• by Fern Siegel , Yesterday

Proficy Digital has named Justin Friend vice president of sales. 

The Detroit-based digital agency, powered by an AI and machine learning, is utilizing Friend's understanding of data and tech to better connect automotive dealerships to consumers.

Previously, Friend was senior vice president at Dealers United, where he handled full-funnel digital strategies across SEO, SEM and social media.

"Justin's leadership is a game-changer for us," said David Raminick, Proficy Digital CEO. "He brings a rare combination of strategic vision, hands-on experience, and a deep understanding of how to convert digital insights into real-world sales performance."

"This is a team that's not just keeping up with the pace of change — it's setting the standard," added Friend.

Proficy Digital client work has included Parker Cadillac, Faulkner Volvo and McCluskey Chevrolet.