- Stand At Attention? Not Enough When It Comes To TV, Media Advertising
TV Watch, Wayne Friedman - Thursday, October 17, 2024
According to a report from the ARF with Kroger Precision Marketing, the ...
- Informa Completes $1.5 Billion Acquisition Of Ascential
MAD, Steve McClellan - Thursday, October 10, 2024
Ascential, now delisted, confirmed that the sales process for subsidiary Hudson ...
- Former WBD Exec Cukaj Hired By Fox TV To Lead Entertainment Ads
Television News Daily, Wayne Friedman - Tuesday, October 8, 2024
Cukaj will oversee Fox's linear TV and digital businesses as well ...
- Epic Games Gives Unreal Engine Developers A Bigger Cut Of Game Revenue
MediaDailyNews, Colin Kirkland - Tuesday, October 1, 2024
Epic is reducing the royalties it takes from games built with Unre ...
- Adobe Forecasts Nearly $241B In U.S. Online Holiday Sales
MediaDailyNews, Laurie Sullivan - Friday, September 27, 2024
U.S. online sales are expected to hit $240.8 billion overall - ...
- Michelle Ngo Joins Gannett As SVP, Customer Success
Publishers Daily, Ray Schultz - Thursday, September 26, 2024
Ngo previously worked at Yahoo in a variety of roles. ...
- Reddit Increases AI Ad, Translation Tools, Appoints CRO
MediaDailyNews, Laurie Sullivan - Wednesday, September 25, 2024
As Mike Romoff will lead Reddit's ad and sales businesses as ...
- Netflix Viewing Slows Globally, Total U.S. Viewing Up 15%
Television News Daily, Wayne Friedman - Thursday, September 26, 2024
Although Netflix continues to see strong global subscriber growth, total viewing hou ...
- Out To Lunch: The Best Times To Reach People In Their Offices
Email Insider, Ray Schultz - Monday, September 16, 2024
Out of Office replies leap during the holidays and summer, ZoomInfo repo ...
- Ascential Updates Hudson MX Sale, Will Be Insufficient To Pay Shareholder Dividend
MediaDailyNews, Joe Mandese - Thursday, September 12, 2024
"Ascential also believes that it is unlikely that any sale will ...
- Happy Back-To-School: Sales Solid In July, But Will They Continue?
Email Insider, Ray Schultz - Friday, August 16, 2024
Apparel sales were strong as parents spent on new items for fa ...
- News of The World Hires Viamedia As Programmatic Ad Rep
Publishers Daily, Ray Schultz - Tuesday, August 6, 2024
The partnership will facilitate inventory management and programmatic sales. ...
- Disney Completes Upfront, Sales Rise 5%
Television News Daily, Wayne Friedman - Thursday, August 1, 2024
Disney Advertising has concluded its upfront deals, with volume and revenue ...
- Rivian Loses Top Sales Executive Kjell Gruner
Marketing Daily, Tanya Gazdik - Tuesday, July 30, 2024
Previously the top executive at Porsche Cars North America, Gruner joined Rivi ...
- NBCU: Upfront Sales Complete, With 'Modest Growth'
Television News Daily, Wayne Friedman - Friday, July 19, 2024
NBCU says it saw growth of 45% in prime-time program advertising a ...
- Tesla Reports 5% Drop In Deliveries
Marketing Daily, Tanya Gazdik - Tuesday, July 2, 2024
Tesla has exhausted "its bag of tricks," says Jessica Caldwell, Edmunds' he ...
- TikTok Goes After Amazon Prime Day With Exclusive Brand Deals
MediaDailyNews, Colin Kirkland - Thursday, June 27, 2024
TikTok is challenging Amazon Prime Day with its own sales event, whi ...
- Hearst Magazines Is Opening A Paris Sales Office
Publishers Daily, Ray Schultz - Thursday, June 27, 2024
Scheduled for a January launch, the office is part of Hearst's glob ...
- SMBs Think AI: They Are More Likely To Adopt The Technology Than Larger Firms
Email Insider, Ray Schultz - Thursday, June 27, 2024
AI is now equal with email automation at smaller companies, Pipedrive repo ...
- Bennett Heads Sales For Collage Group
People on the Move, Fern Siegel - Wednesday, June 26, 2024
Bennett was previously CRO at NewtonX, a B2B market-research provider. ...
- Hearst Magazines Expands Its Global Solutions Unit
Publishers Daily, Ray Schultz - Thursday, June 13, 2024
Gianluca Ena Is joining as senior vice president, new center is bei ...
- Study Finds Brand Plus Direct Mixes Drive Higher Snapchat Ad Return
MediaDailyNews, Colin Kirkland - Wednesday, May 29, 2024
A report based on insights from TransUnion and Dentsu analyzes whether bra ...
- Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
NFL's deal to give Netflix two high-profile exclusive Christmas Day games wi ...
- Will Sports Programming Be A Factor Boosting TV's Upfront Ad Market?
Television News Daily, Wayne Friedman - Friday, May 10, 2024
An expected soft TV upfront ad market might look better with strong ...
- Former Canoe Ventures CEO David Porter To Lead WBD Ad Sales Research
Television News Daily, Wayne Friedman - Tuesday, April 16, 2024
Former Canoe Ventures CEO David Porter has been hired as head ...
- Roblox Partners With PubMatic To Increase Video Ad Sales
MediaDailyNews, Colin Kirkland - Wednesday, April 10, 2024
The partnership with PubMatic will enable programmatic media buying of the popul ...
- Livestreaming Platform Discord To Begin Running Ads
MediaDailyNews, Colin Kirkland - Monday, April 1, 2024
Discord, known for livestreaming, plans to begin showing ads on its fr ...
- A Year After Leaving Mindshare, Amanda Richman Lands At Microsoft
MediaDailyNews, Joe Mandese - Tuesday, March 26, 2024
The long-time media agency chief confirmed she was hired by Microsoft Advertisi ...
- Nielsen Begins Measuring Lyft Lift
MediaDailyNews, Joe Mandese - Thursday, March 21, 2024
Specifically, Nielsen will measure both audience estimates and sales lift for t ...
- Genesis Launches 'Signature Event' Sales Campaign
Marketing Daily, Tanya Gazdik - Friday, March 1, 2024
Creative from Innocean USA emphasizes simplicity and focuses on the product's signatu ...