Tag results for "consumer experience"
- Back-To-School Barrage: Parents Are Swamped By Email VolumeThe average parent has 2,000 emails in their inbox at any giv ...
- Test Drive: Understated Lambo Is Still A LamboThe company's founder, Ferruccio Lamborghini, reportedly once said: "We don't do commercia ...
- Signals Show Stabilizing Ad Market Could CrumblePrices seem to be improving, but consumer sentiment remains at an eight-mon ...
- Happy Back-To-School: Sales Solid In July, But Will They Continue?Apparel sales were strong as parents spent on new items for fa ...
- FTC Outlaws Fake EndorsementsTaking aim at online fakery, the Federal Trade Commission on Wednesday bann ...
- It's NOT About The ContentCompanies that make content are nowhere near the top of the li ...
- Premium Streamers Provide Best 'Ad Experience,' MVPDs Have The Worst: StudyA new Hub Research Entertainment survey finds 53% of respondents view advertisi ...
- Snapchat Stokes AR Fan Engagement Via NBCU, Olympic Committee PartnershipsFans can expect new augmented-reality experiences and behind-the-scenes footage as Snap wor ...
- New Ethics Guidelines Outline Best Practices For MarketersThe comprehensive ethics framework and resource guide for marketers incorporates and expan ...
- Why Optimizing For Generative AI Is ChallengingGenerative AI chatbots are reshaping the shopping experience, and it's a tre ...
- Captain Morgan Helps Consumers 'Slice' States From Travel Bucket ListReality TV star, on-air host and sportswriter West Wilson and Captain Morg ...
- Kinesso's Mission: Everything Shoppable Everywhere All At OnceThat's what Kinesso Commerce says its new "ShopNow" creative units will enab ...
- Ad-Free Streaming 'Stickier' With Consumers, FAST Fills 'Gaps,' Study FindsA Hub Entertainment Research study finds 19% of respondents "might/might not" ha ...
- In GARM's Way: Judiciary Committee Says It Violated U.S. Antitrust LawsThe staff report accuses the Global Alliance for Responsible Media of coordinati ...
- Confessions Of A Former TV ViewerI can only characterize my relationship with TV as confounding, albeit short-live ...
- Red Light, Don't Buy: Spending Spotlight Helps Consumers Align Purchases With Their ValuesThe organization's website rates major companies on their donations to anti-LGBTQ+ politicia ...
- The SMB Channel Divide: Consumers And Businesses Are Split On PreferencesThere are differences when it comes to how consumers and small business ...
- 5-Year Hit: Legacy Media Profits Halved, Linear Ads Share DeclineProfits among six large legacy media companies declined to $17.2 billion ...
- Even FAST Channels May Need High-Profile Original Content... SometimesTubi wants its viewers to be more involved. With its just-launched Stubio ...
- Consumers DO Want Brands To Support LGBTQ+ PeopleA new report by Disqo and Do the WeRQ found "Pride h ...
- McDonald's First Foray Into AI Experiments Supported By User-Generated ContentMarketers wondering how they can use AI to market and advertise ...
- CTV, Streaming Ad Experiences Face Ongoing Issues: FreeWheelA study by FreeWheel found 71% of viewers are bothered by "unnatur ...
- Why Community is King: Q&A With Amrapali GanAmrapali Gan, founder of agency Hoxton Projects and former CEO of OnlyFan ...
- Apple Web Eraser Will Force Brands To Know Their CustomersAn AI-privacy feature planned to launch in iOS 18 and macOS ...
- Mazda Uses AI With Experiential ActivationBirdDog Technologies, Mazda's partner on the activation, also recently worked with Polest ...
- Will Legacy Cable TV Start Bigger Dollar Promotions For Streaming Bundles?Charter Communications is offering consumers up to $2,500 to switch to Spectr ...
- Entertainment Bundles: Consumers Want More Than Just VideoConsumers - especially young consumers - want streaming "bundles" to be mo ...
- How Big A Market Does Venu Sports Need?Venu Sports -- backed by Walt Disney-Fox Corp.-Warner Bros. Discovery -- cou ...
- The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers InSocial app WeAre8 is extending its consumer ad revenue-sharing model to t ...
- Yelp Works To Cash In On AIYelp believes it can drive more demand for businesses through AI technolog ...
