- Albertsons Media Unveils 'Lifetime Value' Metric
MediaDailyNews, Laurie Sullivan - Thursday, May 14, 2026
The framework measures projected customer value over 52 weeks, enabling advertisers ...
- Adobe's Semrush Partners With AI 'Vibe Code' Platform
MediaDailyNews, Laurie Sullivan - Wednesday, May 13, 2026
The partnership aims to solve the problem of visibility and give markete ...
- Deal Reached With Hackers In Canvas Learning Systems Attack
Around the Net In Media, Ray Schultz - Wednesday, May 13, 2026
Instructure, the company that operates the Canvas learning system, has made ...
- Data Detours: Personalization Is Hurt By Quality Issues, Tech Limitations
Email Insider, Ray Schultz - Wednesday, May 13, 2026
AI grows in use and is being applied to a number ...
- Amazon Shifts Strategy, Replaces Rufus With Alexa Shopping Agent
MediaDailyNews, Laurie Sullivan - Wednesday, May 13, 2026
Amazon has added Alexa to search results across its marketplace. A ch ...
- Comcast Connects 'Universal Ads' To AI Via MCP
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 13, 2026
Moving performance advertising and marketing deeper into TV, Comcast has released ...
- OpenAP Unifies Big Nine Member 'Outcome' Measurement
Television News Daily, Wayne Friedman - Wednesday, May 13, 2026
As brands push for more specific business outcome data, execs say silo ...
- Amazon Ads Unveils Personalized, AI-Driven Video Format
Television News Daily, Wayne Friedman - Tuesday, May 12, 2026
Amazon Ads' new "Dynamic TV Creative" advertising tool can customize ads ...
- Walled Garden Targeting Solved? Truthset CEO Talks Trade Desk Collaboration
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2026
"Data-Rated Audiences" gives advertisers validated audiences based on human I.D.s just li ...
- Amazon, LinkedIn Team For B2B Inventory Ahead Of Upfront
MediaDailyNews, Laurie Sullivan - Thursday, May 7, 2026
LinkedIn brings its first-party audience data to Amazon Ads' streaming TV invento ...
- Connecticut Passes Law Banning Sale Of Location Data, Regulating Ad Volume
MediaDailyNews, Wendy Davis - Tuesday, May 5, 2026
Along with new privacy restrictions, the bill will prohibit streaming services fr ...
- Google Kids Privacy Settlement Advances
MediaDailyNews, Wendy Davis - Monday, May 4, 2026
A federal judge has granted preliminary approval to a class-action settlement requiri ...
- Kochava Won't Sell 'Sensitive' Location Data Without Consent
MediaDailyNews, Wendy Davis - Monday, May 4, 2026
The data broker Kochava has agreed that it won't sell or disclo ...
- Google Measurement Tools For AI Era Coming Soon
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
As advertising reaches a new era in measurement and metrics, Google h ...
- Just The FACs, Ma'am: ANA Unveils Its Own New Ad Tax
MediaDailyNews, Joe Mandese - Tuesday, May 5, 2026
The new media-buying fee, called a "fractional advertising contribution," or FAC, wi ...
- Roku Ties Streaming Inventory Directly To Retail Media Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 4, 2026
Criteo, Fandango and Fetch as well as Best Buy Ads, Kroger Precisi ...
- OpenAI Rolls Out 'Advanced' Security Mode Without Passwords
MediaDailyNews, Laurie Sullivan - Thursday, April 30, 2026
OpenAI has begun rolling out Advanced Account Security for users concerned th ...
- OpenAI Breaks Free Of Microsoft, Expands AWS Partnership
MediaDailyNews, Laurie Sullivan - Tuesday, April 28, 2026
OpenAI has restructured its partnership with Microsoft, allowing it to sell i ...
- Albertsons' Retail Arm Integrates Data Into Google, YouTube Advertising
MediaDailyNews, Laurie Sullivan - Monday, April 27, 2026
Albertsons Media Collective has brought first-party shopper data to YouTube and third-par ...
- SCOTUS Urged To Revive Paramount Privacy Suit
MediaDailyNews, Wendy Davis - Monday, April 27, 2026
"Video streaming services have become ubiquitous, vastly expanding the amount and typ ...
- Agentic Is Changing Agency, Consulting Business Models
MediaDailyNews, Laurie Sullivan - Tuesday, April 28, 2026
Goodway Group announced a partnership with Optable to embed agentic AI in ...
- Pinterest Brings Audience Data To CTV Through tvScientific
MediaDailyNews, Laurie Sullivan - Monday, April 27, 2026
Audience and performance data are reframing what CTV can do. It h ...
- WPP Media, Google, CBS Back 'Cultural Relevance Score'
MediaDailyNews, Laurie Sullivan - Thursday, April 23, 2026
Influential ad, media and data execs have joined an advisory board ...
- Taboola Strengthens Agentic For Open Web Ads
Performance Marketing Insider, Laurie Sullivan - Friday, April 24, 2026
The next phase of Taboola's agentic ad system will help performance markete ...
- House Republicans Introduce Industry-Friendly Privacy Bill
MediaDailyNews, Wendy Davis - Wednesday, April 22, 2026
Lawmakers on Wednesday unveiled a privacy bill that would override laws ...
- WPP AI Targeting Tech Complicates Proposed Privacy Bill
Performance Marketing Insider, Laurie Sullivan - Thursday, April 23, 2026
AI technology being developed will complicate the SECURE Data Act. This propos ...
- EDO Offers Free AI Intel Platform To Advertisers, Agencies
Television News Daily, Wayne Friedman - Wednesday, April 22, 2026
EDO says the AI-enabled ChatEDO platform will help to remove "significant co ...
- New Adobe Agents Manage Autonomous Campaigns
MediaDailyNews, Laurie Sullivan - Tuesday, April 21, 2026
Adobe has introduced AI agents to help corporate customers automate digital marketi ...
- Purple's eCommerce VP on Winning Low-Frequency Buyers with Data, Attribution, and Relentless Testing
Brand Insider, Barbie Romero - Tuesday, April 21, 2026
Mattresses aren't impulse buys, and the standard playbook doesn't cut it. Jas ...
- Microsoft Teams With Target, Expands 'UCP' For Loyalty
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 21, 2026
Microsoft Advertising introduced general availability in the U.S. for Universal Commerce Protoc ...