Tag results for "australia"
- Dentsu Creates 'Attention' Metric For Media Planning And BuyingThe ad industry has realized that "device metrics" that were proxies f ...
- Amazon Prime Video Favored Among 55+ Streamers, Netflix Could Face A StruggleNetflix currently has high saturation among the older demographic, particularly in t ...
- Google Brings MUM To Search, Lens, Query Results In New FeaturesGoogle today announced new applications for its Multitask Unified Model technology, includi ...
- eBay Promoted Listings Advanced Becomes Available To All AdvertisersThe cost-per-click model gives sellers access to promote their listings in t ...
- Video, Vertical Product Ad Pilots Running On Microsoft Audience NetworkThe program also supports disclaimers in ads, new third-party integrations with Univers ...
- 'Hype House' Boosts Pool-Sharing Brand: Influencers Take Plunge Via TikTok, InstagramSwimply gives homeowners the ability to make money off their unused spac ...
- Study Indicates Ads Placed In News Media -- Especially Print -- Outperform SocialThe cross-platform analysis found that while ads in both print and digit ...
- Anglo Ad Markets Surge 52% During Q2, 25% in First HalfAd spending in the major English-speaking markets -- the U.S., the U.K ...
- New Data Supports The Ad Industry's 'Herd Immunity,' At Least In Anglo MarketsEvidence is mounting that the global ad economy -- at least ...
- NP Digital Appoints Canvas Worldwide, iProspect Execs To Strategic Roles Amid Rapid ExpansionPerformance marketing agency NP Digital made two strategic new hires recently, ...
- To Tell The Truth: Consumers Trust User-Generated Content The MostShoppers demand authenticity -- and they say user-generated content provides it, Stack ...
- Banks Step Up Security To Reduce Cloud Computing Risks, Google Survey FindsA Google cloud study shows financial institutions are increasing their use ...
- YouTube Suspends Sky News Australia For COVID MisinformationThe media outlet's site apologized for old videos that violate YouTube's poli ...
- IAB Analyzes World's Privacy Legislation, Finds Half Lack 'Affirmative Consent' MandatesTwo-thirds of the world has enacted legislation to protect consumer data privac ...
- Facebook Backs Local Australia Newspaper FundFacebook will provide money for an "innovation fund" for 170 regional Australian newspaper ...
- Nextdoor Focuses On International Expansion, Hires Industry Vet To Take LeadGaztelu will be based in London and will focus on leading t ...
- Buy Shy: What Stops Consumers From Ordering OnlineDelivery charges are the biggest barrier to ordering online -- at lea ...
- Microsoft Audience Ads Expands To Other CountriesMicrosoft Audience Ads, the company's native advertising solution, is now available ...
- Microsoft Audience Network Tool Now Imports Facebook CampaignsMicrosoft has built a way to port campaigns running in Facebook Audien ...
- Online Lifeline: How Consumers Are Changing Their Habits As The Pandemic EasesExpect more online streaming, shopping and banking, and less attendance in exerci ...
- Anglo Markets -- Especially U.S. -- Leading Global Ad RecoveryThe major Anglo markets -- and the U.S. in particular -- appe ...
- Paramount+ Sets August Launch for AustraliaViacomCBS, which acquired Australian linear Channel Ten in 2017, will rebrand Ten ...
- WPP Merges GroupM, WT Data Units To Form New Data ConsultancyThe company, dubbed Choreograph, will operate within GroupM and offer services includi ...
- Extreme Reach Gains Scale With Adstream AcquisitionThe combined company will have greater scale to help marketers manage creati ...
- Demand Science Completes UK And Ireland B2B AcquisitionsDemand Science has completed its acquisition of demand-generation platform Internal Results a ...
- Raedium Digital Now Being Liquidated: ReportEmail agency Raedium Digital, based in Melbourne, Australia, has closed its door ...
- Google Misled Consumers Over Data Location Setting, Australian Court FindsAlthough Google denies any wrongdoing in the way it configures location setting ...
- In First Post-Pandemic Comp, Publicis Continues To LagIn its first quarter to reflect the year-over-year impact of the pandemi ...
- Allied Global Marketing Expands To APACThe APAC operations will be led by Jaime Crick as managing directo ...
- Pinterest Launches Its First B2B Ad CampaignPinterest launched its first B2B campaign Thursday in 6 global markets ...
