Tag results for "data"
  • Programmatic/Ad-Tech Vet Ari Buchalter Named Intersection CEO
    Ari Buchalter, former COO and President of MediaMath, has been named CEO ...
  • Havas Group Launches 'Control Tower' For Programmatic Trading
    Havas Group has announced the release of the Client Trading Solution (CTS), ...
  • IoT Legal Issues: It's All About The Data
    Legal departments at brands typically handle legal issues that those brands may ...
  • Facebook's Measurement Snafu Raises The Need For Unbiased Verification
    As advertisers clamor for more transparency from their ad-tech and media partners, ...
  • Facebook Prevails In Privacy Suit Over Tracking On Health Sites
    Facebook has defeated a lawsuit accusing it of violating users' privacy by ...
  • Time Earned Video Metric Shows Extra Seconds Count When Targeting Ads
    On average, marketers have tripled their 15-second investment without buying more time ...
  • PlaceIQ Launches LandMark Location-Data Offering
    LandMark offers access to PlaceIQ's audience, behavior and visitation data, informing marketing ...
  • Apple Acquired AI Startup Lattice Data For $200M
    Apple acquired artificial intelligence (AI) startup Lattice Data for $200 million, according ...
  • Kaltura Partners With Streamlyzer On Real-time Intelligence For TV Platform
    Video technology firm Kaltura said it partnered with analytics provider Streamlyzer to ...
  • Nexstar Names 2 Digital Ad Industry Vets To Leadership Team
    Nexstar Digital, the wholly owned digital media technology and digital advertising agency ...
  • Sizmek Hires First Data Officer, Initiates Ops Overhaul
    Sizmek, the people-based creative optimization and data activation platform, announced the appointment ...
  • SendGrid, FullContact Announce Partnership, Linking Social To Shopping
    SendGrid and FullContact announced a partnership on Friday, granting SendGrid customers access ...
  • Unpacking Omar Sheikh's $100B Call On Future Of Data-Targeted TV Ads
    Two weeks ago, Credit Suisse's Omar Sheikh, one of the top media ...
  • Dads Are More Emotional Than Moms When Watching Video Ads
    Mother's Day is coming up this weekend -- but new research finds ...
  • MMA Working Groups To Address Concerns Over 'Walled Gardens,' Data Quality
    More than 24 brands are participating including Allstate, Bank of America, JPMorgan ...
  • Betabrand Increases Sales With Email Personalization
    Betabrand increased email revenue by 16.7% after partnering with Sailthru to unify ...
  • Data Is Now The World's Most Valuable Resource
    Data is now the world's most valuable resource according to The Economist, ...
  • P&G Redistributes Programmatic, Data Duties, Cuts Ties With AudienceScience
    In a bid to rein in costs, P&G will end its relationship ...
  • Data Diversity Training
    In the past month, I've heard lots of complaining about data. I've ...
  • Google AdExchange Takes A Slide In Mobile App Inventory Rankings
    Pixalate, a data intelligence and fraud prevention platform, released on Wednesday its ...
  • ShareThis Partners With Acxiom To Enhance Real-Time Data Sets
    Acxiom has partnered ShareThis, a network to help customers better target consumers ...
  • Study: Marketers Say Lack of Data Transparency Stunts Programmatic Growth
    The findings of a new survey on trust and transparency suggest that ...
  • 1 In 5 Companies Fear Closure Over GDPR Non-Compliance
    More than four in five companies worldwide have reported non-compliance with GDPR ...
  • Facebook Reports 9% Rise In User Account Data Requests
    Year-over-year, Facebook saw a 9% increase in requests for user account data, ...
  • Zeta Global Raises $140M To Power Its Marketing Cloud
    Zeta Global announced a late-stage equity and debt-funding round on Thursday to ...
  • Home Depot Exposes 8,000 Customers' Data