- How Freedom Furniture Used AI To Increase Time On Site, AOV
Performance Marketing Insider, Laurie Sullivan - Friday, January 10, 2025
OpenAI CEO Sam Altman wrote that although it sounds "like science ficti ...
- Spotify's Video-First Creator Payout Program Launches In U.S., U.K., Australia, Canada
MediaDailyNews, Colin Kirkland - Friday, January 3, 2025
Spotify has announced the launch of its "Partner Program," a video-first initiati ...
- Australia Bans Social Media For Users Under 16 Amid Backlash
MediaDailyNews, Colin Kirkland - Friday, November 29, 2024
The new laws - touted as a "world leading" policy approach aim ...
- Personal, Cultural Relevance Is Key Driver Of Brand Growth: Report
MediaDailyNews, Colin Kirkland - Tuesday, November 19, 2024
The connection between an ad's cultural and personal relevance and the likeliho ...
- 'Gladiator II' Global Mass Media 'Roadblock' Looks To Reach 300M Viewers
Television News Daily, Wayne Friedman - Monday, November 18, 2024
Paramount says the ad activation across broadcast, cable, digital, and audio platfor ...
- Meta, GoFundMe Simplify Donation Process On Social Media
MediaDailyNews, Colin Kirkland - Tuesday, October 22, 2024
Meta has partnered with community-powered fund-raising platform GoFundMe to help drive mo ...
- Gmail Imposters: Scammers Try To Con Users Into A 'Recovery' Attempt
Email Insider, Ray Schultz - Monday, October 14, 2024
A phone call from Australia seemed courteous and professional - but w ...
- Bowing Out: Consumers Are Quick To Unsubscribe From Emails
Email Insider, Ray Schultz - Monday, October 7, 2024
Most consumers will opt out if they get four messages from t ...
- Microsoft Releases AI Reasoning, Vision, Voice Models In Beta
MediaDailyNews, Laurie Sullivan - Tuesday, October 1, 2024
Microsoft is remaking Copilot to provide its AI models with a w ...
- ByteDance To Terminate TikTok Music In November
MediaDailyNews, Colin Kirkland - Tuesday, September 24, 2024
According to TikTok's parent company, subscribers can continue to use the servi ...
- SMBs Face Inflation Troubles, As Consumers Reduce Spending
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 17, 2024
Pressures around inflation and the state of the economy are causing conce ...
- Dentsu Touts AI For Media Planning, Downplays Cookies
MediaDailyNews, Laurie Sullivan - Wednesday, August 7, 2024
Dentsu this week announced the integration of its global data, identity a ...
- Havas Acquires Aussie Media Shop Hotglue
MAD, Steve McClellan - Wednesday, July 31, 2024
The deal is part of a broader effort by Havas to expa ...
- Braving Personalization: Most Marketers Increase Budgets While Facing Hurdles
Email Insider, Ray Schultz - Wednesday, July 10, 2024
Most businesses say their personalization programs are inadequate, Optimizely reports. ...
- 33% Decline In CPMs Seen In Sandbox-Enabled Impressions
Data & Programmatic Insider, Laurie Sullivan - Monday, July 8, 2024
Index Exchange product team members outlined the reasons they believe Google's Priva ...
- Snapchat Measures Carbon Footprint Of Its Digital Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 14, 2024
To help advertisers better understand the carbon footprint of their Snap ad ...
- Man Of The Cloth Is Angel Of Death In AMC's 'Scrublands'
TVBlog, Adam Buckman - Monday, April 29, 2024
A priest goes from mass to mass killer in a new four-par ...
- Trouble-Free Shopping Is A Top Brand Loyalty Driver
Email Insider, Ray Schultz - Wednesday, April 24, 2024
Almost 100% of consumers say their favorite brands make it easy ...
- Marketing Shy: Small Business Owners Often Lack Time For This Task
Email Insider, Ray Schultz - Tuesday, April 23, 2024
Almost three fourths lack total confidence in their marketing, Constant Contact a ...
- Spotify's AI Playlists Allow Users To Make Mixes Via Prompts
MediaDailyNews, Colin Kirkland - Monday, April 8, 2024
Spotify has launched a beta version of its newest feature: AI playli ...
- Liz Reid Promoted To Head Of Google Search
MediaDailyNews, Laurie Sullivan - Monday, March 18, 2024
Liz Reid will become head of Search at Google and Cheenu Venkatacha ...
- Data Problems Get In The Way Of GenAI
Email Insider, Ray Schultz - Monday, March 18, 2024
Data problems such as the lack of customer profiles are holding ma ...
- Meta Defends Its Decision To Pull Out Of News In Australia
Publishers Daily, Ray Schultz - Sunday, March 17, 2024
Company is not extending deals that had it paying $70 million ...
- Boring News: Facebook News Exits - TV Taking Up The Slack?
TV Watch, Wayne Friedman - Monday, March 4, 2024
Meta says it will "deprecate" Facebook News in the U.S. and Austral ...
- Derelict Security: Most Firms Suffered Phishing Attacks Last Year
Email Insider, Ray Schultz - Wednesday, February 28, 2024
Microsoft 365 accounts were vulnerable to phishing attacks, Egress says in i ...
- Meta Expands Instagram Creator Marketplace Access, Tests AI Recommendations
MediaDailyNews, Colin Kirkland - Friday, February 23, 2024
Meta is testing a machine learning-based feature that recommends the best collaboration ...
- The ROI Mood: Email Ranks As One Of The Most Effective Channels
Email Insider, Ray Schultz - Wednesday, February 14, 2024
It's not easy finding new ideas for content that generates high engagemen ...
- Nine Little Words: Shorter Subject Lines Work Best For Association Emails
Email Insider, Ray Schultz - Friday, February 9, 2024
Open rates and click rates improved in 2023, Higher Logic reports. Th ...
- Expedia Group Is Netflix's First Global Advertising Partner
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
Expedia is embarking on a multi-country ad campaign on Netflix's ad-supported pl ...
- Google Cancels Contract With Search Quality Rating And AI Data Company
MediaDailyNews, Laurie Sullivan - Wednesday, January 24, 2024
Google has terminated its contract with data company Appen, which helped Goog ...