas, supporti ...
- Beyond the Bottle - The Power of Music Marketing
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
With a name like JaM Cellars, you know they've got to lo ...
- Hello, Stranger: Shoppers Welcome Holiday Messages, Even From Brands They Never Heard Of
Email Insider, Ray Schultz - Thursday, December 15, 2022
Consumers welcomed communications from brands -- even from ones they never hea ...
- Stagwell Brings The NFL's Rams ARound
MAD, Steve McClellan - Tuesday, December 6, 2022
Developed by Stagwell's Marketing Cloud unit, ARound is designed to enhance gamed ...
- Shoppers Are Feeling The Inflationary Pinch As The Holidays Approach
Email Marketing Daily, Ray Schultz - Tuesday, December 6, 2022
Most consumers believe the U.S. is headed for a recession, Jungle Sco ...