- CMO Council Data Shows Concerns Of Economy, CFO Collaboration
MediaDailyNews, Laurie Sullivan - Friday, September 22, 2023
Only 10% of marketing leaders strongly believe their marketing investments position th ...
- FTC Consumer Protection Chief Blasts 'Fiction Of Notice And Choice'
PolicyBlog, Wendy Davis - Thursday, September 21, 2023
"Consumers do not have the time to read hundreds of pages ...
- Microsoft GAI Finds Home In Ad Platform, Creates Conversational Experience For Ads
MediaDailyNews, Laurie Sullivan - Thursday, September 21, 2023
Microsoft Advertising has announced the addition of Copilot to its ad platfor ...
- MRC Clarifies Nielsen/Amazon 'TNF' Ratings Decision, Says It Remains Unaccredited For Now
MediaDailyNews, Joe Mandese - Thursday, September 21, 2023
The statement doesn't break any new news, but is the MRC's offici ...
- Vaulting From The Silo: Can Emailers Gain By Using Web-Wide Data?
Email Insider, Ray Schultz - Thursday, September 21, 2023
AtData is using machine learning to create an engagement score for ema ...
- Republican FTC Nominees Say Congress Should Lead On Privacy
MediaDailyNews, Wendy Davis - Wednesday, September 20, 2023
Congress is in the best position to create new privacy rules, Republic ...
- Generative AI Conversational Interface Comes To Cleanrooms
MediaDailyNews, Laurie Sullivan - Tuesday, September 19, 2023
Samooha engineers have developed a chat feature based on generative AI a ...
- Privacy Self-Regulation Not Working, FTC Consumer Protection Head Says
PolicyBlog, Wendy Davis - Tuesday, September 19, 2023
"I think we need to accept that self-regulation around digital privacy ...
- Tech Stack Swinging Door: Accessing Data From Many Sources
Email Insider, Ray Schultz - Tuesday, September 19, 2023
Movable Ink CEO Vivek Sharma says "connectivity between the technologies" remains ...
- The Blueprint For AI Success: How To Get Your Data In Order
Media 3.0, Anil Hari - Tuesday, September 19, 2023
A well-structured, efficient data architecture gives AI models the foundation they ne ...
- Media.Monks Pulls Nvidia, Adobe, AWS Into AI And ML Content Production
MediaDailyNews, Laurie Sullivan - Monday, September 18, 2023
The platform gives fans hyper-personalized content across new media formats by usi ...
- UK Watchdog Lays Out Principles For Generative AI Models
MediaDailyNews, Colin Kirkland - Monday, September 18, 2023
The UK's Competition and Markets Authority has released a report resulting fr ...
- Google Antitrust Trial - Data And Secrets - Makings Of A Thriller
Search & Performance Insider, Laurie Sullivan - Tuesday, September 19, 2023
Google has rolled out new capabilities for its conversational chatbot built ...
- Google Agrees To $155M Location Privacy Settlements
MediaDailyNews, Wendy Davis - Saturday, September 16, 2023
Google has agreed to pay a total of $155 million to t ...
- Amazon Scores 16.6M For First 'Thursday Night Football' This Season, Up 8%
Television News Daily, Wayne Friedman - Monday, September 18, 2023
The first 'TNF' game of the season was up 8% to 16 ...
- BMW Refutes Mozilla's Privacy Survey Claims
Marketing Daily, Tanya Gazdik - Thursday, September 14, 2023
BMW was not alone in getting dinged by Mozilla Foundation. All ...
- The Price Of Privacy: Shoppers Are Willing To Trade Data For AI Deals
Email Insider, Ray Schultz - Thursday, September 14, 2023
Many consumers fear AI, and only 39% will share their email addres ...
- Claritas Acquires ArtsAI To Help Drive Personalized Campaigns
MAD, Fern Siegel - Wednesday, September 13, 2023
The acquisition is intending to drive more efficient and profitable campaigns throu ...
- California Assembly Passes New Data Broker Restrictions
MediaDailyNews, Wendy Davis - Wednesday, September 13, 2023
Lawmakers in the California Assembly on Wednesday approved the Delete Act, whi ...
- Neutronian Integrates Data-Privacy Scores Into Campaign Targeting, Analysis
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Neutronian has moved its Data Privacy Score into campaign targeting and analysi ...
- Gracenote Program Facilitates FAST Channels Distribution
MediaDailyNews, Karlene Lukovitz - Tuesday, September 12, 2023
The program enriches programmers' channel content with editorial data, rich images, standardiz ...
- iSpot Buys TV Measurement Firm 605, Expands U.S. Data Footprint
Television News Daily, Wayne Friedman - Wednesday, September 13, 2023
iSpot has acquired measurement and TV attribution company 605 in a de ...
- The Rolling Stones Turn To DOOH In 'Angry' Video
Data & Programmatic Insider, Laurie Sullivan - Monday, September 11, 2023
While the music and lyrics are sure to be dubbed "iconic," it ...
- Meta Must Face Claims Over Health Data
MediaDailyNews, Wendy Davis - Friday, September 8, 2023
A federal judge has ruled that Facebook users can proceed with ...
- Ad Industry Presses To Derail California Data Broker Bill
MediaDailyNews, Wendy Davis - Wednesday, September 6, 2023
Major ad organizations and other business groups are pressing to derail ...
- Don't Delete The Data Needed By Millions Of Californians
MediaDailyNews, Bob Liodice - Thursday, September 7, 2023
The Delete Act, now under consideration, would create a government-mandated "kill switc ...
- Agency Credit Crisis Exacerbating, Late Media Payments Rising
MediaDailyNews, Joe Mandese - Thursday, September 7, 2023
The findings from OAREX Capital Markets come as the 4A's released i ...
- Nielsen Enables 1st-Party In Big Data, Tells MRC It Plans To Use It As Accredited Currency
MediaDailyNews, Joe Mandese - Thursday, September 7, 2023
"For now, Nielsen's panel-only national TV service will remain the currency ...
- Can Analyst Firms Adapt To A Changing Landscape?
Media Insider, Cory Treffiletti - Tuesday, September 5, 2023
Are analyst firms equivalent to Industry Influencers in today's economics and percepti ...
- TikTok Begins Moving European Data To Local Data Center
MediaDailyNews, Colin Kirkland - Tuesday, September 5, 2023
As part of its Project Clover initiative, TikTok announced Tuesday it h ...