- Email Key In Brand Loyalty Programs, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, April 13, 2022
Most consumers have opted in to email/SMS communications, the Lacek Group repo ...
- Constant Contact Finalizes Purchase Of Vision6, Australian Email Software Firm
Email Marketing Daily, Ray Schultz - Friday, April 8, 2022
The purchase follows last's year spinoff of Constant Contact as a stand-alo ...
- Consumers Find Things To Do Offline, Rather Than On Social Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 7, 2022
Consumers are shifting toward more intentional online behavior, away from social platfor ...
- Jittery Gen Z: They're Quick To Jump When Faced With Bad Service
Email Insider, Ray Schultz - Wednesday, April 6, 2022
Gen X and Baby Boomers are more willing to give brands ...
- eBay: Why Recommerce Is Becoming A Thing
Inside Performance, Laurie Sullivan - Wednesday, April 6, 2022
Gen Z leads the recommerce market as consumers look to resell produc ...
- Speaking My Language: Shoppers Say Product Info They Get Is Mostly Good
Email Insider, Ray Schultz - Thursday, March 24, 2022
Consumers are mostly satisfied with product information they get through various channel ...
- Global Regulators Begin Monitoring Crypto Ads
Marketing Daily - Top of the News, Todd Wasserman - Wednesday, March 23, 2022
In the U.K., Australia, India, Spain and Singapore, regulators have begun looki ...
- Study Finds Australian Shoppers Prefer Email For Promotions, Text For Delivery Notices
Email Marketing Daily, Ray Schultz - Wednesday, March 9, 2022
The top reason Australian consumers opt out is that they are getti ...
- Sales-Marketing Split Hurts Growth At Most Firms: Study
Email Marketing Daily, Ray Schultz - Monday, February 28, 2022
Brands struggle to define marketing's contribution to revenue, SugarCRM reports. ...
- LiveRamp Reveals New Brand Identity, Announces Adobe Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 24, 2022
LiveRamp on Thursday launched a "more modern approach" to its brand identi ...
- Tourism Australia Launches Global Campaign As Its Borders Open To The Fully Vaccinated
MAD, Fern Siegel - Tuesday, February 15, 2022
This is the first Tourism Australia campaign since the pandemic and t ...
- Data Downer: CRM Output Is Often Inaccurate And Costly
Email Insider, Ray Schultz - Thursday, February 10, 2022
Employees mislead decision makers with false data, while poor quality affects sale ...
- eBay Adds Promoted Listings Express Auction-Type Ads
Inside Performance, Laurie Sullivan - Thursday, February 3, 2022
Inspired by seller feedback, Promoted Listings Express were developed to help selle ...
- BNPL: Brands' Digital Spend Surpasses Nearly $90M To Advertise Service In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 2, 2022
MediaRadar, an ad intelligence platform, has seen massive growth for BNPL sin ...
- Constant Contact To Acquire Australian SMS, Email Platform Vision6
Email Marketing Daily, Ray Schultz - Tuesday, January 11, 2022
Both firms specialize in serving small businesses, government agencies and nonprofits. ...
- Email Outage Reportedly Caused By 'Extreme' Australian Weather
Email Marketing Daily, Ray Schultz - Monday, December 27, 2021
iiNet service in Australia was affected on Christmas Day and Boxing ...
- Anne Rice Vampire Legacy Lives On In New AMC+ Drama
TVBlog, Adam Buckman - Wednesday, December 15, 2021
In the same week that the great vampire author Anne Rice die ...
- Easy To Say Yes: Consumers Ignore And Delete The Emails They Signed Up For
Email Insider, Ray Schultz - Wednesday, December 8, 2021
U.S. consumers exceed the world average in always or often ignoring ...
- Global Businesses Seek To Match, Exceed Consumers' DX Expectations In '22
Inside Performance, Nina Lentini - Tuesday, November 30, 2021
Despite brands' desire to deliver adaptive digital experiences (DX) they still fa ...
- Clearview's Facial Recognition System Violated Australians' Privacy, Regulator Says
Digital News Daily, Wendy Davis - Wednesday, November 3, 2021
Clearview AI's practices "fall well short of Australians' expectations for the protecti ...
- Dentsu Creates 'Attention' Metric For Media Planning And Buying
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 19, 2021
The ad industry has realized that "device metrics" that were proxies f ...
- Amazon Prime Video Favored Among 55+ Streamers, Netflix Could Face A Struggle
Video Insider, Karlene Lukovitz - Tuesday, October 12, 2021
Netflix currently has high saturation among the older demographic, particularly in t ...
- Google Brings MUM To Search, Lens, Query Results In New Features
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Google today announced new applications for its Multitask Unified Model technology, includi ...
- eBay Promoted Listings Advanced Becomes Available To All Advertisers
Inside Performance, Laurie Sullivan - Wednesday, September 22, 2021
The cost-per-click model gives sellers access to promote their listings in t ...
- Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
The program also supports disclaimers in ads, new third-party integrations with Univers ...
- 'Hype House' Boosts Pool-Sharing Brand: Influencers Take Plunge Via TikTok, Instagram
MediaDailyNews, Colin Kirkland - Friday, September 3, 2021
Swimply gives homeowners the ability to make money off their unused spac ...
- Study Indicates Ads Placed In News Media -- Especially Print -- Outperform Social
MediaDailyNews, Colin Kirkland - Friday, August 20, 2021
The cross-platform analysis found that while ads in both print and digit ...
- Anglo Ad Markets Surge 52% During Q2, 25% in First Half
MediaDailyNews, Joe Mandese - Monday, August 23, 2021
Ad spending in the major English-speaking markets -- the U.S., the U.K ...
- New Data Supports The Ad Industry's 'Herd Immunity,' At Least In Anglo Markets
RTBlog, Joe Mandese - Monday, August 23, 2021
Evidence is mounting that the global ad economy -- at least ...
- NP Digital Appoints Canvas Worldwide, iProspect Execs To Strategic Roles Amid Rapid Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 20, 2021
Performance marketing agency NP Digital made two strategic new hires recently, ...