• by Ray Schultz , Columnist, March 4, 2025

People are more trusting of AI — at least moderately so. 

For instance, 43% of consumers now say they would trust the information given to them by an AI chatbot compared to 40% last year, according to the 2025 Consumer Adoption of AI Report, a multi-market study conducted by Attest. 

What’s more, 47% use tools like ChatGPT and Microsoft Copilot -- a +6% increase YoY.

The hike is even more dramatic in Canada, which saw a +10% increase to 51%, and the U.K., which experienced a +9% jump to 47%.  

Drilling down, 54% of consumers say they are likely to use an AI assistant or chatbot. Of those polled, 52% have used ChatGPT and 30% Google Gemini. Moreover, 27% use generative AI at least half the time they do an internet search. 

And, 43% trust information from an AI tool. 

As consumers see it, the top advantages of AI are: 

• Faster customer support — 47% 
• Helping staff do their jobs — 38% 
• More creative advertising — 35% 
• Cost savings passed on to the consumer — 32%
• Greater product innovation — 32%

But there are also several disadvantages: 

• Loss of the human touch — 59%
• Job losses — 57% 
• Inability to speak to a real person — 57% 
• Privacy or security weaknesses — 43% 
• Potential for misleading consumers — 40.5%
  

Some of these concerns are less worrisome than they were last year. But there is a certain level of distrust. 

For instance, 83% support mandatory labeling of AI-generated content, while 80% seek laws to control the use of consumer data to train AI and 77% want Deepfake images or videos to be illegal. 

Older shoppers appear to be the most uneasy. Eighty-five percent of those ages 50+ support laws to control data collection by AI companies, compared to 74% of those in the 18-30 age category. And 89% want labeling of content to be a legal requirement, versus 77% of younger consumers.  

That said, the top five uses cases for Gen AI are: 

• Answering questions or explaining complex topics — 42%
• Study or learning — 33%
• Writing letters/email or drafting document — 31%
• Work-related tasks — 30%
• Researching products or services — 30% 

Attest polled 5,000 consumers in the U.S., U.K., Canada and Australia in two multi-market surveys in January 2025.