- Email's Holiday Haul - It Was The Top Channel For Driving Purchases
Email Insider, Ray Schultz - Thursday, January 23, 2025
Gen Z preferred banner or display ads for the recent holiday seas ...
- Trump Reshapes World For Brands Amid 'Nouveau Nihilism'
Research Intelligencer, Robert Williams - Thursday, January 23, 2025
Brands need to prepare for the uncertain reactions from consumers to Trump ...
- Google: JavaScript Now Required To Search
MediaDailyNews, Laurie Sullivan - Friday, January 17, 2025
Getting wise to a workaround of turning off JavaScript before using Goog ...
- The Text Tide: Consumers Say They Want More SMS Messages
Email Insider, Ray Schultz - Tuesday, January 14, 2025
But they want incentives, exclusive content and brand news, Vibes reports. ...
- REI Bails Out Of Travel Products
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 13, 2025
Closing the 40-year-old travel and adventure business impacts more than 400 employ ...
- Google, Microsoft Woo Retailers With AI Agents
Performance Marketing Insider, Laurie Sullivan - Monday, January 13, 2025
The technology may save retailers money, give consumers a better experience a ...
- How Freedom Furniture Used AI To Increase Time On Site, AOV
Performance Marketing Insider, Laurie Sullivan - Friday, January 10, 2025
OpenAI CEO Sam Altman wrote that although it sounds "like science ficti ...
- Tech Stack Jumble: Brands Are Having Trouble Identifying Customers
Email Insider, Ray Schultz - Thursday, January 9, 2025
Two-thirds of marketers are using 16 or more martech tools, TransUnion a ...
- Musk Pushes Positive, Entertaining Content In X Algorithm 'Tweak'
MediaDailyNews, Colin Kirkland - Monday, January 6, 2025
According to a post by Elon Musk, the company will try ...
- Kellanova CMO: 'Big Brands Do Big Things'
CPG Insider, Sarah Mahoney - Friday, December 20, 2024
How the snacking giant is using college football bowls to help Pop-Tar ...
- Hung Up On Mobile Phones: Consumers Are Addicted, View Them 205 Times A Day
Email Insider, Ray Schultz - Friday, December 20, 2024
Most people check their phones within 10 minutes of waking up, a ...
- Will 'Multisensory' Ads Cast A Spell On Theatergoers?
Media 3.0, Laurie Sullivan - Friday, December 20, 2024
CJ 4DPLEX is working with National CineMedia to tie a full senso ...
- 'The Washington Post' Offers A New Commentary Experience
Publishers Daily, Ray Schultz - Tuesday, December 17, 2024
"Washington Post" subscribers can comment on stories, see prompts and summaries a ...
- TikTok Offers Consumers In-App Shopping Credits
MediaDailyNews, Colin Kirkland - Friday, December 13, 2024
Following major Black Friday sales, TikTok Shop is furthering its push ...
- AI In Translation: Firms Partner To Send Emails In Local Languages
Email Insider, Ray Schultz - Friday, December 13, 2024
Vimeo asked MessageGears and Smartling to partner on email localization. ...
- Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It
Performance Marketing Insider, Laurie Sullivan - Thursday, December 12, 2024
How the brain accepts and processes GAI in creative and ads h ...
- The TV Streaming Veto: It Only Takes One
TV Watch, Wayne Friedman - Thursday, December 12, 2024
"What you really need in the household is one objector - somebo ...
- Google AI Advances Gemini Live In New Way To Talk With Search
Performance Marketing Insider, Laurie Sullivan - Friday, December 6, 2024
A new Google AI Mode code could be behind the latest relea ...
- Truth Behind Digital Privacy And Controls
Data & Programmatic Insider, Laurie Sullivan - Monday, December 2, 2024
Data analysis of terms of service and privacy policies of 57 influenti ...
- 80% Of U.S. Consumers Are Either Negatively, Positively Influenced By Reviews
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 27, 2024
Twenty-eight percent of U.S. consumers say they always look at online us ...
- Casual B2B: Brands Are Advised To Humanize AI Mentions, Corporate Style
Email Insider, Ray Schultz - Tuesday, November 26, 2024
Messaging that simply refers to AI draws lower engagement and conversions, Vidm ...
- Field Of View: Digital Ads Are Being Seen More Often
Publishing Insider, Ray Schultz - Wednesday, November 20, 2024
Viewability rates have gone up both for video and display, DoubleVerify repo ...
- Tyson/Paul Fight Headache: Will Netflix NFL Games Duck The Buffering Punch?
TV Watch, Wayne Friedman - Thursday, November 21, 2024
"This unprecedented scale created many technical challenges," says Netflix's CTO Elizabeth Ston ...
- The Right Price: Shoppers Want Deals, Are Skeptical Of Retailers' Claims
Email Insider, Ray Schultz - Tuesday, November 19, 2024
Most consumers plan to maintain spending levels - but believe prices ha ...
- TikTok Shop To Ramp Up Livestream Shopping Deals For The Holidays
MediaDailyNews, Colin Kirkland - Wednesday, November 13, 2024
TikTok continues to prioritize its in-app livestream shopping initiatives this upcoming seas ...
- Cartful Of Emails: Consumers Use Shopping Carts As Wishlists, Ignore Reminders
Email Insider, Ray Schultz - Tuesday, November 12, 2024
Almost half of consumers polled in a recent report find cart abandonme ...
- The AI Character Question: Can AI Agents Reverse Declining Trust In Brands?
Email Insider, Ray Schultz - Monday, November 4, 2024
Consumers have less trust in companies than they did a year ag ...
- Live TV, Podcasts Are Top Media Choices For Election News
Research Intelligencer, Robert Williams - Friday, November 1, 2024
Alternatively, some consumers are seeking escapism from the election through print a ...
- Disney+ Offering 'Top 10' List: More Ad, Promo Value?
TV Watch, Wayne Friedman - Friday, November 1, 2024
Disney+ is launching a top 10 list in a bid to boo ...
- Amazon Dethrones Google As Top Destination For Holiday Inspiration
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 29, 2024
Forget chatbots when it comes to researching and buying holiday gifts. Da ...