- Tariff Tumult: U.S. Shoppers Are Planning To Spend Less
Email Insider, Ray Schultz - Wednesday, April 16, 2025
Expenditures will decrease in every vertical for consumers, who are concerned abo ...
- Time Spent With Media Reaches 'Saturation,' Declines First Time Since Great Recession
MediaDailyNews, Joe Mandese - Wednesday, April 16, 2025
"Media consumption has reached its saturation point as digital device penetration rat ...
- Chatty GPT: Consumers Are Going To AI Platform For Advice
Email Insider, Ray Schultz - Monday, April 7, 2025
Legal and medical are the least trusted advice topics, Express Legal Fundi ...
- Digital Trust Bust: Consumers Doubt Brands Are Protecting Their Privacy
Email Insider, Ray Schultz - Friday, March 21, 2025
Most people have abandoned brands over the issue, Thales reports. ...
- Adobe Data Sees AI Influencing Shopper Behavior
MediaDailyNews, Laurie Sullivan - Wednesday, March 19, 2025
Adobe has identified a 1,300% spike in traffic to retail sites driv ...
- AI Ads Target Site Visitors Without Publisher Consent
MediaDailyNews, Laurie Sullivan - Wednesday, March 19, 2025
Ads have begun to serve up on websites that block content, maki ...
- Discount Desire The Key To Driving Email Marketing Response
Email Insider, Ray Schultz - Wednesday, March 19, 2025
Consumers like to hear from brands - but brands should avoid sendi ...
- Would You Switch From Google To Bing For A Price?
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 18, 2025
Is Google a habit? Findings from a study suggest many users sti ...
- Researchers Show Brands How To Mitigate Endless Scrolling
MediaDailyNews, Colin Kirkland - Friday, March 14, 2025
Endless social-media scrolling is reshaping the way brands engage with consumers, ...
- Marketing Is About Wants, Not Needs
Planning & Buying Insider, J. Walker Smith - Wednesday, March 12, 2025
I can hear you gasping, but bear with me. Unless consumers wa ...
- Spotify Probing Why Premium Users Still Hearing Ads
MediaDailyNews, Colin Kirkland - Thursday, March 6, 2025
Users paying for Spotify's ad-free Premium tier have reported hearing ads f ...
- Streaming Vs. Theaters: More Competition For Movie Screen Time?
TV Watch, Wayne Friedman - Thursday, March 6, 2025
"We haven't seen a steeper decay of a film's trajectory through i ...
- Getting To Know AI: Consumers Are More Trusting, Are Using It More
Email Insider, Ray Schultz - Tuesday, March 4, 2025
Older shoppers are more concerned about the perceived disadvantages than younger peopl ...
- Blue Diamond's Spokesnut Goes Mobile, Moves To LinkedIn
CPG Insider, Sarah Mahoney - Friday, February 28, 2025
With the Nutty Cruiser, the almond grower's cooperative is hitting the roa ...
- PayPal Strengthens Focus On Global Commerce
MediaDailyNews, Laurie Sullivan - Tuesday, February 25, 2025
The plan is to expand on the PayPal Everywhere ad campaign f ...
- Camping Out In the Inbox: Why Re-Engagement Emails Pile Up
Email Insider, Ray Schultz - Friday, February 21, 2025
Consumers may not always be ready to connect with a brand, Ry ...
- YouTube Model For TV Station Future: Podcasts, As News?
TV Watch, Wayne Friedman - Thursday, February 20, 2025
Among podcast listeners under 30, 65% prefer to watch podcasts as ...
- New Meta Reality Labs Division To Develop AI-Driven Humanoid Robots
MediaDailyNews, Colin Kirkland - Friday, February 14, 2025
Meta is further restructuring its VR/AR hardware department by creating a n ...
- Instagram Tests 'Dislike' Button
MediaDailyNews, Colin Kirkland - Friday, February 14, 2025
Instagram is testing a new button that would allow users to disli ...
- Consumers Crave Uplifting Content More Than Ever, Study Finds
MediaDailyNews, Colin Kirkland - Wednesday, February 12, 2025
Brands may have an opportunity to foster loyalty and drive purchase behavi ...
- Subaru Unveils Forester Hybrid, Forester Wilderness
Marketing Daily, Tanya Gazdik - Thursday, February 6, 2025
In a video introducing the hybrid version, a voiceover used the catchphra ...
- Jesus Returns To The Super Bowl With 'He Gets Us'
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, February 6, 2025
This year's ad for nonprofit Come Near invites viewers "to explore t ...
- What's So Funny? CBS Special Curates Comedic Super Bowl Spots
TVBlog, Adam Buckman - Wednesday, February 5, 2025
The CBS show will take a stab at gauging the public's tas ...
- Cracker Barrel Sends Cheese Robots To Super Bowl Party
CPG Insider, Sarah Mahoney - Friday, January 31, 2025
Why spend $8 million on an ad when you can unleash ...
- Ford Supports Young Racers, Offers Owners Racing Experiences
Marketing Daily, Tanya Gazdik - Thursday, January 30, 2025
The Ford Performance Racing School offers on-track driving instruction for every performan ...
- Short-Term Kicks: More Super Bowl Ads To Nosh On?
TV Watch, Wayne Friedman - Friday, January 31, 2025
Last year's Super Bowl Advertising Benchmark Index showed the average ad-effectiveness sco ...
- Price Delight: Free Shipping, Discounts Motivate People To Opt In To Emails
Email Insider, Ray Schultz - Thursday, January 30, 2025
Gen Z is least likely to be persuaded to opt in f ...
- The Push And Pull Of Privacy: Brands Are Walking An Ethical Tightrope
Email Insider, Ray Schultz - Tuesday, January 28, 2025
Consumers are worried about privacy. Burt they want the benefits of personalizatio ...
- Consumers Lack Knowledge To Delete Online Data: IAB Study
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2025
PALM SPRINGS, CA -- An IAB study finds only 40% of U. ...
- Email's Holiday Haul - It Was The Top Channel For Driving Purchases
Email Insider, Ray Schultz - Thursday, January 23, 2025
Gen Z preferred banner or display ads for the recent holiday seas ...