- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
In-store visits spiked last year as consumers rushed to buy essential good ...
- Fox TV Stations' OTT Ad Sales Business FLX Sees Fast Start
Television News Daily, Wayne Friedman - Thursday, April 1, 2021
Ad-sales deals have doubled since Jan. 1 and some 300 campaigns ha ...
- Rivian To Open Retail Store In Brooklyn
Marketing Daily, Tanya Gazdik - Wednesday, March 17, 2021
The California-based automaker is also planning nine other showroom locations, including Chica ...
- Salesforce Debuts Tools To Help B2B Teams Conduct ABM Campaigns
Email Marketing Daily, Ray Schultz - Tuesday, March 16, 2021
The new features in Salesforce Digital 360 will help B2B brands disce ...
- IPG's Sherman Joins McKinsey's Marketing & Sales Practice
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
Long-time Interpublic communications executive Eric Sherman has joined McKinsey & Co.'s Marketi ...
- Top Executives Named At Marketing Tech Companies
Email Marketing Daily, Ray Schultz - Tuesday, March 9, 2021
Jonathan Spier takes on the role of CEO at LeadCrunch, and Ni ...
- Disney Ad Platform Boosts Data-Driven, Addressable Deals
Television News Daily, Wayne Friedman - Tuesday, March 2, 2021
This new way of doing business will be optimizable in real-time throu ...
- Automakers Struggle With Digital Marketplace
Drive Time, Tanya Gazdik - Monday, March 1, 2021
"I was left feeling fatigued and negatively influenced by brand marketing th ...
- EasyDMARC Names Rob Bowker As North American Sales Director
Email Marketing Daily, Ray Schultz - Thursday, February 25, 2021
Email security firm EasyDMARC hopes to accelerate its growth in North Amer ...
- Sales & Marketing Should Be Best Of Friends
Media Insider, Cory Treffiletti - Wednesday, February 24, 2021
Sales and marketing are like siblings who need and love each othe ...
- Terminus And Outreach Integrate Their Platforms
Email Marketing Daily, Ray Schultz - Monday, February 1, 2021
The integration ties insights from Outreach with the email and web personalizati ...
- 'Texas Monthly' Names Librio VP, Custom Publishing
Publishers Daily, Fern Siegel - Monday, January 25, 2021
The former VisitDallas executive is charged with increasing sales for the divisio ...
- Former 'WSJ.Magazine' Publisher Bahrenburg To Lead 'Robb Report' Luxury Sales
Publishers Daily, Rob Williams - Monday, January 25, 2021
He also heads luxury sales at the publisher's art media titles: 'ARTnew ...
- Pandemic Prompts Consumers To Seek Familiar, Even In Vehicles
Drive Time, Tanya Gazdik - Monday, January 18, 2021
Like the tendency to grab our favorite old sweaters, car buyers a ...
- Words Count: The Art Of B2B Email Negotiation
Email Insider, Ray Schultz - Monday, January 18, 2021
Buyer attention is a key metric in predicting whether communications will le ...
- Univision Taps Donna Speciale As Ad Sales Chief
Television News Daily, Wayne Friedman - Monday, January 11, 2021
On the heels of new ownership, Univision is making sweeping senior executi ...
- Pandemic Accelerated Consumer Media Tech In 2020, Makes For Tough Comps In Next Few Years
MediaDailyNews, Joe Mandese - Sunday, January 10, 2021
On the eve of this week's CES conference, NPD Group released estimat ...
- Rideshare Passengers Prefer Toyota, Tesla
Marketing Daily, Tanya Gazdik - Tuesday, December 29, 2020
More than one-third (40%) of rideshare passengers are making plans to purcha ...
- Holiday Sales Rise, Ecommerce Leads The Way: Mastercard
Digital News Daily, Ray Schultz - Monday, December 28, 2020
Online sales contributed almost 20% of total sales, growing by a lar ...
- New TV Ad Advocacy Group Forms, Counts Local TV Execs As Members
Television News Daily, Wayne Friedman - Wednesday, December 16, 2020
The Media Ad Sales Council is being formed by Matrix, whose Monar ...
- Mediafly Debuts Tool To Track Performance Of B2B Seller-Generated Content
Email Marketing Daily, Ray Schultz - Wednesday, December 16, 2020
Mediafly, a provider of sales technology, says companies need to send t ...
- Seismic Acquires Grapevine6, Launches New Social Tool
Email Marketing Daily, Ray Schultz - Tuesday, December 1, 2020
The purchase will allow sales teams to engage buyers across multiple soci ...
- Lead Liaison Offers Widget For Accessing B2B Data
Email Marketing Daily, Ray Schultz - Tuesday, November 24, 2020
The DataSpring module offers access to almost 10 million company profiles a ...
- Why Marketing, Sales And IT Have To Be Integrated: Martin Sorrell
Around the Net In Digital, Ray Schultz - Thursday, November 12, 2020
Marketing and sales teams have long been siloed. But trends are forci ...
- New App To Help SMBs Send Email Campaigns Unveiled By Really Simple Systems
Email Marketing Daily, Ray Schultz - Thursday, October 22, 2020
The new email marketing tool can be integrated with CRM systems, t ...
- VanillaSoft Acquires Autoklose, B2B Email Automation Firm
Email Marketing Daily, Ray Schultz - Wednesday, October 21, 2020
The combined platforms will enable B2B to scale their personal email outreac ...
- Monster Energy Plans Car Giveaway To Promote New Offerings
Marketing Daily, Tanya Gazdik - Monday, October 12, 2020
The brand is always aiming to expand and diversify its product offering ...
- From 'Selling' To 'Sharing' Information: CPRA May Expand Opt-Outs
Digital News Daily, Michael Hahn, Gary Kibel - Wednesday, October 7, 2020
The CCPA may be just the beginning -- the California Privacy Righ ...
- Centro Linkup With Slack Will Help Sales Teams Create Email Series, Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, October 7, 2020
The new capability will add Salesforce and the conversational capability of Slac ...
- Triblio Offers New Tool For Automating ABM Campaigns
Email Marketing Daily, Ray Schultz - Tuesday, October 6, 2020
The new service helps brands unify the buyer across sales and marketi ...