- Google Scrapes Profit From Heavy Use Of Hidden Search Terms
MediaDailyNews, Laurie Sullivan - Wednesday, July 9, 2025
Google scrapes profit from advertisers through heavy use of hidden search term ...
- AI Agents Become Data Gatekeepers
MediaDailyNews, Laurie Sullivan - Thursday, July 10, 2025
Gartner predicts that by 2027, 85% of customer data will come throu ...
- IAB Adds Compliance Questionnaire, Evolving Regulations Cited
MediaDailyNews, Laurie Sullivan - Wednesday, July 9, 2025
Updates made to the IAB Diligence Platform on Wednesday aim to he ...
- California Can't Block Gun Marketers From Using Minor Data For Ads
MediaDailyNews, Wendy Davis - Monday, July 7, 2025
"The state may not selectively burden otherwise-lawful speech in the name ...
- Beyond The Brew: Eye-Tracking Turns Into Active Dialogue
Data & Programmatic Insider, Laurie Sullivan - Monday, July 7, 2025
Craft beer has become a crowded space with rising costs, tariffs a ...
- ChatGPT Traffic Referrals To Publishers Rising
Performance Marketing Insider, Laurie Sullivan - Thursday, July 3, 2025
ChatGPT continues to push referral traffic to news publisher sites, but n ...
- B2B Email Step-Up: List Compiling In The Digital Age
Email Insider, Ray Schultz - Wednesday, July 2, 2025
Prospect Wallet enhances what it says is a compliant email list. ...
- Data Shows Accuracy And Security Are Major AI-Related Concerns
MediaDailyNews, Laurie Sullivan - Tuesday, July 1, 2025
Costs, data accuracy, security and privacy remain some of businesses' biggest concer ...
- Cloudflare Confronts AI Content Scrapers With '402' Pay Code
MediaDailyNews, Laurie Sullivan - Tuesday, July 1, 2025
The permission and payment model marks a significant shift with major implicatio ...
- Snapchat Adds Attention Measurement Via IAS, Lumen
Data & Programmatic Insider, Laurie Sullivan - Monday, June 30, 2025
Integral Ad Science on Monday announced a partnership with Snap and Lum ...
- Comcast's New Plans Scrap Controversial Data Caps
MediaDailyNews, Wendy Davis - Friday, June 27, 2025
The company's move comes 17 years after rolling out broadband caps, whi ...
- Perplexity's AccuWeather Data Deal Isn't About Rain And Shine
Performance Marketing Insider, Laurie Sullivan - Friday, June 27, 2025
Perplexity cofounder Aravind Srinivas announced a new feature that reminds users ...
- 'Inference,' Google's Latest Ad-Targeting Focus
MediaDailyNews, Laurie Sullivan - Tuesday, June 24, 2025
Advertisers will soon have faster hardware and software support to run a ...
- Retail Media Networks Transition Into Commerce Collectives
Data & Programmatic Insider, Laurie Sullivan - Monday, June 23, 2025
Swiftly found a way to aggregate the collective power of independent a ...
- Art Of Personal Incentives In The AI Age
Performance Marketing Insider, Laurie Sullivan - Monday, June 23, 2025
Google began giving merchants a way to lure first-time shoppers to ma ...
- Which AI Platform Recommends Ecommerce Brands More Often To Shoppers?
Performance Marketing Insider, Laurie Sullivan - Friday, June 20, 2025
Behavioral differences identified in AI queries across Google AI Overviews vs. ChatG ...
- News Plaintiffs Dig In: They Fight OpenAI's Counter To Court Order On Data Deletion
Publishing Insider, Ray Schultz - Wednesday, June 18, 2025
OpenAI was ordered to preserve output logs, but it has objected. T ...
- Look, No Hands: Streamlining The Email Workflow
Email Insider, Ray Schultz - Wednesday, June 18, 2025
New autonomous marketing capabilities from Movable Ink utilize Agentic Campaigns. ...
- Infillion Moves Past Passive Viewability, Brings Adelaide's AU Metric To Interactive Video
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Infillion will integrate Adelaide's attention unit (AU) metrics into its interactive vid ...
- Comscore Reveals Differences Between Mythical, Possible Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, June 16, 2025
Advertisers are chasing questions that prompt change. Can they rely on tru ...
- CTV Ad Disruption: Roku/Amazon Deal Spin
TV Watch, Wayne Friedman - Tuesday, June 17, 2025
Roku's other major partner, supply-side ad platform Magnite, looks to gain ...
- New Tools Offered To Help Businesses Understand, Leverage Zero-Party Data
Email Insider, Ray Schultz - Thursday, June 12, 2025
Mailchimp unveiled solutions built on the Intuit platform Thursday at its FW ...
- Dentsu Goes All-In With MiQ, Claims Industry-First Integration
MediaDailyNews, Joe Mandese - Thursday, June 12, 2025
Dentsu this morning announced a deal making it the first holdco ...
- Cisco Systems Strengthens AI Foundation For Advertisers
MediaDailyNews, Laurie Sullivan - Tuesday, June 10, 2025
Cisco Systems has built the pieces for a foundation enabling advertisers ...
- Google Must Face Privacy Claims Over Health Data
MediaDailyNews, Wendy Davis - Tuesday, June 10, 2025
"It would be reasonable to infer that Google would be able ...
- Creative 'Credit Score' Data Integrates Into Marketing Mix Modeling
MediaDailyNews, Laurie Sullivan - Wednesday, June 11, 2025
Ekimetrics, which supports AI-based advanced data modeling, will partner with tech compa ...
- PMG Acquires Momentum Commerce
MediaDailyNews, Joe Mandese - Wednesday, June 11, 2025
PMG continues its expansion, acquiring Boston-based Momentum and adding its team ...
- NAD Calls Out Microsoft For Misleading Copilot Productivity Claims
MediaDailyNews, Laurie Sullivan - Monday, June 9, 2025
The National Advertising Division questioned several productivity claims Microsoft made related ...
- X Names Polymarket Its Official 'Prediction Market Partner'
MediaDailyNews, Colin Kirkland - Friday, June 6, 2025
X has partnered with Polymarket, a crypto-based prediction marketplace where users ma ...
- OpenAI Flags Privacy Concerns In NYT Copyright Case
MediaDailyNews, Laurie Sullivan - Friday, June 6, 2025
OpenAI plans to appeal a copyright order brought by The New Yo ...