• by Adam Buckman , Featured Columnist, Yesterday

In its 37th-season premiere Sunday night, “The Simpsons” demonstrated that it still has its finger on the pulse of our popular culture as it lampooned a current category of commercials.

The show took aim at spots for personal hygiene that have become increasingly pungent in recent years.

With their graphic references to offensive body parts in need of a new breed of full-body deodorants, the spots invaded the Simpson home as the family settled down to watch a movie on streaming that had premiered in theaters just three days earlier.

As they sat on the family’s famous couch, Homer, with remote in hand, praised streaming at home over the movie-theater experience.

“Now to watch this movie the way God intended -- on a small screen and riddled with ads!” he said, as a spot appeared for a “total-body deodorant” called snüf.

With great enthusiasm, a spokeswoman recommended the product’s use in “all your grossest places” -- including your “butt cleft,” “stink flaps” (the region under your biceps) and “boob swamp!”

The graphic descriptions angered Marge and she desperately struggled to find a “skip ads” button on the remote. 

But she was unsuccessful and the snüf ad was followed immediately by a spot with a brawny, bearded he-man pitching a product to treat “scrotum dust,” after which a spot appeared for a remedy for “butt rot.” 

The fictional spots likely have their origin in the real-life spots now prevalent in which women are seen applying deodorant products to regions of their bodies other than armpits.

The trend may have started with the female deodorant brand called Lume, which came to market in 2017. 

Its first round of spots featured the product’s inventor, Dr. Shannon Klingman, applying the product to her armpits and recommending its use for other body parts.

But the main storyline in the “Simpsons” season premiere involved Lisa finding a cache of outfits from the 1990s once worn by her mother.

Lisa began wearing them to school and for once in her life, she was admired and welcomed by a group of cool kids who were also into ’90s fashions (above photo).

Elsewhere, in another send-up of streaming, Homer and Bart discovered an action series on one of the streaming platforms called “Clincher,” in which a macho hero was seen punching out foes in every scene -- a likely reference to the Amazon Prime hit “Reacher.”

Somehow, “The Simpsons” manages to stay relevant even at the advanced age of 37 seasons -- the record for a scripted TV series.

At the same time, this particular episode slyly showed the age of at least some of its writers and producers.

In the episode, Lisa got so wrapped up in her new popularity that she joined her new friends to go thrifting and then conspired with them to rob other people’s attics.

Hence, the episode was named “Thrifty Ways To Thieve Your Mother,” a take-off on the Paul Simon song “50 Ways To Leave Your Lover,” released 50 years ago in 1975.