Tag results for "data"
- Omnichannel Strategies Seek To Fill Gaps In Fragmented MediaBroad brand awareness and personalized outreach not only capture attention but al ...
- Texas Groups Press Judge To Block Restrictions On Teen TargetingAdvocacy groups say a new social media law in Texas is hinderi ...
- X Must Face Suit Over Data Breach, Judge RulesUsers of X, formerly Twitter, can move forward with a class-action complai ...
- In Advance Of Upfront, JIC Preps First Currency Audits, Deems VideoAmp Demos 'Transactable'While not a new certification, the JIC announced VideoAmp's "personification" method ...
- Google Updates Privacy Policy, Reflects Shifts In Ad BizGoogle has alerted advertisers and publishers to changes prompted by shifts ...
- Health Care Programmatic Ad Platform Built To Reach 'Zero Waste'To support health care advertisers and marketers, WebMD Ignite designed ad capabiliti ...
- 'Not Enough' Ad Pie: New TV, CTV Advertisers' Small SlicesDisney's Deborah Armstrong says "too much money is not coming to ...
- Don't Fall For Seemingly 'Sexy, High And Sweet' ROASPaid search has become the most effective channel to drive awareness f ...
- DOJ Opposes TikTok Effort To Halt Ban"The Supreme Court can decide for itself whether the statute must ...
- Guideline Taps Mifsud As CEOGuideline, which operates Standard Media Index (SMI), SQAD, Lumina and other media-buyi ...
- Judge 'Inclined' To Side Against YouTube In Battle Over Children's Data"The court is inclined to deny dismissal of the privacy claims becau ...
- Trump FTC Chief Pick Warned Against Online Data CollectionThe "massive collection, repackaging, sharing, and retention of our private and intima ...
- Adelaide, PubMatic Partner In Effort To Improve Media QualityAd buyers can apply Adelaide's attention data to programmatic deals. ...
- Reddit Tests Conversational 'Ask' AI ToolSearch-based interfaces supported by AI have become the next wave in conversation ...
- Court Upholds Law Banning TikTok Unless It's SoldRejecting arguments that a TikTok ban violates the First Amendment, a feder ...
- IAB Tech Lab Opens Public Comment For Ad Creative ID FrameworkThe tool aims to help ensure that video and TV ads a ...
- Ad Ready: Targeting And Serving B2B AudiencesB2B marketers can reach executives based on job function and industry verti ...
- Experian Acquires Audigent, Combining Massive Amounts Of DataThe addition of Audigent's combined first-party publisher data and inventory network a ...
- New 'Alternative' Viewers' Data In TV Ads: Do Consumers Care?Increasing the non-traditional "alternative" measure results for TV/streaming shows comes as ...
- FTC Restricts Mobilewalla From Collecting RTB Location DataThe FTC on Tuesday unveiled privacy charges against mobile data broker Mobilewall ...
- Most Consumers Are Satisfied With Collection Of Financial DataConsumers feel basic data is most appropriate for financial institutions to collec ...
- AWS Looks To Use AI-Produced Materials To Reduce Carbon, Water UseAdvertisers need to begin thinking about more sustainable practices with the grow ...
- Google Must Face Suit In Battle Over Children's Smartphone Data, Judge ConfirmsIn a defeat for Google, a federal judge has refused to authori ...
- Meta Plans To Build A Global Subsea Cable NetworkTo ensure its own global data traffic and expand connection capacity ...
- AWS, Google Use AI For A New Spin On Searchable Video ContentTwelve Labs, a GAI startup working with AWS, developed technology that mak ...
- Truth Behind Digital Privacy And ControlsData analysis of terms of service and privacy policies of 57 influenti ...
- Data Breach Payday: Equifax Sends Emails Notifying Victims Of SettlementThe Equifax breach occurred in 2017 and affected 140 million consumers. B ...
- Spotify Brings New Marketing Platform To Audiobook Authors, Publishers"Spotify for Authors" will offer authors and publishers a suite of too ...
- Adobe Holiday Data Shows GAI Chatbot Use Surges 1,700%As many consumers turn to GAI technology for their holiday shopping, Cyberwe ...
- Ad Growth Decelerates To +0.9% In October: Sports, Elections CitedThe good news is that October turned in the 18th consecutive mon ...
