Tag results for "data"
- Websites Can Be Paid For 'Ethical' Use Of DataMindStudio and Tollbit are collaborating to prevent illegal AI scraping. ...
- CIMM To Assess Economic Impact Of New Ad CurrenciesThe study is expected to presume the marketplace will consolidate from ...
- B2B Central: New Platform Intended To Centralize B2B Engagement, Data Management6sense offers a product called Intelligent Workflows for putting audience and da ...
- To MCP Or Not To MCP, That Is The Question Google Is Crowdsourcing About AIIn the comments section of the Google CEO's X thread, many shar ...
- Similarweb Acquires The Search MonitorThe companies have independently supported data, optimization and advertising and together ha ...
- D-Day For DMARC: Firms Have Until Monday To Comply With New Payment RulesThe original rule addressed credit-card fraud. But now there is an anti-phishi ...
- Microsoft Calls Out 'Shadow AI,' Offers Ways To Protect DataA series of steps Microsoft introduced aims to help security teams with ...
- Havas Creates Group Data/Tech Role, Taps HMN's Hagen To Lead ItJamie Seltzer succeeds Dan Hagen as Global Chief Data and Technology Offic ...
- ANA Cross-Media Venture Taps Comscore For TVANA-owned Aquila has signed a contract making Comscore the source of t ...
- AI's Inconvenient Truth: Its Magic Can't Fix Your Bad DataEven the most sophisticated AI systems are only as good as t ...
- Dr. Martens Finds Identity In AI-Supported DataAI has become a tool that allows brands to get to kn ...
- Fake Semrush SEO Scam Hits Google AdsA new phishing campaign is targeting SEO professionals with malicious Semrush Goog ...
- IAB Benchmarks AI Adoption, Evolving Impact On AdvertisingDespite the multitude of challenges AI brings to the ad industry, technolo ...
- Digital Trust Bust: Consumers Doubt Brands Are Protecting Their PrivacyMost people have abandoned brands over the issue, Thales reports. ...
- Carbon Emissions Tracking For Digital Ads Broadens ScopeThe XR and Scope3 partnership embeds carbon emissions tracking directly into creati ...
- Why Advertisers Miss The TargetData misclassification has become too common at a time when technology li ...
- Home Improvement Upgrade: How Brands Target ProspectsMost marketers in a new study say customer acquisition has become mo ...
- The Privacy Illusion: How First-Party Data Became Ad Tech's Biggest LoopholeThe shift to first-party data hasn't democratized advertising. It's just concentrated pow ...
- NY Bill Would Outlaw 'Unfair' Business PracticesThe Fostering Affordability and Integrity through Reasonable Business Practices could empower N ...
- Consumers' Willingness To Share Data DeclinesHolding on to consumers once they land on a retail or ...
- AI Launchpad: Banks Can Use Tool To Set Up, Send EmailsPersado has introduced an AI service for batch and trigger email campaig ...
- California AG Questions Ad Companies About Location Data"The risk posed by the widespread collection and sale of location da ...
- Ad Industry Tying Transparency To Monopolistic PracticesGoogle offered to give buyers ad credits to test its Demand G ...
- Microsoft Quietly Changes Video Placement, Bid ReportingChanges for Microsoft Monetize, a web-based platform that helps publishers sell the ...
- Microsoft's Vision Of AI AgentsMicrosoft's agentic vision is filled with personalized AI agents traversing the w ...
- Basis Integrates With IRIS.TV, Enables Contextual CTV TargetingThe integration with IRIS.TV enables contextual targeting on CTV, providing data th ...
- The Next Generation Of The Marketing Mix ModelFormer Dentsu, Kantar, and Nielsen executives who now work at a start ...
- Publicis Doubles Down On Identity, Acquires LotamePublicis Groupe announced Thursday it has entered into an agreement to acqui ...
- 34% Of US Searchers Conduct More Than 101 Per MonthIndividual U.S. desktop users performed 126 unique Google searches per month ...
- Getting To Know AI: Consumers Are More Trusting, Are Using It MoreOlder shoppers are more concerned about the perceived disadvantages than younger peopl ...
