- Adobe Launches Suite Of AI Agents, Agentic Partnerships
MediaDailyNews, Laurie Sullivan - Thursday, September 11, 2025
Cognizant, Google Cloud, Havas, Medallia, Omnicom, PwC, and VML are some ...
- NFL's First Week: Big Data Effects - Or Otherwise?
TV Watch, Wayne Friedman - Thursday, September 11, 2025
How was the league's opening week ratings performance? In-game competition and specif ...
- Spark Foundry, Exverus Media, Covered California, Canvas Worldwide, KSM Media Lead Insights at our Data & Programmatic Insider Summit
Brand Insider, Barbie Romero - Tuesday, September 9, 2025
At our Data & Programmatic Summit in Lake Tahoe, leaders from Spa ...
- From Data to Decisions: Stop Reporting & Focus On Measuring What Matters
Brand Insider, Chris Potts - Tuesday, September 9, 2025
Chris Potts writes "In today's "do more with less" environment, holistic measureme ...
- WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 9, 2025
WPP Media's updated Advertising in 2030 report highlights trends as well ...
- Swatting The Bots: Publishers Are The Most Likely Group To Block Them
Publishing Insider, Ray Schultz - Saturday, September 6, 2025
But academic journals and law firms also do so - to ...
- Jury Sides Against Google In Privacy Battle Over App Data
MediaDailyNews, Wendy Davis - Thursday, September 4, 2025
A jury determined Wednesday that Google should pay $425 million for alleged ...
- How To Report On Conversions, Not Just Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 5, 2025
Ryan Jones, marketing manager at UK-based SEOTesting, has been providing valuable insigh ...
- Publishing Zero Hour: Most Titles Need A Fix On Their Readers
Publishing Insider, Ray Schultz - Thursday, September 4, 2025
Only 12% can identify over 25% of their visitors, Wunderkind reports. ...
- LLM Search Integrates Into TV Entertainment Queries
MediaDailyNews, Laurie Sullivan - Wednesday, September 3, 2025
Gracenote, the content data business unit of Nielsen, launched a content protoc ...
- Apple Launching AI-Based 'Answer Engine'
MediaDailyNews, Laurie Sullivan - Wednesday, September 3, 2025
Apple is working with Google on a new AI system the compa ...
- Calling Nielsen Viewing Audible? NFL Says Its Audience Is Bigger
TV Watch, Wayne Friedman - Thursday, September 4, 2025
"We're happy with the steps we've taken forward for 2025, but there ...
- Google AI Created Unknowns In Judge's Search Remedies
MediaDailyNews, Laurie Sullivan - Tuesday, September 2, 2025
The rise of generative AI this year seemed to be the bigge ...
- Google Search Remedies Stirs Ad Industry Reactions
MediaDailyNews, Laurie Sullivan - Wednesday, September 3, 2025
Google will need to carefully balance security with innovation, but is expect ...
- Microsoft AI Engineering Expert Joins LoopMe
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 2, 2025
Edward Peterson recently joined LoopMe as SVP of global engineering, from t ...
- Big Data + Explainer Video
Planning & Buying Insider, Joe Mandese - Tuesday, September 2, 2025
I can't recall if Nielsen ever ran a commercial, but it ju ...
- Data Reveals AI Search Dominance Is False Narrative, So Far
MediaDailyNews, Laurie Sullivan - Wednesday, August 27, 2025
The more data SparkToro founder Rand Fishkin gathers, the more he believ ...
- Meta To Invest Millions In Pro-AI Silicon Valley Super PAC
MediaDailyNews, Colin Kirkland - Wednesday, August 27, 2025
Meta is doubling down on its political influence over the tech industry ...
- Microsoft Enforces Cookie Consent Requirements In European Countries
MediaDailyNews, Laurie Sullivan - Thursday, August 28, 2025
Microsoft will begin enforcing cookie consent requirements for users accessing websites ...
- Living The 'Big Bang' Theory In AI
Performance Marketing Insider, Laurie Sullivan - Thursday, August 28, 2025
Recent data compares the cosmic Big Bang to events in advertising su ...
- Data Bust: Breaches Grew In The First Half Of The Year
Email Insider, Ray Schultz - Wednesday, August 27, 2025
The great majority of data breaches were caused by cyber attacks, t ...
- xAI Quietly Rescinds 'Public Benefit Corp' In Nevada
MediaDailyNews, Colin Kirkland - Monday, August 25, 2025
xAI has ditched its official status as a public benefit corporation, a ...
- United Airlines Real-Time Ad Moments Identified Via AI
Data & Programmatic Insider, Laurie Sullivan - Monday, August 25, 2025
United Airlines and its agency Carat USA used Sightly's AI technology ...
- Google: How Much Energy AI Uses
MediaDailyNews, Laurie Sullivan - Friday, August 22, 2025
Advertisers concerned about using too much energy or harming the environment throu ...
- Brand Websites See Less Traffic, Reddit And Wikipedia Lead ChatGPT Citations
Performance Marketing Insider, Laurie Sullivan - Thursday, August 21, 2025
When a user asks about the best CRM for startups, a bra ...
- An Industry First About Some 'Industry Firsts'
Planning & Buying Insider, Joe Mandese - Thursday, August 21, 2025
I'm not saying my inbox is a representative sample of ad indust ...
- Austrian Court Rejects Appeal Over 'Pay Or OK' Payment Models
Publishers Daily, Ray Schultz - Wednesday, August 20, 2025
"Der Standard" was judged to be in violation of the EU's data-protecti ...
- Hands-On Privacy: Consumers Are Doing More To Protect Themselves
Email Insider, Ray Schultz - Wednesday, August 20, 2025
The U.S. has the lowest opt-in rate in the world, but see ...
- What Google's AI-Powered Pixel 10 Gives Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 20, 2025
NBA star Stephen Curry will support Google's hardware, features and AI servic ...
- Teaching Anthropic's Claude Not To Deceive As It Thinks Through Concepts
Data & Programmatic Insider, Laurie Sullivan - Monday, August 18, 2025
Data, analysis, and analytics are a major part of safeguards. A resear ...