Tag results for "data"
- Court Upholds Law Banning TikTok Unless It's SoldRejecting arguments that a TikTok ban violates the First Amendment, a feder ...
- IAB Tech Lab Opens Public Comment For Ad Creative ID FrameworkThe tool aims to help ensure that video and TV ads a ...
- Experian Acquires Audigent, Combining Massive Amounts Of DataThe addition of Audigent's combined first-party publisher data and inventory network a ...
- New 'Alternative' Viewers' Data In TV Ads: Do Consumers Care?Increasing the non-traditional "alternative" measure results for TV/streaming shows comes as ...
- FTC Restricts Mobilewalla From Collecting RTB Location DataThe FTC on Tuesday unveiled privacy charges against mobile data broker Mobilewall ...
- Most Consumers Are Satisfied With Collection Of Financial DataConsumers feel basic data is most appropriate for financial institutions to collec ...
- AWS Looks To Use AI-Produced Materials To Reduce Carbon, Water UseAdvertisers need to begin thinking about more sustainable practices with the grow ...
- Google Must Face Suit In Battle Over Children's Smartphone Data, Judge ConfirmsIn a defeat for Google, a federal judge has refused to authori ...
- Meta Plans To Build A Global Subsea Cable NetworkTo ensure its own global data traffic and expand connection capacity ...
- AWS, Google Use AI For A New Spin On Searchable Video ContentTwelve Labs, a GAI startup working with AWS, developed technology that mak ...
- Truth Behind Digital Privacy And ControlsData analysis of terms of service and privacy policies of 57 influenti ...
- Data Breach Payday: Equifax Sends Emails Notifying Victims Of SettlementThe Equifax breach occurred in 2017 and affected 140 million consumers. B ...
- Spotify Brings New Marketing Platform To Audiobook Authors, Publishers"Spotify for Authors" will offer authors and publishers a suite of too ...
- Adobe Holiday Data Shows GAI Chatbot Use Surges 1,700%As many consumers turn to GAI technology for their holiday shopping, Cyberwe ...
- Ad Growth Decelerates To +0.9% In October: Sports, Elections CitedThe good news is that October turned in the 18th consecutive mon ...
- AI Trained From 139,000 TV/Movie Scripts - Who Gets Credited? Do Brands Buy In?That level of deep data in terms of writing, voicing, story ar ...
- Google To Make More Than 20 Modifications To Search In EuropeThe changes are intended to meet Digital Markets Act requirements, but th ...
- With Ever Higher TV Viewership, NFL Looks To Tackle More DollarsOne clue would be to analyze those more intense NFL consumers. Da ...
- The New York Times Wants To 'Reshape' The Ad EconomyRather than measuring clicks and impressions, the "Times" plans to find ...
- Western Union Unveils Media Network, Working With PubMaticWestern Union launched a new media business earlier this month to off ...
- How Apple Could Prepare To Ditch Google SearchAI Intelligence, Apple's AI engine and agents would enable Apple to lea ...
- FCC Chief Rosenworcel To Depart In JanuaryUnder Rosenworcel's leadership, the FCC restored the Obama-era open internet rules, tighten ...
- AI Automation Expected To Ease Pressure To Increase RevenueEighty percent of digital ad professionals use AI tools for media buyi ...
- Google Chrome For SaleIt's not a simple idea to sell Chrome to solve monopolistic practice ...
- Kendra Scott And Carhartt Find Success In DataFrom Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It ...
- Google AI Overviews Optimization Techniques SimplifiedReal-time data and insights through BrightEdge Data Cube X allow marketers ...
- DOJ Will Push Google To Divest Chrome, Verily Also Looks To Pull AwayThe DOJ will ask the judge who ruled Google illegally monopolized t ...
- GAI-Powered Tech Identifies, Matches Emotions In Content To CTV AdDevelopers at CTV tech company Wurl, an AppLovin company, have figured o ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- B2B Master Class: Leaders Are Using Programmatic And Advanced Data StrategiesB2B brands are also more likely to be using at least fi ...
