backstage exclusive

Arizona Lottery's CMO on Why Regulation Sparks Better Marketing, Not Bigger Roadblocks

Regulation is often seen as a creative barrier. This week, we’re shining a spotlight on Chris Rogers, Chief Marketing Officer, from Arizona Lottery. He explains why Arizona Lottery treats regulation as a competitive advantage, using data, early legal collaboration, and community impact to build stronger player engagement.

Did you have a question for a fellow Summiteer but never got around to asking in person? Well now is your chance! In our Backstage Exclusive Series, we're giving you the opportunity to ask any question that's on your mind. Whether work-related or more personal, we'll find out what they have to say.

Is there another Summiteer you're wondering about? Perhaps you'd like to be featured yourself? Let us know who you are and/or what your question is for your fellow Summiteer, and we'll be sure to feature in a future edition of Brand Insider: Backstage Exclusive. Please submit all requests to our Brand Insider Managing Editor, Barbie Romero at Barbie@MediaPost.com.

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