Email marketers can suffer big
headaches when trying to mail temporary, disposable and throwaway addresses.
Short-term addresses are useful for customers—they can be used for downloads, free trials
and website forms. But sales and marketing teams aren’t so thrilled with these addresses, which make it harder to keep data reliable and up-to-date.
Here's a
possible workaround: BizzContacts has launched what it calls a Disposable Email Checker.
The free online tool is designed to give businesses “a simple way to
identify temporary email domains and make better decisions about lead and contact quality,” a BizzContacts spokesperson says.
It works like this: Senders enter an email address
into the tool to determine if an address is disposable, not disposable, or whether it cannot be determined.
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The system then validates the format, extracts the domain and checks it against
disposable email intelligence.
This sort of detection can aid in lead-quality assessment and data hygiene. Moreover, it can help businesses evaluate inbound leads and
reduce low-quality registrations.
“Data quality starts with understanding the information entering your systems,” the spokesperson
says.
The possible business applications include:
- Lead generation—Users can detect temporary domains among newly generated leads.
- Marketing—Marketers can evaluate the quality of form submissions and other responses to campaigns.
Here are some other uses for individual teams:
- Sales teams can “sanity-check” inbound contact information before investing resources into outreach.
- SaaS companies can identify temporary addresses
used during free trials and registrations.
- Website owners can investigate suspicious or repeated form submissions.
- Data teams may add disposable-domain
detection to their contact-quality processes.
The company cautions that a “Not Disposable” result does not necessarily mean a mailbox exists or is deliverable.
BizzContacts does not require users to create an account to perform a check.