- TikTok Shop To Ramp Up Livestream Shopping Deals For The Holidays
MediaDailyNews, Colin Kirkland - Wednesday, November 13, 2024
TikTok continues to prioritize its in-app livestream shopping initiatives this upcoming seas ...
- Cartful Of Emails: Consumers Use Shopping Carts As Wishlists, Ignore Reminders
Email Insider, Ray Schultz - Tuesday, November 12, 2024
Almost half of consumers polled in a recent report find cart abandonme ...
- The AI Character Question: Can AI Agents Reverse Declining Trust In Brands?
Email Insider, Ray Schultz - Monday, November 4, 2024
Consumers have less trust in companies than they did a year ag ...
- Live TV, Podcasts Are Top Media Choices For Election News
Research Intelligencer, Robert Williams - Friday, November 1, 2024
Alternatively, some consumers are seeking escapism from the election through print a ...
- Disney+ Offering 'Top 10' List: More Ad, Promo Value?
TV Watch, Wayne Friedman - Friday, November 1, 2024
Disney+ is launching a top 10 list in a bid to boo ...
- Amazon Dethrones Google As Top Destination For Holiday Inspiration
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 29, 2024
Forget chatbots when it comes to researching and buying holiday gifts. Da ...
- Tech Tool Tumble: Back-To-School Sales Were Flat In Some Verticals
Email Insider, Ray Schultz - Thursday, October 17, 2024
Although some verticals are flat for back-to-school sales, wearables and health technolo ...
- FTC Requires Newspapers, Gyms And Others To Offer 'Simple' Cancellation Methods
MediaDailyNews, Wendy Davis - Wednesday, October 16, 2024
The FTC said Wednesday that companies must allow consumers to cancel subscriptio ...
- An Uneasy World
Planning & Buying Insider, J. Walker Smith - Wednesday, October 16, 2024
The world today is characterized by an undercurrent of negativity that ...
- Your Monthly TV/Streaming Bill: Where Are The Real Savings Now?
TV Watch, Wayne Friedman - Wednesday, October 16, 2024
Total entertainment costs from all platforms can still amount to $150 ...
- AI Is Coming To Phones - And Consumers Are Worried: Study
Mediapsssst, Richard Whitman - Monday, October 14, 2024
Thirty percent of smartphone users worry about AI making decisions without the ...
- Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2024
Made for Advertising in connected television apps waste budgets in a tre ...
- Adobe AI Video Generator, Performance Marketing Will Change How Ads Are Made
MediaDailyNews, Laurie Sullivan - Monday, October 14, 2024
Adobe has released AI tools that advertisers and creators can use ...
- Advertisers Losing Consumers To Ad Fatigue
MediaDailyNews, Laurie Sullivan - Friday, October 11, 2024
Showing that ad fatigue negatively impacts viewers' purchasing decisions, a study fou ...
- Can Streaming Businesses Track Young Consumers' Live Event Spending?
TV Watch, Wayne Friedman - Thursday, October 10, 2024
Over 70% of Gen Z and Millennial consumers have seen a li ...
- Bowing Out: Consumers Are Quick To Unsubscribe From Emails
Email Insider, Ray Schultz - Monday, October 7, 2024
Most consumers will opt out if they get four messages from t ...
- Consumers Seek Empowerment From AI-Powered Experiences
Research Intelligencer, Robert Williams - Friday, October 4, 2024
Customers expect AI-powered tools to provide instant, accurate responses and anticipate the ...
- Amazon Follows Google Into Visual Search To Strengthen Shopping
MediaDailyNews, Laurie Sullivan - Wednesday, October 2, 2024
Amazon announced five visual search features in its shopping app that all ...
- Google Lags In Mobile AI, Captures Most Search Market Share
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 2, 2024
New Street Research found Google continues to lead in use for sear ...
- Bad Means Better
Planning & Buying Insider, J. Walker Smith - Wednesday, October 2, 2024
Finding value in low consumer satisfaction is not how marketers think. B ...
- Samsung, Ashley In Smart Home Collaboration
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2024
The partnership pushes the power of connection over individual devices. ...
- Hispanic U.S. Market Estimated To Add 7.4M By 2030
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2024
The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults wat ...
- Holiday Tightwads: Inflation Affects Both Consumers And SMBs
Email Insider, Ray Schultz - Tuesday, September 17, 2024
Too many small businesses wait until the end of the year ...
- Consumers Left Wanting: They Feel Overlooked By Advertisers
Publishing Insider, Ray Schultz - Thursday, September 12, 2024
Many shoppers dislike hyper-targeting and find many ads irrelevant despite targeting, accordi ...
- Newsletter Pull: Subscribers Are Drawn By Value And Content
Email Insider, Ray Schultz - Wednesday, September 11, 2024
Most consumers are comfortable sharing their email address, and only a f ...
- Lazy Summer News: In July Fewer People Read It Several Times A Day, Every Day
Publishing Insider, Ray Schultz - Tuesday, September 10, 2024
Preference for news channels differs by generation, with GenZ preferring social me ...
- Apple Intelligence Takes Over Latest iPhones
MediaDailyNews, Laurie Sullivan - Monday, September 9, 2024
Apple Intelligence was the focus at the company's online event Monday, detaili ...
- Ad Blockers: Why Consumers Turn Them Off
MediaDailyNews, Laurie Sullivan - Wednesday, September 4, 2024
More users are looking past the convenience of paying to remove a ...
- Ford Preps Knoxville For Bronco 'Off-Roadeo'
Marketing Daily, Tanya Gazdik - Monday, September 2, 2024
Bronco Sport customers go off-roading 3.5 times as often as the owne ...
- Google Ad Exec Answers One-Off Campaign Questions
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 3, 2024
A shorter holiday shopping season requires even the biggest advertisers to ...