- Getting To Know AI: Consumers Are More Trusting, Are Using It More
Email Insider, Ray Schultz - Tuesday, March 4, 2025
Older shoppers are more concerned about the perceived disadvantages than younger peopl ...
- Blue Diamond's Spokesnut Goes Mobile, Moves To LinkedIn
CPG Insider, Sarah Mahoney - Friday, February 28, 2025
With the Nutty Cruiser, the almond grower's cooperative is hitting the roa ...
- PayPal Strengthens Focus On Global Commerce
MediaDailyNews, Laurie Sullivan - Tuesday, February 25, 2025
The plan is to expand on the PayPal Everywhere ad campaign f ...
- Camping Out In the Inbox: Why Re-Engagement Emails Pile Up
Email Insider, Ray Schultz - Friday, February 21, 2025
Consumers may not always be ready to connect with a brand, Ry ...
- YouTube Model For TV Station Future: Podcasts, As News?
TV Watch, Wayne Friedman - Thursday, February 20, 2025
Among podcast listeners under 30, 65% prefer to watch podcasts as ...
- New Meta Reality Labs Division To Develop AI-Driven Humanoid Robots
MediaDailyNews, Colin Kirkland - Friday, February 14, 2025
Meta is further restructuring its VR/AR hardware department by creating a n ...
- Instagram Tests 'Dislike' Button
MediaDailyNews, Colin Kirkland - Friday, February 14, 2025
Instagram is testing a new button that would allow users to disli ...
- Consumers Crave Uplifting Content More Than Ever, Study Finds
MediaDailyNews, Colin Kirkland - Wednesday, February 12, 2025
Brands may have an opportunity to foster loyalty and drive purchase behavi ...
- Subaru Unveils Forester Hybrid, Forester Wilderness
Marketing Daily, Tanya Gazdik - Thursday, February 6, 2025
In a video introducing the hybrid version, a voiceover used the catchphra ...
- Jesus Returns To The Super Bowl With 'He Gets Us'
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, February 6, 2025
This year's ad for nonprofit Come Near invites viewers "to explore t ...
- What's So Funny? CBS Special Curates Comedic Super Bowl Spots
TVBlog, Adam Buckman - Wednesday, February 5, 2025
The CBS show will take a stab at gauging the public's tas ...
- Cracker Barrel Sends Cheese Robots To Super Bowl Party
CPG Insider, Sarah Mahoney - Friday, January 31, 2025
Why spend $8 million on an ad when you can unleash ...
- Ford Supports Young Racers, Offers Owners Racing Experiences
Marketing Daily, Tanya Gazdik - Thursday, January 30, 2025
The Ford Performance Racing School offers on-track driving instruction for every performan ...
- Short-Term Kicks: More Super Bowl Ads To Nosh On?
TV Watch, Wayne Friedman - Friday, January 31, 2025
Last year's Super Bowl Advertising Benchmark Index showed the average ad-effectiveness sco ...
- Price Delight: Free Shipping, Discounts Motivate People To Opt In To Emails
Email Insider, Ray Schultz - Thursday, January 30, 2025
Gen Z is least likely to be persuaded to opt in f ...
- The Push And Pull Of Privacy: Brands Are Walking An Ethical Tightrope
Email Insider, Ray Schultz - Tuesday, January 28, 2025
Consumers are worried about privacy. Burt they want the benefits of personalizatio ...
- Consumers Lack Knowledge To Delete Online Data: IAB Study
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2025
PALM SPRINGS, CA -- An IAB study finds only 40% of U. ...
- Email's Holiday Haul - It Was The Top Channel For Driving Purchases
Email Insider, Ray Schultz - Thursday, January 23, 2025
Gen Z preferred banner or display ads for the recent holiday seas ...
- Trump Reshapes World For Brands Amid 'Nouveau Nihilism'
Research Intelligencer, Robert Williams - Thursday, January 23, 2025
Brands need to prepare for the uncertain reactions from consumers to Trump ...
- Google: JavaScript Now Required To Search
MediaDailyNews, Laurie Sullivan - Friday, January 17, 2025
Getting wise to a workaround of turning off JavaScript before using Goog ...
- The Text Tide: Consumers Say They Want More SMS Messages
Email Insider, Ray Schultz - Tuesday, January 14, 2025
But they want incentives, exclusive content and brand news, Vibes reports. ...
- REI Bails Out Of Travel Products
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 13, 2025
Closing the 40-year-old travel and adventure business impacts more than 400 employ ...
- Google, Microsoft Woo Retailers With AI Agents
Performance Marketing Insider, Laurie Sullivan - Monday, January 13, 2025
The technology may save retailers money, give consumers a better experience a ...
- How Freedom Furniture Used AI To Increase Time On Site, AOV
Performance Marketing Insider, Laurie Sullivan - Friday, January 10, 2025
OpenAI CEO Sam Altman wrote that although it sounds "like science ficti ...
- Tech Stack Jumble: Brands Are Having Trouble Identifying Customers
Email Insider, Ray Schultz - Thursday, January 9, 2025
Two-thirds of marketers are using 16 or more martech tools, TransUnion a ...
- Musk Pushes Positive, Entertaining Content In X Algorithm 'Tweak'
MediaDailyNews, Colin Kirkland - Monday, January 6, 2025
According to a post by Elon Musk, the company will try ...
- Kellanova CMO: 'Big Brands Do Big Things'
CPG Insider, Sarah Mahoney - Friday, December 20, 2024
How the snacking giant is using college football bowls to help Pop-Tar ...
- Hung Up On Mobile Phones: Consumers Are Addicted, View Them 205 Times A Day
Email Insider, Ray Schultz - Friday, December 20, 2024
Most people check their phones within 10 minutes of waking up, a ...
- Will 'Multisensory' Ads Cast A Spell On Theatergoers?
Media 3.0, Laurie Sullivan - Friday, December 20, 2024
CJ 4DPLEX is working with National CineMedia to tie a full senso ...
- 'The Washington Post' Offers A New Commentary Experience
Publishers Daily, Ray Schultz - Tuesday, December 17, 2024
"Washington Post" subscribers can comment on stories, see prompts and summaries a ...