- NBCU: Upfront Sales Complete, With 'Modest Growth'
Television News Daily, Wayne Friedman - Friday, July 19, 2024
NBCU says it saw growth of 45% in prime-time program advertising a ...
- Tesla Reports 5% Drop In Deliveries
Marketing Daily, Tanya Gazdik - Tuesday, July 2, 2024
Tesla has exhausted "its bag of tricks," says Jessica Caldwell, Edmunds' he ...
- TikTok Goes After Amazon Prime Day With Exclusive Brand Deals
MediaDailyNews, Colin Kirkland - Thursday, June 27, 2024
TikTok is challenging Amazon Prime Day with its own sales event, whi ...
- Hearst Magazines Is Opening A Paris Sales Office
Publishers Daily, Ray Schultz - Thursday, June 27, 2024
Scheduled for a January launch, the office is part of Hearst's glob ...
- SMBs Think AI: They Are More Likely To Adopt The Technology Than Larger Firms
Email Insider, Ray Schultz - Thursday, June 27, 2024
AI is now equal with email automation at smaller companies, Pipedrive repo ...
- Bennett Heads Sales For Collage Group
People on the Move, Fern Siegel - Wednesday, June 26, 2024
Bennett was previously CRO at NewtonX, a B2B market-research provider. ...
- Hearst Magazines Expands Its Global Solutions Unit
Publishers Daily, Ray Schultz - Thursday, June 13, 2024
Gianluca Ena Is joining as senior vice president, new center is bei ...
- Study Finds Brand Plus Direct Mixes Drive Higher Snapchat Ad Return
MediaDailyNews, Colin Kirkland - Wednesday, May 29, 2024
A report based on insights from TransUnion and Dentsu analyzes whether bra ...
- Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
NFL's deal to give Netflix two high-profile exclusive Christmas Day games wi ...
- Will Sports Programming Be A Factor Boosting TV's Upfront Ad Market?
Television News Daily, Wayne Friedman - Friday, May 10, 2024
An expected soft TV upfront ad market might look better with strong ...
- Former Canoe Ventures CEO David Porter To Lead WBD Ad Sales Research
Television News Daily, Wayne Friedman - Tuesday, April 16, 2024
Former Canoe Ventures CEO David Porter has been hired as head ...
- Roblox Partners With PubMatic To Increase Video Ad Sales
MediaDailyNews, Colin Kirkland - Wednesday, April 10, 2024
The partnership with PubMatic will enable programmatic media buying of the popul ...
- Livestreaming Platform Discord To Begin Running Ads
MediaDailyNews, Colin Kirkland - Monday, April 1, 2024
Discord, known for livestreaming, plans to begin showing ads on its fr ...
- A Year After Leaving Mindshare, Amanda Richman Lands At Microsoft
MediaDailyNews, Joe Mandese - Tuesday, March 26, 2024
The long-time media agency chief confirmed she was hired by Microsoft Advertisi ...
- Nielsen Begins Measuring Lyft Lift
MediaDailyNews, Joe Mandese - Thursday, March 21, 2024
Specifically, Nielsen will measure both audience estimates and sales lift for t ...
- Genesis Launches 'Signature Event' Sales Campaign
Marketing Daily, Tanya Gazdik - Friday, March 1, 2024
Creative from Innocean USA emphasizes simplicity and focuses on the product's signatu ...
- Gap Aims To Get Back To Basics In Spring Campaign
Retail Insider, Sarah Mahoney - Wednesday, February 28, 2024
The retailer hopes a return to musical roots can help reverse yea ...
- Campbell Named Sales Director, Spotlight Outdoor Ads
People on the Move, Fern Siegel - Friday, February 23, 2024
Jay Campbell will work with ad agencies nationwide, with a special foc ...
- Leaving A Clue: How B2B Intent Data Can Drive Sales
Email Insider, Ray Schultz - Monday, February 5, 2024
Bombora and Apollo have teamed up to help B2B salespeople meet the ...
- 64% Of Lead-Generation, Engagement Strategies Underperform: CMO Council
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Marketers should be doing much better at driving customer acquisitions, but near ...
- Dr. Laura Forms A Throuple, Business-Wise
MediaDailyNews, Joe Mandese - Tuesday, January 30, 2024
Long-time audio advertising representative Crossover Media Group is her new partner. ...
- TikTok Cuts Sales, Advertising Jobs To Reduce Costs
MediaDailyNews, Colin Kirkland - Tuesday, January 23, 2024
TikTok has carried out a round of layoffs across its sales a ...
- A+E Hires Toby Byrne As EVP Ad Sales, Names 4 VPs Of Sales
Television News Daily, Wayne Friedman - Wednesday, January 17, 2024
A+E has hired Fox ad-sales exec Toby Byrne as EVP of nation ...
- Slack Highlights New AI Features In A Comedic Musical
MediaDailyNews, Colin Kirkland - Tuesday, January 2, 2024
Slack's ad takes the form of musical comedy to highlight the company ...
- The Smart Return: How Retailers Are Coping With A Growing Problem
Email Insider, Ray Schultz - Friday, December 29, 2023
Many retailers and ecommerce brands offer exchanges or gift cards, and so ...
- Holiday Appetite: Shoppers Spent 3.1% More In Closing Months
Email Insider, Ray Schultz - Tuesday, December 26, 2023
In-store results grew by 2.2% in November and December YoY, but onli ...
- Google Expected To Restructure Ad Sales Unit
MediaDailyNews, Laurie Sullivan - Wednesday, December 20, 2023
Google plans to further consolidate staff through possible layoffs and to reassi ...
- Roku, Samsung Lose Share, Global TV Sales Down 2.1%
Television News Daily, Wayne Friedman - Friday, December 15, 2023
Samsung and Roku are the best-selling TVs in the U.S. ranked ...
- Ash To Head Sales For Worldcom OOH In London
People on the Move, Fern Siegel - Wednesday, December 6, 2023
Ash's hire is part of the company's consolidation of its operations ...
- AdLarge Taps Brady As VP, Sales
MAD, Fern Siegel - Tuesday, December 5, 2023
Previously, Brady handled audio sponsorships for ESPN and Disney. ...